586: Dare to Be Seen Using Podcast Guesting Campaigns: Win-Win Joint Ventures, Reputation Management, and Content Marketing with Kansas City Web Designer Phil Singleton

Phil Singleton is a web designer, an SEO expert and an award-winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City.

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In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It's also been featured on MSNBC and was named by Forbes as the #1 SEO book on its list of “Essential SEO Books for Every Startup to Read”.

Phil is also the author of a popular WordPress SEO plugin that has been downloaded over 100,000 times in the last year.

Phil's latest startup venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts as way to develop authority and personal branding, improve SEO, and most importantly, generate new leads and sales.

Quotes:                                                                                                                                   

“I've never done anything that provides as much bang for the buck as getting booked on established podcasts.” – Phil Singleton

“If you’re into blogging, podcasting, or being a podcast guest, step back and analyze the entire process. Look for ways to optimize and unlock additional benefits—that’s how you can amplify its impact significantly.” - Phil Singleton

“I'm not a really good salesperson in terms of selling other people stuff, I only sell what's working for me.” - Phil Singleton

Takeaways:

01:37 Podcast guesting offers massive marketing benefits with minimal effort, providing SEO boosts, audience exposure, and reputation management.

17:32 Podcast appearances can help push down negative online content and improve personal branding.

20:14 Transcribe and repurpose podcast episodes as blog content to maximize SEO potential.

30:19 Always aim to deliver high-value content when appearing as a podcast guest, focusing on educating rather than direct selling.

34:47 Build your own podcast to capture subscribers and create a complete content marketing ecosystem.

Resources

• Podcast Bookers (Podcast Booking Service)
• SEO for Growth (Book)
• Kansas City Web Design & SEO (Service)

Podcast: Play in new window | Download (Duration: 44:37 — 40.9MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Archive 3: 2018-2020 • Interview • Podcast • Podcasting • Sales