522: Create, Qualify and Close Phone Leads: Outbound, Inbound, and Appointment Setter Call Center Secrets with Lead Hero Glen Shelton

Glen Shelton is the founder of Lead Heroes. Lead Heroes began in early 2015 when Glen realized there had to be a better way to get a telemarketed lead. He's tried all types of lead sources: live telemarketer, avatar, voicemail, direct mail, internet, just to name a few. The leads with highest return on investment, as well as staying consistently high in quality were live telemarketer leads.

He's here to tell us about the possibilities open to you and your business with telephone marketing, from appointment setting, inbound calls, follow-ups, real estate, and insurance.

Quotes:                                                                                                                                   

“Look at marketing not as ‘Oh, damn it, I have to spend money on marketing,’ but as the lifeblood of your business.” – Glen Shelton

“The phone has been around for over 150 years. It's not going anywhere anytime soon. It will continue to change and evolve, but we'll still need to talk.” – Glen Shelton

“That's the power of a call center, being able to reach out to that many people quickly. It's a human interaction. It's not mail, a robot, another website, or email. It's a human talking to a human. It's what we've been doing for hundreds, thousands of years.” – Glen Shelton

Takeaways:

09:33 Small and medium businesses can benefit from outsourced call center services with the right budget and approach.

14:40 Phone calls remain a critical sales tool, even in an increasingly digital world.

22:46 Secondary markets often provide better marketing opportunities compared to saturated primary markets.

25:04 Human interaction through phone calls can be more effective than automated digital communication.

27:13 Successful marketing requires patience, consistent follow-up, and a willingness to experiment.

Visit Lead Heroes to Find Out About Call Centers and Telemarketing

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Filed in: Archive 3: 2018-2020 • Interview • Podcast • Sales