Archive 2: 2017
410: The Secrets to Money, Power, and Love Prosperity with Lucas Lehman
Lucas Roy Lehman speaks and leads seminars on personal power and intimacy all over the US, Sweden and Canada. He is a certified neurotransformational coach, a certified sacred sexuality educator.
Over the past ten years, Lucas has worked with hundreds of men and women to overcome the obstacles to their financial success and emotional fulfillment, helping them transform old patterns and limiting beliefs, and courageously create the lives of their dreams.
Lucas talks to us about his forthcoming book, Mastering the 7 Principles of Sex & Money & Power for an Extraordinary Life:
- presenence (what is)
- purpose
- passion
- prosperity
- proactivity
- playfulness
- plasticity
If you're ready to shift from "fear & survival" into "desire & fullness" then listen in.
Quotes:
“Desire is the first step to all achievement. So, if we're talking about how to have the most amazing life, first of all, we need to move from lack into desire.” – Lucas Lehman
“My definition of power is the ability to manifest my desires with ease.” – Lucas Lehman
“Prosperity is more than just financial prosperity. It also includes our physical prosperity—because if you don't have health, energy, and vitality, then all the money in the world is going to be useless.” – Lucas Lehman
Takeaways:
04:40 Desire is a more powerful motivator for growth than fear-based survival tactics.
17:37 Self-worth isn't tied to external achievements, but to internal acceptance and love.
25:25 Productivity can come from joy and desire, not just panic and stress.
32:47 Prosperity means more than money - it includes physical health, creativity, and emotional well-being.
35:19 Your life itself is your greatest art, not just the things you create.
Resources
- Lucas Lehman (official site)
- The Power of Now by Eckhart Tolle (book)
- Lucas Roy Lehman on Yelp
Podcast: Play in new window | Download (Duration: 40:59 — 37.5MB) | Embed
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409: Feed the Beast, Find Your Passions, and Thrive in Your Zone of Genius with Corey Poirier
Corey Poirier, author of The Book of Why, is a multiple-time TEDx speaker, host of the top rated Conversations with PASSION Radio Show, founder of The Speaking Program, and he has been featured in multiple television specials. He's interviewed over 4,000 of the world’s top leaders and has some amazing advice today about finding meaning, leaving your comfort zone, and becoming enlightened.
Quotes:
“I'd rather be busy than bored—and I'll add productive, because being busy just for the sake of being busy doesn't help anybody.” – Corey Poirier
“If you do what you love, you'll never work a day in your life. If you figure out that this is your thing, your calling, or your why, you'll discover that you won't be tired at the end of the day, because you never really worked.” – Corey Poirier
“We're taught in school to focus on our weaknesses and ignore our strengths, because we're already good at them. But if you look at what sets the highest achievers apart, they do the exact opposite.” – Corey Poirier
Takeaways:
00:46 Staying busy isn't enough; being productive in areas you're passionate about is what drives success.
01:57 Passion acts like an energy source that prevents burnout and keeps you motivated.
14:41 Finding your passion is a continuous process that can take years, and it's okay to not have it all figured out immediately.
20:29 Your "why" should create a positive impact beyond just personal achievement.
29:09 High achievers focus on their strengths and hire out or delegate tasks in areas of weakness.
Resources
- The Book of Why
- Corey Poirier (official site)
- Conversations with Passion (Facebook)
Podcast: Play in new window | Download (Duration: 39:51 — 36.5MB) | Embed
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408: Traffic Fountains: Get an Unlimited Number of Clicks, Views, and Sales to Your Website
Do you sometimes feel like you're slaving away at your website? Maybe you built it and they DIDN'T come? When you're looking for "traffic" advice, do you feel like you're told a bunch of shady OR outdated marketing techniques? Even worse, do you feel flooded with lots of "tiny" traffic techniques? If so, today's episode is the relief you've been searching for. We discuss the six traffic fountains you should focus on today:
- Search Engine Optimization & Content Marketing: Fiverr, Rev, WordPress blog, evergreen podcast, LinkedIn, Medium
- Guest Posting: podcast guest interviews (RadioGuestList), Interview Connections
- Video Marketing: YouTube, Facebook Live
- Pay Per Click: Google AdWords, Facebook ads, AdRoll (model, create campaigns daily, break even, scale)
- Upkeep: email marketing & followup campaigns, postcards/thank you's, PushCrew/ManyChat
- Nice to have's: affiliate program (swipe file & contest), Kindle books (your best material), outreach (find customers that use competing or complimentary products), under the table payment (podcast sponsorship, signature ad, Facebook page ad)
Quotes:
“Think of the 80/20 rule: spend 20% of your time creating content and 80% of your time marketing it. You need to spend more time marketing than creating the content.” – Robert Plank
“The real problem with traffic is that things change so much. The rules change all the time—the Google rules, the Facebook rules—for both the free stuff and the paid stuff. Things change all the time.” – Robert Plank
“You need to have a better mindset. You need to put 20% of your income back into ads, in whatever format that is.” – Robert Plank
Takeaways:
04:40 Creating content is only half the battle; spending 80% of your time marketing that content is crucial for success.
