Archive 3: 2018-2020

676: Journaling, Self Care and Time Management: Marinate, Prioritize, Disrupt the Pattern and Let Go of Control with Petra Monaco

December 9, 2019

Petra Monaco is an author, artist, and coach who is the CEO of The Rebels Den. She has previously appeared as a guest on the Marketer of the Day podcast, where she discussed how to take inspired action and improve one's mindset. Today, Petra talks about her rebranding efforts, the importance of work-life harmony, and the strategies she uses to overcome creative blocks, such as journaling, self-care, and letting go of control.

Quotes

“My message is always bigger than my mistake. That's what I focus on, and it helps me through so many imperfections.” - Petra Monaco

“It's about learning how to let go of control. I think we're not necessarily designed, but taught to believe that we have to control everything.” - Petra Monaco

“I fully believe in meeting people where they are instead of expecting them to meet where I'm at, because it doesn't work that way.” - Petra Monaco

Takeaways

01:07 Embracing a non-conformist mindset and disrupting patterns can lead to personal and professional growth.

02:11 Achieving harmony between life and business requires flexibility, self-awareness, and prioritizing personal needs.

11:20 Letting go of control and allowing ideas to "marinate" can lead to better outcomes than forcing progress.

21:04 Incorporating self-care practices, such as journaling, exercise, and spending time with friends, can help overcome creative blocks.

22:37 Focusing on the message rather than perfection can help overcome the fear of imperfection and encourage taking action.

Resources

Podcast: Play in new window | Download (Duration: 27:33 — 25.4MB) | Embed

675: Clarity, Empathy, and Abundance with Agency Coach Jason Swenk

December 6, 2019

Jason Swenk is the agency advisor & mentor that guides marketing agencies through a proven framework for growing their agency faster.

Jason has literally written the book for growing an agency from nothing to an 8 figure agency. He is one of the most sought out advisors to agencies in the World, by showing them an 8 system framework that worked for growing his agency, working with brands like AT&T, Hitachi, Lotus Cars, and eventually lead to selling his agency.

Jason currently hosts two shows: The Smart Agency Master Class Podcast, the #1 Digital Marketing Agency Owner podcast for sharing the strategies and stories from real agency owners of what is working today in the agency world, and how they got to where they are now; and

SwenkToday is a Tuesday & Thursday show that documents how you can grow your digital agency and business, where Jason share the latest growth strategies, mindset, and answers the most burning questions digital agency owners & entrepreneurs have.

Quotes

“If they're happy with where they are, or if they're pretty stubborn and don't like to listen, or they're people I don't want to hang out with, then I won't gel with them.” - Jason Swenk

“The villain in this story is being too busy. You're too busy because you lack clarity on what to say no to or where you need to go.” - Jason Swenk

“People are everything. If you don't have the right people, the whole organization depends on you, and that's a lot to bear.” - Jason Swenk

Takeaways

02:31 Providing valuable free content can build a loyal audience over time, even if they don't immediately convert to paying clients.

07:00 Positioning oneself as a trusted advisor, focused on helping clients achieve their goals, is more effective than just promoting one's own success.

10:32 Removing emotions and gaining an outside perspective can help agency owners make better decisions for their business.

15:51 Transitioning from an owner to a CEO role, by delegating tasks and empowering others, can unlock growth and freedom in an agency.

20:13 Continuously refining one's messaging and positioning to better address the needs of the target audience is crucial for staying relevant.

Resources

Podcast: Play in new window | Download (Duration: 25:56 — 23.9MB) | Embed

674: Strengthen Your Skills and Disrupt Your Industry with Jeet Banerjee

December 2, 2019

Jeet Banerjee is a serial entrepreneur, digital marketing expert, and TEDx speaker. He has launched over 15 online businesses, sold two companies for a profit, and generated over eight figures in revenue. Today, Jeet discusses his entrepreneurial journey, including his strategy for building and managing multiple businesses, his focus on e-commerce and creating an alternative to traditional education, and the challenges he has faced and overcome in his career.

Quotes

“I'm probably a step above the experimenting stage. I'm in the stage where I'm trying to test market viability—how big are these markets, and how much of these markets can I conquer and take a market share of.” - Jeet Banerjee

“I believe at the end of the day, if you give people the ability to learn what they actually want to learn, they will not only be able to implement it, but they will be so passionate about it that we will end up seeing some of the most brilliant inventions and products.” - Jeet Banerjee

“I'm not out there just copying other people. If I copy others, I'll always be second place.” - Jeet Banerjee

Takeaways

02:07 Embracing one's entrepreneurial nature and delegating tasks to a team can enable the creation and management of multiple successful businesses.

05:43 Testing market viability and understanding consumer behavior are crucial for building sustainable and scalable e-commerce brands.

08:59 Continuous learning, particularly in the field of psychology, can provide valuable insights for creating effective marketing and branding strategies.

12:10 Overcoming challenges, such as retaining talent and managing micromanagement tendencies, requires a long-term perspective and the implementation of strategic solutions.

17:42 Providing alternative educational paths and empowering individuals to pursue their own entrepreneurial ventures can disrupt the traditional educational system.

22:20 Taking advantage of social media platforms like Instagram can provide valuable inspiration, motivation, and insights into the lives and strategies of successful entrepreneurs.

Resources

Podcast: Play in new window | Download (Duration: 24:21 — 22.5MB) | Embed

673: Remove Trapped Emotions Using The Emotion Code: Take Calculated Risks with Michael Losier

November 29, 2019

Michael Losier is the author of the best-selling book Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't, and Law of Connection: The Science of Using NLP to Create Ideal Personal and Professional Relationships.

