Archive 3: 2018-2020

701: Awareness, Actions, Vulnerabilities, Engagements: Communicate Effectively and Design Your Mind to Be Kind with Elizabeth Barry

April 21, 2020

Elizabeth Barry is an experienced speaker, author, and entrepreneur. She has curated 17 TEDx talks and coached numerous speakers. As an author, Elizabeth has published books on vulnerability and effective communication. Her upcoming book, "Design Your Mind to Be Kind," focuses on three habits of effective communicators and seven personalities. Today, Elizabeth discusses the importance of lifelong learning in communication, listening, and speaking one's truth kindly.

Podcast: Play in new window | Download (Duration: 15:10 — 14.1MB) | Embed

We all need to be a life long learner when it comes to communicating, listening, speaking out truth, saying what we mean and meaning what we say.

It's all about being brave and courageous to live in our moment of truth but to speak it kindly.

Its all about designing your mind to be kind through our COMMUNIICATION HABITS.
Its based in nature,there are macrophotographies and photographies of wildlife like birds and insects credit to @wildjerseycity instagram account.
It features more on nature of birds which is related to the 3 habits of effective communicators.

The 3 habits of effective communicators

To follow the catch - first method

Catching our selves are really difficult especially if our relationship and communication breaks down.
We need to learn to catch our selves, our words, our phrase eetc
The idea of this catch is it comes to AWARENESS and ACTIONS

AWARENESS - can help us to understand we don't have to say things in the meaning ways, in the way that we wish to and take it back to the real time.

ACTION - Awareness is nothing without action. You apologize in real time or holding our words in especially hurting people

To fly above yourself - just like the birds wings

touching your weaknesses humility and vulnerabilities
it happens when you are in the moment of stress, obstacles, challenges of communication breakdown see how you react
real time practical tip: fly above your self meaning think of your greatest mentor

Use your words wisely- like birds singing nicely

tips to lessen our speaking, listening and taking care to our selves
gaining real time engagement
in a conversation, thinking how worthy are you in corporate or in entrepreneur

These habits will help to reflect oneself to become better person and communicator. Transformation is not just sharing quotes, memes and articles through social media. It needs WORK.

In this episode of Marketer of the Day, Barry shares insights from her upcoming book, Design Your Mind to Be Kind, which outlines three habits of effective communicators and seven personalities to cultivate kindness in communication. She introduces actionable strategies: catching oneself before reacting, flying above oneself to observe behavior objectively, and using words with intention and care, inspired by nature and bird behavior. Barry’s methods aim to improve both self-talk and interpersonal interactions, fostering self-awareness, emotional intelligence, and professional effectiveness. Listeners gain practical tools for reflection, relationship-building, and personal development, emphasizing vulnerability, integrity, and lifelong learning.

Quotes

“The first habit of effective communicators is to catch yourself—catch your words, your phrases, your reactions—before they leave your lips.”

“Flying above yourself in any moment of stress or challenge gives you the chance to see how you really show up and how you can do better next time.”

“Use your words wisely, like a bird song, so that every word you speak becomes a moment of grace, character, and integrity.”

“The work of transformation doesn’t happen from reading or sharing quotes—it happens in the practice, in reflecting every day on how you can be a better communicator and a better person.”

Resources

Podcast: Play in new window | Download (Duration: 15:10 — 14.1MB) | Embed

700: Fresh Inspiration: Live Your Best Life and Learn to Trust Yourself Using The Three Pillars: Workout, Food, and Mindset with Rhonda Liebig

April 20, 2020

Rhonda Liebig is a health and wellness expert with over 20 years of experience in the industry. She is known as the "Energy Revitalized and Mindset Mentor," helping clients achieve freedom in their bodies and cash flow. Rhonda has her own website, RhondaLiebig.com, where she shares her expertise. Today, Rhonda talks about her journey of overcoming hyperthyroidism and getting off medication. She shares her signature "Three Energy Revitalized Pillars" - workout, food, and mindset - which have helped her and her clients make significant changes.

In this episode of Marketer of the Day, Rhonda shares her current work as an energy revitalized and mindset mentor, guiding clients through her holistic approach to health and personal growth. She hosts the Fresh Inspiration Show and Fresh Inspiration Ranch, offering retreats, group programs, and one-on-one coaching to help individuals cultivate better habits, trust themselves, and achieve balance in their lives. Key takeaways include the importance of starting small, celebrating progress, and integrating movement, nutrition, and mindset to sustain long-term change. Listeners are encouraged to explore her resources at RhondaLiebig.com and the Fresh Inspiration Show website for practical tools to enhance wellness and mindset transformation.

Quotes

“If you do everything the way you're doing it right now, you're going to expect the same results that you've been getting.”

“Trust yourself, listen to your body, and start small. Tiptoe in, celebrate wins, and build momentum.”

“Workout, food, and mindset, when you balance these three, you create a foundation for lifelong health and vitality.”

“When you invest in your health, you also unlock clarity and flow in your business and personal life.”

Resources

Podcast: Play in new window | Download (Duration: 33:37 — 31.0MB) | Embed

699: Get Comfortable Being Uncomfortable, Understand Your Numbers, Calculate Your Hourly Rate, and Implement a Winner’s Mindset with John Kennedy

April 17, 2020

John Kennedy is a certified financial planner who focuses on helping business owners scale their companies. He co-founded Candor Path Financial, a firm that provides fractional CFO services to entrepreneurs. Today, John discusses the benefits of working with a fractional CFO, highlighting how it can help business owners manage their finances, understand key performance indicators, and make informed decisions.

Quotes

“We oftentimes prioritize urgency over importance. And I thought, 'Man, oh man, that's so true,’ and that just defines all of what we're talking about here.” - John Kennedy

“For the clients we work with, if we invest in technology and automation correctly, there are no geographical boundaries. You can travel and spend time with your family, kids, and grandkids, without being confined to a nine-to-five office schedule.” - John Kennedy

“We really enjoy having one-on-one conversations with individuals and business owners. So, at the very least, let's have a conversation. We're absolutely open to it.” - John Kennedy

Takeaways

02:06 Fractional CFO services can provide valuable financial guidance and accountability for small business owners who may not be able to afford a full-time CFO.

04:14 Outsourcing and leveraging technology can help business owners focus on their core competencies and improve efficiency.

07:25 Understanding your hourly rate and identifying tasks that can be outsourced at a lower cost can lead to significant financial benefits.

16:09 Retirement planning for business owners is evolving, with many continuing to work in some capacity even after selling their businesses.

19:57 Passion and finding work that aligns with your interests can be a key driver of success and fulfillment in both business and life.