11:20 Building a list of buyers is more valuable than collecting free email subscribers who may never purchase.
23:15 Consistently creating new ad campaigns and being willing to experiment is key to finding successful traffic strategies.
35:50 Retargeting and understanding audience targeting can significantly improve the effectiveness of your marketing efforts.
46:30 Breaking even on ad spend is a win, as it allows you to build a list and potential customer base for free.
Resources
- Video Sales Tactics (Facebook Live Streaming)
- Podcast Crusher (Create A Podcast)
- Make a Product (Publish A Book)
Podcast: Play in new window | Download (Duration: 59:32 — 54.5MB) | Embed
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407: Generate Leads, Drive Sales, and Grow Your Social Outreach Using Interactive Quizzes with Josh Haynam
Josh Haynam is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Home Depot, and Forbes. He's probably seen more quizzes than any other human on earth right now.
We speak today about why you need quizzes to get traffic to your site, best practices, as well as do's and dont's for your own interactive quizzes. Josh's tool has 175 pre-existing templates to choose from, sorted by conversion rate, so you can begin engaging with your visitors in this new way, starting today.
Quotes:
“Instead of asking people for their information so quickly, you guide them through a whole scripted conversation using the questions in the quiz, creating a back-and-forth interaction.” – Josh Haynam
“The thing that's annoying about marketing and advertising is when we keep getting messages sent to us that we're not interested in.” – Josh Haynam
“We process images much faster in our brains, so it's important to include visuals to help people avoid feeling overwhelmed.” – Josh Haynam
Takeaways:
02:46 Interactive quizzes are a powerful tool for generating leads and growing your business across multiple industries.
07:33 Seven-question quizzes with image-based answers can double your email opt-in rates compared to traditional lead magnets.
17:55 Successful quizzes focus on helping people learn something about themselves, not just collecting data for businesses.
20:49 Personalization through quiz results allows for more targeted and meaningful marketing follow-ups.
23:53 The key to a great quiz is starting with what your customers want to answer, not what you want to know about them.
Sign Up for Interact Quiz Builder
Podcast: Play in new window | Download (Duration: 30:14 — 27.7MB) | Embed
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406: Facebook Groups, Facebook Live Streams, and Word of Mouth Advertising for Real Estate Brokers with Whitney Nicely
Whitney Nicely went from no investments (or strategies) to 19 houses, 19 apartment units and 7 chunks of land in less than three years all bringing monthly money to her bank account on auto pilot. She has traveled the United States speaking on stages, teaching her simple strategies, and meeting with other successful real estate investors- and still buying houses the way she teaches others.
We talk today about how Whitney gets leads into her real estate business through Facebook pages, Facebook Live streaming and word-of-mouth advertising.
Quotes:
“The goal is to make an extra $10,000 a month by the end of next year. And you can do that with one deal a month. You don't have to go out and try to do 100 deals.” – Whitney Nicely
“Just on the other side of that little hiccup, or that little bump in the road, is a whole new world and a whole new life.” – Whitney Nicely
“There are more deals out there than any of us could ever get our hands on, and it really is a people business.” – Whitney Nicely
Takeaways:
04:00 Standing out in a crowded market requires bold, unique marketing strategies that catch people's attention.
11:30 Real estate investing isn't about massive deals, but consistent, steady growth - one deal per month can change your financial future.
17:20 Success in real estate comes from understanding people's problems and offering solutions that give them back their time and peace of mind.
22:30 Building trust through authentic storytelling and personal connection matters more than aggressive sales tactics.
25:36 Real estate remains a solid investment because people will always need a place to live, regardless of economic or technological changes.
