Archive 4: 2020-2023

760: Be Pathologically Helpful: Content Strategy, Creation and Distribution with Ray Van Hilst

December 14, 2020

Ray Van Hilst is a marketing expert with over 20 years of experience. He works at Yoko Co, a digital marketing agency, where he helps clients define their web and digital marketing strategies. In this conversation, Ray discusses the importance of continuous website improvement, rather than the common cycle of rebuilding a website every few years.

Quotes

“Look at who your users and audiences are, and think about what questions they're having that would bring them to the site in the first place. Then, architect that content based on those questions they might be having.” - Ray Van Hilst

“Content on the fly is not a content strategy.” - Ray Van Hilst

“If you can stand out and solve some real problems, that makes the extra difference and gets you noticed.” - Ray Van Hilst

Takeaways

01:41 Continuously improving and updating a website is more effective than the common cycle of rebuilding it every few years.

04:22 Applying the concept of the hero's journey can provide a useful framework for approaching website development.

12:10 Developing detailed user personas and mapping out their content needs is crucial for creating helpful and engaging content.

16:31 Driving users back to the company's owned website is important to control the user experience.

20:41 Repurposing content across multiple channels, like a movie franchise, can be an efficient content distribution strategy.

Resources

Connect with Ray Van Hilst on LinkedIn
Yoko Co: A digital agency built to help good people make a positive impact
Listen to the Founder of Yoko Co, Chris Yoko (Marketer of The Day 710)

Podcast: Play in new window | Download (Duration: 24:27 — 22.6MB) | Embed

759: The Secrets to Client Acquisition, Lead Generation, Motivation, Creativity, and Evergreen Traffic with Funnel Driven Entrepreneur Bryce Vance

December 11, 2020

Bryce Vance is the CEO and founder of Funnel Driven, a lead strategist, and an app development strategist. He is also the author of the upcoming book "How Prolific Mistakes Make Prolific Profits." Today, Bryce discusses the importance of patience and strategic thinking in marketing campaigns, the challenges of implementing an omnipresent marketing strategy, and the significance of embracing failure as a learning opportunity.

Quotes

“The ease of access, having it at our fingertips, is a beautiful thing. Technology evolving to make things easier for the day-to-day person, citizen, business owner, and sales professional is beautiful.” - Bryce Vance

“Luck can be broken down into two things. Luck is opportunity seized and opportunities, possibility and propensity falling on top of each other.” - Bryce Vance

“You were meant for more than why you think you're here. Focus on knowing who you are, and focus on your why. Believe me, believe yourself, believe whatever higher power you think there is—you are made for more than just surviving.” - Bryce Vance

Takeaways

03:06 Patience and strategic thinking are crucial in marketing campaigns, as quick profits often lead to unsustainable results.

09:04 Automating content creation and distribution across multiple platforms can help build an omnipresent online presence.

17:16 Embracing failure and using it as a learning opportunity is key to achieving long-term success.

24:44 Consistency and commitment are essential when implementing a successful marketing strategy.

34:08 Overcoming fear and taking action, even in the face of challenges, is necessary for business growth.

Resources

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758: Stellar SEO: Link Building, Strategic Content Creation, and Guest Blog Posting with Travis Bliffen

December 7, 2020

Travis Bliffen is the founder of Stellar SEO, a top-rated US link building agency. He is passionate about SEO, link building, and content creation. Today, Travis talks about his competitive nature and how it drives him in the SEO industry. He emphasizes the importance of identifying successful strategies and replicating them for clients. He also shares insights on understanding competitor strategies, building a strategic approach, and the power of organic outreach and content promotion.

Quotes

“The entire perception you have of a company, big or small, good or bad, is really tied to the channel through which you discovered them.” - Travis Bliffen

“Don't compare your chapter one to somebody else's chapter seventeen.” - Travis Bliffen

“The easiest thing to sell is the thing that people want. If there's nobody who wants what you've made, stop making it. Make something different.” - Travis Bliffen

Takeaways

01:11 Identifying successful strategies and replicating them for clients is a key driver for Travis in the competitive SEO industry.

03:57 Understanding the target audience and their needs is crucial when building a content and outreach strategy.

15:33 The "Leapfrog" approach of starting with lower-tier guest posting sites and working up to higher-profile placements can help establish authority.

24:22 Finding the right fit for clients, where they are the ideal customer, leads to long-term, successful relationships.

30:25 Organic outreach and promotion of content that appeals to the target audience are essential for sustainable growth.