Resources

Podcast: Play in new window | Download (Duration: 26:55 — 24.8MB) | Embed

698: Sales and Marketing Funnels: Build Trust and Credibility with Mark Mersman

April 16, 2020

Mark Mersman is the chief marketing officer at USA Financial. Prior to joining the firm in 2004, he entered the world of financial planning by launching his own firm at the age of 22.

He was the host of a nationally syndicated radio show for 6 years and now focuses much of his time on developing outbound and inbound marketing systems for independent financial professionals. He is the author of a wide range of content from marketing to investment management that have been published in industry publications like the Wall Street Journal, Barrons, Financial Advisor Magazine and Investopedia. Mark is also the host of a podcast about marketing for financial advisors titled “16 Ways From Sunday.”

Quotes

“We really have to focus on getting the steps in the sales and marketing funnel in place, and ultimately ensure that we're establishing trust, building credibility, and maintaining interest through nurture campaigns.” - Mark Mersman

“A lot of professionals in our industry just give up. They don't have nurture campaigns that continually put out their thought leadership and keep them in front of their audience.” - Mark Mersman

“Our industry has always had a problem with the perception that it's purely a sales industry. While it's true that we're all selling something, it's really about how you're positioning what it is that you're selling.” - Mark Mersman

Takeaways

01:14 Building trust and credibility is crucial in the financial services industry, as clients are often hesitant to hand over large sums of money.

06:34 Offering paid services, such as financial planning, can help establish commitment from potential clients and increase the likelihood of closing larger deals.

14:50 Targeting life events and triggering moments can create a sense of urgency and encourage prospects to take action.

20:53 Consistently providing valuable content and thought leadership can help nurture leads and build trust over time.

26:49 Focusing on existing clients and teaching them to make personal introductions can lead to higher closing rates and lower acquisition costs.

Resources

Podcast: Play in new window | Download (Duration: 32:06 — 29.6MB) | Embed

697: Frame of Mind Coaching: Journal Your Way to Better Focus, Clarity, Thinking and Success with Kim Ades

April 15, 2020

Kim Ades is the President and Founder of Frame of Mind Coaching™ and JournalEngine™ Software. Author, speaker, entrepreneur, coach, and mom of five, Kim has 15 years of experience coaching many of North America’s most respected leaders. Recognized as an expert in the area of thought mastery, Kim uses her unique philosophy and quirky coaching style to help her clients deal with core issues and shift their thinking in order to yield extraordinary results.

Quotes

“Journaling allows us to dream and have a vision.” - Kim Ades

“I understand how people work. I understand how people think, and I can see very quickly how their thinking is either supporting them or hurting them.” - Kim Ades

“One of the most important questions I constantly have to ask myself is, 'What is the key value that I can bring to the world that is unique? What’s that unique thing I bring to the world that isn't so easily replicable?” - Kim Ades

Takeaways

06:36 The Journal Engine software provides users with flexibility to choose how they want to engage with the journaling process, whether privately, with a community, or with a qualified responder, allowing for a personalized experience.

11:53 Identifying and focusing on one's unique value proposition is crucial in a crowded market.

16:08 Journaling can reveal hidden beliefs and patterns that may be holding someone back from achieving their goals.

18:53 Having a qualified person provide feedback and guidance on one's journal entries can help drive personal growth and transformation.

19:40 Seeking feedback from trusted advisors and being open to pivoting one's business strategy can lead to valuable insights and new opportunities.

20:24 Maintaining a consistent journaling habit can be challenging, but software like Journal Engine can help sustain the practice by providing a responsive and interactive experience.

Resources

Podcast: Play in new window | Download (Duration: 25:20 — 23.4MB) | Embed

696: Followers, Doers, and Experts: Delegate to Build the Right Team of Outsourced Employees with Freeeup Co-Founder Nathan Hirsch

April 14, 2020

Nathan Hirsch is an entrepreneur and the co-founder and CEO of FreeUp.com, an online marketplace that connects businesses with pre-vetted freelancers in e-commerce and digital marketing. Nathan has sold over $30 million online and regularly appears on leading business podcasts. Today, Nathan discusses the importance of hiring and delegating tasks to free up time and focus on being the figurehead and boss.

Quotes

“If you don't hire, you just hit a ceiling that you can't get past. There are also people out there who are not only better than you at certain things but also enjoy them more than you do.” - Nathan Hirsch

“If you're constantly throwing stuff out there, that's when things start to stick.” - Nathan Hirsch

“Don't give up. No one has a 100% hiring record. There will be failures along the way, but focus on what you can control—your systems, your processes—and that's how you improve that hiring percentage.” - Nathan Hirsch

Takeaways

02:37 Hiring the right people can help entrepreneurs avoid hitting a ceiling and focus on tasks they enjoy.

05:38 Trying different marketing strategies and ideas through a trial-and-error process can lead to successful business growth.

11:15 Clearly communicating expectations and providing detailed instructions is crucial when delegating tasks to freelancers.

16:29 Categorizing freelancers into followers, doers, and experts can help entrepreneurs hire the right type of worker for specific tasks.

27:09 Maintaining a long-term mindset and focusing on what can be controlled are key to successful hiring and delegation.

Resources

Podcast: Play in new window | Download (Duration: 29:03 — 26.8MB) | Embed

695: Generate Sales Calls Every Day, Achieve Household Name Status, Increase Your Monthly Recurring Revenue Using Authority Marketing with Josh Elledge

April 12, 2020

Josh Elledge is U.S. Navy veteran and launched UpMyInfluence.com to help entrepreneurs attract the perfect audiences and grow their brands without the crazy costs associated with traditional PR companies.

UpMyInfluence’s purpose is to DEMOCRATIZE access to influence. Josh believes he has a moral imperative to help entrepreneurs serve the world with their collective messages while growing their revenue!

UpMyInfluence was the natural outgrowth of his first startup, SavingsAngel.com which has grossed more than $6 million in sales with less than $500 in advertising. He did it all through building authority and serving audiences in the media.

Josh is a weekly TV consumer expert in Orlando, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2000 times.

Quotes

“Humans will discriminate in terms of whether they should take a call with a person, click on an ad, or engage in some way. So, you have to gain their trust.” - Josh Elledge

“Everybody has a message that could positively impact the world. And if you have influence, you can truly make that impact. What is in your heart is probably amazing.” - Josh Elledge

“If you want to get through to people who jealously guard their time, you have to lead with just presenting an offer. That's a no-brainer.” - Josh Elledge

Takeaways

02:02 Building personal authority through online profiles, social media, and content creation is crucial for gaining trust and influence with potential clients.

