451: Visually Promote Your Business Using Photos, Videos and Live Streaming with Smartphone Marketing Guru Tabitha Carro

Tabitha Carro is the Smartphone Marketing Guru! She taught for 13 years as an elementary teacher while running her own curriculum design business. Her present passion is exploring how to visually promote businesses through an iPhone.

In May of 2016, she created the Smartphone Marketing School, a blog and membership site, to share her iPhone design techniques with fellow business owners. Through her course content, members are learning how to create professional videos, product photos, and social media designs without the need for camera equipment, desktop software, or outsourcing design work.

Quotes:                                                                                                                                   

“People love to see people. I had my husband come on for no other reason than he's more of a tech buff than me, and it just makes it more entertaining when you have more human elements in your Facebook Live.” – Tabitha Carro

“Learn to do it on your phone, and you'll be able to keep up because you always have your phone with you. You can instantly create things in seconds and push them out.” – Tabitha Carro

“It's really about stopping people in their feed, grabbing their attention and then getting them to click.” – Tabitha Carro

Takeaways:

01:23 Modern smartphones are powerful enough to create professional-quality visual marketing content without expensive camera equipment.

11:34 Strategic giveaways can boost audience engagement by offering physical items directly related to your business niche.

19:09 Building a consistent photo and video library allows entrepreneurs to quickly repurpose content across multiple marketing platforms.

25:22 Mobile apps have evolved to provide complex editing capabilities that rival traditional desktop software, making content creation more accessible.

33:36 Focus on creating content and connecting with people rather than getting stuck on technical perfection or expensive equipment requirements.

Resources

Podcast: Play in new window | Download (Duration: 41:13 — 37.7MB) | Embed

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Filed in: Archive 2: 2017 • Interview • Podcast

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