713: Partnerships, Relationships, Collaboration: Create, Grow and Monetize Your Podcast with Benjamin Shapiro

Benjamin Shapiro is a marketing and podcast growth expert. He started his career in business development at eBay and later transitioned into SEO and content marketing. Benjamin has also run his own startup and worked in the marketing departments of early-stage, VC-backed companies. Today, Benjamin shares his journey from consulting to podcasting, the factors that contributed to his success, and his unique approach to podcast monetization, which includes advertorial content, sponsorship advertising, and content syndication.

In this episode of Marketer of the Day, Benjamin explains the strategies behind growing and monetizing a podcast, emphasizing experimentation, audience understanding, and leveraging multiple traffic channels—organic, viral, paid, and partnerships. He shares methods for optimizing content, such as splitting long interviews into 18–22 minute segments and creating repeatable workflows to outsource production tasks efficiently. Benjamin also outlines his approach to monetization, combining sponsorships, advertorial content, and audience syndication to increase reach and revenue. Entrepreneurs and podcasters can learn more about his consulting services and access podcast insights at benjshap.com and martechpod.com.

Quotes

“Experiment, document, outsource—those are the three most important words for building a content business today.”

“At the end of the day, as a marketer, your job is to understand your customers and keep them happy.”

“If you figure out your process and then outsource the tasks you don’t want to do, you can focus on doing what you do best.”

“Growing a podcast isn’t about magic; it’s about optimizing content, leveraging multiple channels, and building sustainable systems.”

Resources

• Connect with Benjamin Shapiro on LinkedIn
• MarTech Pod: Expert knowledge & insider information from marketing & technology industry leaders
• Benjshap: It's not personal. It's not just business. It's business with personality.

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Filed in: Archive 3: 2018-2020 • Interview • Podcast