Archive 3: 2018-2020

651: Rise Together to Find Leadership Within Your Organization: Strategic Clarity, Accountability and Systems, Governance, and Rivalty Control with Ron Carucci

July 31, 2019

Ron Carucci is co-founder and managing partner at Navalent, working with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty year track record helping some of the world’s most influential executives tackle challenges of strategy, organization and leadership. From start-ups to Fortune 10’s, turn-arounds to new markets and strategies, overhauling leadership and culture to re-designing for growth, he has worked in more than 25 countries on 4 continents. In addition to being a regular contributor to HBR and Forbes, and has been featured in Fortune, CEO Magazine, BusinessInsider, MSNBC, Inc, Business Week, Smart Business, and thought leaders.

Quotes

“We all have the capacity to change the stories we tell ourselves. However, if we don't, those stories about ourselves and others can start to feel like the truth.” - Ron Carucci

“It's all really fixable if you invest the time to attend to it. When you let it go or ignore it, that's when really toxic stuff starts happening.” - Ron Carucci

“We all need somebody to help us along the way. Why go it alone when you can have help?” - Ron Carucci

Takeaways

01:46 Ethical behavior requires alignment between a person's thoughts, words, and actions across all workplace interactions.

06:05 Organizations often create environments that unintentionally encourage dishonesty through complex systemic issues.

11:43 Self-deception can be a survival mechanism in toxic workplace cultures where people feel they cannot speak truthfully.

15:34 Performance management and accountability work best when focused on genuine relationships between leaders and team members, not just paperwork.

18:54 Companies frequently make the mistake of applying superficial fixes instead of addressing root organizational problems.

Resources

Podcast: Play in new window | Download (Duration: 25:01 — 23.1MB) | Embed

650: How To Convert Customers Faster and Build Stronger Relationships Through Content Marketing with Lyndsay Phillips

July 12, 2019

Lyndsay Phillips is a serial entrepreneur, self-professed organizational freak, client-appointed task master plus project ninja and warrior content marketer for life & business coaches, accountants and other online entrepreneurs across the globe.

As the CEO & Founder of Smooth Sailing Business Growth & Smooth Business Growth Podcast– 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle. She leads a rock star team to support entrepreneurs who are seeking fast-paced business growth but finally have come to the realization that they can’t do it alone, do it all, and do it well.

She is also loves sharing practical tips, business building & content marketing strategies so that you can be more productive and attract more customers faster.

Quotes

“Content marketing is as easy as ABC: Attract, Build relationships, and Convert.” - Lyndsay Phillips

“I would rather tackle one thing at a time, figure each other out, make sure it's a fit, and have everything dialed in. Then, we can move on to the next thing and adapt from there. It's so much easier on everyone.” - Lyndsay Phillips

“Just take action, love your business, and have fun with it.” - Lyndsay Phillips

Takeaways

03:31 Content marketing works best when you understand exactly where your ideal customers spend their time online.

11:22 Organize your YouTube channel with specific playlists to help viewers easily find and consume your content.

21:30 Measure your time's worth and outsource tasks that cost less than your hourly rate, freeing you to focus on money-making activities.

23:22 Start small with outsourcing by delegating bite-sized tasks and gradually increasing team responsibilities as you build trust.

26:11 Facebook challenges are an effective way to demonstrate expertise and attract potential clients by offering practical, hands-on training.

Resources

Podcast: Play in new window | Download (Duration: 31:51 — 29.3MB) | Embed

649: Convert More Prospects into Profitable Clients with Phone Sales Doctor Chris Mullins

July 9, 2019

Law Firm Conversions was founded by sales and marketing expert, Chris Mullins. For more than 30 years, through her proprietary and guided training and programs, Chris and her team have helped hundreds of law firms around the country convert more prospects into profitable clients.

Law Firm Conversions™ was created because, as the headline points out, “Great Marketing is Not Enough When Your Prospects Don’t Convert.”

Whether your firm invests $50,000 or $250,000 on marketing, if your front-line team is not trained properly how to handle each and every inquiry, those marketing dollars are completely and utterly wasted.

Law Firm Conversions™ is a total business solution that transforms how law firms and call centers train, coach, hire and retain intake specialists, and how front-line staff handles legal intakes. Using Chris’ proprietary training, clients are able to achieve significant financial breakthroughs in record time with less struggle and less costly, yet more effective intake conversion strategies.

Now, instead of your law firm spending MORE money on marketing and advertising to generate inquiries, Law Firm Conversions™ helps you make the most of what you’re already getting. Imagine investing the same marketing dollars you are now, but converting more prospects into profitable clients–that’s what is possible with Law Firm Conversions™

Using online and offline products, services, training and coaching programs, Law Firm Conversions™ shows attorneys and their team how to handle intake calls, how to be MORE effective on the phone, in person or online with prospective clients.

Law Firm Conversions™ brings together exclusive groups of like-minded attorneys, partners, intake specialist, receptionists, and managers who want to increase their case load with ideal clients, maximize their marketing dollars and create a better client experience and more rewarding law practice.

Law Firm Conversions™ teaches better intake and conversion by concentrating on a proven IN.T.A.K.E.™ system, which focuses on four core areas.

Relationships first business second
Consistent, integrity-based sales process
Empowering and enabling staff with the right skills
On-going coaching and reinforcement to ensure intake quality
Unfortunately, far too many law firms ignore this straightforward and proven approach. Instead, they rely on a marketing strategy that can best be described as “Spend and Hope”- whereby they SPEND more on marketing each year and HOPE that a prospective client will choose their firm to represent them.

Law Firm Conversions™ helps clients understand how and where their law firm is “leaving money on the table” and provides a proven system and strategy to convert more prospects into profitable clients.

If you’re tired of the “Spend and Hope” approach to growing your law firm, then contact us today and schedule your Free Mystery Call Debrief with Chris Mullins personally, and let Chris and her team of professionals show you how to convert more prospects into profitable clients.