Michael's second book, Law of Connection, was published in 2009 and quickly became another best-seller. This book caught the attention of the business community, who learned new ways of connecting with employees, co-workers and family, both at work and at home. Michael's "how-to" style teaches how to create better connections with the people in our lives.

Michael's upcoming third book, Your Life's Purpose - Uncover What Really Fulfills You, helps the reader and student get more clarity about their life's purpose AND most importantly, what they need to be experiencing to live their life's purpose.

Michael is so passionate about teaching that he travels the world sharing his insight into Law of Attraction, delivering hundreds of hours of teleclasses, podcasts, workshops and seminars every year. Programs are tailored to meet the needs of the audience. His YouTube videos have millions of views, and his new live weekly Internet show, Hang Out with Michael, allows him to connect with fans of Law of Attraction in an exciting new way.

Quotes

“There is no in-between. It's like a light switch—you're either on or off.” - Michael Losier

“Seasonal allergies are caused by one emotion, and this emotion conflicts. Each time a certain smell returns, our brain and subconscious mind link that smell with the conflict, manifesting as running noses.” - Michael Losier

“Some people take a big risk and then don't follow through because they get into procrastination and fear. So, one step at a time, ensure everything you do is in alignment with your goal.” - Michael Losier

Takeaways

00:49 Unprocessed negative emotions can manifest as physical ailments and can be addressed through the Emotion Code technique.

03:02 The Emotion Code process involves quickly identifying and removing the specific emotions causing a person's issues using muscle testing and a magnet.

07:05 Removing deeply ingrained habits and cravings, such as for soda or fast food, can be achieved through the Emotion Code, leading to lasting change.

10:30 Michael is working towards his goal of having a TV show to further promote the Emotion Code and reach a wider audience.

21:06 Michael takes a calculated and planned approach to achieving his goals, such as his vision of having a TV show, by continuously practicing, experimenting, and building his skills and experience.

30:04 Being flexible, adaptable, and continuously improving one's skills through practice and experimentation to achieve success is very important.

Resources

Podcast: Play in new window | Download (Duration: 42:43 — 39.3MB) | Embed

672: Double Your Close Rate CaseFuel: Google AdWords, Cost-Per-Click, and Intake Consulting for Lawyers with Jan Roos

November 25, 2019

Jan Roos is the founder of CaseFuel, a company that specializes in helping lawyers with their AdWords and Pay-Per-Click marketing. Previously, his company was known as Expert Engines. Jan has also published a book on AdWords for law firms, which can be applicable to other local service businesses. Additionally, he hosts the Law Firm Growth podcast. Today, Jan talks about the importance of focusing on the sales and intake process after generating leads, as well as the impact of a strong intake process on a law firm's close rate and revenue.

Quotes

“If you know your numbers, even your rough numbers, then you understand how much work is required and what the cost is.” - Jan Roos

“The larger firms just have more experience closing deals over the phone. It's very rare to find that level of expertise in smaller or startup firms, or in any local business.” - Jan Roos

“Depending on where you stand, sales might be more important than you think. If you're a local business, take a look at your numbers. Be honest with yourself—if you're not closing about 20%, see if there are ways to improve.” - Jan Roos

Takeaways

06:01 Knowing your numbers, such as email unsubscribe rates and click-through rates, is crucial for setting realistic goals and understanding the required work and costs.

08:50 Focusing on the sales and intake process can be more important than the marketing efforts, as a strong intake process can make even "cruddy marketing" work effectively.

13:59 Having a strong intake process can significantly improve a law firm's close rate, potentially doubling the revenue compared to a firm with a lower close rate.

14:34 Larger law firms often have higher close rates due to their extensive training and experience in the intake and sales process.

17:48 Providing resources like free video courses and books can help law firms improve their intake and sales processes.

20:08 Adopting a curious mindset and learning from different industries can lead to innovative ideas and strategies for one's own business.

Resources

CaseFuel: Scale Your Estate Planning Firm.
Connect with Jan Roos on LinkedIn
Subscribe to the Law Firm Growth Podcast hosted by Jan Roos on Apple Podcasts
Send a message to Jan Roos on: jan@CaseFuel.com

Podcast: Play in new window | Download (Duration: 21:22 — 19.7MB) | Embed

671: The 50-75-100 Solution: Relationships, Interdependence, Ownership, and Influence with Bryan Falchuk

November 22, 2019

Bryan Falchuk is an executive coach, public speaker, C-level executive, and an author, and his upcoming book is titled "The 50 75 100 Solution." Today, Bryan discusses how to improve relationships by understanding the dynamics of actions, reactions, and influence. He shares his insights on the 50 75 100 solution, which focuses on taking ownership of your half of the relationship and influencing the other person's behavior to create better outcomes.

Quotes

“There are two sides to every story, and this isn't just about romantic relationships. It's really about any human relationship we have. This is crucial in marketing and business because everything we do involves relationships with others.” - Bryan Falchuk

“We're all different in various situations. By changing the situation or its dynamics, you can achieve different outcomes or behaviors.” - Bryan Falchuk

“Everything changes. That gives us hope and makes it worth doing this. Nothing stays the same always and forever. People just want to be happy.” - Bryan Falchuk

Takeaways

01:15 Every relationship has two sides, and each person has control over half of the equation.

02:35 How we react to situations is a choice that can influence the other person's behavior.

