Archive 2: 2017
370: Become an Expert Thought Leader: Sell Books in Bulk, Speak on Stage Consistently, and Effortlessly Fill Up Your High-End Coaching Program with Fran Harris
Fran Harris is a business optimization and explosion expert who wants you to get to the low hanging fruit and make more money in less time in your solopreneur (or larger) business. That means getting in front of a larger crowd by seeing where you fit in. Instead of writing a book about any random subject, watch the media to find a repeat problem, and create a book that solves that problem.
Then, call organizations, appear on news outlets, and run Facebook ads to a specific audience who needs to solve that problem. For example, football coaches who are in need of team building experts. Get them on the phone for five minutes to arrange coaching or a speaking engagement where you sell books to their crowd. Listen in to discover the media shortcuts and more from Fran in today's episode.
Quotes:
“It's not about the book—the book is just the hook. It's really about what you do on the back end with that book.” – Fran Harris
“Find the problem, verify that people are motivated to get out of their pain about that problem, and then get a date on the calendar.” – Fran Harris
“Sometimes people just need to look around for a while, find that audience, that niche, that target group that is in pain, and use them as a test market.” – Fran Harris
Takeaways:
04:15 Writing books that solve specific problems for targeted audiences is more effective than creating generic content.
15:40 Using a direct, problem-focused approach in sales conversations can quickly build rapport and highlight your value.
21:15 Creating a separate contact number for marketing campaigns helps protect your privacy while tracking lead sources.
22:55 Selling books in bulk to organizations is more profitable than trying to become a traditional bestseller.
26:44 Experts should focus on finding audiences with urgent problems and positioning themselves as solution providers.
Resources
- Fran Harris (Official Site)
- call Fran: 888-273-0151
- Fran Harris (Twitter)
- Fran Harris (LinkedIn)
Podcast: Play in new window | Download (Duration: 28:18 — 25.9MB) | Embed
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369: Mindset, Vision, Tools, Strategies, Personal Growth, High Achievement, Focus, Clarity, and Purpose with Chris Burns
Chris Burns is the host of a weekly, 12-hour personal development livestream marathon show, and in the last 5 months, he has interviewed more than 85 inspirational role models and leaders from around the world who are spreading great ideas and making a difference. He's the Founder and Head Coach at Burn It Up Coaching and Chris LOVES to inspire and awaken the power within people to create their reality, by developing and implementing the right mindset, vision, tools and strategies, so every day can be their best day ever.
Chris has worked with clients ranging from solopreneurs to CEOs and has spoken at more than 90 live events on many stages across the United States, to rooms with 250 people at a time. He’s here today to energize, ignite and light a fire within your heart, mind and soul.
Quotes:
“Where our focus goes, energy flows—that's what manifests the results we get.” – Chris Burns
“You are enough. You have whatever it takes. There's no reason why you can't be, do, or have anything you want.” – Chris Burns
“The ideas we're thinking about, focusing on, and giving energy to are what will really determine the direction of our life.” – Chris Burns
Takeaways:
05:39 Consistency and showing up, even when you don't feel 100%, is crucial to building momentum and achieving your goals.
10:37 Surrounding yourself with driven, focused people can help you gain clarity and push through personal limitations.
20:00 Creating content that can be repurposed across multiple platforms maximizes your reach and impact.
24:15 Setting big, audacious goals - like filling a stadium - gives you room to grow and achieve even partial success.
27:42 Making a specific promise to yourself increases your likelihood of actually achieving that goal.
Resources
- I.M. Having Fun Personal Development 12-Hour Marathon Show (Site)
- Burn It Up Coaching (Website)
- Unleash Your GPS: Greatest Possible Self (4-Week Group Coaching Program)
- Chris Burns (Facebook)
Podcast: Play in new window | Download (Duration: 29:15 — 26.8MB) | Embed
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368: The Synthesis Effect: Use Self-Hypnosis, Meditation, and Visualization to Find Your Path to Success with Dr. John McGrail
John McGrail, PhD, is a renowned hypnotherapist, personal success coach, spirituality teacher and a leading media expert on the topic of personal improvement.
Podcast: Play in new window | Download (Duration: 28:22 — 26.0MB) | Embed
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He has combined more than 30 years of teaching, coaching and mentoring experience with his work in clinical hypnotherapy to create what he calls Synthesis, a powerful process for generating personal change and transformation quickly and profoundly. Synthesis works through an exclusive mixture of models, techniques, traditions and wisdom that truly integrate science and spirituality, making the process of changing your life both easy and enjoyable, and ensuring that the results are powerful, effective and permanent.