Resources

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757: Get Clarity on Your Goals to Build Healthy Productivity and Weight Loss Habits with Business Consultant Ann Hartwig

December 4, 2020

What keeps you from achieving a well-rounded lifestyle? Whether it’s about your career, health, or goals in life. You know you can’t continue this direction but you are currently stuck and don’t know which area to focus or generally, where to start.

Ann Hartwig is a leader, consultant, mentor, and coach who specializes in health, fitness, and wellness. She is the founder of HealthfulLiving.net, where she provides guidance and support to individuals looking to improve their productivity, build healthy habits, and achieve their weight loss goals. Today, Ann discusses the global pandemic of obesity, highlighting the impact of COVID-19 on physical activity levels and dietary habits.

Quotes

“Health and how you want to live is a lifelong journey, and it's not something that you'll reach a certain destination and be done with. You'll always be on that path to live your best life.” - Ann Hartwig

“Be patient with yourself and understand that, yes, you're going to get there. It is one step at a time.” - Ann Hartwig

“Sometimes navigating our own journeys is difficult because we're just too close to it. So, it helps to have someone to bounce ideas off of or to talk with.” - Ann Hartwig

Takeaways

00:53 Obesity is a global pandemic, with 66% of the country being overweight or obese, and it's a complex issue involving factors like diet, physical activity, and medical conditions.

01:24 The COVID-19 pandemic has exacerbated the problem, as many people have become less active and developed poorer eating habits while working from home.

05:02 Achieving a healthy weight is an ongoing journey, not a one-time goal, and requires a balanced approach of moderation, awareness, and sustainable lifestyle changes.

08:35 Meal prepping, incorporating physical activity into daily routines, and setting realistic, measurable goals can be effective strategies for maintaining a healthy lifestyle.

16:59 Setting specific, measurable, actionable, relevant, and time-bound (SMART) goals is crucial for achieving health and wellness objectives, as it provides a clear roadmap and helps ensure progress is realistic and sustainable.

23:37 Seeking support and guidance from experts can help individuals navigate their health and wellness challenges and develop a positive mindset.

Resources

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756: Communicate, Simplify, and Track Your Personal Finance Budget with Certified Financial Planner John Kennedy

November 30, 2020

Are you one of those people struggling and having challenges with budgeting? Or have you considered the consequences of not budgeting at all? There’s nothing more comforting than living a life knowing where your money goes and affording a comfortable lifestyle because you plan your finances well. Wherever you are in your phase of life, you have to budget. We all know it’s good for us but sometimes, there isn’t just enough force to drag us there.

John Kennedy is a certified financial planner with CandorPath Financial. Today, John talks about the importance of budgeting, a topic many people avoid due to discomfort. He emphasizes the need for budgeting at all life stages and introduced his money management course, which focuses on communication, simplification, and tracking expenses to help listeners gain control of their finances.

Quotes

“Oftentimes, when we feel like we're not good at something, what do we do? We try to avoid interactions with that thing that we're not good at.” - John Kennedy

“You have to budget. You need to have good cash flow. You have to understand where your money is going.” - John Kennedy

“Using a debit card or cash really connects you to your spending habits. It really makes you in tune with how much or how little you're spending.” - John Kennedy

Takeaways

01:18 Budgeting is crucial for financial well-being, regardless of one's life stage.

03:35 Open communication about finances, especially with a spouse, can improve relationships and avoid conflicts.

04:50 Setting simple, achievable 90-day goals can make budgeting more manageable and sustainable.

06:36 Using cash or debit cards instead of credit cards can help people stay connected to their spending habits.

07:18 Tracking expenses, whether through pen and paper or technology, provides valuable insights into spending patterns.

Resources

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755: Overcome Failure, Self-Doubt, Sabotage and Discover Fresh Inspiration with Energy Vitalizer and Mindset Freedom Coach Rhonda Liebig

November 27, 2020

Reaching a point in your life that you realize your habits and mindset have to change? Do you feel like something is pushing you down but you can’t figure out what it is but it affects you holistically? You owe yourself a significant transformation. Overcome failure, self-doubt, sabotage, and discover fresh inspiration with energy vitalizer and freedom coach, Rhonda Liebig.