Create Passive Income & Build Wealth with Real Estate
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405: Evergreen Focus & Motivation: 12 Mind Hacks to Become a Better Author, Speaker, Coach, Entrepreneur, and Your Best Self
Listen in as we reveal the twelve secrets all entrepreneurs (including you reading this right now) need to know in order to take massive action and enjoy rapid success.
- Quiet the Noise: Don't check email or texting in the morning
- Minimum Viable Product: what's important?
- Body Health: Exercise, wake up early, drink water, and get a good night's sleep
- Better Relationships: contempt, criticism, defensiveness, stonewalling (expert John Gottman)
- Be Present: avoid multitasking, distractions, waiting for X to do Y, or "sticking it out"
- Write Things Down: journal to document and "crack the nut" plus gratitude list
- Negative Self Talk: ask better questions about your situation, such as: What's good about this? What action will you take moving forward? Is the thing you're worried about always true in all circumstances?
- Be Independent: You are in control. Even if luck or people get you down,
- Be Positive: Why did you get started with your business in the first place? What used to get you excited?
- Triggers, states, habits, responses
- Entrepreneurial Skill: distill the information down quick enough to take action. Don't be arrogant. Pay attention. Take the steps and see if you did it correctly. Don't give up.
- Chunking: Adjust the size of your "laundry basket" to work your productivity muscle (focus muscle)
Quotes:
“Half the battle is just knowing where you're at and knowing what needs to be fixed.” – Robert Plank
“You're in control of everything you're doing today. The day can be spent the way you choose.” – Robert Plank
“Don't just learn and then put it aside. And don't just find a way to talk yourself out of implementing.” – Robert Plank
Takeaways:
02:19 Quiet the noise in your morning by avoiding immediate email and text checks to prevent starting your day in a stressed state.
11:50 Exercise doesn't require complex routines; simple actions like walking can significantly improve mental clarity and physical health.
21:42 Writing down daily tasks increases the likelihood of completing them and helps track actual productivity versus perceived productivity.
29:47 Recognize your emotional triggers and choose to respond differently, breaking predictable patterns that hold you back.
38:14 Focus on completing a few meaningful tasks daily rather than creating overwhelming to-do lists that rarely get finished.
Podcast: Play in new window | Download (Duration: 42:26 — 38.9MB) | Embed
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404: Copywriting, Creating Websites, Providing Value, and Overcoming Sales Obstacles with Chi Odogwu
Chi is a business growth consultant, digital marketer & direct response copywriter. He helps clients grow their businesses and achieve success on their terms through his digital marketing training, personal development coaching & entrepreneurship mentoring services.
We talk today about how Chi differentiates himself as a copywriter, how he landed his first few gigs and how doing business online in Africa, the Middle East and Europe differs from North America.
Quotes:
“Once somebody in a remote place gets online, the first thing they want to do is learn what's out there.” – Chi Odogwu
“Businesses are the same wherever you go. Business owners have the same problems, the same desires, and the same needs.” – Chi Odogwu
“Not being clear in your messaging is the number one problem a lot of companies are facing.” – Chi Odogwu
Takeaways:
05:50 Solving genuine problems for people naturally grows your business through word of mouth and referrals.
13:11 Design websites for mobile users with limited data, focusing on quick loading and concise messaging.
14:42 Meeting clients where they are means understanding their communication preferences, like using WhatsApp instead of email.
19:36 Great companies often have excellent products but fail due to weak, generic marketing communication.
23:50 Expanding internet access can democratize learning and economic opportunities in developing regions.
Resources
- Chi Odogwu (Official Site)
- The Bulletproof Entrepreneur (Podcast)
- Chi (LinkedIn)
- Chi (Twitter)
- Chi (Facebook)
Podcast: Play in new window | Download (Duration: 29:53 — 27.4MB) | Embed
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403: Interview Valet: Reach Your Ideal Audience Using Podcast Interview Marketing
We're talking today about getting traffic by being a guest on interview podcasts, and our guest was Tom Schwab from Interview Valet, but the recording didn't come out, so Tom does not appear in today's episode.
When you appear on other peoples' podcasts as a thought leader expert, you can become the person people sit up and listen to, and you get that "know, like, and trust" factor. Topics covered:
- How to get on "the right stage" with podcast guest marketing, and why it's a way better payoff than guest blogging to get a continual flow of leads
- Why it makes more sense to use a podcast booking agency instead of doing the research, leg-work, outreach, scheduling, and follow-up yourself
- How Tom's team prepares you and tracks your podcast traffic
Quotes:
“Once somebody in a remote place gets online, the first thing they want to do is learn what's out there.”