Quotes

“Role playing is the single most important strategy that can be used regularly to get it right.” - Chris Mullins

“Inspect what you expect. Don't assume that because Mary or John have been with you for five, ten, or twenty years, or because you have family members working for you, everything is perfect and they're stars.” - Chris Mullins

“When a prospective client or customer calls your office, remember there are no do-overs. One call does it all—the moment you hang up, it's over. You can't fix it, so get it right the first time.” - Chris Mullins

Takeaways

09:23 Qualifying questions are the foundation of successful phone sales, helping businesses understand their ideal customer's needs and motivations.

11:43 Listening carefully and asking permission to repeat back a client's concerns builds trust and demonstrates genuine understanding.

14:30 Role-playing is the most effective method for improving phone sales skills, despite most people's discomfort with the practice.

16:19 Recording and monitoring phone calls provides critical insights into communication effectiveness and areas for improvement.

27:59 The first phone call with a potential client is make-or-break - there are absolutely no second chances to make a first impression.

Resources

Podcast: Play in new window | Download (Duration: 30:19 — 27.9MB) | Embed

648: Indies United: Create and Market Your Self-Published Book with Lisa Orban

June 28, 2019

Lisa Orban is an author and founder of the publishing house "Indies United." She's the author of several books, including "I'd rather Starve than Cook! A Cookbook For People Who Hate to Cook." It has received over 100 excellent ratings and reviews on Amazon and GoodReads.

In 2015, she published her first book, "It'll Feel Better When It Quits Hurting: A Memoir" and has received critical acclaim by top-rated Amazon reviewers. She's published a second memoir, political satire, four optical illusion adult coloring books, and others.

In 2018, she opened the publishing house Indies United to give indie authors a safe haven to publish books and avoid the pitfalls so common to this industry.

Quotes

“If you get too bored, it means you're doing something wrong.” - Lisa Orban

“The average indie author will likely spend two to four hours every day on marketing and promotion if they're doing it all on their own. That's a lot of time that they can't spend writing.” - Lisa Orban

“There's a stigma attached to being an indie author, and it's often not fair. Publishing houses control many aspects of the publishing world, and it's in their best interest to either promote indie authors or stigmatize them as unworthy.” - Lisa Orban

Takeaways

02:55 A hybrid publishing model can solve common frustrations of both traditional publishing and self-publishing by offering authors more control, support, and opportunities.

14:41 A publishing community that supports authors can help them focus on writing while professionals handle marketing and distribution.

16:49 When creating a book, look for topics people constantly ask you about, as this indicates built-in demand and expertise.

24:53 Putting your personal story and personality into your marketing can help your book stand out in a crowded marketplace.

26:14 Publishing trends are cyclical, similar to TV show genres, making it crucial to have a flexible publishing approach that isn't locked into one narrow focus.

29:50 Trying to figure out publishing alone could take years, potentially wasting valuable time that could be spent actually writing and creating.

Resources

Podcast: Play in new window | Download (Duration: 33:42 — 31.0MB) | Embed

647: Live the E-Commerce Dropship Lifestyle and Make Your Shopify Store the Best It Can Be with Anton Kraly

June 24, 2019

Anton Kraly is the founder and CEO of Drop Ship Lifestyle & eCommerce Lifestyle, a digital platform dedicated to teaching online business strategies. His entrepreneurial journey began with selling cookies online before transitioning to high-ticket dropshipping, where he specializes in selling expensive products through Shopify. Known for his expertise in e-commerce and digital marketing, Anton shares his insights through his website, blog, and comprehensive online courses. Today, Anton discusses the evolution of e-commerce, specifically dropshipping techniques, and provided detailed insights on leveraging Shopify as an effective platform for online selling.

Quotes

“You can never get comfortable. Even if you're doing very well and growing, you should never take anything for granted. You have to stay on top of the business and always be a student trying to learn new stuff. If you don't, give it a couple of years and what used to work will be gone.” - Anton Kraly

“The truth is, there's still a ton of companies out there growing. They're just focusing on either new technologies, new ways of marketing, or sometimes new product opportunities.” - Anton Kraly

“Things will happen. As everybody grows, there will be issues. Instead of freaking out, just have a plan of action. It's better to think ahead, so when things come up, you don't freak out too badly.” - Anton Kraly

Takeaways

08:37 Always dedicate a small percentage of business resources to experimental strategies to stay ahead of market changes.

12:23 Choose e-commerce platforms like Shopify that offer integrated solutions for domain, payments, and website design.

14:49 Build direct relationships with product manufacturers instead of relying on middleman drop shipping directories.

17:30 High-ticket dropshipping offers better profit margins and requires less operational complexity compared to selling low-cost items.

22:17 Create a diverse marketing approach using multiple communication channels to protect against potential service disruptions.

Resources

Podcast: Play in new window | Download (Duration: 26:58 — 24.9MB) | Embed

646: Mindset, Market, Message, Medium, Money, Manage, and Measure: Get Your Messaging Right for Your Funnels with Trish Saemann

June 17, 2019

Trish Saemann is a notoriously straight-forward person who is quick to laugh and put others at ease. She is also a no-nonsense results-focused marketing expert who is intent on helping entrepreneurs get more clients they love! Co-founder of two companies, GoBeyond SEO, a digital marketing firm and Creative Clarity, a business coaching and entrepreneurial education company, she is also a graduate of the internationally recognized Goldman Sachs 10KSB program at Babson College.

Quotes

“People kind of major in minor things, and they step over dollars to pick up pennies. Don't get caught up in the small stuff. Get a professional to come in.” - Trish Saemann

“When you niche down inside your business and know exactly who you're talking to, you can craft your message more appropriately, and it will connect with those students, aka your potential clients.” - Trish Saemann

“Architecture typically serves a form and a function. You want it to be beautiful, but you also need doors, windows, and accessibility. Similarly, your website needs to be both accessible and beautiful.” - Trish Saemann

Takeaways

05:16 Marketing is about solving customer problems, not showcasing your own achievements.