Rhonda Liebig is an energy revitalizer and mindset freedom coach. She is the host of the Fresh Inspiration Show, a three-layer program where she works with speakers to help them build their business and shine in their talks. Rhonda is also the author of "The FITT Solution: 4 Steps to a Sexy, Successful, Authentic You!" Today, Rhonda discusses her work with the Fresh Inspiration Show, where she has collaborated with 70 speakers over the past three years. She also talks about her experience as a health coach, focusing on virtual retreats and the importance of food as medicine.

Quotes

“There really is no good or bad when you're talking about real food, which is stuff that you're mainly pulling fresh and very little of anything packaged.” - Rhonda Liebig

“We don't have the energy to really see clearly or feel like we're in that spot where we feel connected with our day, both practically and spiritually. There is no other way to achieve this except by having that energy and vitality.” - Rhonda Liebig

“I couldn't make sense of how I felt. I probably wasn't failing at everything, but I was so hard on myself that I kept telling myself that. So I had to go on this journey.” - Rhonda Liebig

Takeaways

01:18 Developing a virtual platform to showcase and support speakers can help them grow their businesses.

03:49 Adopting a holistic approach to health and wellness, focusing on food, exercise, and mindset, is crucial for achieving true vitality.

04:14 Identifying and addressing self-sabotaging thought patterns can be a powerful tool for personal and professional growth.

07:40 Maintaining a positive mindset and embracing authenticity are key to overcoming feelings of failure and finding fulfillment.

09:33 Cultivating supportive relationships, even with pets, can provide valuable insights and guidance in both personal and professional endeavors.

Resources

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754: Growth Hacking and The Growth Marketer’s Playbook: Grow Your E-Commerce Business or Agency to 7 Figures By Thinking Outside the Box with Jim Huffman

November 20, 2020

Have you just started your business and curious how you can turn your foundational ideas to sustainable returns? Perhaps you’ve been in your business for a while and you are wondering how you can level up your game and grow your business optimally?

Jim Huffman is the founder of GrowthHit, a growth marketing consultancy, and the author of the #1 best-selling book on Amazon, "The Growth Marketer's Playbook." Today, Jim discusses his unique blend of skills, including finance, writing, and a passion for helping early-stage companies grow. He shares his experience working with direct-to-consumer businesses, particularly in the e-commerce and Shopify spaces, and his preference for targeting niche markets that are underserved.

Quotes

“Don't try to be great at one thing, but be fairly decent at three things and put them together to find your niche.” - Jim Huffman

“Whatever you're giving away for free or presenting to them, make sure it's tied to the core magic moment and the core value of your product.” - Jim Huffman

“Have a bias towards actual action, putting things out there rather than thinking you're working but just staying behind the scenes with nothing to show for it.” - Jim Huffman

Takeaways

00:46 Businesses should focus on validating their ideas and ensuring product-market fit before scaling growth strategies.

02:51 Targeting niche markets that are underserved can be a powerful growth strategy for direct-to-consumer and e-commerce businesses.

08:17 Optimizing the entire marketing funnel, from copywriting to conversion rate optimization, is crucial for driving sustainable growth.

14:06 Embracing a "bias towards action" and a willingness to test and fail is key to achieving exponential growth.

24:53 Continuous learning and staying ahead of industry trends can provide a competitive advantage in the rapidly changing digital landscape.

Resources

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753: Coaches, Consultants, Healers: Create Scarcity and Urgency to Help More People with Christian Mickelsen

October 20, 2020

Christian Mickelsen is back to walk you through a new way to land clients with special pricing. People need your help.

Christian Mickelsen is a renowned coach, consultant, and author. In his book "Get Clients Today," Mickelsen shares his proven strategies for coaches, consultants, and healers to attract more clients. Today, Christian discusses the concept of creating scarcity in coaching and consulting services. He explains how a pricing ladder, with different tiers of pricing, can generate a sense of urgency and compel potential clients to sign up.

Quotes

“One of the things that helps coaches, consultants, or even healers to sell more of their coaching, consulting, or healing is scarcity.” - Christian Mickelsen

“Instead of putting pressure on someone to buy, we want to create a vacuum that compels them to want to join your programs.” - Christian Mickelsen

“That’s the pricing ladder that creates scarcity and urgency. All this together makes people feel like they’ve got to sign up to work with you.” - Christian Mickelsen

Takeaways

00:12 Creating a pricing ladder with different tiers can generate a sense of scarcity and urgency for potential clients.

00:48 Offering special pricing and bonuses for immediate signups can further drive the feeling of limited availability.

01:37 Combining a pricing ladder with special offers and limited availability creates a powerful strategy to attract more clients.

