Archive 4: 2020-2023

760: Be Pathologically Helpful: Content Strategy, Creation and Distribution with Ray Van Hilst

December 14, 2020

Ray Van Hilst is a marketing expert with over 20 years of experience. He works at Yoko Co, a digital marketing agency, where he helps clients define their web and digital marketing strategies. In this conversation, Ray discusses the importance of continuous website improvement, rather than the common cycle of rebuilding a website every few years.

Ray highlights the importance of content strategy rooted in user needs. He advocates creating user personas to understand your audience and mapping content to their questions and journey—from oblivious to converted. Content should be structured to guide users through that path while being repurposed across multiple formats like blogs, video, and social media. He stresses the value of providing genuinely helpful content, solving real problems, and making the user experience as informative and engaging as possible.

In distribution, Ray recommends repurposing content like a “movie franchise methodology,” using one core piece of content and adapting it across different channels. He also emphasizes the importance of owning your website as primary real estate rather than relying solely on social media, which is rented space.

Quotes

“The website launch is actually at the bottom of the circle—the payback comes on the way back up as you continue innovating and making progressive tweaks.”

“Be helpful. Help your customers out. Be pathologically helpful. They will thank you for it, come back, and buy.”

“Content strategy breaks down into three levels: content your users need, content you want to promote, and the technology you use to deliver it.”

“Think about the questions that brought people to you and solve the real problems—they will guide your content creation.”

Resources

Podcast: Play in new window | Download (Duration: 24:27 — 22.6MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

759: The Secrets to Client Acquisition, Lead Generation, Motivation, Creativity, and Evergreen Traffic with Funnel Driven Entrepreneur Bryce Vance

December 11, 2020

Bryce Vance is the CEO and founder of Funnel Driven, a lead strategist, and an app development strategist. He is also the author of the upcoming book "How Prolific Mistakes Make Prolific Profits." Today, Bryce discusses the importance of patience and strategic thinking in marketing campaigns, the challenges of implementing an omnipresent marketing strategy, and the significance of embracing failure as a learning opportunity.

Quotes

“The ease of access, having it at our fingertips, is a beautiful thing. Technology evolving to make things easier for the day-to-day person, citizen, business owner, and sales professional is beautiful.” - Bryce Vance

“Luck can be broken down into two things. Luck is opportunity seized and opportunities, possibility and propensity falling on top of each other.” - Bryce Vance

“You were meant for more than why you think you're here. Focus on knowing who you are, and focus on your why. Believe me, believe yourself, believe whatever higher power you think there is—you are made for more than just surviving.” - Bryce Vance

Takeaways

03:06 Patience and strategic thinking are crucial in marketing campaigns, as quick profits often lead to unsustainable results.

09:04 Automating content creation and distribution across multiple platforms can help build an omnipresent online presence.

17:16 Embracing failure and using it as a learning opportunity is key to achieving long-term success.

24:44 Consistency and commitment are essential when implementing a successful marketing strategy.

34:08 Overcoming fear and taking action, even in the face of challenges, is necessary for business growth.

Resources

Podcast: Play in new window | Download (Duration: 35:07 — 32.3MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

758: Stellar SEO: Link Building, Strategic Content Creation, and Guest Blog Posting with Travis Bliffen

December 7, 2020

Travis Bliffen is the founder of Stellar SEO, a top-rated US link building agency. He is passionate about SEO, link building, and content creation. Today, Travis talks about his competitive nature and how it drives him in the SEO industry. He emphasizes the importance of identifying successful strategies and replicating them for clients. He also shares insights on understanding competitor strategies, building a strategic approach, and the power of organic outreach and content promotion.

Quotes

“The entire perception you have of a company, big or small, good or bad, is really tied to the channel through which you discovered them.” - Travis Bliffen

“Don't compare your chapter one to somebody else's chapter seventeen.” - Travis Bliffen

“The easiest thing to sell is the thing that people want. If there's nobody who wants what you've made, stop making it. Make something different.” - Travis Bliffen

Takeaways

01:11 Identifying successful strategies and replicating them for clients is a key driver for Travis in the competitive SEO industry.

