Archive 4: 2020-2023
820: Increase Your Visibility and Credibility to Generate More Revenue with Mickie Kennedy
Mickie Kennedy is the founder of e.releases, a press release service that helps small businesses, authors, and startups increase their visibility and credibility. With over 22 years of experience in the industry, Mickie has become an expert in leveraging press releases to help his clients gain media attention and drive business results. Today, Mickie talks about the power of press releases, emphasizing the importance of strategically choosing what to announce rather than simply sharing internal updates.
In this episode of Marketer of the Day, Mickey explains how businesses can leverage press releases to gain media coverage, increase traffic, and grow revenue. He highlights practical strategies such as creating surveys, co-branding with trade associations, and pitching contrarian viewpoints to attract journalist attention. Mickey also details press release distribution, noting that quality services like E-Releases offer national reach at affordable prices compared with standard newswires. He encourages a long-term approach with multiple releases per campaign, stressing the importance of strategic planning and iteration. Listeners are invited to access his free one-hour masterclass at E-Releases.com/plan, which outlines eight proven press release strategies to implement in their businesses.
Quotes
“The press release should not be self-serving; the goal of your announcement should serve the journalist.”
“If you can find a contrarian viewpoint or a unique story, you stand a much higher chance of getting media pickup.”
“Every business has something that differentiates it, even if it’s just culture or customer service—find your USP.”
“PR has so much leverage capability: for a little effort, time, and money, you can get 20, 40, 200 times what you spend.”
Resources
- e.releases: Best Press Release Distribution Service for Small Businesses
- Follow Mickie Kennedy on Facebook
- Connect with Mickie Kennedy on LinkedIn
- Get a copy of Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention by Mickie Kennedy on Amazon
- Get a copy of Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention Kindle Edition by Mickie Kennedy on Amazon
Podcast: Play in new window | Download (Duration: 28:47 — 26.5MB) | Embed
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819: Grow your Revenue, Brand Awareness, and Reach by Becoming a Podcast Guest with Mark Colgan
Mark Colgan is the co-founder of Speak On Podcast, entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies. With 13 years of experience in B2B sales, marketing, and recruitment, Mark has created the Cold Email Bootcamp course and the Sales Impact Academy course. Today, Mark discusses his focus on speaking on podcasts to help people get their message out there, as well as the challenges and benefits of leveraging this medium for business growth.
In this episode of Marketer of the Day, Mark shares insights into his Speak on Podcast service, detailing how his team helps clients secure high-quality podcast placements and navigate the complexities of preparation, follow-up, and audience targeting. The process includes onboarding, creating a personalized media kit landing page, conducting test interviews, providing presentation coaching, and managing ongoing follow-ups with podcast hosts. Clients typically participate in 24 targeted podcasts over a six-month campaign, resulting in evergreen exposure and measurable impact on business growth. Mark emphasizes tracking results, building relationships, and refining messaging while celebrating small wins, and invites listeners to schedule a strategy session at SpeakOnPodcast.com/strategy to plan their own podcast campaign.
Quotes
“What’s obvious to you is often amazing to others.”
“They don’t know what they don’t know. Even if you forget five things, the audience isn’t going to notice.”
“We give a shit. We care about the relevancy of the podcasts and the experience for both the host and our customers.”
“Podcasting is such an evergreen channel—people are discovering interviews months or even years later.”
Resources
Podcast: Play in new window | Download (Duration: 33:47 — 31.1MB) | Embed
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818: Dive into Marketing Fundamentals and Create the Right Plan to Make Your Business Fun and Easy with Tim Fitzpatrick
Tim Fitzpatrick is an entrepreneur and business owner with expertise in marketing and business growth. He has a passion for helping entrepreneurs and small business owners succeed. As the founder of Rialto Marketing, Tim shares his insights on marketing fundamentals and strategies to help businesses grow and thrive. Today, Tim discusses the importance of understanding your target market, crafting effective messaging, and having a solid marketing plan in place to achieve consistent and repeatable results.
In this episode of Marketer of the Day, Tim shares his philosophy on marketing fundamentals and the “marketing strategy trilogy”: understanding your target market, crafting clear messaging, and having a plan to deliver that message. He demonstrates how focusing on these fundamentals eliminates guesswork, reduces distractions, and increases repeatable results, using real-world examples of clients who refocused on ideal clients to drive profitability and satisfaction. Tim also emphasizes tracking three key metrics—leads generated, lead sources, and conversions—to make informed decisions and optimize performance. Listeners are encouraged to explore free resources and templates at RealityMarketing.com/marketer-of-the-day and to schedule a consultation for guidance on implementing these strategies effectively.
Quotes
“Just don’t compare yourself to others. If you compare yourself to others, you are never going to be happy. That goes in life and with marketing.”