07:40 Applying principles like happiness seeking, interdependence, and impermanence can help improve relationships.

09:49 Recognizing that you have influence over 75% of a relationship can empower you to create positive change.

10:22 Focusing on your own actions and reactions, rather than blaming the other person, is key to resolving conflicts.

Resources

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670: Recurring Subscriptions from Course Membership Sites: Design, Copywriting, and Content Creation with Direct Response Marketing Consultant Jeffrey Traister

November 18, 2019

Jeffrey Traister is certified Ontraport, AccessAlly, and Sendible consultant. He's here to tell you that you have CHOICES when it comes to your membership site -- it can be one-time, recurring, or both. You can release content all at once or in stages. You can get members to complete something (i.e. a survey) before continuing. He also unpacks a few case studies, including: a fitness coach (course + library model), a chemist tutor (with mini-courses, PDFs, quizzes, and private notes) and explains why you should you WordPress AND outsource the setup of the entire operation.

Quotes

“While you could sell courses for a one-time fee, a membership site could enable you to earn recurring subscription fees.” - Jeffrey Traister

“A course membership site gives you the perfect opportunity to extend customer lifetime value. In turn, this can help boost your profits and overall income.” - Jeffrey Traister

“Even if you're a good learner and have some technical acumen, it's best to outsource the development of the course membership site and the automation systems to certified experts.” - Jeffrey Traister

Takeaways

01:30 Course membership sites allow businesses to package content in a unique way and monetize it through one-time or recurring subscription fees.

05:27 Integrating course membership sites with marketing automation systems enables businesses to monitor user progress, personalize content, and enhance the customer experience.

08:45 Course membership sites can benefit various business models, from fitness coaching to physical product sales, by creating new revenue streams and deepening customer relationships.

10:42 Outsourcing the technical development of course membership sites to certified experts can save time and reduce headaches, allowing businesses to focus on creating content and growing their operations.

11:29 Providing valuable content and educational opportunities through course membership sites can extend customer lifetime value and boost overall profitability.

Resources

Previous Appearance
- 633: Maximize Customer Lifetime Value: Content Marketing, Automation, Mobile, Social Media and E-Commerce with Your Marketing Superhero Jeffrey Traister
Jeff Traister Digital Marketing Automation: Your Superhero for Direct Response Sales
Connect with Jeff Traister on LinkedIn
For inquiries: Text (FIRSTNAME) (LASTNAME) (EMAIL) to 561-277-3363

Podcast: Play in new window | Download (Duration: 11:51 — 11.0MB) | Embed

669: Develop New Habits, Overcome Mental Roadblocks, and Conquer Fear with Joan Sotkin

November 15, 2019

Joan Sotkin is an expert in helping entrepreneurs and practitioners overcome financial struggles. She is the author of the book "Build Your Money Muscles" and the host of the podcast "The Prosperity Show." Today, Joan discusses strategies for overcoming financial fear and developing new habits, such as consciously choosing to feel confident instead of ashamed, creating positive stories about unexpected financial windfalls, and using affirmations to train the brain.

Quotes

“Everything about you is a habit. It's not like you learn how to feel shame as a grown-up; you learn it when you're a child. Those emotions influence your decisions because every decision has a thought, a belief, and an emotion behind it.” - Joan Sotkin

“Once you realize that it's just your brain trying to hold you back, to keep you safe, you can say to your brain, 'Thank you for sharing, but we're going to try it anyhow.'” - Joan Sotkin

“Part of learning is setting boundaries and learning how to communicate. It's taken me all this time to figure out who I'm not, and I think you have to figure out who you're not before you figure out who you are.” - Joan Sotkin

Takeaways

01:43 Emotions like shame and fear learned in childhood can affect how entrepreneurs feel about and make decisions related to money.

04:41 Consciously choosing to feel confident and excited about money, instead of worrying, can help build new neural pathways in the brain.

08:48 Making up positive stories about unexpected financial windfalls can train the subconscious mind to focus on more optimistic outcomes.

10:56 Consistent practice of positive affirmations and habits is key to overcoming habitual negative thought patterns about money.

20:45 Facing fears and taking risks, even when feeling uncertain, can lead to personal growth and a more fulfilling life.

Resources

Podcast: Play in new window | Download (Duration: 25:23 — 23.4MB) | Embed

668: Business Insights: Identify the Right Market, Set Goals, Solve Problems, and Help People with Business Plan Answer Man David Brown

November 11, 2019

David Brown is the "Business Plan Answer Man" and the founder of BusinessPlanAnswerMan.com. He has over 30 years of experience in business and has appeared on the Marketer of the Day podcast before, discussing topics like strategy, entrepreneurship, and focus. Today, David shares insights on the importance of identifying the right target market for your business, rather than trying to appeal to everyone.

Quotes

“Starting a business for the wrong reason is the number one reason businesses fail.” - David Brown

“When we niche down, you have a narrower focus. Instead of fishing with a dip net trying to catch just perch, you can target with a specific bait on your line, going out to catch just the perch.” - David Brown

“Markets shift neighborhoods. Some go down, become rundown and unkempt, while new ones come in. You have to always be cognizant of what's going on in your marketplace.” - David Brown

Takeaways

01:10 Targeting everyone as a customer is a mistake, as it leads to spreading yourself thin and not charging the right value.

03:22 Identifying the problem your product or service solves and who has that problem is crucial for effective marketing and business growth.

11:35 Niching down and targeting a specific customer profile can lead to much better results than trying to appeal to a broad market.