11:10 Your website and messaging must be clear and guide users to take specific actions.

16:20 Design should prioritize function over aesthetics, ensuring users can easily find what they need.

20:36 Understand your target audience's specific needs and communication preferences.

25:17 Craft messages that speak directly to the unique challenges of your ideal customer.

Resources

Brian Seamann's Podcast Appearance
- 395: Attorney Leads and Marketing: Specialize, Build Landing Pages and Send Traffic to Enjoy Consistent Business Leads with Brian Saemann
GoBeyond SEO: Wait 'Til You See Your Roi
Connect with Trish Saemann on LinkedIn

Podcast: Play in new window | Download (Duration: 27:47 — 25.6MB) | Embed

645: The Leverage Equation: Entrepreneurial Time Management, Productivity, and Communication with Financial Mentor Todd Tresidder

June 10, 2019

Todd Tresidder graduated from the University of California at Davis with a B.A. in economics and a passion for creating successful businesses. A serial entrepreneur since childhood, Todd went on to build his own wealth as a hedge fund investment manager before “retiring” at 35. He grew his net worth from less than zero at 23 to the point of financial independence just 12 years later.

Todd has maintained his wealth by remaining an active investor and utilizing statistical and mathematical risk management systems for investing. Through his website at FinancialMentor.com, he teaches advanced investing and advanced retirement planning principles. Take the next step beyond conventional financial advice and discover what works, what doesn’t, and why, based on years of proven experience.

Quotes

“There's going to be a wave in the future where people realize the price of being constantly plugged in, both in terms of happiness and in terms of the deep productivity that actually moves your business and life forward.” - Todd Tresidder

“The way you succeed is by matching the characteristics of the asset class to the unique characteristics of your life, your time frame, your goals, the skills you bring, and the resources you bring. All those things make you unique.” - Todd Tresidder

“You've got to have a clear plan, then execute it with persistence and consistency, and you'll produce results.” - Todd Tresidder

Takeaways

04:02 Limit digital distractions by keeping smartphone apps minimal and purposeful.

16:36 Wealth building requires understanding multiple asset classes beyond traditional financial planning.

19:37 Matching personal skills and goals to specific investment strategies creates more effective wealth-building approaches.

23:42 Breaking through business obstacles involves identifying specific resource limitations and finding creative solutions.

28:37 Successful entrepreneurs focus on critical tasks that directly impact business growth.

Resources

Podcast: Play in new window | Download (Duration: 31:01 — 28.6MB) | Embed

644: Power Up For Profits: Discover Your Passion, Reinvent Yourself, Get Comfortable Being Uncomfortable, and Find Your Big Why with Kathleen Gage

June 7, 2019

Kathleen Gage is a visibility strategist, keynote speaker, and business consultant with over 25 years of experience. She helps authors, consultants, and speakers build their platforms and grow their businesses. A former bodybuilder, she now promotes plant-based wellness and has been a sobriety advocate for 35 years. Kathleen has authored multiple information products and speaks on business growth and personal development. Today, she shares her recent shift from general internet marketing to a niche focus on sustainability and plant-based wellness, highlighting the power of aligning business with personal values.

Quotes

“We can take more responsibility for the choices we make. It's not just about our health, but it starts with our health. If you don't have your health, you can't run a vibrant business.” - Kathleen Gage

“Success is actually very simple, but we tend to complicate it. It's about saying, 'If I want X result, what do I need to do to get that result?” - Kathleen Gage

“Life is far too short, and we don't realize how short it is until we start getting up in our years. Just go out, live large, leave a legacy, and make a difference in people's lives with what you do.” - Kathleen Gage

Takeaways

05:45 Your health is the foundation for running a successful business and living a quality life.

09:10 Success comes from consistent daily actions, not complicated systems.

13:42 Always have a big goal that's larger than yourself to stay motivated.

20:14 Routines and scheduled activities are critical for maintaining discipline and progress.

23:46 Reinventing yourself doesn't mean throwing away all past skills and experiences.

Resources

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643: Fueled By Culture: Create Internal Change, Discover Relentless Persistence, and Empower Brands with Influencer Marketing with Keynote Speaker Marcus Damas

June 3, 2019

Marcus Damas is an American Entrepreneur, retired professional basketball player, and devoted husband and father based in New York City. Before playing in Sweden’s professional basketball league for the Solna Vikings, Marcus played Small Forward for the Towson Tigers, Towson University’s NCAA Division 1 team in the state of Maryland, where he is on the top 20 all time scoring list. Following his basketball career, Marcus returned to New York City to pursue a career in creative leadership as the Founder and CEO of Fueled by Culture.

Fueled by Culture is a burgeoning creative marketing agency that specializes in connecting and empowering brands with influencers through innovative content and experiential event programming. FBC clients and partners include Avion, Lyft, Hooch, and Postmates to name a few. Marcus Damas is also a keynote speaker at marketing conferences around the world.

Quotes

“Corn grows from corn, apples grow from apples. So, goodness comes to you if everything around you is good, and negativity comes to you if everything around you or within you is negative.” - Marcus Damas

“Every part of the journey is a part of the journey forward.” - Marcus Damas

“Circumstance does not make the man or woman; the man or woman makes themselves.” - Marcus Damas

Takeaways

05:34 Networking and taking calculated risks can open unexpected opportunities in business.

08:54 Entrepreneurship can be a powerful path for creating generational change, especially for underrepresented communities.

09:58 Building a company culture based on core values like family, honesty, and hard work creates a strong foundation for success.

13:23 Personal growth and internal change are crucial to overcoming societal limitations.

18:49 Persistence and targeting the right connections are key to landing significant business partnerships.