08:14 Providing value and building relationships through a "go-giver" approach, such as hosting a podcast, can be more effective than traditional sales tactics in attracting and converting clients.

09:47 Carefully vetting and selecting guests for a podcast can help ensure they are a good fit for the target audience and potential client base.

17:09 Leveraging video and follow-up communication to maintain engagement and provide additional value can help nurture leads and increase conversion rates.

20:26 Focusing on providing a high-quality product or service and understanding the target market's needs are essential for building a successful and sustainable business.

23:05 Facing challenges in hiring enough staff to meet the growing demand for the company's services is a positive sign of the system's effectiveness.

Resources

Podcast: Play in new window | Download (Duration: 26:40 — 24.6MB) | Embed

694: From Impossible to Inevitable: Apply the Winning Mindset to Locate Your Ideal Customer, Solve Problems, and Generate Predictable Revenue with Aaron Ross

April 11, 2020

Aaron Ross is the co-CEO of Predictable Revenue and the author of the book "From Impossible to Inevitable." Today, Aaron discusses finding your ideal customer and speaking their language, as well as the need to be comfortable with being uncomfortable when trying to reach new audiences. He shares his own experiences of growing his income and business, as well as the challenges of balancing a large family with his entrepreneurial pursuits.

Quotes

“Comfort is the enemy of growth and success. It's okay to be uncomfortable. You can't grow without feeling that way.” - Aaron Ross

“I can't afford to wait to win. I have the time, the energy, the ideas, and the money to do something, to start a business. I just had to do things.” - Aaron Ross

“We all have different ways that we self-sabotage or show weaknesses. It's just the human condition. No one's perfect.” - Aaron Ross

Takeaways

04:22 The most common reason people struggle to grow revenue is not having a clear, defined niche.

05:56 As a business grows, the attention span of new potential customers becomes increasingly shorter, requiring different messaging and targeting.

08:34 Embracing discomfort and being willing to reach out to new audiences that may not know you is key to continued growth.

11:46 Developing financial confidence and resilience is more valuable than just having financial savings.

17:09 Utilizing "forcing functions" like public deadlines and commitments can help overcome procrastination and lack of motivation.

23:03 Understanding your own strengths, weaknesses, and tendencies to self-sabotage is key to overcoming obstacles and making progress, as everyone struggles with these issues to some degree.

Resources

Podcast: Play in new window | Download (Duration: 26:28 — 24.4MB) | Embed

693: Get Paid to Build Your Skills and Increase Your Hourly Rate: Master the Freelancer and Career Game with Nissar Ahamed

April 10, 2020

Nissar Ahamed is the founder and CEO of CareerMetis.com, a one-stop destination for job seekers and freelancers. He is also the host of the Career Insider Podcast and the co-host of the C.A.R.E. podcast. Today, Nissar discusses the significant shift in the freelancing and gig economy, noting that it has become a mainstream career choice.

Quotes

“If you're not making money in the long term, and you have all the resources, it's on you. There's no excuses. Others have done it. You can do it as well.” - Nissar Ahamed

“Initially, you have to find clients. Then you become so successful that they come to you.” - Nissar Ahamed

“No matter what you want to do, follow your path. I think you'll get to a point where, no matter what age you are, you'll find your path. Don't do it for someone else.” - Nissar Ahamed

Takeaways

00:47 Freelancing has become a mainstream career choice, with 30-50 million Americans engaged in freelance work, a number that is growing due to technology and the gig economy.

02:59 Starting a side hustle in a desired field can help build a portfolio and skills that can lead to a full-time job or the pursuit of a passion project.

08:43 Persistence and hustle are crucial in the initial stages of freelancing, as building a strong reputation and client base takes time and effort.

15:06 Successful freelancers don't just rely on one platform. They market themselves across multiple channels.

21:33 Joining online communities, such as Facebook groups and Slack channels, can be valuable for finding clients and support in the freelancing journey.

26:07 Balancing a full-time job with freelancing can help reduce risk and build a stable income, while gradually transitioning to a full-time freelance career.

Resources

Podcast: Play in new window | Download (Duration: 34:38 — 31.9MB) | Embed

692: Guest Expert Profits: Build Relationships and Enjoy Consistent Podcasting Traffic with Jessica Rhodes

April 9, 2020

Jessica Rhodes is the founder and co-owner of Interview Connections, a leading podcast booking agency. She has been a guest on numerous podcasts, sharing her expertise on leveraging podcast interviews for business growth. Today, Jessica discusses the power of podcasting for building relationships and driving consistent traffic to businesses.

Resources

Podcast: Play in new window | Download (Duration: 25:24 — 23.5MB) | Embed

691: Multiply Yourself by Hiring Smart Virtual Assistants with Anne and Mark Lackey

March 26, 2020

Anne and Mark Lackey are the owners of Hire Smart Virtual Assistants, a company that helps businesses scale by providing top-notch virtual employees. Anne and Mark have coached and trained hundreds of investors and business owners across the US and Canada. They are also authors, having written the book "Multiply Yourself." Today, Anne and Mark discusses their unique approach to hiring virtual assistants. They explain how their rigorous testing and certification process helps match the right candidates to the right roles, addressing the challenges of hiring in a low unemployment market.

Quotes

“We've really honed our testing and profiling to make sure that we get the right kinds of people in the right types of roles.” - Anne Lackey

“I don't care whether you use us or hire locally, it doesn't really matter. But we're all about empowering entrepreneurs to be their best self.” - Anne Lackey

“Whatever it is, get it off your plate so that you can fulfill your highest potential and do the great things in this role that you were intended to do.” - Anne Lackey

Takeaways

01:35 Hiring the right virtual assistant can significantly reduce business owners' workload and allow them to focus on their core responsibilities.

02:55 Thorough testing and certification of virtual assistants helps ensure a good fit and long-term success, addressing the challenges of traditional hiring.

06:41 Virtual assistants can handle a wide range of tasks, from customer service to specialized roles, and can even provide extended hours coverage to give businesses a competitive edge.

19:39 Maintaining a personal touch with customers, even in a virtual setting, can be a powerful way to build relationships and drive business growth.

28:35 Outsourcing tasks that business owners don't enjoy can free up time and energy to focus on their highest potential and fulfill their intended role.

Resources

Podcast: Play in new window | Download (Duration: 30:15 — 27.9MB) | Embed

690: Deep Knowledge and Learning: Automate, Delegate and Grow with E-Commerce Agency Owner Darwin Liu

March 25, 2020

Darwin Liu is an e-commerce expert and the founder of X Agency, a digital marketing agency focused on helping businesses sell more products online. With over 12 years of experience in the industry, Darwin has managed over $50 million in advertising for his clients. Today, Darwin talks about his approach to building successful e-commerce brands. He shares insights on common mistakes businesses make with their online marketing, the importance of understanding the fundamentals, and the role of automation in e-commerce.

