635: Influencer Marketing: Observe Your Competitors, Grow Your Location Based Business, and Think Outside the Box with Brand Evangelist Rev Ciancio

Rev Ciancio is a Senior Marketing, Branding and Digital Strategist with 20 years of experience in digital marketing and business development, specializing in hospitality marketing, content and local SEO. He has led many clients to new levels of local, national and international success in the hospitality, financial service and entertainment sectors.

He is also former agency owner as well as a former New York City bar owner. Rev is an “expert burger taster” and pens hospitality and marketing tips on his Instagram @revciancio as well as his LinkedIn Profile.

Quotes:                                                                                                                                       

“Be awesome at two things and outsource everything else.” - Rev Ciancio

“You are failing your business if you do not manage your online listings. Three out of four transactions for a business happen online on one of those sites before it ever happens on a business's website. So if you're not managing that information, you're basically letting the internet decide where your customer should go.” - Rev Ciancio

“Having a great website is important, but managing your information everywhere it lives is even more important.” - Rev Ciancio

Takeaways:

05:48 Success comes from being skilled at your core craft while understanding enough about business to make smart hiring choices.

08:48 Track your business metrics closely and recognize when performance stalls, as this signals the need for strategic changes.

16:26 Avoid complex solutions and focus on executing 3-4 simple, targeted strategies that can help your business move forward.

21:07 Before trying advanced marketing tactics, ensure you've covered fundamental marketing bases like email lists and social media posts.

29:08 For location-based businesses, managing online listings accurately is critical since most customer transactions start with online research.

Resources

Podcast: Play in new window | Download (Duration: 30:35 — 28.2MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast • Social Marketing

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