Resources

Podcast: Play in new window | Download (Duration: 21:34 — 19.9MB) | Embed

642: Lead Generation and Marketing Strategy: Direct Mail, Search Engine Optimization, and Pay Per Click Advertising with Ryan Cote

May 29, 2019

Ryan Cote is the Director of Digital Services and Partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out

of Fairfield, NJ. With Ballantine since 2003, a family-owned business started in 1966 by his great-uncle, Ryan now manages the growing digital marketing division.

From lead generation to marketing strategy for small businesses, Ryan and his company rise above the get-featured-quick schemes so often attributed to digital marketing. He loves to geek out on technical marketing talk as well as work with real-world business owners about growing their book of business in today’s online world.

Quotes

“It's pretty exciting that we can reach people through so many different channels now with the technology available to us.” - Ryan Cote

“Nonprofits use a lot of direct mail because their typical donors tend to be a bit older and often respond better to mail.” - Ryan Cote

“If you're a business owner, you're a marketer. You often don't know what you don't know. I'm still surprised at how many clients we get whose websites are not mobile responsive, and where the calls to action are very weak or missing altogether.” - Ryan Cote

Takeaways

04:07 Repeated marketing touches across multiple channels are crucial for capturing customer attention.

07:29 Direct mail can be highly effective when businesses get creative with formats like video mailers and clear envelopes.

13:39 Integrated marketing campaigns that combine print, email, and social media can significantly improve customer engagement.

16:08 Different industries and demographics respond differently to marketing channels, so understanding your target audience is key.

21:01 A strong website with mobile responsiveness and clear call-to-actions is the foundation of successful digital marketing.

Resources

Podcast: Play in new window | Download (Duration: 25:10 — 23.2MB) | Embed

641: Scientific Advertising: Find Your Target Audience, Split Test, and Improve Conversions with Facebook Ads Expert Mojca Zove

May 24, 2019

Mojca Zove is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads.

She's the author of The Facebook Ads Manual, a book that helped hundreds of people launch their first successful Facebook Advertising campaign. She recently launched her online course - The Science of Facebook Ads.

She's an international speaker. She appeared on MicroConf, Double Your Freelancing Conference, Seanwes Conf, BaconBiz and others.

Quotes

“I'm never going to guarantee success, because no one can guarantee it. What I can guarantee is that I will do my best to earn more and to help you get more profit.” - Mojca Zove

“I always share everything, and I encourage my clients to do the same. That's how people find you, and your product naturally becomes the direction they go in later.” - Mojca Zove

“You don't want to go really complex at the beginning because you'll get overwhelmed really fast, the results won't be as tangible, and you won't get the quality results you need to determine which direction to go next.” - Mojca Zove

Takeaways

02:44 Honesty and personal connection matter more than flashy promises in digital marketing.

06:33 Start Facebook ad campaigns with valuable content that solves real audience problems.

10:57 Experiment with different content formats to understand what your audience prefers.

13:40 Track both Facebook engagement and website conversion rates to optimize ad performance.

16:52 Build marketing funnels step by step, beginning with awareness and gradually moving to sales.

Resources

Podcast: Play in new window | Download (Duration: 25:05 — 23.1MB) | Embed

640: Social Media Business Strategy, Branded Content and LinkedIn Trends with Content Coach Marisa Cali

May 21, 2019

Marisa Cali is a seasoned digital marketing professional with 12 years of experience specializing in social media strategy and content coaching. She runs her own company, Be Present (formerly All the Social), where she helps B2B businesses and startup founders develop effective personal branding and social media approaches. With a strong background in graphic design and digital marketing, Marisa focuses on helping small teams create authentic and strategic online content.

Quotes

“I have the ability to see the big picture when it comes to figuring out the needs of the client. I ensure that the tasks we implement and the strategies we devise align with their goals.” - Marisa Cali

“Sometimes it takes a while for people to trust you and want to work with you. It's not that quick.” - Marisa Cali

“Figuring out how you can be in front of people, besides just posting static content, is important. People want to see and hear you.” - Marisa Cali

Takeaways

04:39 Authentic online presence matters more than polished, impersonal branding.

08:38 Social media strategy should always start with clear, measurable business goals.

10:21 Consistent content creation requires understanding your target audience and platform dynamics.

19:22 Video content is crucial for connecting with audiences across different platforms.

21:36 LinkedIn is a powerful tool for B2B businesses seeking quality lead generation.

Resources

Podcast: Play in new window | Download (Duration: 26:32 — 24.5MB) | Embed

639: Enhance Performance and Efficiency In Your Organization Using Assessments, Scoring, and Software with Natasha Davis

May 15, 2019

Natasha Davis, is a Registered Nurse, Branding Strategist and Corporate Trainer. As a certified expert in email & social media marketing and branding, she thrives on fixing problems and eliminating frustrations for companies and their executives. Over the past 15 years, Natasha has worked with several companies and professionals to assist them in enhancing their business potential, brand equity, brand loyalty, cash flow, customer satisfaction and marketing strategy through the power of impactful branding. Because she uncomplicates the most complicates aspects in business, her clients affectionately refer to her as "The Chief Visionary" Natasha has the ability to quickly identify issues, find solutions, get results and improve outcomes.

Quotes

“Duplicity is ultimately waste, and waste has no return on investment at all—never.” - Natasha Davis

“If you don't have customers, you don't have a business. And if you have unhappy customers, you're not going to have a business for long.” - Natasha Davis

“I don't want to take anyone's money if they don't get what they want. We work very hard to serve people, and that's really important.” - Natasha Davis

Takeaways

04:55 Solving internal problems is often more important than seeking new customers when facing business challenges.

16:15 Small inefficiencies in daily work processes can accumulate to significant financial waste over time.

22:16 Creating a successful business solution requires extensive testing, user feedback, and a phased rollout approach.

25:49 Consultants should focus on providing clear, immediate value and reducing client uncertainty about their services.

29:15 Effective business relationships are like matchmaking - both parties must determine if they are a good fit for each other.

