601: Mini-Offers, Market Research, Quitting Your Job, and Building Your Funnel with Michelle Evans

Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries and now works with a fantastic community of business owners - coaches, consultants, experts, speakers, authors and solopreneurs - helping them go from simply surviving to predictably SOLD OUT. Using her 20+ years of successful marketing experience she helps her clients create income-producing, client-generating, stress-reducing marketing funnels. Michelle has been featured in Mirasee, Huffington Post, Online Marketing Made Easy and 30+ other places over the internet and worked with household names like Microsoft, LinkedIn and others as a well-paid employee and consultant.

Michelle talks to us about her strategy of creating mini-offers to find hot selling product ideas, training your list, creating upsells and funnels, and how to emotionally connect with prospects.

Quotes:                                                                                                                                   

“When I'm doing market research, I learned my lesson—don't do market research on free stuff if people don't have to whip out their wallets and even give you a tiny amount of money.” – Michelle Evans

“You did all this work to get them excited, they come in, engaged, and continue this discovery process. Thus, the best thing you can do is to hook into their curiosity and even if you could have a small offer, you have to keep that conversation going.” - Michelle Evans

“Start those conversations regardless of how big your audience is. Start solving problems for people because that's what they'll pay for.” - Michelle Evans

Takeaways:

06:36 Funnels don't need to be complicated; focus on understanding the problem you solve and the results customers want.

20:15 Creating low-ticket mini offers helps entrepreneurs test market demand without massive upfront investment.

22:06 Always include an upsell or next step after someone opts in or makes a small purchase to keep the conversation going.

29:25 When transitioning from a 9-to-5 job, start building your side business gradually with simple, quick-to-create products.

31:57 Testimonials and market research can come directly from customers who buy your initial low-cost offerings.

Take This Short Quiz to Claim Your Michelle's Free Funnel Template

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Filed in: Advertising • Archive 3: 2018-2020 • Interview • Podcast • Product Creation