1508: Unlock Podcast Revenue: Monetize for Creators and Brands with Precision with Patrick Butkus
Pat Butkus is the Senior Vice President of Marketing and Growth at Acast, the world’s largest independent podcast company. With a background in building global marketing strategies, Pat helps brands reach deeply engaged podcast audiences through innovative advertising technology and personalized targeting solutions. Under his leadership, Acast bridges creators with advertisers and pursues the mission of democratizing podcast advertising at scale.
In this episode of Marketer of the Day, Pat Butkus joins Robert Plank to demystify the podcast advertising world. Pat explains how Acast supports over 140,000 shows worldwide, enabling creators to monetize with sophisticated ad tech and advertisers to harness the unmatched loyalty of podcast listeners. The conversation uncovers the evolution and current power of podcast targeting, the unique bond between podcasters and their audiences, the seamless transition for creators onto Acast, and AI-powered features like Smart Recommendations that streamline finding the perfect audience. Pat shares strategic advice for both advertisers and podcasters on maximizing growth, revenue, and influence through consistency, community-building, and embracing new tech in the audio world.
Quotes:
“Podcasting audiences are unlike any other; the listeners consider hosts their friends, making advertising deeply impactful.”
“Our AI-driven Smart Recommendations take the guesswork out of finding your brand’s ideal podcast audience, reducing planning time by 80%.”
“Switching platforms can be daunting, but with Acast it’s seamless and opens up global monetization without disrupting your loyal listeners.”
Resources:
Podcast: Play in new window | Download (Duration: 33:23 — 45.9MB) | Embed
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