18:14 Ongoing evaluation of your target market and customer base is important, as markets and neighborhoods can change over time.

19:53 Gathering testimonials and referrals is a powerful way to build your business through referral marketing.

Resources

Podcast: Play in new window | Download (Duration: 24:36 — 22.7MB) | Embed

667: Work Smart: Life Purpose, Essentialism, Downtime, and Finding Coaching Clients with David Ralph

November 8, 2019

David Ralph is the host of the popular podcast "Join Up Dots," where he interviews guests and explores their paths to success. As an entrepreneur and business coach, David has shared his insights on topics such as work-life balance, essentialism, and building a sustainable business. Today, David talks about his journey of overcoming burnout and finding a more intentional way of living and working.

Quotes

“Understanding branding is crucial, but also challenging. You almost have to live it for it to become powerful.” - David Ralph

“I don't think you should be everywhere, because by being everywhere, you're nowhere. You should focus on being really, really good in one area, and that is your traffic.” - David Ralph

“Become obsessive. Don't just aim to be passable—strive to be absolutely the best you possibly can.” - David Ralph

Takeaways

06:18 Focusing on one or two primary traffic sources that align with your strengths can be more effective than trying to be everywhere.

09:09 Simplifying your business by eliminating unnecessary tasks and distractions can lead to greater clarity and productivity.

16:44 Taking regular breaks and disconnecting from work can foster creativity and help you gain a fresh perspective.

26:24 Identifying and catering to the right clients, those who are open to making changes, can be more rewarding than trying to please everyone.

29:49 Embracing a minimalist and essentialist approach to business and life can help you achieve a better work-life balance.

Resources

Podcast: Play in new window | Download (Duration: 33:48 — 31.1MB) | Embed

666: Focus, Leverage, and Value: Build Your Customer Base and Champion a Cause with Naresh Vissa

November 4, 2019

Naresh Vissa is the Founder & CEO of Krish Media & Marketing – a full service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider.. He has worked with CNN Radio, Clear Channel Communications, J.P. Morgan Chase, EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Financial, Agora Publishing, Stansberry Research, and TradeStops.

He is the #1 bestselling author of FIFTY SHADES OF MARKETING: Whip Your Business into Shape & Dominate Your Competition, PODCASTNOMICS: The Book of Podcasting... To Make You Millions, THE NEW PR: 21st Century Public Relations Strategies & Resources... To Reach Millions, TRUMPBOOK: How Digital Liberals Silenced a Nation into Making America Hate Again, and the new book FROM NOBODY TO BESTSELLING AUTHOR! How To Write, Publish & Market Your Book. He has a Master's Degree from Duke University's Fuqua School of Business and has been featured on USA Today, Yahoo!, Bloomberg, MSNBC, Huffington Post, Businessweek, MSN Money, Business Insider, India Today, Hindustan Times, and other domestic and international media outlets.

Quotes

“Any business idea or venture has a better chance of succeeding if you go with something proven, if you piggyback off what's known to work, rather than trying to reinvent the wheel. As I like to say, good artists borrow, but great artists steal.” - Naresh Vissa

“Action is more important than just thinking about things in your mind. Too many people say, 'I've got it in my head. It'll come out one of these years,' and it just never comes out.” - Naresh Vissa

“If you want to make things happen, you have to get up and actually do it, regardless of your age.” - Naresh Vissa

Takeaways

05:53 The freelance economy is growing, and technology has enabled more people to work for themselves.

16:16 Skills are the currency of today's economy, and developing multiple skills can lead to more opportunities.

17:59 Focusing on your core competencies and most profitable customer base is crucial for business success.

19:07 Achieving leverage, where clients come to you, can provide freedom and flexibility in your career.

31:33 Pursuing your passions and gaining experience in your 20s can set you up for long-term success.

Resources

Podcast: Play in new window | Download (Duration: 40:36 — 37.4MB) | Embed

665: Slow Down to Speed Up: Discover Your Genius Zones with Darren Virassammy

November 1, 2019

Darren Virassammy is the Co-Founder and Chief Operating Officer of 34 Strong, a new breed of consultancy that gives a voice to disengaged employees by helping organizations like yours become great places to work. A leading expert in the global Employee Engagement community, Darren leverages the Gallup StrengthsFinder assessment to create massive shifts within organizations, both culturally and on the bottom line.

Quotes

“We can get so caught up in chasing top-line revenue that we stop looking at the overall health of the business. Revenue is great, but it can often put a lot of stress on your business.” - Darren Virassammy

“The ultimate productivity hack is not about doing more, but about figuring out what to do less of.” - Darren Virassammy

“Your greatness zones are the areas where you excel, where you're naturally good at tasks, and can perform well consistently. These are the activities you can do effortlessly, often reaching the next level without even trying.” - Darren Virassammy

Takeaways

01:31 Systematizing and outsourcing business operations can create a more predictable and scalable business model.

04:54 Evaluating client relationships and identifying the right "pumpkin" clients is crucial for long-term business success.

12:05 Maintaining a strong internal culture and aligning it with external branding is key to building a sustainable business.

17:49 Pausing to reflect and focus on the fundamentals, such as rereading foundational books, can provide clarity and direction.

23:04 Offering a mix of personalized and open-enrollment programs can help reach a wider audience and provide more value.

Resources

Podcast: Play in new window | Download (Duration: 27:00 — 24.9MB) | Embed

664: Niche Down: Find Your Superpower, Meaning, and Purpose with Kat McLead

October 28, 2019

Kat Mclead is the creator of the Stay at Home Mom Entrepreneur: *the* proven framework for creating a highly profitable business that you love while working 2 hours a day. She coaches other coaches find their ideal client and raise rates by providing a unique, specialized, in-demand service.

