Archive 4: 2020-2023

780: Use Your Benefit Corporation to Make a Difference Environmentally and Socially with Kerry Worden

May 12, 2021

Kerry Worden is a mortgage broker with 30 years of experience in the industry. He recently founded Green Stream Advisors, a benefit corporation focused on supporting environmental and social causes. Worden was inspired by the book "Let My People Go Surfing" by Patagonia founder Yvon Chouinard, which explored the concept of using business as a force for good. Today, Kerry talks about the purpose and structure of benefit corporations, explaining how they require businesses to operate in socially responsible ways and report on their progress annually.

In this episode of Marketer of the Day, Worden explains how benefit corporations operate, including annual verification of charitable and socially progressive actions. She shares examples of the organizations she supports and emphasizes that companies of any size can participate, from small teams to large corporations like Patagonia. She also provides guidance for those interested in establishing their own benefit corporation, including consulting specialized lawyers and using resources like B Labs. Listeners can contact Worden at carrie@greenstreamadvisors.com or 510-999-0539 to learn more, explore potential collaborations, or discuss socially responsible financial planning.

Quotes

“Business can be either a force for good or not; if your business has a deeper purpose, you can align all of your activities to accomplish that goal.”

“The beauty of a benefit corporation is that you have to walk the walk, not just talk; your actions are verified annually by a third party.”

“You don’t have to wait decades to contribute; even while running your main business, you can take meaningful steps today to make a difference.”

“From tiny teams to large corporations, anyone can create impact—size doesn’t limit your ability to do good.”

Resources

Podcast: Play in new window | Download (Duration: 23:47 — 22.0MB) | Embed

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779: I Love Cambridge: Serve Your Community with Your Business and Podcast with Walter Monteiro

May 10, 2021

Walter Monteiro is a real estate and mortgage agent in Cambridge, Kitchener Waterloo, Ontario, located about 60 miles outside of Toronto. In addition to his real estate work, Walter hosts a podcast called "I Love Cambridge," where he provides a platform for local professionals to showcase their services and share their stories with the community. Today, Walter discusses the unique characteristics of Cambridge, highlighting its self-contained nature, strong employment opportunities in the technology sector, and the growth in average home prices compared to Toronto.

In this episode of Marketer of the Day, Monteiro discusses how his podcast has grown into a powerful networking tool that connects him with local business circles while providing value to the community. He shares practical techniques such as using quick personalized video messages via BombBomb to maintain connections and stay top of mind with clients and collaborators. Monteiro also highlights the importance of authenticity over scripted interviews, creating a relaxed atmosphere that helps guests feel comfortable on camera. Listeners can access the podcast and explore local businesses through ilovecambridge.ca, or reach out to him directly at realestatewalter@gmail.com or 519-240-0360 for guest opportunities.

Quotes

“Some of the biggest mistakes people make in real estate is losing touch with the people they originally did business with; a simple video message can keep you top of mind and miles ahead of the competition.”

“The conversation is more authentic when it’s unscripted; you get the real story instead of checking boxes on questions.”

“Meaningful connections aren’t just about exposure—they’re about building genuine relationships that benefit both parties.”

“The podcast is a platform to introduce people in our community to each other, and that circle of connections keeps growing organically.”

Resources

Podcast: Play in new window | Download (Duration: 23:42 — 21.9MB) | Embed

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778: Achieve Professional and Personal Success: Thoughts, Beliefs, Experiences, and Perspectives with Kim Ades

May 7, 2021

Kim Ades is the founder of Frame of Mind Coaching, a coaching business centered around her journaling software. She also hosts the Frame of Mind Coaching Podcast, where she conducts live coaching sessions with leaders from around the world. Today, Kim talks about the evolution of her podcast, sharing how she now invites guests to share their challenges and receives on-the-spot coaching from her.

In this episode of Marketer of the Day, Ades highlights her innovative approach to coaching through the Frame of Mind Coaching Podcast, which provides on-the-spot solutions for real challenges while demonstrating the human side of leadership and growth. She emphasizes that work-life balance is often a misguided goal, advocating instead for embracing the ride of life with ease, joy, and intentional reflection. Ades also encourages meaningful social interaction, curiosity, and openness in networking. Her coaching and podcast content serve as both inspiration and a practical model for listeners, with further resources available at frameofmindcoaching.com.