03:57 Understanding the target audience and their needs is crucial when building a content and outreach strategy.

15:33 The "Leapfrog" approach of starting with lower-tier guest posting sites and working up to higher-profile placements can help establish authority.

24:22 Finding the right fit for clients, where they are the ideal customer, leads to long-term, successful relationships.

30:25 Organic outreach and promotion of content that appeals to the target audience are essential for sustainable growth.

Resources

Podcast: Play in new window | Download (Duration: 34:13 — 31.5MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

757: Get Clarity on Your Goals to Build Healthy Productivity and Weight Loss Habits with Business Consultant Ann Hartwig

December 4, 2020

What keeps you from achieving a well-rounded lifestyle? Whether it’s about your career, health, or goals in life. You know you can’t continue this direction but you are currently stuck and don’t know which area to focus or generally, where to start.

Ann Hartwig is a leader, consultant, mentor, and coach who specializes in health, fitness, and wellness. She is the founder of HealthfulLiving.net, where she provides guidance and support to individuals looking to improve their productivity, build healthy habits, and achieve their weight loss goals. Today, Ann discusses the global pandemic of obesity, highlighting the impact of COVID-19 on physical activity levels and dietary habits.

Quotes

“Health and how you want to live is a lifelong journey, and it's not something that you'll reach a certain destination and be done with. You'll always be on that path to live your best life.” - Ann Hartwig

“Be patient with yourself and understand that, yes, you're going to get there. It is one step at a time.” - Ann Hartwig

“Sometimes navigating our own journeys is difficult because we're just too close to it. So, it helps to have someone to bounce ideas off of or to talk with.” - Ann Hartwig

Takeaways

00:53 Obesity is a global pandemic, with 66% of the country being overweight or obese, and it's a complex issue involving factors like diet, physical activity, and medical conditions.

01:24 The COVID-19 pandemic has exacerbated the problem, as many people have become less active and developed poorer eating habits while working from home.

05:02 Achieving a healthy weight is an ongoing journey, not a one-time goal, and requires a balanced approach of moderation, awareness, and sustainable lifestyle changes.

08:35 Meal prepping, incorporating physical activity into daily routines, and setting realistic, measurable goals can be effective strategies for maintaining a healthy lifestyle.

16:59 Setting specific, measurable, actionable, relevant, and time-bound (SMART) goals is crucial for achieving health and wellness objectives, as it provides a clear roadmap and helps ensure progress is realistic and sustainable.

23:37 Seeking support and guidance from experts can help individuals navigate their health and wellness challenges and develop a positive mindset.

Resources

Podcast: Play in new window | Download (Duration: 25:11 — 23.2MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

756: Communicate, Simplify, and Track Your Personal Finance Budget with Certified Financial Planner John Kennedy

November 30, 2020

John Kennedy is a certified financial planner with CandorPath Financial. Today, John talks about the importance of budgeting, a topic many people avoid due to discomfort. He emphasizes the need for budgeting at all life stages and introduced his money management course, which focuses on communication, simplification, and tracking expenses to help listeners gain control of their finances.

John Kennedy is a certified financial planner with CandorPath Financial. Today, John talks about the importance of budgeting, a topic many people avoid due to discomfort. He emphasizes the need for budgeting at all life stages and introduced his money management course, which focuses on communication, simplification, and tracking expenses to help listeners gain control of their finances.

Quotes

“When we feel like we’re not good at something, we avoid it—and that avoidance only makes us worse. Budgeting is no different.”

“If you want to gain control of your spending, stop using your credit card for 90 days and see how it feels.”

“We don’t need perfection; we need simple, attainable steps that keep us moving forward.”

“Communication, simplicity, and tracking—those three things can transform your entire relationship with money.”