Quotes

“I'm a professional failure. I’ve just been failing and learning along the way.” - Darwin Liu

“As long as you believe that any idea, service, or product you have can work, you just have to keep going. So that's what makes me special. Really, I'm just too dumb to quit.” - Darwin Liu

“If you can consistently do this every single day, I can almost guarantee you your brand will grow.” - Darwin Liu

Takeaways

00:45 Persistence and a willingness to learn from mistakes are key to success in entrepreneurship.

01:42 Fixing fundamental issues with marketing account settings can significantly improve performance and revenue.

09:38 Automation in marketing should be approached with caution, as understanding the underlying processes is crucial.

18:26 Building personal relationships and having a unique personality can help businesses stand out and connect with clients.

20:44 Exploring new business opportunities, like creating your own brand, can provide valuable learning experiences.

23:41 For up-and-coming e-commerce brands with limited budgets, leveraging micro-influencers can be an effective and cost-efficient way to grow the brand.

Resources

Podcast: Play in new window | Download (Duration: 26:44 — 24.5MB) | Embed

689: Become a Thought Leader by Identifying and Solving a Customer Point of Pain with Global Credibility Expert Mitchell Levy

March 24, 2020

Global Credibility Expert Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://AHAthat.com), he helps to extract the genius from your head in a two hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months

He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for twenty-nine years and regularly spends four weeks in Europe with family and friends.

Quotes

“If you find what you love doing and can demonstrate clear and articulated value, the more you narrow your focus, the higher prices you can charge, and the more people will walk in the door.” - Mitchell Levy

“When you love what you do and do it all the time, it no longer feels like work. And if you're making money from it, that's even better.” - Mitchell Levy

“30% of people come to meetings late. If you're going to come to a meeting to try to sell me something, and you're late, you will not close the deal.” - Mitchell Levy

Takeaways

01:19 Maintaining a consistent online presence and sharing regular updates can help build trust and connection with your audience, even if they are not ready to buy.

03:26 Crafting a short, compelling pitch that clearly communicates your customer's point of pain and the value you provide is crucial for making a strong first impression.

06:52 Narrowing your focus and specializing in a specific area can lead to higher prices and more clients.

10:49 Being prepared and punctual for meetings and interviews is essential for establishing credibility and professionalism.

17:04 Establishing a structured process for interviews and content creation, with clear inputs and expected outputs, can help ensure a positive experience for both the host and the guest.

27:44 Embracing the journey and being open to unexpected opportunities can lead to valuable aha moments and positive outcomes.

Resources

Podcast: Play in new window | Download (Duration: 36:49 — 33.9MB) | Embed

688: Income, Influence, Innovation and Impact: Reach a Wider Audience Using Active Podcasting with Joe Sanok

March 23, 2020

Joe Sanok is the host of the "Practice of the Practice" podcast, where he shares insights and strategies for growing a successful private practice. As an expert in the field of counseling and business development, Joe has helped countless professionals build thriving practices. Today, Joe talks about the power of podcasting as a tool for business growth.

Actual statistics of Podcasting show that this type of medium communication is the best way of letting your message come to a wider audience.

Statistics of Blog vs Youtube Channel vs Podcast (without Podcast Launch for the last 90 days) and Podcast (with Podcast Launch for the last 90 days)

Blog: minimal audience

YouTube: reaches an average amount of audience

Active Podcasting: reaches a greater amount of audience compared to the other two mediums

5 things to consider about Podcasting

Why you should and Should not Do a podcast

Why you shouldn't start a podcast

- If you're satisfied with how things are going well in your business and don't want to expand your network, starting a podcast is just a waste of time.

- Doing podcast just for fame is not a good idea since it takes a whole lot of work doing a podcast.

Who and Why you should start a podcast

- any businesses who want to attract or reach a larger audience.

- any businesses who want to try new things, areas, or approach

- If you aspire for your company, services & products, offer, and practices to grow

- any businesses who want to expand their network-opening doors for new industries and influencers to bring business together

When you start a podcast consider below factors:

-Stay true to the core of your business

-What and why your passionate about your business

-Listen to your customers, list all the questions or queries customers come to ask you about- create FAQs (Frequently asked Questions) and do it on podcast

Structures of the Podcast

- How frequent do you launch a Podcast? Regular Podcast or Seasonal Podcast

Regular Podcast- doing it every single day or week.

Seasonal Podcast- launching episodes at once or over a period of time and host will take a break after a series of episodes

Note: Knowing the type of topics and how they are presented (i.e. conversational, ask the expert, Q & A) is very vital in sorting out the structure of your podcast.

Planning the "now what" of your podcast

- call to action: is it email, webinar, e-course? Very important to determine before actually starting a podcast show because it will help you determine how will you

go about the show, for instance- solo shows, who to interview for expert shows, ideal clients/or guests to invite for live consultation

Actual Starting of the Podcast

- Deciding what materials and equipments to use: good quality microphone, podcasting software

- organized schedule of guests to ensure their availability to guest on the podcast

On going marketing of the podcast

Questions to ask?

- How are you going to market your podcast?

- Who should be invited? and where to look for them?

Other businesses' approach is: AUTOMATED EMAIL SEQUENCE

live webinar which leads into an eCourse, which then leads into being able to make more money.

Marketing strategies are vital in realizing the business' full potential and will help you realize how your business will level up in the aspects of: INCOME, INFLUENCE, INNOVATION & IMPACT

Practice of the Practice Podcasting will release an e-course on 2020 called Podcast Launch School. Subsequently, they also have an article covering 27 tips, tricks and strategies, to help launch a podcast

which is free at podcastlaunchschool.com.

Additional Tips on Podcasting

Block out the time and free yourself from other obligations and just focus on working the podcast( interview, editing, deciding who to invite etc).

Be organized and stick through the flow of your podcast

Optimize your time- Be resourceful and innovative. For example, a single zoom recording of your podcast can be repurposed and used for different platforms.

A zoom recording can be uploaded as a Youtube video, transcript of the video can be posted on a blog with an embedded link of the recording, or putting it into an email

sequence. Can also be uploaded on Instagram, facebook, and other social media platforms. In that case, information will reach a larger scale of different types of audiences.

Final takeaway:

Your time is precious. Decide if starting a podcast for your business is WORTH YOUR TIME.

Do as much research as you can, optimize and be resourceful, talk to people who have done podcasting successfully.

When you decide to start a podcast, go to podcastlaunchschool.com for helpful tips and notes.

