Interview

417: Influencer Marketing: Promote Your Brand on SnapChat, YouTube, and Amazon with Yogin Patel

Yogin Patel is the founder of an influencer marketing agency called YPSocial and works with large mobile games, some with over 100M MAUs. YPSocial has created campaigns with some of the largest female YouTube influencers in the Beauty/DIY, including Alisha Marie and Niki and Gabi. One particular campaign his agency ran did over 80,000 downloads for a mobile game in less than 6 days, having the game jump up 100 spots to #56 in the Top Charts across all apps on iOs.

Listen in as Yogin discusses influencer marketing (in a way, it's product placement using social media apps) -- connecting brands and businesses with "influencers" (celebrities, blogger moms, veterans, etc.) using SnapChat, geofilters, YouTube ads, and more. He also discusses the new Amazon Influencer program and how his 21 year old millennial built his business before the influencer trend was well known.

Quotes:                                                                                                                                   

“Everyone's hearing about influencers—they're just not sure how to go about it. A lot of brands simply don't know, in the whole world of influencers, where to start.” – Yogin Patel

“Once influencers reach a point where every video or post is basically an integration or product placement, they're going to lose a bunch of followers.” – Yogin Patel

“Any category—your business could probably use influencer marketing. You just have to find the right influencer with your target audience.” – Yogin Patel

Takeaways:

01:24 Influencer marketing is a powerful alternative to traditional advertising, offering brands direct access to targeted audiences through social media personalities.

05:48 Successful influencer marketing requires strategic creativity to maintain follower trust and engagement.

10:58 Brands across multiple industries can benefit from influencer marketing, not just limited to millennial-focused products.

22:39 Finding the right influencer match means understanding their audience demographics and ensuring product alignment with their followers.

28:16 The influencer marketing industry is rapidly growing, expected to expand from $1 billion to $10 billion in the next five years.

Resources

• YPSocial
• Yogin Patel on Twitter
• Email yogin@ypsocial.co with subject line "Robert Plank sent me"

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413: Consistency, Persistence, Discipline, and Creativity: Overcome Frustration, Build a Brand and a Following with Jim Sweeney

Jim Sweeney, creator of the Trademarked MIKE cartoon sports character,  has crafted his digital innovation to become the first universal animated brand in sports.

Jim's property has enjoyed an incredible start in digital media. In addition to penning 800+ blogs, Jim has also published 40 MIKE Sports Comic Books. Jim's goal is to license MIKE as an alter-ego animated character to a major sports network.

Listen in as we discuss Jim's secrets to being creative and pumping out content, as well as his long-term goal to license his brand.

Quotes:                                                                                                                                   

“People can't stay angry at a cartoon character for long. A cartoon character can get away with saying things that push the envelope a little without ever stepping over the line.” – Jim Sweeney

“When you're in the creative space, you should be creative. I like to think that I'm creative in that I look at the world a little differently.” – Jim Sweeney

“My intent is to entertain, to educate, to edify—and, in some cases, to make people just laugh out loud at something.” – Jim Sweeney

Takeaways:

01:02 Consistent content creation across multiple platforms builds audience trust and opens unexpected opportunities.

02:58 Creating a unique character allows you to communicate complex ideas in a more engaging and less confrontational way.

20:38 Strategic marketing through niche groups and free content can help grow a brand's visibility and potential reach.

28:40 Having a clear, long-term vision while remaining adaptable is crucial for creative entrepreneurship.

31:55 Pursuing creative work should be driven by passion, enjoyment, and personal satisfaction rather than immediate financial rewards.

Visit Mike on Sports

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412: Gain Clarity, Self-Love, Confidence, and Unshakeable Belief in Your Future with Adele Brimage

Adele Brimâge is a Transformational Life Coach, Writer & Speaker, whose mission is to help as many women and visionary men gain clarity on what their current mind-set is producing and how they can easily change it. To have self-love, confidence and unshakable self-belief so they no longer feel stuck or play small in their life or business.

Adele challenges her clients thinking, helps them to acquire a mind-set that sets them up for sustainable results and propels them forward to achieve their goals in their life. Through her speaking she inspires her audience to take back the CONTROL of their life, to get CLEAR about who they are and give themselves PERMISSION to be visible and dare to dream.

Quotes:                                                                                                                                   

“Your thoughts create your world, and no one ever has an experience they haven't invited into their world.” – Adele Brimage

“If you're going to change your belief system, you have to change the thoughts you're thinking, and you also have to change the language you use with yourself.” – Adele Brimage

“You are the author of the book called your life. You write every single chapter of that book with your thoughts, your beliefs, your actions, and your emotions.” – Adele Brimage

Takeaways:

04:40 Your subconscious mind acts like a background computer program, protecting you from perceived risks and potentially blocking personal growth.

11:34 Changing beliefs requires more than lip service - you must actively transform your thoughts, language, and emotional patterns.

17:50 Your internal mindset must change before external circumstances can improve, making personal belief work the foundation of life transformation.

22:46 Focusing on negative thoughts creates a self-fulfilling cycle that leads you toward the very outcomes you're trying to avoid.

26:46 Self-love is the critical foundation for becoming the person you're truly meant to be, not a sign of arrogance.

Resources

• Adele Brimage (official site)
• How To Love Yourself For The Amazing Person You Are (free e-book)
• Adele Brimage on Facebook

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411: Get Your Health Right: Set a Morning Routine in Place for Optimal Sleep, Eating, Movement, Productivity, and Happiness with Dr. Michele Summers

Dr. Michele Summers Colon is the author of Body Wisdom: 10 Weeks to Transformation So You Can Get and Feel Healthy Again and the creator of the podcast Body Wisdom with Dr. Michele. She is also a physician, Ayurvedic health coach, yin yoga and anatomy instructor, and a motivational speaker offering workshops and online courses based on her book. She hopes to inspire women to live happier, healthier lives that honor their own bodies, wants, and desires.

 Quotes:                                                                                                                                  

“When you want to have a good tomorrow, you start with today. So, plan to have a good day tomorrow by adjusting your bedtime today, as well as your dinner time and what you're eating today.” – Dr. Michele Summers

“If you're not getting enough sleep, it can cause weight gain—and a lot of people don't realize that. Sleep deprivation can lead to many problems like diabetes, weight gain, and various other stress-related issues in your body.” – Dr. Michele Summers

“We're born pretty much healthy, with everything in balance. As we grow older, things get out of balance because of stress, a busy lifestyle, and sitting at the computer all day.” – Dr. Michele Summers

Takeaways:

01:30 Entrepreneurs often neglect their health due to sedentary work environments, making intentional wellness routines crucial.

03:36 Small, consistent changes are more effective than drastic overhauls when improving personal health and lifestyle.

09:28 Sleep, eating habits, and movement are the three core areas to focus on when rebuilding personal health.

17:45 Customizing health strategies based on individual body types and personal preferences increases long-term success and motivation.

22:15 Regular routines can be disrupted by travel, holidays, and family visits, requiring adaptable health strategies.

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