Quotes

“The truth of the matter is, I never have to work a day in my life. We've already accumulated a lot through smart investing and careful financial planning.” - Kat McLead

“If you want to work 25 or 30 hours a week and have a flexible schedule, then make that happen. Outsource everything that you don't need to do.” - Kat McLead

“While you're creating your dream life, moving from where you are now to where you want to go, just keep taking those steps. Get the support you need, find a community, and make it happen for yourself.” - Kat McLead

Takeaways

00:58 Niching down to a specific, targeted audience can lead to significant business growth and success.

07:44 Gradual transitions and outsourcing can help entrepreneurs balance their business and personal life.

14:47 Overcoming personal challenges, such as feeling not good enough, is an ongoing process for many entrepreneurs.

22:00 Building a supportive community and seeking guidance can be invaluable for entrepreneurs on their journey.

24:38 Embracing failure and consistently taking action are key to achieving entrepreneurial goals.

Resources

Podcast: Play in new window | Download (Duration: 25:31 — 23.5MB) | Embed

663: System Hub and Systemology: Step Out of Day-to-Day Operations By Creating Processes with David Jenyns

October 25, 2019

David Jenyns is the founder of Melbourne SEO Services, a digital agency he has owned for over 13 years. He is also the author of the book "Authority Content." Today, David discusses his journey of systematizing his business, including hiring a CEO to run the day-to-day operations, and creating a platform called "System Hub" to help other business owners document their best practices and processes.

Quotes

“I don't want to be that dad who's always too busy focusing on running the business. I kept coming back to the idea of systemization: getting my core business processes documented and then putting some key team members in place.” - David Jenyns

“If you take the idea that you need to build up your business processes, that's going to lead to your success.” - David Jenyns

“Think about your marketing processes, document them so your team can apply them consistently, and you'll start to see your business skyrocket.” - David Jenyns

Takeaways

00:55 Systematizing your business can free up time and allow you to focus on strategic planning instead of day-to-day operations.

07:47 You don't have to create all the systems and processes yourself - you can have experts show you how it's done and then document the steps.

13:20 If the people you hire to carry out your systems are making money for your business, their cost is essentially free.

15:25 Virtual assistants can attend trainings and webinars on your behalf, saving you time and effort.

16:12 Modeling successful systems from other businesses, rather than trying to replicate their current level of sophistication, can be a more effective approach to systematization.

Resources

Podcast: Play in new window | Download (Duration: 18:52 — 17.5MB) | Embed

662: Focus, Flow and Control: Marketing P.L.A.N.S., Time-Blocking, Leverage, Planning, Systems, Strategy, and Actions with Diane Conklin

October 22, 2019

Diane Conklin from CompleteMarketingSystems.com is an internationally known author, entrepreneur, coach, consultant, marketing and business strategist, implementation specialist and speaker. Diane is a direct response marketing expert who specializes in showing business owners how to integrate their online and offline marketing strategies, media and message, to get maximum results from their marketing dollars.

She's here to help us get focus, to create a plan, and time block to ACT instead of REACTING or RESPONDING. It's possible with her P.L.A.N.S. system: Plan, Leverage (i.e. money), Action, Next (or Now) and Systems (or Strategy)

Quotes

“If you have a plan, you have structure, focus, and direction. It's much better than being willy-nilly and just throwing mud on the wall.” - Diane Conklin

“The difference is having that focus and saying, 'Okay, I'm going to go from an average business owner in the next 90 days to a world-class business owner.'” - Diane Conklin

“It's hugely powerful when you have leverage and knowledge in your business. With your plan set, you're ready to move forward.” - Diane Conklin

Takeaways

04:44 The PLANS acronym (Plan, Leverage, Action, Next, Systems, and Strategy) can help business owners stay focused and efficient.

09:30 Developing a marketing plan, rather than a business plan, can provide more flexibility and adaptability to changes and opportunities.

10:29 Having a structured plan for your business is crucial to avoid a haphazard approach and achieve your goals.

16:40 Following a structured marketing plan can lead to significant financial success, as demonstrated by Diane's client example..

18:35 Attending Diane's "Plan, Grow, and Succeed" event can help business owners create a marketing plan for the year.

Resources

Previous Appearance
- 469: Build a Complete Marketing System, Think Differently, Plan Your Business, Focus, and Implement with Diane Conklin
Complete Marketing Systems: Turning Your Knowledge Into Profits
Connect with Diane Conklin on LinkedIn
PlanGrowAndSucceed.com Promo Code: VIP (SITE)

Podcast: Play in new window | Download (Duration: 22:21 — 20.6MB) | Embed

661: Join the Golden Age of Podcasting, Leveraging Interviews, and Repurpose Content through Conversations with Tom Schwab

October 14, 2019

Does podcasting interest you? What about a fan-base of loyal, educated, and excited people ready to listen, click, and buy from you? Tom Schwab from Interview Valet is here to tell you that it's NOT too late for podcasting.