Quotes

“You probably feel like everyone is doing a podcast and that you're late to the game. The stats just don't support that fear. If you look at the actual statistics regarding podcasts, it is the single best way to get your message out to more people, and it still is not competitive.” - Joe Sanok

“If you want to open doors into new industries and connect with other influencers, then a podcast is absolutely right for you.” - Joe Sanok

“Podcasts can get you to that Mount Everest. But you have to do it right and ensure you're optimizing your time.” - Joe Sanok

Takeaways

00:50 Podcasting has a significantly greater impact than blogging or YouTube, with the potential to reach a much wider audience.

05:45 Determining the right podcast structure and "now what" (call-to-action) is crucial for aligning the content with your business goals.

08:28 Repurposing podcast content across multiple platforms can help maximize its reach and impact.

09:07 Blocking out dedicated time for podcast planning and production is essential for maintaining consistency and quality.

09:56 Understanding the potential return on investment (ROI) of your podcast is key to ensuring it's worth your time and effort.

Resources

Podcast: Play in new window | Download (Duration: 10:31 — 9.8MB) | Embed

687: How to Build Your Brand Online Using SEO, Podcasting, and Video with eWebResults CEO Matt Bertram

March 20, 2020

Return guest Matt Bertram, from eWebResults, is back to reveal some of the unknown secrets to internet marketing! SEO (search engine optimization) has become more competitive and that means it's up to you as a business owner to tell your story through video: testimonials, explainers, how-to's, commercials

Matt also updates us on other breaking trends, such as LinkedIn pushing content creation. You can't do "only one thing" with internet marketing anymore... you need to promote yourself on MULTIPLE channels, providing value and high quality content.

What is someone searching for? Are you providing value to that solution? Think about that customer journey, and get your website visitors to take some sort of action: buy, optin, schedule, or download.

Quotes

“If you always keep in mind who you're targeting and what that customer journey is, and if you're adding value along the way, you're going to be 90% there.” - Matt Bertram

“It's the integration of behavioral science, understanding what's going on with the analytics, and coming up with a way to communicate and tell a story to the end user. This way, you have them connect with you, move them along a path, and get them to take action.” - Matt Bertram

“I love connecting with people. I also love trying different things online, seeing what happens, and then sharing that data and connecting with other like-minded people, like your audience, who love to find out.” - Matt Bertram

Takeaways

00:56 Increased competition in the SEO industry requires companies to allocate budgets for online visibility and search rankings.

01:43 Storytelling through video content is an effective way to engage and connect with clients.

02:05 LinkedIn is encouraging content creation on its platform, presenting an opportunity for businesses to build their brand.

06:25 Customized internet marketing strategies that focus on providing value and understanding the customer journey are key to success.

09:19 Integrating behavioral science insights can help improve communication and service delivery for marketing agencies.

Resources

Podcast: Play in new window | Download (Duration: 10:39 — 9.9MB) | Embed

686: Get Measurable Results from Direct Response Marketing and Combine with Branding with JD Dwyer

March 19, 2020

Return guest JD Dwyer from TheInstituteOfWow.com is back to tell you how to differentiate, target your ideal audience, and avoid the race to the bottom! He's here with several fun stories, including how he helped a lawn company sell out their entire inventory by including a "Happy Meal" offer.

Identify your most profitable target audience: demographic profile, avatar, age -- then look for more people who look more like them
Create WOW factor to take their eyes off the price -- buy wheelbarrow, we'll add a free shovel -- artificial wow factor, think outside the square -- value-add that takes that customer's eyes off the price
Fix your website: create a sales machine and not an information portal. Clean up your home page. You need a problem/solution headline. Explainer video. Have a menu of all the services you offer. List the three big benefits of someone using you. Video testimonials.
Use the problem-solution (before-and-after) formula: solve a real problem
Collect customer data!

Quotes

“You can use direct response marketing tactics, which are all about getting measurable responses, and combine them with branding at the same time. They shouldn't be mutually exclusive.” - JD Dwyer

“The last person you want to go to for building a website is a website developer. Do they know anything about marketing? They might give you a pretty website, but will it sell?” - JD Dwyer

“You can walk into just about any restaurant or retail store in the US today, and they will not collect your data. They're just letting money slip through their fingers. If you collect data, you can market to them thereafter.” - JD Dwyer

Takeaways

01:27 Identifying the most profitable target audience and finding more people like them is crucial for effective marketing.

02:19 Adding a unique "wow factor" to offers can help small businesses differentiate themselves from larger competitors.

05:33 Using the problem-solution formula in marketing can effectively demonstrate how a product or service solves a customer's problem.

14:55 Optimizing a business website to be a sales machine, rather than just an information portal, is essential for driving conversions.

17:38 Implementing a reward program can encourage repeat business and build customer loyalty.

Resources

Podcast: Play in new window | Download (Duration: 20:29 — 18.9MB) | Embed

685: Flourish to Seven Figures, Set Bigger Goals, and Take Imperfect Action with Facebook Ads Expert Monica Louie

February 14, 2020

Monica Louie is a Facebook and Instagram ads strategist who loves helping ambitious online entrepreneurs increase their impact -- and profits! -- with high-converting ads. You might have seen her in Forbes, MichaelHyatt.com, or heard her on The Smart Passive Income Podcast.

Monica started by blogging about her family’s journey out of debt. In two years, she and her husband paid off $120,000 of debt on a single middle-class income! Along the way, Monica discovered her passion for creating and teaching Facebook ads. Along with her ads management agency, Team Flourish, Monica manages ads for 6- and 7-figure online business owners, has managed more than $1 million in ad spend, and has taught hundreds to successfully run their own ads through her online training program, Flourish with Facebook Ads.

Quotes

“You've got to have converting landing pages, build relationships on Facebook, and have a great product. Facebook ads can't create a great product for you.” - Monica Louie

“If you've done a great job building that relationship and continuously showing up so you're always top of mind, then when you have the offer at the right time, people will be more likely to take advantage of it.” - Monica Louie

“You need to get out of your own way and take big actions. Don't worry about failure; you're figuring out what works and what doesn't. Just keep going.” - Monica Louie

Takeaways

07:16 Building a comprehensive strategy is crucial when using Facebook ads, as they are just one piece of the puzzle.

11:19 Consistent relationship-building through content, email, and social media is key to long-term success.

26:12 Taking imperfect action and being willing to adjust based on results is more important than seeking perfection.

27:48 Identifying and solving real problems for specific people can lead to growth opportunities.

32:04 Patience and persistence are essential when building a successful online business.