“If you know what your priorities are and you have clarity, it reduces stress and helps eliminate distraction.”
“Your business is evolving. Fundamentals aren’t set in stone—you need to revisit them to make sure you’re still on track.”
“So many people skip the fundamentals—they’re not cool, they’re not sexy—but they lay the foundation for you to build the rest of your marketing house from.”
Resources
Podcast: Play in new window | Download (Duration: 34:27 — 31.7MB) | Embed
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817: Bank on Yourself: Grow Wealth and Take Control of Your Financial Life with Sarry Ibrahim
Sarry Ibrahim is a financial planner and member of the Bank on Yourself organization. He helps real estate investors, business owners, and employees grow safe and predictable wealth using a financial strategy that has been around for 160 years. Today, Sarry shares his passion for helping clients grow wealth predictably without taking unnecessary risks. He explains the "Bank on Yourself" concept, which involves using dividend-paying whole life insurance to mitigate interest payments, market risks, and taxes.
In this episode of Marketer of the Day, Sarry discusses his work with Finn Asset Protection, helping real estate investors, business owners, and employees grow wealth safely and predictably using the Bank on Yourself strategy. This approach leverages dividend-paying whole life insurance to build cash value, provide borrowing power, and mitigate market, tax, and interest risks. He emphasizes coaching, personalized planning, and creating structures that support disciplined saving and financial growth. Sarry highlights resources such as the podcast Thinking Like a Bank and the books Becoming Your Own Banker by Nelson Nash and The Bank on Yourself Revolution by Pamela Yellen. Key takeaways include the importance of thinking like a bank, creating intentional obstacles to prevent impulsive spending, and integrating logic with emotion in financial decision-making.
Quotes
“I look at failure as almost an opportunity to learn from it; it’s like a wake-up call to improve and pivot in a different direction.”
“Think like a bank. Don’t just think like a consumer; handle your money and financial decisions like a corporation.”
“Entrepreneurship starts with emotion, but you need logic to back up your decisions—both have to work together.”
“Adding intentional obstacles between you and your money can dramatically increase your chances of saving.”
Resources
- Financial Asset Protection: Grow your money safely, predictably, and guaranteed!
- Connect with Sarry Ibrahim, MBA, LTCP on LinkedIn
- Sarry Ibrahim's Book: Bank on Yourself with Sarry Ibrahim
Podcast: Play in new window | Download (Duration: 30:25 — 28.0MB) | Embed
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816: Thrive During Chaos and Uncertainty: Use Discipline and Organization to Grow Your Business with John F. Kennedy
John F. Kennedy is a certified financial planner and the co-founder of CandorPath, a financial planning firm. He is also the host of the "Above Board with CandorPath" podcast, where he and his business partner discuss topics related to business, finance, and personal growth. Today, John discusses the importance of being organized and disciplined, especially during times of chaos and uncertainty. He emphasizes the value of having a plan and sticking to it, even when it's difficult, as it can provide a sense of stability and control amidst the unpredictability of life.
In this episode of Marketer of the Day, John discusses his podcast, Aboveboard with Candor Path, which provides accessible financial guidance for entrepreneurs and business owners. The show combines practical financial education with discussions on life, business partnerships, and personal growth. John highlights episodes like Lessons in Business Partnership and The Sentient Life, which explore collaborative teamwork and finding awareness through travel. Key takeaways include embracing discipline, confronting financial fears, choosing positivity over negativity, and leveraging education through approachable dialogue. Resources mentioned include CandorPath.com, social media handles @CandorPath, and the podcast Aboveboard with Candor Path.
Quotes
“Having discipline, following the rules you set for yourself, creates sanity when there’s chaos around you.”
“Money anxiety is common, but leaning into the situation instead of avoiding it is how you get better.”
“Business partnerships can multiply your impact—one plus one can equal three if you leverage the team correctly.”
“Choosing positivity is harder than being negative, but it leads to better outcomes in the long run.”
Resources
- CandorPath Financial: An Ensemble Approach to Financial Planning
- Follow CandorPath Financial on Facebook
- Connect with John Kennedy, CFP on LinkedIn
- Subscribe to the Above Board Podcast hosted by CandorPath Financial on Apple Podcasts
Podcast: Play in new window | Download (Duration: 32:54 — 30.3MB) | Embed
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815: Behavioral Change: Improve Your Marketing and Grow Revenue with Sean Doyle
Sean Doyle is the principal at FitzMartin Inc, a leading consultancy focused on sales, marketing, and management services for B2B companies. He is also the author of the book "Shift," which provides practical advice for executives in charge of marketing but not trained for the task. Today, Sean discussed the importance of the "middle of the funnel" in marketing, emphasizing the need to focus on the specific needs of your top 150 prospects rather than casting a wide net. He shared his expertise on using digital marketing tools to effectively communicate with high-value customers throughout the sales cycle.