Tom shares real data about what his podcast interview booking company (over 100 people on 10,000 podcasts) are looking for, and how you too can have an authentic conversation (for good quality content) and then repurpose that content in a number of NEW ways (for good QUANTITY content) -- here's what's working now with podcasting

Quotes

“I often laugh when people ask if it's too late to get into podcasting. To me, that's like someone in the 1930s asking if it's too late for radio. No, we are still in the Golden Age, with so much still ahead of us.” - Tom Schwab

“Interviews always convert better when there's an authentic conversation, not just rote questions. People need to understand your heart, how you think, your visions, and where you're headed.” - Tom Schwab

“Anyone who says that doing a podcast interview is easy has either never done it or has never done it well.” - Tom Schwab

Takeaways

08:43 Podcasting has experienced significant growth, with over 51% of the population now listening to podcasts.

11:19 Authentic conversations in podcast interviews are more effective at converting listeners than scripted Q&A sessions.

13:13 Repurposing podcast content into various formats, such as audiograms, blog posts, and social media posts, can help maximize the impact of each interview.

14:44 When selecting podcasts to be featured on, factors like episode count, engagement, website quality, and reach are important considerations.

16:04 Podcast interviews can be a powerful tool for growing a business, as they provide opportunities for backlinks, SEO, and reaching a highly engaged audience.

Resources

Podcast: Play in new window | Download (Duration: 20:28 — 18.9MB) | Embed

660: Learn to Embrace the Ocean, Manage Expectations, and Break the Cycle with Evan Money

October 10, 2019

Evan Money is a global entrepreneur, number one best-selling author, and happily married for over 20 years. He and his wife remarry in a different state or country every year, celebrating their 25th wedding anniversary. Today, Evan Money talks about the importance of embracing the process, managing expectations, and breaking negative cycles to achieve success in business and relationships.

Quotes

“It's not the big, giant things. It's the little efforts every day that add up to a massive, amazing abundance of joy, harmony, and success.” - Evan Money

“If you're focused on the outcome, you're always going to be disappointed because it will always be different from what you have in your head. It’s never going to match your expectations exactly.” - Evan Money

“The secret to reaching your dreams and goals, and never having to work hard, is to truly fall in love with the process.” - Evan Money

Takeaways

01:04 Embracing the process and falling in love with the daily tasks is the key to reaching your dreams, rather than focusing solely on the end result.

10:15 Unmet expectations are the root cause of frustration, anger, and disappointment, so it's important to manage your expectations realistically.

18:37 Developing a "home court advantage" by prioritizing your personal relationships and home life can lead to success in your business and other areas.

34:23 Understanding and embracing the differences between men and women, rather than trying to change each other, is crucial for maintaining healthy relationships.

36:53 Becoming a "cycle breaker" by taking responsibility for personal growth and improvement is essential for creating positive change in your life.

Resources

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659: The Power Of Mindset: Why Most Successful People Feel Unfulfilled (And What To Do About It) with Hayk Tadevosyan

October 7, 2019

Hayk Tadevosyan is a proud father, husband, deacon, athlete, and entrepreneur passionate about serving his community and inspiring others to reach their goals.

Hayk owns and operates a thriving insurance and construction business that he built from scratch. With the years of coaching and developing his top producing teams, he has developed great joy in coaching and consulting other business owners, professionals, aspirants and team members on replicable sales systems, processes of entrepreneurship and personal development.

His first book, The Power of Mindset follows Hayk Tadevosyan’s amazing journey from growing up in a poor country of Armenia, to becoming a shining example of achieving the American dream.

Quotes

“Consistency comes from maintaining a regular schedule and prioritizing what's important. This means identifying what needs to be done today and ensuring that important tasks are not sacrificed for the urgent ones.” - Hayk Tadevosyan

“Everything is faith-driven. There's no separate time for spending; you do it all with faith.” - Hayk Tadevosyan

“The primary driving factor for a business owner should be to develop good jobs in the community. By creating good jobs in your office, you attract talented business partners who will, in turn, take care of your clients.” - Hayk Tadevosyan

Takeaways

05:32 Balancing different aspects of life, like family, fitness, finances, and friendship, is crucial for overall success and fulfillment.

07:30 Embracing the process of writing and editing can lead to a deeper understanding of your own beliefs and ideas.

10:32 Writing down your thoughts and ideas, even in a journal format, can help you organize and refine them over time.

25:58 Consistency in your daily routine, such as a structured morning schedule, can help maintain high energy and productivity.

29:11 It's important to develop a strong team and not be the sole employee of your own business, as this can lead to burnout.

Resources

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658: Find Your Mission Worth Sharing, Become a Champion By Choice and Build Your Purpose Driven Business with American Idol Contestant and Motivational Speaker William Hung

September 30, 2019

After his American Idol audition, William Hung's rendition of “She Bangs” became famous for all the wrong reasons. Despite a humbling start, William redeemed himself. He has since appeared on Jimmy Kimmel Live! and The Ellen DeGeneres Show and even performed live with Rick Martin in Las Vegas.

William has spent the last few years studying the world's top performers and public speakers to uncover their secrets to success. Using what he discovered, he skyrocketed his first studio album “Inspiration” to #1 on the independant Billboard charts. His latest TEDx talk has already been viewed by over 35,000 people in less than a month. He has also spoken for Microsoft, REMAX, Qorvo, and other esteemed associations.

He now helps purpose-driven business owners go from hidden gem to industry rockstars by leveraging public speaking. He helps them uncover their unique message and leverage it to get booked and sell out their stages, webinars, and livestreams.

Quotes

“It's about leveraging experiences and making them positive, using them to inspire people to turn their negatives into positives.” - William Hung

“It's about putting yourself out there and trying until you find the right combination of talent, expertise, and, of course, value for your audience.” - William Hung

“Deep within you, there's that idea and that talent. Just go out there and do it. The more you do it, the faster you can become your industry's superstar.” - William Hung

Takeaways

01:48 Embracing your unique experiences, even if they seem like failures, can be a path to success.