Quotes

“Google doesn’t understand frustration or help you with the human side of challenges; sometimes you need someone to ask the right questions to get to the core of the issue.”

“Work-life balance is not the real goal; life’s ride has ups and downs, and my job is to help people enjoy it with ease, peace, and joy.”

“Pivoting isn’t about avoiding problems—it’s about turning your attention toward what serves you and what you want, rather than focusing on what isn’t working.”

“Meaningful conversations come from genuine curiosity and openness; it’s not about the quantity of connections, it’s the quality.”

Resources

Podcast: Play in new window | Download (Duration: 25:20 — 23.4MB) | Embed

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777: Differentiate and Win the Pricing Game with Marketing Expert Ajit Ghuman

April 5, 2021

Ajit Ghuman is the head of Product Marketing at Narvar, an enterprise-grade customer engagement platform. He is also involved in the pricing community at Revenue Collective, where he leads discussions on improving SaaS pricing strategies. Today, Ajit shares his insights on the importance of pricing in software businesses, highlighting how it can be a powerful lever for companies to capture more value from the market and position themselves effectively.

In this episode of Marketer of the Day, Ghuman shares insights on creating effective pricing models tailored to different market types—blue ocean, competitive, or renaissance markets—and the importance of segmenting customers and designing value-based packages. He illustrates the impact of thoughtful pricing with examples, such as shifting from per-agent to MAU-based pricing for mobile gaming customer service software, which significantly increased revenue. Ghuman also highlights product-led growth, free trials, and virality as strategic tools for scaling. His upcoming book on pricing offers a framework for CEOs and product managers to independently optimize pricing strategy, with updates and resources available at ajitghuman.com and via LinkedIn.

Quotes

“You can have the best product, great positioning, but if you don't really have the pricing structure down right, you could be leaving a lot of money on the table.”

“It’s not about the price point, but about the structure that you put in place and how you communicate it to the customers.”

“My agenda is to train product managers and CEOs to do pricing on their own—it’s not really hard, it’s just a mental block.”

“Depending on the type of market, your pricing approach will be very different—blue ocean, competitive, or renaissance markets each require a unique strategy.”

Resources

Podcast: Play in new window | Download (Duration: 22:08 — 20.5MB) | Embed

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776: Workplace Jazz: Get Unstuck, Rediscover Your Passion, and Build a High-Performing Team with Gerald Leonard

March 29, 2021

Gerald Leonard offers a unique approach to accomplish more productivity in the workplace using his 9-step Workplace Jazz method to help your team achieve peak performance. Gerald is an accomplished Jazz musician. With his creativity, innovation, and peak performance, he uses all these principles to help your business achieve the edge needed to succeed in a highly competitive workplace. He has authored two books, Culture Is The Bass: 7 Principles for Developing A Culture That Works, and Workplace Jazz: How to IMPROVISE – 9 Steps to Creating High-Performing Agile Project Teams.

Gerald’s framework will help your team rediscover their passion and build a productive and harmonious workplace. Grow in the areas of emotional and conversational intelligence while experiencing the connections that professional musicians achieve when they’re performing.

In this episode of Marketer of the Day, Leonard shares his framework for applying jazz principles to the workplace, highlighting the importance of listening, supporting teammates, taking turns leading, and fostering whole-brain integration. He introduces his nine-step IMPROVISE methodology, covering improvement, positivity, risk-taking, feedback, visualization, integration, support, and excellence in execution. Leonard emphasizes the value of lifelong learning, meditation, and cultivating high-performing, collaborative teams. His book Workplace Jazz: How to Improvise, Get Unstuck, and Rediscover Your Passion and his website workplace-jazz.com offer additional resources, music releases, and insights for leaders and professionals seeking to boost productivity, creativity, and engagement.

Quotes

“Workplace Jazz is learning to work together using the techniques and secrets jazz musicians have used for years, and applying them to the workplace.”

“The more you support others, the more they grow—and the more you grow.”

“Musicians rank high in whole-brain integration; even non-musicians can develop this through practices like meditation.”

“Everything is a performance—if you enjoy the process, the results will follow.”