Resources

Podcast: Play in new window | Download (Duration: 9:38 — 9.0MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

755: Overcome Failure, Self-Doubt, Sabotage and Discover Fresh Inspiration with Energy Vitalizer and Mindset Freedom Coach Rhonda Liebig

November 27, 2020

Rhonda Liebig is an energy revitalizer and mindset freedom coach. She is the host of the Fresh Inspiration Show, a three-layer program where she works with speakers to help them build their business and shine in their talks. Rhonda is also the author of "The FITT Solution: 4 Steps to a Sexy, Successful, Authentic You!" Today, Rhonda discusses her work with the Fresh Inspiration Show, where she has collaborated with 70 speakers over the past three years. She also talks about her experience as a health coach, focusing on virtual retreats and the importance of food as medicine.

In this episode of Marketer of the Day, Liebig shares updates on her two major initiatives: The Fresh Inspiration Show, a multi-layered platform that showcases speakers through a virtual stage, podcast distribution, Roku TV episodes, and professionally edited video assets; and her virtual retreats, where she teaches participants to use food as medicine, restore kidney function, boost energy, and build healthier relationships with their bodies. She continues to expand her impact through Facebook Lives, health education, and mindset coaching, while offering tools like her energy assessment and her book The FIT Solution: 4 Steps to a Sexy, Successful, Authentic You. Her platforms and programs support speakers, entrepreneurs, and wellness seekers in elevating their visibility, vitality, and confidence.

Quotes

“I had to learn that food isn’t good or bad—it’s a relationship, and it changes everything when you see it that way.”

“There is no way to feel spiritually connected to your day if you don’t have the energy and vitality to show up for it.”

“I felt so lost I couldn’t feel the ground under me, but that journey is what taught me how to help others rise.”

“If you’re a speaker ready to grow, I want to help you shine—because when you show up fully, everything in your business expands.”

Resources

Podcast: Play in new window | Download (Duration: 11:59 — 11.2MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

754: Growth Hacking and The Growth Marketer’s Playbook: Grow Your E-Commerce Business or Agency to 7 Figures By Thinking Outside the Box with Jim Huffman

November 20, 2020

Jim Huffman is the founder of GrowthHit, a growth marketing consultancy, and the author of the #1 best-selling book on Amazon, "The Growth Marketer's Playbook." Today, Jim discusses his unique blend of skills, including finance, writing, and a passion for helping early-stage companies grow. He shares his experience working with direct-to-consumer businesses, particularly in the e-commerce and Shopify spaces, and his preference for targeting niche markets that are underserved.

In this episode of Marketer of the Day, Huffman explains how GrowthHit helps brands scale by running structured experiments, tightening conversion funnels, and uncovering opportunities hidden inside customer data. He shares frameworks for validating ideas, achieving positive unit economics, and creating incentives that drive immediate action—such as strategic giveaways, early-access offers, and referral-driven campaigns. His book, The Growth Marketer’s Playbook, outlines these systems and offers a practical guide for founders and marketers who want to break through plateaus. Key takeaways include embracing rapid experimentation, focusing on persona-driven messaging, and prioritizing action over endless planning.

Quotes

“The worst thing that could happen is nobody knows you exist—I’d rather fail because we sold too many products than because we did nothing.”

“Have a bias toward action and learning. The more you test, the more you learn, and that knowledge compounds.”

“Before you scale, prove positive unit economics. Once you know what a customer is worth, the budget becomes almost limitless.”

“Great products win when you know your persona so well that your message speaks directly to them.”

Resources

Podcast: Play in new window | Download (Duration: 32:44 — 30.2MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

753: Coaches, Consultants, Healers: Create Scarcity and Urgency to Help More People with Christian Mickelsen

October 20, 2020

Christian Mickelsen is a renowned coach, consultant, and author. In his book "Get Clients Today," Mickelsen shares his proven strategies for coaches, consultants, and healers to attract more clients. Today, Christian discusses the concept of creating scarcity in coaching and consulting services. He explains how a pricing ladder, with different tiers of pricing, can generate a sense of urgency and compel potential clients to sign up.

