You are in for a treat in today’s episode. Danny Schreiber is the marketing director at Zapier, an app automation tool that helps professionals get more done. Zapier is a service that connects your web apps together to automate the tedious parts of your job or business. For example:
- when someone registers for a GoToWebinar session of yours, trigger a new lead in Aweber or your CRM
- monitor tweets about you in a Google Sheet
- get email notifications, push notifications, or SMS messages if someone mentions you on Reddit or fills in a WuFoo form
- replicate your blog posts across WordPress blogs or social media
- auto-blog (aggregate) your favorite YouTube videos and WordPress posts on one site
And so much more. Zapier integrates almost any website together, including Twilio, Slack, Evernote, Facebook Lead Ads, Dropbox, MailChimp, Trello, HubSpot, InfusionSoft, and Instagram, just to name a handful.
Quotes:
“When we market Zapier, what we really try to do is talk about the different apps and integrations you can connect to, because that resonates with people.” – Danny Schreiber
“We want to make it really simple. We have a good percentage of the user base with complex or customized needs.” – Danny Schreiber
“If you’re a young company, it’s good to remember: don’t be afraid to ask people to pay for it.” – Danny Schreiber
Takeaways:
06:15 Marketing complex tools works best by focusing on specific app integrations rather than broad personas.
11:53 User forums are goldmines for discovering real product needs and solving specific customer problems.
16:57 Horizontal tools like Zapier can solve complex workflow challenges across multiple industries and job roles.
24:55 Growing a tech product requires listening to user feedback and continuously expanding integration options.
20:24 Small businesses can create powerful automation systems with minimal technical skills and budget.
Resources
- Zapier (Website)
- AirTable (Site)
- Big List of Zapier hacks for marketers (Site)
Podcast: Play in new window | Download (Duration: 31:02 — 28.4MB) | Embed
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