Dr. John has helped thousands of clients and workshop students bring lasting change, growth and transformation into every aspect of their lives.
Quotes:
“Hypnosis is simply a way of creating a state of mind that allows the mind to get out of its own way—to unlearn the habits and patterns that aren't working, and then to relearn, reprogram the subconscious mind.” – Dr. John McGrail
“We are, by nature, resistant to change. It is hardwired into our DNA as a species, and so people will cling to the familiar with tenacity, even when the familiar is painful to them.” – Dr. John McGrail
“Your mind controls your body. Your mind controls your behavior. Everything that happens to us in life must be processed through the mind.” – Dr. John McGrail
Takeaways:
02:56 Hypnosis is a natural, everyday mental state that can be used to create meaningful personal change.
08:15 Consistency and willingness are critical for successfully using hypnosis to overcome personal challenges.
11:18 Hypnosis works best when the individual genuinely wants to change and is open to the process.
17:51 Understanding the root causes of personal barriers is the first step in creating lasting transformation.
27:38 Personal transformation is possible for anyone willing to seek help and commit to personal growth.
Resources
- The Synthesis Effect (Book)
- Dr. John McGrail (Official Site)
- Hypnotherapy Los Angeles (Site)
- Dr. John McGrail (LinkedIn)
Podcast: Play in new window | Download (Duration: 28:22 — 26.0MB) | Embed
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367: ACX Audiobook Narration: Create Your Audiobook, Outsource It, or Partner with a Narrator and Market the Dang Thing with Audiobook Consultant Richard Rieman
Audiobook Narrator Richard Rieman is the author of The Author’s Guide to Audiobook Creation and drops by to tell us what we need to know about audiobook narration: where to do it, how to do it ourselves or hire someone else to record all or part of it (it's cheaper than you think) as well as how to avoid the usual pitfalls of hiring the wrong person or using the wrong equipment.
Quotes:
“Right now, it's the golden age of audiobooks. The technology is heading in the direction of people listening on their phones, and smart cars having audiobook apps.” – Richard Rieman
“The most experienced narrators look at royalty share as doing all the work up front, without any return at all.” – Richard Rieman
“If you're going to do a book you're proud of and an e-book, do the audiobook too, because it really makes you look like a professional author on your Amazon page.” – Richard Rieman
Takeaways:
04:26 Podcasts serve as the entry point for younger generations to discover and consume audiobooks.
10:42 Recording an audiobook yourself is a challenging marathon that requires technical skills and patience.
22:09 Simply uploading an audiobook without active marketing will lead to poor sales and visibility.
23:30 Creating an audiobook version of an older book can breathe new life into your existing content and potentially boost overall sales.
25:07 Having an audiobook alongside your print or digital book establishes you as a professional and serious author in the marketplace.
Resources
- The Author's Guide to AudioBook Creation (Book)
- Audiobook Consulting (Audio Book)
- Richard Rieman (Blog and Official Site)
- Audiobook Revolution Productions (Audio Book)
- Author's Republic (Audiobook Publisher)
- AudioBook Reviewer (Reviewer)
- Audio-Technica AT2020USB+ condenser microphone (Amazon)
Podcast: Play in new window | Download (Duration: 29:21 — 26.9MB) | Embed
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366: Love is the Absense of Resistance: How to Be in the Present Moment, Let Go of Things That Don’t Matter, Be Open to New Ideas, and Tap Into the Magic of Life with Dating Site Owner and Relationship Expert Mike Krosky
Mike Krosky from Cherry Blossoms has a wealth of knowledge to share from years of experience helping thousands of dating site members find love and happiness. He discusses the secrets to being happy, productive AND fulfilled all at the same time. The solution is in listening, being present in the moment, becoming aware, being prepared to act on good ideas, meditating, and letting go.
Quotes:
“Love is the absence of resistance. Begin by noticing where and what things we're resisting in life, and realize that when we can let go of that stuff, when we can stop resisting life, love can flow more freely.” – Mike Krosky
“We are all biological magnets. We're mostly unaware of it, but we are—and whatever we give our precious, valuable energy and thinking to, we will attract to ourselves.” – Mike Krosky
“Everybody's a genius in their own way—you just have to find your own talent, your own gift.” – Mike Krosky
Takeaways:
04:04 Focusing on what you want, not what you don't want, creates a powerful personal magnetic field that attracts positive experiences.
11:11 Mastery comes from consistent practice, transforming mechanical skills into magical, intuitive performance.
14:27 Being fully present in the moment opens unexpected connections and insights that logic cannot predict.
21:45 True intelligence is about being open, listening, and receiving wisdom from the universe, not just accumulating information.