Resources

Podcast: Play in new window | Download (Duration: 30:16 — 27.9MB) | Embed

638: Get a Website That Converts: Implement a Martial Arts Mindset into Your Business to Create a Powerful Marketing Message, Manage Stress and Become Your Greatest Self with Dr. Joe Schaefer

May 9, 2019

Dr. Joe Schaefer, Co-Founder of Motiliti, is a digital marketing expert with an incredibly diverse background. In addition to owning a digital marketing agency for over 11 years and working personally with hundreds of business clients, he has a PhD in Neurophysiology from the University of Texas. His clients often call him Doctor Joe, but hundreds other people call him Master Joe as he is also a 7th degree black belt in kung Fu and operates a school of 300+ students in Austin. He has has trained and taught for over 30 years. He brings these various disciplines together into every strategy and tactic he uses to take his business clients to their next level in web marketing.

Quotes

“Business owners often have a huge blind spot when it comes to their website and marketing. They need someone from outside their organization to shake things up a little.” - Dr. Joe Schaefer

“We all know exactly what our website should look like if we were able to set aside our biases and view it as we do every other website.” - Dr. Joe Schaefer

“Anything worth doing is a long journey where you're always kind of restarting it again.” - Dr. Joe Schaefer

Takeaways

05:55 Physical exercise is crucial for entrepreneurs to manage stress, recharge mental batteries, and maintain peak performance.

10:24 When designing a website, prioritize clear conversion goals over aesthetic design - focus on what action you want visitors to take.

19:59 Every website visitor's primary question is usually about pricing, so make it easy and upfront.

22:19 Effective marketing sometimes means making people slightly uncomfortable or even angry, which signals you're saying something meaningful.

28:49 Business growth is like martial arts training: expect challenges, set realistic expectations, and understand success takes consistent effort over time.

31:47 Compare your website with competitors' sites and critically ask yourself why someone would choose your business over others.

Resources

Podcast: Play in new window | Download (Duration: 32:59 — 30.4MB) | Embed

637: Hire a Full-Time Assistant in the Philippines: Outsource Forum Posting, Programming, Graphic Design, Customer Support and More with John Jonas

May 7, 2019

John Jonas has helped thousands of entrepreneurs succeed in their business by doing outsourcing differently. He created and runs OnlineJobs.ph, the largest website for finding Filipino virtual workers, with over half a million Filipino resumes and hundreds of thousands of employers from around the world using it. He works about 17 hours per week, choosing to spend his time with his family rather than working.

Quotes

“The thing that really changes people is that there's outsourcing that people know and don't care about because it's kind of subpar. However, there's a different approach that most people aren't aware of. When I stumbled upon it 15 years ago, it changed my life.” - John Jonas

“Once you have this person, you're teaching them more and more. As things start to connect and click with them, you'll need to spend less time with them, and they'll become more capable.” - John Jonas

“The biggest cultural issue you'll run into is that Filipinos want to make you happy. It's an inherent cultural trait, but they also describe themselves as shy. When they say 'we're shy,' it's really about not wanting to lose face.” - John Jonas

Takeaways

06:04 The real breakthrough in outsourcing comes from committing to a full-time worker, even when you're unsure if you can keep them consistently busy.

12:13 Training employees takes time, but creates long-term value and loyalty that outweighs initial investment.

18:32 Hiring full-time workers from the Philippines can dramatically reduce your workload and increase business efficiency.

22:27 Outsourcing works best when you choose tasks you already know how to do, allowing you to teach and transfer skills effectively.

26:10 Cultural understanding is critical when working with international teams, especially recognizing communication patterns and expectations.

32:50 The goal of outsourcing is to buy back your time and shift from working in your business to working on your business.

Resources

Podcast: Play in new window | Download (Duration: 35:12 — 32.4MB) | Embed

636: Move Beyond Ego to Become a Kind Communicator, Have Compassion and Discover Self-Awareness to Achieve Your True Potential with Elizabeth Barry

May 4, 2019

Elizabeth Barry is an author, marketing executive and a badass leadership coach. She teaches people self-love, exceptional communication skills and how to live a life fulfilled, both in and out of the office. For over a decade, she's taught self-branding workshops and helped leaders discover their business BEST through the art of powerful communication, personal branding, marketing and PR. She's devised a 2018 coaching mastermind program that transforms lives, unblocks energies and helps amazing CEOs, managers and Founders engage in discovering and rediscovering their creative life powers.

Quotes:

“The idea of owning vulnerability, whether speaking less or speaking up, is about being a kind and compassionate communicator. It means using less power, less demand, less force, and more authenticity in who you are. It's not necessarily about speaking about feelings but owning them and responding rather than reacting.” - Elizabeth Barry

“We can never blame anyone else for the things we're not getting. We have to look within, and it all starts exactly there, inside.” - Elizabeth Barry

“There's nothing better than learning that other people have done the same thing so that we don't feel alone.” - Elizabeth Barry

Takeaways:

01:30 Personal and professional development starts with looking inward and understanding your communication patterns.

02:10 Getting out of your own way requires understanding and owning your personal vulnerabilities.

06:35 Effective communication means listening more and speaking less with intentional, compassionate words.

17:44 Professional growth happens through small, consistent steps of self-awareness and boundary-setting.

22:59 Fear of vulnerability often prevents people from recognizing their true potential and worth.

Resources

Beyond Ego (Podcast)
Elizabeth Barry Consulting (Official Site)
The Kind Communicator: Kindness, Compassion and Wisdom for all Business Leaders (Book)
Own Your Vulnerability: Become a Self-Loving Powerful Woman: A Woman’s Guide to Renewal Through Life, Self-love, Career and Spirituality (Book)

Podcast: Play in new window | Download (Duration: 26:30 — 24.5MB) | Embed

635: Influencer Marketing: Observe Your Competitors, Grow Your Location Based Business, and Think Outside the Box with Brand Evangelist Rev Ciancio

May 2, 2019

Rev Ciancio is a Senior Marketing, Branding and Digital Strategist with 20 years of experience in digital marketing and business development, specializing in hospitality marketing, content and local SEO. He has led many clients to new levels of local, national and international success in the hospitality, financial service and entertainment sectors.