Resources

Podcast: Play in new window | Download (Duration: 35:08 — 32.4MB) | Embed

684: Relieve Entrepreneurial Stress, Live in the Present, Build Rapport, and Communicate Better with Kathy Gruver

February 12, 2020

Kathy Gruver, PhD has graced stages on four continents (including 2 TEDx), three cruise ships and a handful of islands. She hosts the TV show based on her first book, The Alternative Medicine Cabinet and has earned her PhD in Natural Health. Dr. Gruver is the twelve-time award-winning author of seven books including, Conquer Your Stress, Workplace Wellness, Conquer your Stress at Work, and Journey of Healing.

She has studied mind/body medicine at the famed Benson-Henry Institute for Mind-Body Medicine at Harvard, and has been featured as an expert in numerous publications including Glamour, Fitness, Time, WebMD, Prevention, Huffington Post and Dr. Oz’s The Good Life, and has appeared on over 250 radio & TV shows including Lifetime, NPR, CBS Radio and SkyNews London. She is also the co-host of the new Fire and Earth Podcast.

Quotes

“I just follow the breadcrumbs, ending up where the universe takes me. I say yes to everything, and now I'm finding myself here.” - Kathy Gruver

“If you know what type of learner a person is, you're going to be more apt to communicate efficiently with them.” - Kathy Gruver

“If you have one foot in the past and one foot in the future, you end up peeing all over the present.” - Kathy Gruver

Takeaways

02:10 Adapting communication methods to different learning styles, such as visual, auditory, and kinesthetic, can improve understanding and rapport.

06:47 Staying present and not dwelling on the past or worrying about the future can help reduce stress and suffering.

14:55 Verifying information and not making assumptions about others' intentions can prevent misunderstandings and conflicts.

19:35 Incorporating improv and body language awareness into communication training can make it more engaging and effective.

24:08 One-on-one coaching can be a valuable tool for personal and professional growth, especially during challenging times.

Resources

Podcast: Play in new window | Download (Duration: 26:37 — 24.6MB) | Embed

683: Mega Podcasting: Create Content, Get Traffic, and Network to Get Joint Ventures and Affiliates

February 10, 2020

Growing a podcast isn’t just about hitting record—it’s about consistently reaching the right audience and turning listeners into loyal supporters. Today, Robert Plank talks about the evolution of his podcast, from its early beginnings as a blog to its current state as a successful interview-based show. He shares his strategies for networking and using the podcast as a tool to connect with other industry professionals.

Quotes

“If I had known I would do 682 episodes, I would not have made a podcast. I would have been overwhelmed. Don't plan out the next 10 years. Don't plan out your whole life.” - Robert Plank

“Whenever I would do this thing we always hear is so important—networking and going to live events, conferences, and meetups—the problem is that some people are really introverted, while others have no problem socializing.” - Robert Plank

“Podcasting on its own is not some magic thing. It's creating content, a networking tool, and a way to get traffic.” - Robert Plank

Takeaways

02:12 Starting small and focusing on one podcast episode at a time can help overcome the feeling of being overwhelmed.

11:08 Networking and interviewing others can be an effective way to generate content and build relationships.

21:36 Adopting a "devil's advocate" mindset can help create more relatable and accessible content for listeners.

32:31 Consistently marketing and promoting each podcast episode, across various platforms, is crucial for building an audience.

41:27 Involving guests and leveraging their audiences can be an effective way to scale content creation and grow a podcast.

44:16 Exploring alternative monetization strategies, such as affiliate marketing and creating compilation books, can be more lucrative than relying solely on sponsorships.

45:38 Applying a structured framework can help organize content and make it more accessible to listeners.

Resources

Podcast: Play in new window | Download (Duration: 46:51 — 43.1MB) | Embed

682: Local Media Assets: Grow a News-and-Events Local Facebook Magazine, Run Contests and Land Recurring Clients with Drew Griffin

February 7, 2020

Drew Griffin is the Co-Founder of EverLinks, a service that affords anyone the ability to quickly create mobile optimized, quick loaded web pages and 'link in bio' extenders. Delicious Marketing is a marketing agency that leverages emerging technology to deliver results in the form of awareness, engagement and lead generation that convert to customers.

Additionally, Drew is a mobile app developer, author, public speaker and consultant with focus on business growth hacking and lead generation.

He's here to explain his Local Media Assets concept, a way that you can get business owners approaching YOU to use your services as a digital marketer, instead of prospecting and cold calling.

Podcast: Play in new window | Download (Duration: 54:12 — 49.8MB) | Embed

Things you will discover in this episode:

How did Drew Griffin's career transition happen?
How does Drew Griffin differentiate himself from other Internet Marketers or Local Marketing Agencies?
What is Drew Griffin's Local Media Asset approach or concept?
Example of an approach/strategy of Local Media asset concept that illustrated success and yielded positive results to businessess
The concept of the Local Business Films
What do businesses get when they participate and get featured on the Facebook Page?
With this kind of approach, how to overcome the nervousness of asking a local business to be filmed and get featured on your Facebook Page?

How did Drew Griffin's career transition happen?

Drew Griffin spent 25 years in Health Care as a Hyperbaric Wound Care Nurse. With the rising of technology that time, he found an opportunity to
help his diabetic patients in a different way by developing an app that tracks blood sugar of diabetic patients. Seeing the very rapid growth of the downloads of
his app, he decided to leave the clinic and focused more into local marketing leveraging the use of latest technologies in the market.

How does Drew Griffin differentiate himself from other Internet Marketers?

It took Drew Griffin years to transition from the local marketing strategies, going door to door and sell his services to internet marketing such as facebook marketing and advertising, and into finding his own unique framework, developing the concept of local media asset.

What is Drew Griffin's Local Media Asset approach or concept?

Drew Griffin and his business partner created a media company, establishing and making its space and attracting audience by delivering news and events in a local space. They command all the attention and can compete with big and established media companies, televisions, newspapers because they can deliver information much faster than these companies. And once their local social media presence started picking up, their audience started to grow. Their audience becomes their asset into obtaining clients in such a way that clients come to them, and not the other way around.

Their clients come from different types of businesses, offering different sorts of services but one thing they all have in common is they want attention from their local space so they could talk about their services or products. With the help of Drew Griffin's Local Media Asset approach, they bring these companies advance results in the form of attention (views of videos, social media comments, engagement in social media etc). Once the results are showing and they have established relationship with their clients over time, they offer more services in forms of consultations or some other services they provide.