In this episode of Marketer of the Day, Mickelsen explains how coaches can use tiered pricing, “sign-up-now” incentives, and a vacuum-based enrollment conversation to increase conversions and build a strong client roster. He highlights the importance of clear pricing, offering meaningful bonuses, and using scarcity in an ethical way that motivates action. Mickelsen also directs listeners to his free book, Get Clients Today, which includes templates and his full client-getting framework. His message encourages coaches to refine their systems so they can help more people and grow their businesses with confidence.

Quotes

“You only need a pricing ladder to create real scarcity—even when you have room for many clients.”

“Instead of putting pressure on someone to buy, create a vacuum that pulls them in.”

“Ask for permission every step of the way. When people say yes, they’re far more open to hearing what you have to offer.”

“People need our help—let’s get people coached.”

Resources

Podcast: Play in new window | Download (Duration: 7:02 — 6.6MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

752: Hook, Repel, Educate: Fill Your Funnel and Get Consistent Traffic from YouTube Ads with Aleric Heck

October 16, 2020

Aleric Heck is the founder of AdOutreach, a digital marketing agency that specializes in YouTube advertising. He is known for his expertise in helping coaches, consultants, and course creators effectively leverage YouTube ads to grow their businesses. Today, Aleric discusses the key components of a successful YouTube ad campaign, including crafting a compelling hook, providing valuable education, and seamlessly transitioning to a strong call to action.

In this episode, Robert Plank talks with David Calafiore about leveraging Facebook groups to grow a business. They dive into the challenges of engagement, algorithm changes, and Facebook's gradual reduction in organic reach. David introduces Group X, a tool that captures member information from Facebook group join requests and integrates it with email lists, SMS, and other marketing platforms. Listeners learn how to build contingency plans, automate member onboarding, segment audiences, and turn group interactions into valuable leads. The conversation also touches on practical examples, including political campaigns and online courses, and explores David’s broader work with local marketing tools like Everlinks.io.

Quotes:

“You want to capture the right people, but push away the wrong people, because you only pay for the people that are interested.”

“A lot of people just do 32-second or 62-second ads—I recommend doing two to five-minute ads that actually provide value.”

“Video marketing and actually connecting face to face with ideal prospects is the best way to grow your business right now.”

“We are in the golden era of YouTube ads… the best time to plant a tree and get started is now.”

Resources:

Podcast: Play in new window | Download (Duration: 34:20 — 31.6MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

751: GroupX: Facebook Group Growth Secrets with David Calafiore

October 9, 2020

David Calafiore is the co-founder of GroupX and Delicious Marketing. He is an expert in local marketing and Facebook group growth strategies. David has created several software tools to help businesses and marketers, including GroupX, a Chrome extension that allows Facebook group owners to capture leads from new members. Today, David discusses the challenges of growing Facebook groups and the importance of having a contingency plan to maintain engagement with your community, even if Facebook's algorithm changes.

In this episode of Marketer of the Day, Calafiore highlights his current work with Group X, a software tool that captures Facebook group member data, automates onboarding, and integrates with email marketing, CRMs, and course platforms. He also discusses Everlinks, a mobile web page builder, and their Facebook community Delicious Marketing Hacks, which supports local marketers. Key takeaways include the importance of building contingency plans outside social media, leveraging automation to create personalized experiences, and segmenting audiences for targeted engagement. He emphasizes that even small groups or leads can be monetized effectively and that technology should serve business goals efficiently.

Quotes

“The key is, before you approve somebody, capture that data and send it somewhere safe.”

“Build the list—the money’s in the list.”

“If you’ve spent a lot of time building a group, and Facebook shuts it down, do you have a contingency plan to reach your audience?”

“Group X allows you to create an amazing first impression and stay top of mind by automating a welcome process.”

Resources

Podcast: Play in new window | Download (Duration: 37:01 — 34.1MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

« Previous Page

↑ Back to Top