13:59 Focusing on your core strengths and talents, even if they don't directly align with your current path, can open up new opportunities for success.

22:35 Prioritizing your audience's problems is more important than just sharing your own story.

26:15 Customizing your message and delivery based on the specific needs of your audience can make a bigger impact.

29:36 Balancing structure and flexibility in your presentations allows you to connect with your listeners.

31:16 Taking imperfect action and iterating is often more effective than waiting for everything to be perfect.

Resources

William H ung: Unlock Data-Driven Insights to Make Smarter Decisions and Drive Growth
Get a copy of Champion By Choice on Amazon
Connect with William Hung on LinkedIn
Watch a T EDxChulaVista Talk How Being on 'American Idol' Made Me Resilient By William Hung on YouTube
Follow William Hung on Instagram
Follow William Hung on Facebook

Podcast: Play in new window | Download (Duration: 31:50 — 29.3MB) | Embed

657: Make Money Using Your Voice: Find Voiceover Business Success with Voices.com CEO David Ciccarelli

September 23, 2019

David Ciccarelli is the Co-Founder and CEO of Voices.com, the online marketplace that connects business people with professional voice over talent. The unique blending of his audio engineering background with self-taught business savvy and website development afforded David the creative freedom to pursue his passion for innovation during the first dot com boom, the result of which catapulted him onto the scene as a pioneer in his field in the early 2000s.

Quotes

“It's about leveraging experiences and making them positive, using them to inspire people to turn their negatives into positives.” - David Ciccarelli

“It's about putting yourself out there and trying until you find the right combination of talent, expertise, and, of course, value for your audience.” - David Ciccarelli

“Deep within you, there's that idea and that talent. Just go out there and do it. The more you do it, the faster you can become your industry's superstar.” - David Ciccarelli

Takeaways

04:31 Successful voice talent requires a combination of artistic abilities, technical skills, and business acumen.

19:29 Having multiple voice demos tailored to specific categories of work can increase visibility and job opportunities on Voices.com.

27:22 Maintaining a complete and up-to-date profile on Voices.com is crucial for achieving higher voice match scores and getting invited to relevant job postings.

32:12 The Voices.com platform serves as a trusted intermediary, facilitating secure transactions between clients and voice talent.

37:16 The growing field of voice applications, such as smart speakers and in-car systems, presents new opportunities for voice actors.

Resources

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656: Use Daily Practices and Proven Life Strategies to Quiet Your Inner Bully in 21 Days with Eden Gold

September 16, 2019

Eden Gold is a 21-year-old certified health coach and published author. She has written an eBook called "21 Days to Quiet Your Inner Bully," which focuses on mental health and overcoming the negative inner voice that can hold people back. Today, Eden discusses her book and the strategies she provides to help readers become aware of their toxic thoughts and develop tools to address them.

Quotes

“It's really about identifying where exactly you need help. It could be in your career, family life, social life, happiness, physical activity—whatever it may be. Having that accountability, structure, and plan, and working in a program are key.” - Eden Gold

“Anything that comes up for you, take note of it. Don't let it just be a passing thought; write it down, sit with it, and handle it.” - Eden Gold

“Every time I have a pimple on my face, I post a picture of myself online. I'm not going to let that take over what I know to be true—my words and the message I'm trying to spread.” - Eden Gold

Takeaways

01:53 Becoming aware of negative thoughts and patterns is the first step to addressing an "inner bully."

06:46 Incorporating daily practices and building a personal "toolbox" of strategies can help overcome self-doubt and negative self-talk.

13:47 Having an accountability partner or supportive community is crucial for maintaining progress and achieving long-term goals.

19:27 Embracing self-compassion and seeing setbacks as learning opportunities is key to the healing process.

22:58 Mapping out a long-term plan and specific goals can provide structure and direction for personal growth.

Resources

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655: WWHW, Why, What, How-To, What-If: Easily Create a Book, Podcast, or Online Course In Just a Few Easy-to-Follow Steps

September 9, 2019

Do you want the ultimate fix for writer's block?

The answer is WWHW: Why, What, How-To, What If!

Listen in as Robert Plank explains the genesis and concept behind his new book -- and how you can use this universal formula to create a book, podcast, or online course -- that flows out of you AND is structured in a way that gets the most results for your readers and clients.

Get the Book:
"WWHW, Why, What, How-To, What-If: Easily Create a Book, Podcast,
or Online Course In Just a Few Easy-to-Follow Steps"

Quotes

“If you're ever trying to convince me to buy something on a web page, tell me why it is important. In other words, why did I come to that web page to begin with?” - Robert Plank

“If you rely on the structure, the template, you can devote your energies to the more fun stuff. You'll be more aware and mindful of what you say and how you say it.” - Robert Plank

“If you're ever uninspired or stuck, find someone who has a problem. Record a podcast episode solving that person's problem.” - Robert Plank

Takeaways

00:34 Structuring content using the "Why? What? How to? What if?" formula can make it more engaging and effective.

11:11 Focusing on solving specific problems for a target audience, rather than just copying what others are doing, can lead to more effective and engaging content.

22:09 Identifying the specific person you are trying to help can make the content more relevant and impactful.

25:38 Mind mapping can be a useful tool for organizing and rearranging ideas when creating content.

38:43 Being mindful of the words used and avoiding filler phrases can improve the clarity and professionalism of the content.