28:33 Opportunities often emerge when you combine unrelated ideas or step outside traditional thinking patterns.
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365: Get Your Messaging Right, Ditch the Content Creation Treadmill, Re-Purpose and Market Intentionally with Content Strategy Coach Lain Ehmann
Lain Ehmann, bestselling author and communications strategist, specializes in helping six and seven figure entrepreneurs uncover hidden profits and potential. Her superpower is saying what your customers and clients really need to hear, to get the results you want as quickly as possible.
Lain shares ways to repurpose your content (not just in media such as YouTube or podcasting) but also in terms of content types such as relationship building, storytelling, or expert articles. If you'd like to get more eyeballs on your websites, amp up your content marketing, or do more in less time, listen to today's episode.
Quotes:
“They know they have value. They know they can help their target audience, but they don't always know how to translate it. They're so into the jargon, so into the technology, that they don't always know how to turn it into value-driven messaging and language their audience can respond to.” – Lain Ehmann
“Very few people see everything you put out. So, the fact that you tell them in one place, then again somewhere else—very few people will actually remember reading it.” – Lain Ehmann
“What got you here won't get you there. You have to change things up. It will take you so far, and then you have to try something else.” – Lain Ehmann
Takeaways:
02:20 Translate technical expertise into clear, value-driven language that helps your audience understand your unique solution.
10:46 Don't just create more content; strategically repurpose existing content across different channels with tailored messaging.
17:43 Most people won't see or remember all your content, so repeating your core message through different mediums is crucial.
21:40 Build a content strategy by starting with your unique promise and working backwards to create consistent, channel-specific messaging.
24:18 Reward your super fans by providing unique content across different platforms, not just duplicating the same material.
Resources
- Easy Steps to Defining Your Unique Value and Communicating Your Clear Message (Free Worksheet)
- Life in the Fast Lain (Official Site)
- Lain's blog (Blog)
Podcast: Play in new window | Download (Duration: 30:03 — 27.5MB) | Embed
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364: Educate, Entertain, and Engage: Market Your Business Using YouTube and Facebook Live Videos with Lou Bortone
Video Godfather Lou Bortone has been a pioneer and thought leader since YouTube launched in 2005. Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of the forthcoming book "Video Marketing Rules: How to Win in a World Gone Video." Listen in as Lou tells us the easiest ways to get started and get good at video, as well as video marketing opportunities such as YouTube and Facebook Live.
Quotes:
“No matter what the technology is, if your content isn't good, nobody's gonna watch it.” – Lou Bortone
“Good video should either educate, entertain, or engage in some way, shape, or form. If it does one of those things, great. If it does all three, that's a home run.” – Lou Bortone
“Just because you know the technology is there doesn't mean you know the content is there or have the courage to appear on video.” – Lou Bortone
Takeaways:
01:53 Video marketing has transformed from a niche experiment to a mainstream business necessity.
02:35 Anyone can now be a broadcaster with smartphone technology, eliminating previous production barriers.
03:50 Facebook Live offers a low-pressure entry point for creating video content without high production expectations.
15:16 Content quality matters more than expensive equipment or slick editing.
17:19 Effective videos should educate, entertain, or engage your audience - ideally achieving all three.
Resources
- Lou Bortone (Official Site)
- Lou's Blog (Blog)
- Lou's Courses (Courses)
Podcast: Play in new window | Download (Duration: 26:20 — 24.1MB) | Embed
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363: Run with the Right Ideas, Setup the Correct Goals, Be Unique, and Resonate with Your Marketplace Using the Seven Steps to Business Success with Peter Mehit
Peter Mehit, the expert on how to start, fix, and sell any business, returns to the show to share his seven steps to business success. By applying these seven steps, you'll find you no longer waste time or resources on "dead-end" ideas, and you'll have an easier time getting customers, partners, and investors to buy into your idea. Here is the "7 Steps Methodology"...
- idea: what we find is important
- visualize: spend 15 minutes every day doing nothing and focusing about what this future business looks, sounds, smells, and feels like
- thoughts: ask questions such as, "Who's my customer?" And, "What equipment do I need?"
- action: describe your idea to others
- methods: hire employees, etc.
- friends (feedback and investors)
- circumstances
Quotes:
“Success cannot be demanded. It is the result of friends who bring the circumstances of your success with them, and you earn friends by knowing what you're doing and knowing where you're going.” – Peter Mehit
“People follow those who know where they're going and know what they're doing.” – Peter Mehit
“Focus is what wins the game, not speed or action.” – Peter Mehit
Takeaways:
09:04 Clearly visualizing your business idea helps you understand if you're on the right track.