He is also former agency owner as well as a former New York City bar owner. Rev is an “expert burger taster” and pens hospitality and marketing tips on his Instagram @revciancio as well as his LinkedIn Profile.

Quotes:

“Be awesome at two things and outsource everything else.” - Rev Ciancio

“You are failing your business if you do not manage your online listings. Three out of four transactions for a business happen online on one of those sites before it ever happens on a business's website. So if you're not managing that information, you're basically letting the internet decide where your customer should go.” - Rev Ciancio

“Having a great website is important, but managing your information everywhere it lives is even more important.” - Rev Ciancio

Takeaways:

05:48 Success comes from being skilled at your core craft while understanding enough about business to make smart hiring choices.

08:48 Track your business metrics closely and recognize when performance stalls, as this signals the need for strategic changes.

16:26 Avoid complex solutions and focus on executing 3-4 simple, targeted strategies that can help your business move forward.

21:07 Before trying advanced marketing tactics, ensure you've covered fundamental marketing bases like email lists and social media posts.

29:08 For location-based businesses, managing online listings accurately is critical since most customer transactions start with online research.

Resources

Foodie Tribe (Website)
Rev Ciancio (Yext Profile)
Rev Ciancio (Instagram)
Rev Ciancio (Twitter)
Rev Ciancio (LinkedIn)

Podcast: Play in new window | Download (Duration: 30:35 — 28.2MB) | Embed

634: Fearless Wealth: Money Mindset, Question the Obvious, Find Extreme Stability and Implement Powerfully Simple Investing with CFP and NLP Expert RC Peck

April 30, 2019

RC Peck is a certified Financial Planner (CFP), a Registered Investment Advisor and a Master NLP practitioner. RC Peck is also the author of Fearless Wealth, Simple Steps to Growing and Harvesting Money.

RC Peck is the founder of Fearless Wealth, a San Francisco-based investment education company that delivers unique workshops, training and presentations to the public and companies worldwide. His passion is giving people the facts, the tools and the specific steps necessary to become self-sufficient at managing and understanding their money. However, RC's approach is not what one might expect. He starts where people look last - at themselves. He believes that growing one's money has to start with one's behaviors about money.

Born in Cincinnati, he started trading his own account when he was 15 years old. Since then he's traded commodities in New York City; designed an investment method that protects and grows money more efficiently than Wall Street; and has interviewed hundreds of traders, investors and millionaires on four continents for one purpose - to find out what works. Based on his ten years of financial research, RC published Fearless Wealth Simple Steps to Grow and Harvest Your Money and founded Fearless Wealth Workshops in 1997. You can find RC's work on his website at FearlessWealth.com.

Quotes:

“The main belief system coming is that investing and the economy is incredibly complicated. They build this narrative around how complicated investing is. They say that because it's so complicated, the solution or the answer has to be equally complicated.” - RC Peck

“Most advisors, when it comes to actually growing money, greatly underperform what I call the free market rate of return. So they're not really adding the value they claim you need.” - RC Peck

“There are periods when the market clearly needs a major correction. If you study the transition between one asset to another, once you see it, you can't unsee it. You'll realize, 'Oh my gosh, I've overcomplicated this.'” - RC Peck

Takeaways:

07:26 Most successful financial strategies involve moderation, not extreme approaches.

12:13 Money decisions are not about being passive or active, but about understanding market conditions.

21:15 Opening financial statements won't kill you, despite the fear and anxiety you might feel.

25:44 Making money and keeping money require completely different skills and behaviors.

27:37 Being dynamic and knowing when to switch financial strategies is crucial for long-term success.

Resources

FearlessWealth (Official Site)
RC Peck (Twitter)
RC Peck (LinkedIn)
RC Peck (YouTube)

Podcast: Play in new window | Download (Duration: 32:05 — 44.1MB) | Embed

633: Maximize Customer Lifetime Value: Content Marketing, Automation, Mobile, Social Media and E-Commerce with Your Marketing Superhero Jeffrey Traister

April 26, 2019

Jeff Traister, Your Marketing Superhero, provides digital direct response marketing services, strategy, persuasive copywriting, marketing automation consulting, social media marketing management, WordPress web design and content plus video post-production to companies & industries worldwide.

Podcast: Play in new window | Download (Duration: 29:52 — 27.5MB) | Embed

Five Trends with Digital Marketing

content marketing: nurturing leads and prospects into customers
marketing automation: conversion, retention, CRM's, e-commerce
mobile marketing: landing pages, texting
social media marketing: interacting with leads to start selling
e-commerce: B2B & manufacturers

Types of Digital Marketing Campaigns

lead generation (opt-in, free report)
sales conversion (persuade with a sales letter)
trust building (whitepaper, success stories)
retention campaign (get established clients to buy more)
upsells and downsells (cart abandonment, lesser-quantity offers)

Jeff Traister develops direct response marketing strategies for start-up ventures, new product launches and market share expansion. These strategies involve digital media, automation and e-commerce.

Quotes:

“Content marketing is important because the customer life cycle varies from product to product, company to company. Some prospects that enter a company's funnel may not buy right away. So what do you do with that contact? You don't give up.” - Jeffrey Traister

“If you start advertising, that means you're starting to spend money. As soon as you spend money, you need a way to convert that contact, that lead, into a customer.” - Jeffrey Traister

“One of the great things with automation is that we're able to ask questions to gather information about the audience. By doing that, the audience member will have a greater appreciation of the relationship with you.” - Jeffrey Traister

Takeaways:

01:13 Digital marketing requires a multi-channel approach, focusing on content marketing, marketing automation, mobile strategies, social media engagement, and e-commerce expansion.

