455: Speak Your Ideal Customer’s Secret Language, Rise Above the Noise, and Make Your Business Irresistible with Jeffrey Shaw

Jeffrey Shaw the host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs.

He's the author of the forthcoming book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to attract and maintain specific markets by speaking their Secret Language.

Quotes:                                                                                                                                   

“What creates the tightest bond in business is when people feel like you really get them. If you feel like somebody gets you, it supersedes price.” – Jeffrey Shaw

“Good marketing has to compel people and draw them forward. The idea of self-identifying questions is posing a question in your marketing that completes a thought process in your ideal customer's head.” – Jeffrey Shaw

“Pricing creates perception, and any business can position itself anywhere in the market they choose based on pricing and the perception it gives.” – Jeffrey Shaw

Takeaways:

03:14 Your business should speak directly to your ideal customer's heart, not just their demographics.

10:25 The style and look of your brand instantly tells customers whether they belong or not.

19:02 Pricing isn't just about numbers - it creates a powerful perception of your business's value.

26:45 Create marketing questions that complete your ideal customer's unspoken thought process.

33:54 Build your business by first understanding who you are and then finding customers who would love what you offer.

Resources

Podcast: Play in new window | Download (Duration: 39:32 — 36.2MB) | Embed

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Filed in: Archive 2: 2017 • Business • Interview • Podcast

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