454: Whoa, Wow, Hmmm, Yes: Get Out of Your Own Way and Just Listen to Become a Mesmerizing, Purposeful, Agendaless Influencer with Dr. Mark Goulston

Dr. Mark Goulston stops by to help us all get out of our own way. We need to live to be of service and have conversations with neither a memory NOR an agenda. Mark is one of the world's foremost experts on empathic listening and how you can use that to increase your influence, marketing and get through to anyone.

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He's the author of seven books with his book, "Just Listen," becoming the top book on listening in the world. He provides workshops, one on one coaching and consulting and keynotes around the world. Dr. Mark joins us to tell us the secret formula that Elon Musk and Steve Jobs followed to create fanatical customers, clients and investors. It comes down to the four step unconscious formula:

  • Whoa: "I can't believe what I'm seeing"
  • Wow: "That's amazing"
  • Hmmm: "This is too good not to use"
  • Yes: "I can see where we can use it"

If you'd like to be a mesmerizing influencer, be remembered (by being different), get into the mind of your prospects, and stay ultra-relevant, then you'll want to tune-in to today's show.

Quotes:                                                                                                                                   

“The purest form of communication is to listen without memory or desire.” – Dr. Mark Goulston

“Be more interested than interesting, be more fascinated than fascinating.” – Dr. Mark Goulston

“If you want to increase user experience, you need to provide something that's relevant to them—not something you love but no one is going to buy.” – Dr. Mark Goulston

Takeaways:

03:17 Trust is built by showing genuine interest in others without pushing an agenda.

20:41 Listening deeply means understanding people's emotions and unspoken needs, not just their words.

23:46 Creating content that sparks curiosity requires being spontaneous and responsive to your audience.

32:52 Successful communication happens when you help people feel truly understood.

41:09 Asking open-ended questions and encouraging people to share more can create powerful engagement.

Resources

Podcast: Play in new window | Download (Duration: 42:37 — 39.0MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Archive 2: 2017 • Interview • Podcast • Sales

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