02:31 Asking for permission to share details about special offers, rather than just telling, can build interest and compel action.

04:01 Mentioning the limited number of spots remaining at each price point can trigger a fear of missing out, motivating clients to sign up.

Resources

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752: Hook, Repel, Educate: Fill Your Funnel and Get Consistent Traffic from YouTube Ads with Aleric Heck

October 16, 2020

Aleric Heck is the founder of AdOutreach, a digital marketing agency that specializes in YouTube advertising. He is known for his expertise in helping coaches, consultants, and course creators effectively leverage YouTube ads to grow their businesses. Today, Aleric talks about the key components of a successful YouTube ad campaign, including the importance of crafting a compelling hook, providing valuable education, and seamlessly transitioning to a strong call-to-action.

Quotes

“The biggest misconception that people have is that a lot of people just do 30-second or 60-second ads. I recommend doing a two or even three to five-minute-long ad that actually provides value of some kind.” - Aleric Heck

“It is so important to know who is actually on the other side of the computer. It's too easy to get caught up in the numbers and wonder why these numbers are not working. However, there is something that makes the numbers work or not work, and it’s the people.” - Aleric Heck

“The power of YouTube is that you actually have the ability to run ads in front of specific videos and keywords, and actually get your ad in front of other videos on YouTube.” - Aleric Heck

Takeaways

04:13 Crafting a compelling hook that attracts the right audience while repelling the wrong one is crucial for YouTube ad success.

08:33 Providing valuable, educational content in the ad itself is key to building trust and driving action from viewers.

14:36 Testing different hooks and continuously optimizing the ad creative and targeting is essential for finding the winning formula.

18:53 Connecting with the audience through a personal, face-to-face video format can significantly improve engagement and conversion rates.

21:11 Utilizing a multi-dimensional targeting approach, combining demographics, video content, and intent-based signals, can lead to scalable and high-converting YouTube ad campaigns.

32:06 The current period is considered the "golden era" of YouTube ads, as the platform is less competitive compared to other ad platforms, providing a significant opportunity for businesses to gain an edge through effective YouTube advertising strategies.

Resources

AdOutreach: The #1 Authority For Attracting Clients Through YouTube Ads & Video Marketing

Aleric's $200M+ YouTube Ads Strategy for Free!

Schedule Strategy Session with AdOutreach

Connect with Aleric Heck on LinkedIn

Podcast: Play in new window | Download (Duration: 34:20 — 31.6MB) | Embed

751: GroupX: Facebook Group Growth Secrets with David Calafiore

October 9, 2020

Do you wish you could grow a group on Facebook of active and responsive buyers? Have you been told to build a list, or perhaps that "the money's in the list" -- but didn't know where to start, especially on Facebook? That's why it's so important that you tune in to today's episode and find out about GroupX, a new tool you can use to increase your Facebook group's responsiveness AND build a list using groups.

David Calafiore is the co-founder of GroupX and Delicious Marketing. He is an expert in local marketing and Facebook group growth strategies. David has created several software tools to help businesses and marketers, including GroupX, a Chrome extension that allows Facebook group owners to capture leads from new members. Today, David discusses the challenges of growing Facebook groups and the importance of having a contingency plan to maintain engagement with your community, even if Facebook's algorithm changes.

Quotes

“The key is, before you approve somebody, to capture that data and send it somewhere safe.” - David Calafiore

“It allows you to build that list, stand out, and do things like segmenting your list and keeping track of who is who in your group and perhaps what their different interests are or what type of engagement they're going to be interested in.” - David Calafiore

“Once you hit that Approve button, if you don't capture that data, it's gone. Facebook has it, but you don't have access to it. There's no way to retrieve it. There's nowhere to go look it up.” - David Calafiore

Takeaways

02:07 Facebook's algorithm is gradually reducing the reach of posts in groups, making it harder for group owners to engage their members.

05:47 Having a contingency plan to build an email or SMS list from your Facebook group members is crucial to maintain communication outside of the platform.

10:42 GroupX allows Facebook group owners to capture data from new members, such as email addresses, and integrate it with various third-party tools for future marketing efforts.

24:35 Segmenting group members based on their responses to join request questions can help group owners provide more personalized content and support.

33:19 Automating welcome messages and follow-up communications can enhance the engagement and experience for new group members.

Resources

Podcast: Play in new window | Download (Duration: 37:01 — 34.1MB) | Embed

Archive 4: 2020-2023

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