14:20 Prioritize content marketing across multiple channels to establish trust and credibility with potential customers.

17:08 Focus on nurturing existing customers to maximize business profits, as retention is cheaper and more effective than constantly acquiring new leads.

19:19 Build a complete sales funnel before investing in traffic, ensuring you have a strategic way to convert prospects into customers.

22:50 Use dedicated landing pages with lead magnets instead of sending cold traffic directly to sales pages or homepages.

26:46 Implement marketing automation to ask questions and gather audience information, creating more meaningful customer relationships.

Resources

Jeff Traister Digital Marketing Automation (Free Report)
Jeff Traister (LinkedIn)
Text "firstname lastname email" to phone number: 561-277-3363

Podcast: Play in new window | Download (Duration: 29:52 — 27.5MB) | Embed

632: Diving Deep Within: Stop Being a Coach Resister, Use the Socratic Method, Discover Your Aspirational Self, and Become Coachable with Melinda Kelly

April 14, 2019

Melinda Kelly wants to know: are you a "coach resister?"

You're afraid to invest the money? Don't want to give up control to someone else? Think you know better and if you tough it out, it will get better? You've tried and it didn't work, so you won't give it another shot?

Until, maybe, the hammer comes down! Your business hits rock bottom, your partner leaves you, your health deserts you, you're so miserable you're loading up on anti-depressants?

That's usually when someone gets desperate enough to hire a coach. But Melinda J. Kelly says it's a mistake to wait that long when there are so many ways for you to thrive and succeed NOW with a coach that's right for you.

But there's more to it than just hiring a coach...you have to be ready, willing and have the right mindset to make the relationship succeed...and she tells you how you can go deeply within to prepare yourself for a coaching relationship that will take you far beyond what you can do on your own.

She provides the roadmap in today's podcast episode where we discuss Finding Your Coach and Diving Deep Within.

Quotes:

“We are so smart we're stupid. We're so full of knowing everything that we don't realize there are still a few things we don't know.” - Melinda Kelly

“Your friends admire you for your qualities, but they love you for your flaws.” - Melinda Kelly

“Success is getting what you want, but happiness is wanting what you get. Too often, we're chasing somebody else's dream. I want everyone to have everything, but I want it to be their everything.” - Melinda Kelly

Takeaways:

03:54 Asking for help is a sign of strength, not weakness, and can lead to personal and professional growth.

09:08 Being open to feedback requires setting aside ego and truly listening to new perspectives.

19:08 Coaching relationships should be viewed as equal partnerships focused on mutual benefit and learning.

23:12 Self-awareness is crucial in choosing the right mentor and getting the most out of coaching experiences.

27:47 Success isn't just about achieving goals, but about finding happiness and pursuing your own dreams.
Resources

Melinda J. Kelly (Official Site)
Contact Melinda (To receive a copy of her Aha! quiz)
Finding Your Coach: Diving Deep Within Kindle Edition (Book)

Podcast: Play in new window | Download (Duration: 30:46 — 28.3MB) | Embed

631: How to Get More Organized with LastPass, Google Drive, Google Chrome, MindMeister & Upwork

April 1, 2019

Robert Plank, host of this podcast and author of The Checklist Mindset, is back to share with you a few powerful tools that will make a huge difference in your happiness, productivity, and throughput.

Quotes:

“If it's important, you'll find a way. If it's not important, you'll find an excuse.” – Robert Plank

“If something makes you uncomfortable or fearful, you should pursue it. Make an effort to face those challenges over and over again.” - Robert Plank

“Don't feel bad if you throw away most of what you write down. Whether it's ideas for information, products, websites, blog posts, or podcast ideas, you need to write down all the bad stuff to get to the good stuff.” - Robert Plank

Takeaways:

00:15 Facing your fears directly is the most effective way to overcome them, whether it's public speaking, money anxiety, or personal challenges.

02:30 Consistently checking and engaging with your finances reduces money anxiety and helps maintain better financial awareness.

10:13 Using digital tools like LastPass and Google Drive can significantly improve productivity, security, and organization in both personal and professional settings.

20:25 Outsourcing repetitive or time-consuming tasks through platforms like Upwork allows entrepreneurs to focus on high-value activities that truly matter.

33:41 Mind mapping is a powerful technique to unlock creativity, generate ideas, and organize complex thoughts, even if most initial ideas are discarded.

Resources

LastPass (password manager)
Google Drive (cloud storage & document sharing)
Google Chrome (internet browser with add-ons including Permanent Clipboard)
MindMeister (online mindmapping tool)
Upwork (delegate)

Podcast: Play in new window | Download (Duration: 42:55 — 39.5MB) | Embed

630: LaunchPad Co-Working Spaces in Newark, Nashville, Memphis, and New Orleans: Move Your Business into a Distraction-Free, Productive Environment with Chris Schultz and Anne Driscoll

March 27, 2019

Today, we're talking about co-working spaces with Anne Driscoll (President & COO) and Chris Schultz (CEO) of Launch Pad. Co-working is a great solution for you if you're looking for a more professional appearance, to achieve more focus, productivity, networking, and inspiration. Plus, we cover many aspects of co-working you've probably overlooked. Example: co-working space networks, rentable conference rooms (and podcasting booths), as well as trial periods and multiple packages. Tune in and discover what you need to know about co-working.

Quotes:

“No matter what phase of entrepreneurship you're in, you're trying to make it happen. And we all are, at some level, trying to be a bit bigger than we are.”

“Community is one of the best drivers of principles and guidelines. We use our community to help draft principles, shape operating activities, and guide good behavior.”

“At the end of the day, if you're serious about your work, find a place where you can be serious and feel a sense of belonging. There's nothing lonelier than trying to hustle every single day alone. Having a community of like-minded folks facing the same challenges makes it easier.”