“Businesses are the same wherever you go. Business owners have the same problems, the same desires, and the same needs.”
“Not being clear in your messaging is the number one problem a lot of companies are facing.”
Takeaways:
05:45 Podcast guest marketing is a powerful way to reach niche audiences who are genuinely interested in your specific expertise.
13:15 Using a podcast booking agency like Interview Valet can save time and provide professional support in getting quality podcast interview opportunities.
16:15 Creating custom landing pages for each podcast appearance helps track visitor engagement and provides multiple ways for interested listeners to connect with you.
24:15 Targeting enthusiast podcasts is more effective than broad media platforms for promoting specialized products or services.
24:30 Tracking interview results through custom links and landing pages allows you to measure the actual impact of your podcast guest appearances.
Resources
- Interview Valet (Podcast Booking Agency)
- Podcast Guest Profits (Book)
- Tom Schwab (Twitter)
Podcast: Play in new window | Download (Duration: 29:19 — 26.8MB) | Embed
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402: Become a Powerful Speaker and Storyteller with Chuck Hooper
Chuck Hooper is a business intelligence consultant, specializing in data visualization analytics, and, brings over 5 decades of business experience with him. In addition to the current consulting offerings, Chuck is an author, a speaker, does workshops on being a better speaker/presenter, and, conducts training sessions on the use of Tableau Software products.
Quotes:
“Know your audience. If you're speaking to business analysts, what is their pain point? Typical business analysts don't have trouble analyzing the data—they have trouble getting their insights taken up the line.” – Chuck Hooper
“If you don't get some laughter out of your audience, they're going to tune out. People can only take so much seriousness before they start tuning you out.” – Chuck Hooper
“It is so much easier to find a new audience than it is to come up with a new speech.” – Chuck Hooper
Takeaways:
06:08 Self-deprecating humor helps speakers connect with audiences and make their presentations memorable.
14:23 Use storytelling to subtly showcase your expertise by highlighting client successes instead of bragging about yourself.
21:29 Know your audience deeply and tailor your presentation to their specific needs and interests.
28:44 Start your presentation with a powerful, attention-grabbing opening that makes people want to hear more.
32:16 Practice speaking extensively, focusing on reducing filler words and developing a smooth delivery.
Resources
- Better Insights Through Analytics (Website)
- Speaker Presenter (Website)
- 59 Minutes to Great Storytelling (Book)
- Chuck Hooper (Twitter)
Podcast: Play in new window | Download (Duration: 38:48 — 35.5MB) | Embed
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401: Jungle Scout: Search for Profitable Amazon FBA Selling Opportunities and Spy on Your Competition with Greg Mercer
Greg is the founder and CEO of Jungle Scout as well as a suite of other tools to empower Amazon sellers. When he's not working on the software side of things, he continues to manage and grow his physical product brands. Listen in as he explains what you need to do on Amazon in order to create the proper products, stay competitive and follow the trends in the fast-paced world of Fulfilled By Amazon e-commerce.
Quotes:
“What I learned is that a lot of people understand how good of an opportunity selling on Amazon is, but most don't know where to begin or what they should start selling.” – Greg Mercer
“Technology is awesome. Just 10 years ago, big companies were probably spending tens or hundreds of thousands of dollars on market research studies, and now a normal dude can just go on Amazon, read bad reviews, and know exactly what's wrong with a product.” – Greg Mercer
“Most people go wrong on Amazon by choosing what they're going to sell based on emotions, gut reactions, or their passion.” – Greg Mercer
Takeaways:
04:04 Small improvements in product design can lead to significant market advantages and higher sales volumes.
07:36 Amazon's massive scale offers endless opportunities for sellers, even with increasing competition.
12:45 Successful product research involves analyzing competitor reviews, understanding customer pain points, and making strategic improvements.
17:34 Data-driven product selection trumps emotional or passion-based choices when entering the Amazon marketplace.
21:23 Tools like Jungle Scout can transform product research from a guessing game to a precise, data-backed strategy.
Resources
- JungleScout: Amazon Product Research Tool (Website)
- Million Dollar Case Study: Watch Greg Launch a Product in Europe (Site)
- Greg Mercer (Twitter)
Podcast: Play in new window | Download (Duration: 27:45 — 25.4MB) | Embed
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