24:37 Don't waste years on a bad idea; be willing to walk away early to save time and energy.
29:18 Simplicity and relatability matter more than complex jargon when communicating your business concept.
35:27 Take time to be still and quiet to hear your own thoughts and develop a clear business strategy.
37:44 Solving problems often starts with making one phone call or reaching out to the right person.
Resources
- Custom BPS (Peter Mehit Official Site)
- Killer Business Plan by Peter & Lydia Mehit (Book)
- The Master Key System by Charles Haanel (Book)
- phone number: 800-741-8444
Podcast: Play in new window | Download (Duration: 39:46 — 36.4MB) | Embed
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362: Acuity Scheduling: Automate and Manage Your Online Appointments, Sell Coaching Without a Website, and Streamline Your Productivity with Gavin Zuchlinski
Gavin Zuchlinski is the founder of Acuity Scheduling, the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves.
Listen in as we discuss why your business (online OR offline) needs to use both a unified calendar and a scheduling tool so that clients and customers can schedule themselves. (35-40% of customers call to schedule appointments OUTSIDE of business hours.)
The best part about our conversation today about Acuity Scheduling is that this tool isn't limited to online businesses, podcasters, and coaches. Gavin unpacks many interesting case studies from massage therapists, bakeries, and delivery services that have not only amplified their productivity but also dominated their competition by using this one simple tool.
Quotes:
“My goal is really to minimize your involvement with logistics for the appointment, so you can focus more on what you're really good at.” – Gavin Zuchlinski
“A lot of these things come down to logistics—how things tie together, availability, and booking—and there are so many opportunities that it's definitely a much bigger space and a much harder problem than I initially anticipated.” – Gavin Zuchlinski
“We take a lot of pride in listening to everyone and improving things because of that. There's so much to do in scheduling, and that's really our focus.” – Gavin Zuchlinski
Takeaways:
02:54 Businesses can grow by making appointment booking more convenient for customers, with some seeing increased success simply by offering online scheduling.
05:21 Online scheduling tools can save businesses significant time by automating appointment logistics and reducing back-and-forth communication.
17:36 Modern scheduling platforms can pool staff availability, allowing clients to book with any available team member through a single, streamlined interface.
22:48 Flexible scheduling tools should allow businesses to easily adjust their availability, like adding breaks, closing specific days, or extending hours as needed.
27:06 The ultimate goal of scheduling software is to reduce administrative work, allowing business owners to focus more on their core services and less on managing appointments.
Podcast: Play in new window | Download (Duration: 32:08 — 29.4MB) | Embed
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361: Tell a Story, Look for Inspiration Outside Your Bubble, Mass-Produce, Course-Correct, Connect with Others, and Grow Your Business in Any Niche with Joe Pardo
Business consultant Joe Pardo is a business consultant to entrepreneurs and multi-million dollar businesses all over the world. He helps them grow by focusing on the "T.O.P." (Team, Offer, and Process).
He's always believed that society starts with you, and that to change society you must first change how you think. Joe left his family's $100 million business and pursue his dreams of starting his own business, and founded the "Dreamers Podcast: Business Lessons From Those Who Live Their Dreams" to build his platform of helping business owners pursue the business and lifestyle of their dreams. Listen in as he discusses creativity, finding your voice, ramping up, being productive, and course-correcting to ensure you're focusing on what's making you money.
Quotes:
“I bring my own style to everything I do, from writing books to consulting, and even creating artwork and music. I try not to let myself get too influenced by others. I don't think, 'Oh, look what they're doing, I should do the same thing because that's what's going to work for me.'” – Joe Pardo
“Time is crucial. We only have a finite amount, and we all get 24 hours. When creating time-based content, think about it in terms of percentages.” – Joe Pardo
“The key is to figure out what's at the core of what you're trying to achieve. If you're getting someone to tell a story, you need to ask the right questions to draw it out without being interrogative.” – Joe Pardo
Takeaways:
02:37 Creativity thrives when you look beyond your own industry and blend ideas from different fields.
12:31 Start small with content creation and gradually increase your output as you build confidence and systems.
25:45 Develop a consistent interview approach that allows for both structure and spontaneous storytelling.
37:44 Don't get stuck perfecting every detail; focus on creating content that connects with your audience.
45:29 Your unique voice and perspective matter more than having professional-looking equipment.
Resources
- Super Joe Pardo (Official Site)
- Dreamers Podcast (Podcast)
- Joe Pardo (Facebook)
- Joe Pardo (Twitter)
Podcast: Play in new window | Download (Duration: 46:42 — 42.7MB) | Embed
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