Resources

Podcast: Play in new window | Download (Duration: 39:31 — 36.4MB) | Embed

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775: The Amazon Jungle: Build Credibility, Create a Winning-Brand, and Thrive in the Amazon Marketplace with Jason Boyce

March 22, 2021

Jason Boyce is the founder of Avenue7Media, a prominent Amazon Agency and the co-author of the book "The Amazon Jungle" and has extensive experience as an Amazon seller. Boyce started selling on Amazon as early as 2003 and has grown his business to become a top 200 Amazon seller and a top 1000 e-commerce seller. Today, Jason discusses the importance of building credibility and creating a winning brand in the Amazon marketplace, sharing insights on the evolution of the Amazon platform and the need for a startup mindset in e-commerce.

In this episode of Marketer of the Day, Jason Boyce and co-author Rick Cesari discuss strategies for thriving in the Amazon marketplace, including leveraging private label products, optimizing listings, and using video to increase conversions. They highlight the significance of brand ownership, defending brand names on Amazon, and using pricing strategies to gain initial traffic and reviews. Practical tips include monitoring inventory, preventing listing suppression, and combining Amazon sales with direct-to-consumer websites for long-term growth. Their book The Amazon Jungle and the services of their agency, Avenue Seven Media, provide step-by-step guidance for both startups and established brands seeking to scale their Amazon presence, covering everything from product research to advertising and customer service.

Quotes

“Forget about the product or the sale today; real value is in the digital Amazon listing and building your brand equity over time.”

“If you don’t have inventory and your customers have no way of buying it, you will not sell anything.”

“Success on Amazon now is about building a brand, differentiating your product, and giving people a reason to buy it—even at a higher price.”

“Amazon is where 60% of online sales happen in the U.S.; avoid being on it at your own peril.”

Resources

Podcast: Play in new window | Download (Duration: 19:41 — 18.2MB) | Embed

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774: Jumpstart Your Journey to Success and Take Your Life to the Next Level with Elysia Stobbe

March 15, 2021

Elysia Stobbe is a multi-talented individual with an impressive background. She has been featured in prestigious media outlets like the Wall Street Journal, NPR, and Fox. Elysia is also a best-selling author, having written "How to Get Approved for the Best Mortgage Without Sticking a Fork in Your Eye." Today, Elysia talks about her new book, "Journey to Success," which started as a business book but evolved into a spiritual guide. She shares her personal experiences navigating the challenges of the pandemic and how she used her training with Tony Robbins to help herself and others stay motivated and positive during these uncertain times.

In this episode of Marketer of the Day, Alicia Stoby introduces her book Journey to Success and the accompanying 52-week motivational program, designed to help people create incremental, lasting changes in their lives. She explains practical methods such as daily gratitude exercises, mindfulness, and reframing challenges to develop a positive mindset. Alicia encourages readers to define success on their own terms, highlighting the importance of personalized goals and self-empowerment. She also provides resources for continued engagement, including a free 10-page guide at keytosuccessinlife.com, the full book on Amazon or aliciastobybooks.com, and a supportive Facebook group that fosters accountability and community interaction. Her work blends inspiration, practical habit-building, and structured guidance for sustained personal and professional growth.

Quotes

“We can always control the inside; small, consistent practices week by week can create monumental shifts in our lives.”

“Gratitude sets the tone for everything—you can choose to focus on what’s positive and what’s great.”

“It’s not my definition of success that matters; it’s yours. You get to define what makes you happy and pursue it.”

“Personal growth can be scary and challenging, but when you come out on the other side, you have a life you can truly enjoy for yourself.”

Resources

Podcast: Play in new window | Download (Duration: 24:09 — 22.3MB) | Embed

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773: Mastery Your Weight, Fitness, and Health in 12 Weeks with Health and Wellness Expert Richard Fast

March 9, 2021

Richard Fast is a certified American Council on Exercise (ACE) personal trainer, Wellness Coach & Weight-loss specialist. He has created the 29 Days Program to transform people’s deeply held beliefs, addictions, and behaviors. With 29 Days Template, Richard uses proven, scientific techniques, technology and online coaching, to guide you through a step-by-step process to acquire desirable new habits. It’s time you can transform your weight, fitness-level, health, and fundamental thoughts in just 12-weeks.

Today, Richard shares his insights on the confusion and contradictions in the health and fitness industry, and explains the deeper psychological factors that drive our behaviors around exercise and weight management. As an expert in this field, Richard offers a unique perspective on how to develop sustainable healthy habits.