Example of an approach/strategy of Local Media asset concept that illustrated success and yielded positive results to businessess

The strategy of running contest on Facebook. For example, Drew Griffin ran a contest on facebook to guess the final result of Philadelphia Eagles (an NFL Team) and whoever they might be playing. He leverage the fact that in their local community in Philadelphia, a lot of people are very passionate about the Philadelphia Eagles, so that only means he could get a lot of audience/engagement/participants in this contest. Whoever wins the contest gets to have a free $50 or $100 dollar gift to a local restaurant. A messenger bot pops us and these participants walk through an automation process on Facebook Messenger, and in the backend, this messenger is designed to grab their email addresses. From Facebook Messenger Bot List this can be used as an email list as leads for the company that Drew Griffin is working with in this case, the local restaurant. Networking with other businesses or services is possible in this kind of strategy too.

The concept of the Local Business Films

It is the strategy of creating a local business spotlight video that only runs around 5 to 10 mins. Reaching out to local businesses through an email or telephone call and offering them to be featured on their Facebook Page which has thousands of audience. These audiences are from the local area and they may have tried the services of the local business or are interested to put up the same business as the featured local business.

The contents of the video/film are basically, the type of business they have, services and products they offer, best seller/must try products, location and where to contact (telephone number/address/website).

What do businesses get when they participate and get featured on the Facebook Page?
They get attention from the audiences that the Facebook page already has. These audiences translate into video views, people who comment they love the product/services, etc. And the people who viewed the videos and engaged either on comments or by mere liking/reacting on the post became part a list of potential clients/leads of the business. Once the list is established, this is a great tool to tap more similar clients and land to more local businesses who are into same service or sell the same products and, make business with them, show them results of previous clients who have worked on the same leads and eventually provide them the list.

How to overcome the nervousness of asking a local business to be filmed and get featured on your Facebook Page?

Asking a local business to be filmed and be featured in the local Facebook Page is a make or break of the business. In this kind of approach or system, Drew Griffin's LMA build up the audience first which is something that local businessess want.Mentioning their local media agency/local media asset gave them an instant authority and these local businesses recognize them. Nervousness is there at first but because they recognize you, it gives you that badge, sense of credibility and authority that diminishes whatever nervousness you feel asking a local business to be filmed. When you have something valuable to provide you can leverage them to your advantage.

To know more about smart prospecting & sales strategies for Local Marketing Agencies, join their Facebook page. Also, watch the replay of their Local Media Assets course!

Quotes

“If you've got the attention and something truly amazing, you've provided the results in advance that they're already looking for. This leads to likely reactions, comments, shares, and all that good stuff.” - Drew Griffin

“If you can serve it in a unique way, delivering that type of benefit through owning a local media asset, you could achieve some very interesting things.” - Drew Griffin

“It's awesome when people can truly cross that bridge from chasing clients to having clients come to them in a fruitful relationship. That's what it's about.” - Drew Griffin

Takeaways

04:43 Building your own "local media asset" can help you stand out from the competition and provide real value to local businesses.

10:32 Focusing on local news, events, and community engagement can be a more effective way to attract and serve local clients compared to traditional marketing tactics.

23:07 Providing results and building relationships with local businesses is more important than just trying to make a sale.

33:10 Overcoming the fear of approaching local businesses can be done by building credibility and authority through a local media asset, and taking small, simple actions following a proven template.

47:20 Taking small, simple actions and following a proven template can help overcome the fear of approaching local businesses.

52:27 Being part of a supportive community of fellow local marketers can help you learn, share ideas, and achieve success.

Resources

Podcast: Play in new window | Download (Duration: 54:12 — 49.8MB) | Embed

681: Avoid Outsourcing: Build a Team of Profitable Full-Time Employees with Lance Tamashiro

January 17, 2020

Lance Tamashiro is a successful entrepreneur and business partner of Robert Plank. He has built a thriving online business and shares his expertise through his website, LanceTamashiro.com, and his marketing podcast, Tamashiro Marketing. Today, Lance discusses the importance of building a team of profitable, full-time employees to grow a business beyond its current limits.

Quotes

“I really wish that 10 years ago, when we started, we were given the advice to have control of things and be at the center of our business. We followed that path and took it on.” - Lance Tamashiro

“I'd love to sit at the beach and work on my business, thinking about the big picture. But I can't get there because if I'm not working in my business, nothing happens and the money stops.” - Lance Tamashiro

“The bottom line is this: no matter what you think about your online business, you cannot scale to the level you desire. You'll hit your ceiling and wonder why you can't break through.” - Lance Tamashiro

Takeaways

07:10 Hiring full-time employees, rather than relying on outsourcing platforms, can help entrepreneurs break through growth ceilings in their businesses.

17:15 Investing in employee training and providing them with the tools and resources to succeed can lead to more efficient and profitable implementation of business strategies.

22:52 Using existing course materials and having employees implement them can be a cost-effective way to expand a business's capabilities.

32:10 Gradually increasing employee responsibilities and access, while maintaining control over sensitive information, can help overcome fears and concerns about outsourcing.

34:17 Building trust with employees through regular communication, feedback, and appreciation can create a positive and productive work environment.

Resources

Podcast: Play in new window | Download (Duration: 40:34 — 37.3MB) | Embed

680: Content Marketing for Local Search with Ken Tucker

January 15, 2020

Ken Tucker is a content marketing and local search expert. He is the co-author of the book "Content Marketing for Local Search: Create Content that Google Loves and Prospects Devour." Today, Ken discusses search engine optimization (SEO) for local businesses, particularly in outperforming larger franchises. He also talks about the strategies and tips outlined in his book, including the value of creating 12-month social media campaigns, understanding customer language and problems, and repurposing existing content to improve local SEO.

Quotes

“Content continues to be the most important. You know the old adage, 'Content is king,' which may feel a little tired, but it still holds true.” - Ken Tucker

“Don't fall into the trap of using business jargon. Avoid the gobbledygook.” - Ken Tucker

“Pay attention to the questions your customers are asking, whether it's via email, in person, or over the phone. Use this information to create frequently asked questions (FAQs) and 'how to' content.” - Ken Tucker

Takeaways

02:01 Content is the biggest driver for both search engine optimization and customer engagement.

07:02 Local SEO is crucial for small businesses to outperform larger franchises by targeting specific geographic search phrases.

10:03 Ongoing SEO efforts are necessary to keep up with changes in search algorithms and competitor actions.

11:24 Promoting content through social media campaigns can effectively drive traffic to a business's website.

18:38 Businesses should repurpose existing content from service calls, proposals, and customer inquiries to create new blog posts and web content.