In this episode of Marketer of the Day, Sean shares insights on applying cognitive marketing principles, behavioral science, and sales-first strategies to grow revenue. He highlights the importance of collaboration between marketing and sales teams, investing in late-stage sales support, and “selling backwards” by prioritizing the top 150 high-value prospects. Sean’s book, Shift, provides 19 practical ideas for executives in charge of marketing, particularly those not formally trained in the field, to optimize marketing performance and drive growth. Key takeaways include leveraging behavioral insights to guide prospects, customizing communication for maximum relevance, and using digital marketing as a measurable tool to support sales and long-term business success. Resources mentioned include his websites SeanM.Doyle.com, FitzMartin.com, and Shift on Amazon.
Quotes
“Marketing today is incredibly personable, clear, relevant, and sales-driven—if you know how to apply it at the right stage of the funnel.”
“Stop talking about yourself. Talk about their needs. That’s how you help someone change to a better solution.”
“The middle of the funnel is the gold—it’s the handoff between marketing and sales, where the most return is waiting to be unlocked.”
“Selling backwards means starting with the prospects who matter most, addressing their specific pain points, and then working your way outward.”
Resources
- Sean M Doyle: Author, Speaker And Advisor Helping Small-business Owners Improve Their Marketing To Help Sell More, To More Profitable Customers.
- FitzMartin: Accelerating B2B Business Growth with Behavioral Science
- Connect with Sean M Doyle on LinkedIn
- Get a copy of Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task by Sean M. Doyle on Amazon
Podcast: Play in new window | Download (Duration: 27:24 — 25.3MB) | Embed
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814: Grow Your Business While Nurturing Your Family Like A Boss Mom with Dana Malstaff
Dana Malstaff is the founder of Boss Mom, author of “Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro,” the creator of the Nurture to Convert Society, and a mother, author, podcaster, content strategist, template architect, blindspot reducer, engagement facilitator, and movement maker. Today, Dana talks about the challenges of being a busy mom running a successful business, sharing strategies for managing unpredictable schedules, prioritizing tasks, and building sustainable systems that don't require constant attention.
In this episode of Marketer of the Day, Dana discusses her work with Boss Mom and the Nurture to Convert Society, a membership program designed to help mom entrepreneurs build evergreen systems that automate marketing and sales. She shares how her system enables members to focus on serving clients while minimizing time spent on repetitive sales tasks, leading to measurable results such as first $10k months. Dana also highlights common mistakes in marketing, including inconsistent messaging, and provides strategies to scale businesses efficiently. Key takeaways include the importance of prioritizing high-impact tasks, creating repeatable systems, and cultivating discipline to achieve consistent results. Resources mentioned include her books Boss Mom and Climb Your Own Ladder, her podcast, and the Boss Mom community at boss-mom.com.
Quotes
“Chaos isn’t chaos; it’s just unpredictability. Learn to be flexible and agile, and suddenly it’s just a normal Friday morning.”
“Stop putting content out for the sake of content. Consistency of messaging is key, not consistency of content.”
“Discipline is more important than motivation. Action creates motivation, and that’s what puts you lightyears ahead.”
“Prioritize your actions, not your time. Use the small pockets of opportunity to get things done, and you’ll be productive no matter what life throws at you.”
Resources
- Boss-Mom: The Top Voice and Resource for Moms with Businesses
- Follow Dana Malstaff on Facebook
- Connect with Dana Malstaff on LinkedIn
- Get a copy of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro by Dana Malstaff on Amazon
Podcast: Play in new window | Download (Duration: 32:51 — 30.3MB) | Embed
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813: Every Entrepreneur’s Dream: Reach More People, Generate, and Unlock More Profits with John Meese
John Meese is the author of the book "Survive and Thrive: How to Build a Profitable Business in Any Economy." He is also the CEO of CoWork and the Co-Founder of Notable. Today, John discusses strategies for building a successful business during times of economic uncertainty, including the importance of adapting to changing customer needs and creating real solutions to real problems.
In this episode of Marketer of the Day, John discusses his book Survive and Thrive: How to Build a Profitable Business in Any Economy and shares actionable insights for entrepreneurs. He highlights the importance of creating value through a three-product strategy: gateway products to attract customers, continuity products to maintain engagement, and flagship products to showcase the full transformation. John stresses the shift from the “age of information” to the “age of insight,” where distilled, actionable solutions matter more than raw data. He illustrates his points with examples from Amazon’s one-click checkout and Notable’s WordPress themes designed for live content, emphasizing empathy, human-centered solutions, and building trust with customers. The episode underscores the principle that successful businesses prioritize solving real problems and delivering measurable value.