In this episode of Marketer of the Day, Richard Fast shares strategies for building consistent, enjoyable fitness habits that lead to lifelong health and vitality. He explains how to move from relying on willpower to establishing addictive, beneficial routines, and stresses the importance of personalizing activity to what brings joy. Richard highlights the role of mindset in achieving long-term change and the value of understanding the subconscious drivers that influence health behaviors. He encourages practical implementation of knowledge over passive consumption and points listeners to his LinkedIn content for videos, articles, and guidance on designing a sustainable, healthy lifestyle. His work promotes mastery over one’s health through consistent, science-based practice and behavioral awareness.

Quotes

“You have to get your head straight first; diets and fads are just fluff without understanding what drives your behavior.”

“Exercise isn’t about willpower forever; it becomes a habit, then an addiction, and the healthiest addiction you can have.”

“Mastery of health isn’t about quick fixes—it’s about consistent habits that compound over a year or a lifetime.”

“Invest in your health now; it pays daily dividends in vitality, energy, and longevity.”

Resources

Podcast: Play in new window | Download (Duration: 26:36 — 24.5MB) | Embed

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772: Organic Marketing: Attract and Scale Your Business to Increase Targeted Traffic, Lead Flow, and Predictable Income with Lloyd Yip

March 5, 2021

Lloyd Yip is the founder and CEO of Attract and Scale, a company that helps coaches, consultants, agency owners, and other online entrepreneurs grow their business organically. With his expertise in organic marketing, Lloyd has assisted countless entrepreneurs in leveraging the power of organic strategies to achieve multi-six figure and seven-figure revenues in a highly scalable and predictable way. Today, Lloyd discusses the importance of organic marketing as a foundational income source for businesses in 2021.

In this episode of Marketer of the Day, Lloyd Yip shares his expertise in organic marketing and scaling businesses efficiently. He explains the importance of focusing on one primary channel before expanding, using content strategically to shorten sales cycles, and leveraging proactive outreach like direct messaging to convert leads. Lloyd offers practical solutions for entrepreneurs at all stages—from selecting the right platform to building a team to automate and delegate processes. He highlights resources like the Attract and Scale quiz at attractandscale.com/organic and a detailed half-hour webinar for technical insights. Key takeaways include prioritizing action over perfection, strategically scaling organic systems, and ensuring consistent implementation to achieve predictable growth.

Quotes

“Organic marketing is the foundation of your business; it keeps you safe, gives flexibility, and allows you to reinvest into growth.”

“Doing something is better than doing nothing; you can optimize later, but you need to start before you can scale.”

“Organic marketing at its best combines inbound and proactive outreach—you create value and also intelligently approach your audience.”

“Listening to content doesn’t mean results; actively implement what you learn today or tomorrow, or it disappears into thin air.”

Resources

Podcast: Play in new window | Download (Duration: 36:17 — 33.4MB) | Embed

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771: Build Your Brand on Instagram with Jake Adam Davey

February 22, 2021

Jake Adam Davey is a marketing expert who has been focused on Instagram for the past 4 years. He has helped numerous clients grow their Instagram following and generate sales through the platform. Today, Jake discusses the power of Instagram, including the various features like Stories, Reels, and direct messaging, and how businesses can leverage these to build their brand and connect with their audience.

In this episode of Marketer of the Day, Jake Adam Davey shares his expertise on Instagram marketing, highlighting the Rocket System, a six-step framework for building a brand, attracting authentic followers, and monetizing effectively. He emphasizes the importance of creating valuable content, optimizing profiles, engaging audiences through Stories and direct messages, and moving followers to owned channels for long-term business success. Davey shares examples of clients who have achieved rapid bookings and sales through these strategies, and provides practical advice for both beginners and experienced marketers. Resources mentioned include his website, jakeadamdavey.com/brand, where listeners can access the Rocket System and a detailed walkthrough of his process.

Quotes

“Instagram combines the best of multiple platforms, and if you can find your audience and show your authentic self, people are more inclined to do business with you.”

“Direct messaging on Instagram is still one of the most powerful marketing tools you can use to engage personally and build relationships.”

“The Rocket System helps people build their brand, get real followers, and monetize effectively—step by step, from profile to content to engagement.”

“Take inspiration from market leaders in your space, create engaging Reels, and consistently connect with your audience to increase visibility and interaction.”

Resources

Podcast: Play in new window | Download (Duration: 26:54 — 24.8MB) | Embed

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