Joe Kashurba from KashurbaWebDesign.com grew the freelance web design business that he started in high school into a digital agency with a virtual team and clients around the world. He went from building $300 websites to building $30,000 websites and managing 6-figure digital advertising budgets for some of the largest manufacturing and construction companies. Joe now advises and mentors other freelance web designers and digital agency owners on how to develop and scale their businesses.
He talks to us about his favorite traffic methods (cold emails, direct mail, and AdWords), as well as how he lands new clients by asking them about their needs and wants (for example, a member’s area or employee training site).
Quotes:
“The start of all marketing is who, what, and why. Who are you actually marketing to? What are you actually going to offer them? And then why—what are their needs, what are their problems?” – Joe Kashurba
“The only thing you need is one solid way to get leads—then you can scale up.” – Joe Kashurba
“Sometimes people try to do a million things, when just having one thing that works would be enough to set them up.’” – Joe Kashurba
Takeaways:
02:34 Target less competitive industries with high-value services for easier digital marketing success.
11:49 Focus on understanding client needs deeply rather than pushing technical website features.
17:57 Create a clear, structured project process that limits endless client revisions.
20:39 Develop a consistent lead generation system to maintain business flexibility and pricing power.
23:43 Prioritize one solid marketing strategy over spreading efforts across multiple channels.
Resources
- KashurbaWebDesign.com: (Done-For-You Service)
- JoeKashurba.com: (Freelancer Advice Blog)
Podcast: Play in new window | Download (Duration: 26:00 — 23.8MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
