Business

422: The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage with Innovation Expert Daniel Burrus

October 18, 2017

Daniel Burrus is considered one of the world's leading technology forecasters and innovation experts. He is the CEO of Burrus Research, a research and consulting firm that monitors global advances in technology driven trends to help clients profit from technological, social and business forces that are converging to create enormous, untapped opportunities.

He is a strategic advisor to executives helping them to develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations. He is the author of seven books, including The New York Times bestseller Flash Foresight, and his latest book, The Anticipatory Organization. Daniel has a ton of interesting stories to share with us, as well as the three categories of hard trends that you should be looking for:

  1. demographics (i.e. baby boomers -> a smartwatch for seniors)
  2. government regulation
  3. technology

Quotes:                                                                                                                                   

“If it can be done, it will be done. If you don't do it, someone else will.” – Daniel Burrus

“Take your problems and skip them. Use the hard trends that are shaping the future to gain confidence to make a bold move.” – Daniel Burrus

“Instead of trying to be successful, which is inwardly focused and measured by you, don't create a life of success. Why not create a life of significance?” – Daniel Burrus

Takeaways:

06:05 Skip problems that seem impossible and focus on innovative solutions.

14:59 Create a life of significance by helping others, not just pursuing personal success.

19:42 Solving real problems for specific demographics creates powerful business opportunities.

23:57 Make your business ideas newsworthy to gain free marketing and credibility.

28:12 Think bigger than your initial idea - there's always a "bigger big" waiting to be discovered.

Resources

 

Podcast: Play in new window | Download (Duration: 29:35 — 27.1MB) | Embed

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400: Profitology: Accelerate Your Path to Profit, Identify Your Natural Working Style, and Implement Your Ideal Business Strategy with Kelly O’Neil

September 18, 2017

Kelly O'Neil is a multi-award winning entrepreneur, best-selling author, profit strategist and affluent brand-marketing expert for the next generation of innovative companies and thought leaders. Her mission is to help her clients strategically design and build businesses that make their competition irrelevant and their solutions irresistible to affluent clients, using her innovative business process called Profit-ology.

Quotes:                                                                                                                                   

“To create an effective brand strategy, you must have a business strategy. You need a way to differentiate yourself from the competition to make the competition irrelevant.” – Kelly O’Neil

“Critical path is the specific steps you take, in the right order, to transform your business and rapidly start achieving the results you desire by doing things in the right sequence.” – Kelly O’Neil

“When you align people with the way they naturally work best, and then show them how to partner with, align with, or hire people who make up for the dark side of their profile, you see businesses rapidly accelerate.” – Kelly O’Neil

Takeaways:

04:05 Most entrepreneurs implement marketing tactics without a clear business strategy or unique market positioning.

13:15 Creating a strategic business funnel that guides clients through a predetermined path can significantly increase revenue and efficiency.

18:18 Every marketing effort should consistently lead potential clients to a clear, low-pressure next step, like a complimentary consultation.

20:44 High-end clients appreciate flexibility and the option to quickly move forward without being forced through a rigid process.

25:16 Taking time to plan and be strategic upfront saves time, money, and creates more confidence in business operations.

Resources

Podcast: Play in new window | Download (Duration: 26:04 — 23.9MB) | Embed

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398: Five Entrepreneurial Skills You Should Develop or Sharpen as a Work at Home Internet Marketer

September 14, 2017

Listen in today as we talk about the five entrepreneurial skills you need for a successful business:

  1. Selling (email marketing, sales letters, webinar pitches, podcast soft sells, swipe file, hot material)
  2. Content creation (writing, speaking, video, structure, step-by-step, reading a lot to distill down information)
  3. Basic website creation (WordPress, funnels, membership sites)
  4. Productivity (workflow, mindset, focus, motivation, chunking, systems thinking, delegating, troubleshooting equipment/traffic/software)
  5. Planning & Architecture (scaling, editing the raw materials, software design, course layout, dashboard)

Quotes:                                                                                                                                   

“Market more than you create. No one's telling you to cut corners, take shortcuts, or make crap—but market more than you create.” – Robert Plank

“Always have a constant flow of information—books, podcasts, courses—but also distill that information down into just a handful of actionable items you can begin using right now. There's nothing worse than going to a conference or taking a course, writing 50 pages of notes, and then never looking at them again.” – Robert Plank

“The bad news is it's super competitive now. The good news is it's easy enough for anyone to do, so there's no excuse.” – Robert Plank

Takeaways:

02:29 Marketing your content matters more than creating it - aim to spend 80% of your time promoting and 20% creating.

12:07 Build a "swipe file" of interesting marketing phrases and ideas to spark creativity and improve your selling skills.

18:12 Develop a systematic approach to repetitive business tasks using clear checklists to increase productivity and consistency.

28:12 Learn basic troubleshooting skills to quickly solve problems and keep your business moving forward.

29:34 Always have a clear vision of what you want to build, even if you don't know exactly how to get there.

Resources

Podcast: Play in new window | Download (Duration: 31:56 — 29.2MB) | Embed

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388: Your Business is a Live Expression of Your Strategy: Specialize, Differentiate, and Organize to Fill the Leadership Gaps and Get Transformational Change with Ron Carucci

August 31, 2017

Ron Carucci is co-founder and managing partner at Navalent, working with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty year track record helping some of the world’s most influential executives tackle challenges of strategy, organization and leadership.

He's here today to discuss how you and your business can re-focus, avoid analysis paralysis, adapt, fill the leadership gaps, and do what you do best.

Resources

Podcast: Play in new window | Download (Duration: 26:36 — 24.4MB) | Embed

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360: Don’t Buy a Duck: Plan, Execute, Track, Measure, Adjust and Grow with Strategic Marketer Derek Champagne

July 24, 2017

Podcast: Play in new window | Download (Duration: 26:57 — 24.7MB) | Embed

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Derek Champagne, author of Don't Buy a Duck: Stop Wasting Money and Only Do Marketing That Works, stops by to tell us that we need to connect with people and market our online businesses. You need to strategically snoop on your competition to uncover real solvable problems and discover those gaps in the marketplace. It comes down to five crisis points all business owners face:

  1. identify self: audit, business, find value proposition (that competitors can't duplicate)
  2. find target customer: gender, income, age, hobbies, geography, politics
  3. messaging: based on your customers, what message is most important to them?
  4. plan: lifecycle, step-by-step actyion
  5. execution: If you tried it once and it didn't work, why didn't it work? Perhaps it was because you only tried it one time?

Listen in as Derek also explains goal setting, productivity, and follow-through using PETMAG: Plan, Execute, Track, Measure, Adjust, and Grow.

Resources

Podcast: Play in new window | Download (Duration: 26:57 — 24.7MB) | Embed

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