Takeaways:

02:57 Co-working spaces provide a professional environment that helps entrepreneurs stay motivated and focused.

03:33 Working from home can lead to distractions and reduced productivity, making co-working spaces an attractive alternative.

05:19 Networking and community support are crucial benefits of co-working spaces for business growth.

08:02 Flexible membership options allow entrepreneurs to scale their workspace as their business evolves.

15:11 Overcoming imposter syndrome is easier in a supportive, inclusive community environment.

21:20 Successful entrepreneurs take a long-term view when investing in their professional environment.

Resources

Launch Pad (co-working workspace & community)
Launch Pad (Twitter)
Proximity.space (co-working software)

Podcast: Play in new window | Download (Duration: 25:46 — 23.8MB) | Embed

629: Consulting Success: Scale Up, Find Freedom From Hourly Fees, Fill the Pipeline, and Solve Problems with Michael Zipursky

March 11, 2019

Michael Zipursky coaches consultants. He wants you to develop a mindset of serving (solving problems) so that you can create powerful systems, attract more clients, and ultimately increase your fees, so you are paid based on results and not hours (or days). Listen in to discover how to set yourself apart, have conversations with your prospects, and fill the pipeline.

Quotes:

“The real realization for people is that clients don't actually care about timing. What they care about is whether they are getting the results they want.” – Michael Zipursky

“The opportunity for consultants is to go deeper and have more meaningful consulting sales conversations before starting a project. This allows you to truly understand the buyer and get to the core of what is meaningful and valuable for them.” - Michael Zipursky

“Give yourself a little more space to understand that these things are not mistakes. They're lessons to be learned and opportunities to improve.” - Michael Zipursky

Takeaways:

02:31 Successful consulting is about solving problems and helping clients reach their goals, not just selling hours of work.

18:33 The key to winning more business is understanding a client's true needs through deep, thoughtful questions.

14:53 Consultants should focus on the value and results they deliver, not just the time spent on a project.

22:33 Fear of failure and desire for perfection often hold consultants back from taking meaningful action.

26:51 Building a consulting business requires a long-term mindset and viewing mistakes as learning opportunities.

Resources

Consulting Success (Website)
Michael Zipursky (LinkedIn)
Michael Zipursky (Amazon)
Michael Zipursky (Twitter)

Podcast: Play in new window | Download (Duration: 31:47 — 29.3MB) | Embed

628: Marketer of the Day Book Case Study: How I Monetized My Podcast and Earned $4000 Assembling a Compilation Book I Didn’t Even Write

March 6, 2019

Tune in right now to hear the secrets of creating a compilation book -- plus why, whether you have an existing podcast or are even thinking about creating a new podcast -- you should pursue this avenue to help your podcast interviewees get more exposure!

Click to Buy the "Marketer of the Day" Compilation Book

Quotes:

“If you limit yourself to just internet marketing or just business owners, you're really holding yourself back.” – Robert Plank

“If you hop on five podcasts a day, you could snowball into multiple sources of traffic. Some podcasts will pay out better than others.” - Robert Plank

“This whole networking game with podcasting is huge. You could literally spend all day, every day, hopping on different shows, sharing what you know, and that's it.” - Robert Plank

Takeaways:

09:04 Podcasting allows you to build a network by interviewing diverse guests outside your immediate industry.

13:04 Compilation books offer a unique way to monetize podcast content and create deeper connections with guests.

19:22 Appearing on multiple podcasts can be an effective traffic and brand-building strategy for entrepreneurs.

20:24 Creating a book with podcast guests can provide mutual benefits through shared exposure and promotion.

21:21 Networking through podcasts and compilation books can open doors to future collaborations and speaking opportunities.

Podcast: Play in new window | Download (Duration: 25:40 — 23.7MB) | Embed

627: How to Make a Passive Income Using Amazon ACX Audible Audiobooks

February 26, 2019

Robert Plank is back to explain how his wife (and many up-and-coming entrepreneurs) have used the Amazon Audible ACX marketplace to boot-strap their self-funding online business by narrating entire audiobooks. How is it done? What tools and experience are required? What are the steps? It's all explained in today's training.

Quotes:

“It's important to publish consistently—putting out episodes every week, three times a week if possible. But don't let a strict release schedule stop you from doing things.” – Robert Plank

“If a client is always on your mind in a bad way, then you should fire them. Life's too short not to be happy. So if a client is a pain in the butt, wants extra stuff, or wants to pay you less, you can say, 'See you later.'” - Robert Plank

“If it sounds overwhelming, it's a sign that you should hire someone to help with some of the work. This way, you can focus on high-level tasks. The idea is to have so much going on, so much money coming in, and so many clients that you're too busy not to delegate a lot of the work.” - Robert Plank

Takeaways:

00:49 Consistency in content creation doesn't mean you must stick to a rigid schedule; podcasts and creative projects can be flexible and released as you feel inspired.

08:27 Amazon's publishing platforms offer multiple ways to transform written content into different formats, making it easier than ever for authors to reach diverse audiences.

15:13 Audiobook narration on ACX provides flexible income opportunities, with options to get paid upfront or through royalty splits, allowing narrators to choose their preferred compensation model.

27:15 Building a successful voice-over business requires dedicating at least one hour every morning to developing your skills, auditioning, and expanding your professional network.

42:10 True professional freedom comes from having multiple clients, not just one or two, which allows you to increase rates, fire difficult clients, and maintain financial stability.

49:46 Treat your voice-over work as a business, not an art form, by having predictable systems, multiple income streams, and a strategic approach to client acquisition.

56:30 Audiobook narration platforms like ACX offer opportunities for aspiring voice actors to build a portfolio, gain experience, and potentially create a sustainable income stream.

Resources

Audacity (Sound Recorder)
Blue Yeti (Microphone)
VO Success Formula (Voiceover Training)

Podcast: Play in new window | Download (Duration: 1:05:25 — 60.1MB) | Embed

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