48:04 Applying the WWHW formula can help create a natural flow and transition between different sections of a presentation, book, or podcast.

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654: Attention, Connect, Transaction, Invest, Ongoing, Nurture: Take Action and Make Money with Small Business Marketing Specialist Stacey Riska

September 2, 2019

Small Business Stacey Riska knows firsthand what great marketing can accomplish. She has won numerous awards through her career for her marketing efforts. But not all days in her marketing world were bright, sunny and profitable. In her coffee and smoothie business, which she still runs today, at one point she was $500K in debt and about to lose it all – her house, her family, her sanity. She harnessed her marketing prowess to tap into the power of using daily deal sites like Groupon, which was a key strategy that took her business from $500K in debt to a 7-figure profitable business.

Quotes

“People buy when they're ready to buy, not when you're ready to sell to them.” - Stacey Riska

“It is not your customer's job to remember to do business with you. It is your job to remind them to come back and do business again and again.” - Stacey Riska

“Stop focusing on those vanity metrics. It doesn't matter how many Facebook likes or Twitter followers you have. What matters is putting these six simple steps, the Action Marketing System, into action—literally and figuratively. Then, you will have the foundations for the business of your dreams.” - Stacey Riska

Takeaways

01:23 Small business owners often struggle with marketing due to the overwhelming number of options and strategies available.

07:58 Consistent, focused marketing efforts in small steps are more effective than trying to do everything at once.

14:14 Repurposing content across different platforms can help small business owners maximize their marketing efforts.

19:07 Setting boundaries, such as limiting email check-ins, can improve productivity and time management.

22:30 Joining a supportive community can provide valuable insights and accountability for small business owners.

Resources

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653: The Exponential Networking Strategy: Use Podcast Interviews to Interview Clients, Influencers, and Prospects with Unstoppable CEO Steve Gordon

August 26, 2019

Steve Gordon is a bestselling author, the founder of The Unstoppable CEO, and the host of The Unstoppable CEO Podcast (now Authority Builder Podcast) and has written over 400 articles on marketing for service businesses. Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most.

When he was just 28, Steve became the CEO of an engineering/consulting firm -- but he knew nothing about marketing or selling services. Twelve years later, after growing that firm's revenue by 10-times, Steve started his second business, consulting with businesses across 30 industries—including manufacturing, professional services, construction, and consulting—to design sales, marketing, and referral systems for high-ticket/high-trust products and services. He's here to share what he's learned throughout his journey to help you attract your ideal clients and achieve the business goals you've been dreaming of.

Quotes

“What makes us unique is that we take a long-term view to building a business. Many marketing tactics focus on short-term gains, but we prioritize sustainable growth.” - Steve Gordon

“Over the last year, we've been focused on our clients and ourselves. We've been using the medium of podcasting to build relationships, create trust, and really set up those long-term connections.” - Steve Gordon

“If you want to make your business successful, you've got to have a strong team behind it. As the business owner, focus on the one thing only you can do: show up, be the face of the business, deliver the message, and create those relationships.” - Steve Gordon

Takeaways

00:56 Building long-term client relationships is more profitable than short-term marketing tactics.

02:53 Podcasting is an effective way to build trust and create connections with clients, influencers, and prospects.

05:01 Committing to a consistent content creation strategy over several years can create a powerful asset for a business.

08:58 Balancing different types of podcast episodes, such as client interviews, influencer interviews, and solo episodes, can keep the content engaging and valuable.

16:21 Focusing on the people you interview, rather than worrying about the technical details, can help overcome the initial fear and hesitation of starting a podcast.

21:47 Having a team to handle the technical aspects of podcasting allows business owners to focus on building relationships.

Resources

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652: Top Line Results: Create an Inbound Organization Through Helpful, Educational, Attractive Marketing with Todd Hockenberry

August 23, 2019

Today's guest is Todd Hockenberry, Owner/Founder of Todd Hockenberry, Inc. (formerly Top Line Results,) a global leader in educating and helping B2B companies adapt to Internet-driven changes in buying behavior. Todd is the co-author of Inbound Organization: How to Build and Strengthen Your Company's
Future Using Inbound Principles, released in April 2018 by John Wiley & Sons.

In his book, Todd shows leaders how to build their company's future around inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior. Todd helps business owners and leaders understand that mission matters, culture is destiny, and the way their prospects and customers want you to market, sell, and service them is changing, and most importantly, what to do about it.

Quotes

“Your mission and culture must change first. Create a situation where everyone in your company understands what customer focus means, the kind of customer experience you want to deliver, and their role in delivering it.” - Todd Hockenberry

“Your strategy is up to you. How you deliver it to your customers, how you communicate your tactics, and which channels you use should be dictated by your customers. Your customers should determine where you go because those are the channels they use.” - Todd Hockenberry

“Start with value and customers. Focus on them, work backwards from their needs, and then figure out your tactics.” - Todd Hockenberry

Takeaways

01:40 Adapting to internet-driven changes in buying behavior and creating a digital experience from the customer's perspective is crucial for B2B companies.

06:25 Applying inbound principles across the entire organization, not just the marketing team, is crucial for delivering a great customer experience.

13:04 Understanding the customer's business, how they make money, and the outcomes they are looking for is essential for effective B2B sales and marketing.

17:00 Understanding customer needs and providing value beyond just products or services is key to effective B2B marketing.

21:18 Focusing on tactics over strategy and not understanding customer needs are common mistakes B2B marketers make.

Resources

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