Quotes
“Business is built on creating a real solution to a real problem for real people.”
“Empathy isn’t an on/off switch; it’s a skill you can cultivate to understand how your customers think and feel.”
“Gateway, continuity, and flagship products give structure to your offerings and make it clear what your customers’ path looks like.”
“We’ve moved from the age of information to the age of insight; people don’t want more information—they want distilled solutions that get results.”
Resources
- John Meese: Get a FREE Crash Course on how to Sell Your Smarts without losing your soul
- Connect with John Meese on LinkedIn
- Get a copy of Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) by John Meese on Amazon
Podcast: Play in new window | Download (Duration: 38:26 — 35.4MB) | Embed
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812: Graphic Rhythm: Disrupting How You Create Graphics of All Kinds with Ian Bower
Ian Bower is the owner of Graphic Rhythm, a design agency that is revolutionizing how businesses obtain graphic design services. Graphic Rhythm allows companies to access high-quality, on-demand design assets without the hassle of hiring individual freelancers. Ian has also built other businesses around design, copywriting, and Amazon Marketplace selling. Today, Ian talks about his focus on growing Graphic Rhythm over the past 6-12 months. He explains Graphic Rhythm's approach to providing design services, catering to businesses of all sizes with a "full-stack" model that offers both daily design work and more comprehensive creative direction.
In this episode of Marketer of the Day, Ian shares how Graphic Rhythm disrupts traditional graphic services by providing flexible solutions that scale with client needs. He explains the difference between production designers and creative directors, the importance of maximizing content from existing sources such as blogs, podcasts, and social media, and the benefits of using a credit-based system to manage requests and turnaround times. Ian also highlights untapped opportunities for graphics, including loyalty programs, packaging, and email campaigns, emphasizing the value of consistent, professional visual representation to build authority and brand presence. Listeners are encouraged to explore GraphicRhythm.com to see the service in action and access potential discounts.
Quotes
“You can appear bigger than you are and build authority through good graphic design—consistent, professional visuals make all the difference.”
“One piece of content can become a dozen different posts, emails, or videos; it’s about maximizing every asset your business already has.”
“Production designers execute your ideas really well, but if you want to synthesize half-baked concepts into something creative, that’s when a creative director is needed.”
“Our subscription model gives you clear, predictable output with design credits, so you know exactly how much design work you’re getting each month.”
Resources
- Graphic Rhythm: Conversion-Focused Graphics for Amazon Designed To Crush Objections and Help You Sell More and Rank Better
- Follow Graphic Rhythm on Facebook
- Follow Graphic Rhythm on LinkedIn
- Connect with Ian Bower on LinkedIn
Podcast: Play in new window | Download (Duration: 24:34 — 22.7MB) | Embed
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811: Tap into the Michelangelo Mindset and Get What You Want by Subtraction with Dr. Mark Goulston
Dr. Mark Goulston is a renowned psychiatrist, author, and podcast host. He is the co-author of 9 books, including the top book on listening in the world, "Just Listen." Dr. Goulston also hosts the "My Wake Up Call" podcast, where he interviews influential guests. Today, Dr. Goulston discusses the "Michelangelo Mindset," which he describes as the "apple of personal and professional development." He explains how this mindset, inspired by Michelangelo's sculpting process, can help individuals and businesses carve away everything that isn't serving them to realize their true potential and success.
In this episode of Marketer of the Day, Dr. Goulston explains the Michelangelo Mindset and its applications in marketing, leadership, and communication. He emphasizes listening for what people truly want rather than pushing one’s own agenda, using the metaphor of sculpting David by removing everything that isn’t essential. He shares practical strategies for pitching investors, engaging customers, and attracting top talent, highlighting the importance of triggering “Wow” moments, reducing clutter, and focusing on immediate, actionable value. His work includes coaching startups through an international accelerator, as well as sharing insights from his books, public speaking, and online resources at MichelangeloMindset.com and LinkedIn.
Quotes
“Inside every customer is someone who wants to buy—don’t sell them; inside every investor is someone who wants to give—don’t push, just sculpt away everything that isn’t essential.”
“Focus on what people are listening for, not what you want to say; when you give them what they’re looking for, they give you their mind for an hour.”
“Wow, yes moments break through clutter—they make people pay attention, act, and remember you.”
“The Michelangelo Mindset is about carving away everything that isn’t serving the result you want, whether it’s in business, relationships, or personal growth.”
Resources
- Follow Dr. Mark Goulston on Facebook
- Connect with Dr. Mark Goulston on LinkedIn
- Subscribe to My Wakeup Call with Dr. Mark Goulston on Apple Podcasts
- Browse Dr. Mark Goulston's Published Books on Amazon
Podcast: Play in new window | Download (Duration: 32:44 — 30.2MB) | Embed
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