Resources

Podcast: Play in new window | Download (Duration: 24:02 — 22.2MB) | Embed

679: Scale Your Company, Outsource to Virtual Assistants, Grow Your Brand Recognition, and Master Your Freelance Life with Laura Pennington Briggs

December 20, 2019

Laura Pennington Briggs is a successful freelance writer and entrepreneur. She has transitioned her freelance writing business into coaching and training other freelancers on how to scale their companies, outsource to virtual assistants, and grow their brand recognition. Laura is the author of the book "How to Start Your Own Freelance Writing Business" and has also delivered two TEDx talks, "The Future is Freelancing" and "Flip the Script: Empowering the Freelance Generation." Today, Laura shares her journey, including publishing a book, working on her PhD dissertation, and helping companies and freelancers navigate the changing landscape of work.

Quotes

“So many changes, many of them good and exciting, and big steps forward. I'm so excited to be able to come back and provide an update to you all, and hopefully provide a little bit of inspiration.” - Laura Pennington Briggs

“Never give up on any of the goals you have. You never know where your business or dreams will take you.” - Laura Pennington Briggs

“Your business sometimes evolves. Sometimes you figure out a skill, you figure out what you need to do to pay the bills, and then you realize you could help other people do the same things that you've just done.” - Laura Pennington Briggs

Takeaways

00:35 Freelancing is becoming the dominant form of work, with freelancers expected to make up the majority of professionals by 2027.

02:57 Successful freelancers must focus on scaling their businesses, outsourcing to virtual assistants, and growing their brand recognition.

06:12 Effective marketing and promotion are crucial for the success of a book or other creative endeavor.

06:52 Pursuing multiple projects, such as writing books and completing a PhD, can help freelancers diversify their income and achieve their goals.

08:24 Persistence and a willingness to adapt are key to navigating the changing landscape of work and achieving one's dreams.

Resources

Podcast: Play in new window | Download (Duration: 10:54 — 10.2MB) | Embed

678: Crushing YouTube: How to Build 100,000 Subscribers and Diversify Your Website Revenue with Joseph Hogue

December 16, 2019

Joseph Hogue is an online influencer through YouTube and four web properties. Through his channel (Let's Talk Money) and four blogs, he reaches over 500,000 people a month through topics like investing, making money and personal finance. He's here to make you aware of the rise of online mobile searches and 5G, plus -- he details how he grew his YouTube channel from 22 subscribers to 100,000 -- with 4,000 to 5,000 views per video.

You too can grow your YouTube presence and use it as an asset to launch new products, if you are consistent!

Quotes

“The tragic fact is, it's not enough to have a great product out there. You've got to have that product and the distribution.” - Joseph Hogue

“You've got to think of YouTube, in some ways, as a traditional media outlet. YouTube wants to be an alternative to TV.” - Joseph Hogue

“You really need to emphasize that sense of community, that sense of shared beliefs and a shared purpose, and start branding around yourself as a person.” - Joseph Hogue

Takeaways

02:33 Using YouTube as a distribution platform can be a powerful way to drive traffic and promote your other online assets, such as your website or products.

05:54 The growth of mobile internet usage and the advent of 5G technology make it increasingly important for businesses to have a strong video presence on platforms like YouTube.

11:33 Emphasizing a sense of community and personal brand around your YouTube channel can help drive engagement and positive signals to the platform.

12:30 Diversifying your revenue sources on YouTube, beyond just ad income, such as sponsorships, affiliates, and your own products, can help create a more sustainable business.

15:36 Consistency is key to building a successful YouTube channel. Posting new content on a weekly basis, at the same time, can help build a loyal following.

Resources

Previous Appearance:
- SEO Content Marketing with Joseph Hogue
Subscribe to Let's Talk Money! with Joseph Hogue, CFA on YouTube
Connect with Joseph Hogue on LinkedIn

Podcast: Play in new window | Download (Duration: 18:28 — 17.1MB) | Embed

677: Writing, Speaking, Networking, and Book Funnels with Suzy Prudden

December 13, 2019

Author of twelve books including the best selling, Suzy Prudden’s Spot Reducing, Itty Bitty Weight Loss Book, MetaFitness: Your Thoughts Taking Shape, and Change Your Mind, Change Your Body. • Winner of the Women in Business: 1994-95 Most Inspirational Speaker Award and the International Federation of Hypnotists 2001 Award for Excellence for Integrated Therapies & 2006 Lifetime Achievement Award. • Guest expert on over 1,000 radio and television shows including Oprah, The Today Show and Good Morning America. Proven Strategies for Achieving Success in Business, Relationships, Weight Loss and Every Area Controlled by Your Mind Suzy Prudden has been featured on Oprah who said, “In order to heal your relationship with your body, you have to go inside. The answers are all in Suzy Prudden’s book, Change Your Mind, Change Your Body.”

Suzy Prudden is an entrepreneur and the founder of Itty Bitty Publishing, a company that helps experts create small, 30-page books to share their knowledge. She has appeared on numerous TV shows, including The Oprah Winfrey Show, and has written 11 books with major publishers. Today, Suzy discusses the benefits of her "itty bitty book" concept, which allows experts to provide concise, easy-to-digest information to readers.

Quotes

“95% of Americans don't read. And everybody needs information. You're right—the soundbite era is upon us. With itty-bitty books, the expert has an opportunity to create a relationship with the reader.” - Suzy Prudden

“Publishing the book is just the beginning. A lot of authors and experts think it's the end, but it's actually a nice cornerstone for your business.” - Suzy Prudden

“If you want to sell books, you have to get out there, period. You have to be visible, and you have to carry your book.” - Suzy Prudden

Takeaways

01:51 Itty Bitty Books are designed to be business-building tools, driving readers to the author's website for additional resources and services.

08:52 The investment to publish an Itty Bitty Book is typically around $5,000, which includes workshops, coaching, and a comprehensive publishing package.

15:48 The Itty Bitty Book publishing process includes workshops, coaching, and a bestseller campaign to help authors succeed.

25:24 Authors need to actively seek out speaking opportunities that align with their Itty Bitty Book's topic and target audience.

30:27 Having an Itty Bitty Book can help position authors as experts in their field, which can open doors for speaking engagements and other opportunities.

Resources

Podcast: Play in new window | Download (Duration: 35:56 — 33.1MB) | Embed

Archive 3: 2018-2020

The 3 habits of effective communicators

Quotes

Resources

Quotes

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

How did Drew Griffin's career transition happen?

How does Drew Griffin differentiate himself from other Internet Marketers?

What is Drew Griffin's Local Media Asset approach or concept?

Example of an approach/strategy of Local Media asset concept that illustrated success and yielded positive results to businessess

The concept of the Local Business Films

How to overcome the nervousness of asking a local business to be filmed and get featured on your Facebook Page?

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Done For You Podcasting