Interview

284: Build a Side Income Using Uber and Lyft with the Rideshare Guy Harry Campbell

April 7, 2017

Harry Campbell is The Rideshare Guy who is an expert on ridesharing, which is basically peer-to-peer transportation. Anyone (including you) can register to become an Uber (or Lyft) driver using the app, and earn a side income driving your car around. There are also options for things like UberEats (food delivery), Turo (rent your car or rent cars from individuals), and Postmates (peer to peer package delivery). Harry also discusses the Mystro app that combines Uber and Lyft into one app for you. You're in for a real treat with this episode, so be sure to tune in if you haven't already.

Quotes:

“Driving for Uber and Lyft is great for many kinds of people who have side gigs, businesses, or are entrepreneurs because it helps you practice basically all the things you would need as a real business owner.” – Harry Campbell

“Consumers still love the product because they get into the car and connect with the driver; they're not necessarily connecting with the company itself.” – Harry Campbell

“If you can get over that initial fear and apprehension and just go out and try these things, you never really know what will happen.” – Harry Campbell

Takeaways:

09:30 Ridesharing offers a flexible side income opportunity with low entry barriers, requiring only a relatively new car, smartphone, and passing a background check.

19:50 Strategic driving during peak hours like Friday and Saturday nights can significantly boost earnings, with potential to make $30-$40 per hour during busy periods.

28:00 Successful rideshare drivers treat the gig as a small business, understanding nuances like insurance requirements, tax implications, and passenger/driver rating systems.

29:47 Exploring multiple rideshare and delivery platforms can maximize income potential and provide diverse earning opportunities.

32:53 Networking and building relationships with passengers can create long-term advantages, especially in smaller markets.

Podcast: Play in new window | Download (Duration: 38:19 — 35.1MB) | Embed

283: Generate Income Out of Thin Air By Creating a Business Accelerator with Kickstarter and Indiegogo Crowdfunding Strategist Khierstyn Ross

April 6, 2017

Khierstyn Ross from CrowdfundingUncut.com is a crowfunding specialist who can make your Kickstarter or Indiegogo online fundraising campaign a huge success. She visits us today to talk about beta launch validation. Get on the phone with the customers on your list, not to sell, just to get feedback. Find out what they're struggling with, and have them give you a reason why they "wouldn't" buy from you to gauge those objections. She also talks to us about the success of her private webinars and 6-week courses.

Quotes:

“Successful crowdfunding comes down to three things: having the right product-market fit, having the right resources to boost your campaign, and having the right team to put it together.” – Khierstyn Ross

“What I thought I knew about my audience was very different. I didn't realize how much money I was leaving on the table by not getting on the phone with people.” – Khierstyn Ross

“It's powerful to be able to talk to your audience as you're growing it and figure out what they want.” – Khierstyn Ross

Takeaways:

04:09 Success in crowdfunding depends on building an audience and generating initial momentum within the first 48 hours of launching a campaign.

12:01 Consultants can scale their business by transitioning from one-on-one services to group coaching or membership models that provide more comprehensive support.

14:45 Direct customer conversations are crucial for developing products that truly meet market needs, even if it means getting on the phone with potential clients.

16:45 Pricing and positioning should be flexible, with a willingness to adapt based on direct feedback from your target audience.

26:23 Transparency and clear expectation setting are critical when conducting customer discovery calls and potential sales conversations.

Podcast: Play in new window | Download (Duration: 31:23 — 28.7MB) | Embed

281: Use Zapier to Connect Web Apps (WordPress, Google, Facebook, Twitter, Aweber and More) for Increased Productivity, Traffic, and Marketing with Danny Schreiber

April 4, 2017

You are in for a treat in today's episode. Danny Schreiber is the marketing director at Zapier, an app automation tool that helps professionals get more done. Zapier is a service that connects your web apps together to automate the tedious parts of your job or business. For example:

when someone registers for a GoToWebinar session of yours, trigger a new lead in Aweber or your CRM
monitor tweets about you in a Google Sheet
get email notifications, push notifications, or SMS messages if someone mentions you on Reddit or fills in a WuFoo form
replicate your blog posts across WordPress blogs or social media
auto-blog (aggregate) your favorite YouTube videos and WordPress posts on one site

And so much more. Zapier integrates almost any website together, including Twilio, Slack, Evernote, Facebook Lead Ads, Dropbox, MailChimp, Trello, HubSpot, InfusionSoft, and Instagram, just to name a handful.

Quotes:

“When we market Zapier, what we really try to do is talk about the different apps and integrations you can connect to, because that resonates with people.” – Danny Schreiber

“We want to make it really simple. We have a good percentage of the user base with complex or customized needs.” – Danny Schreiber

“If you're a young company, it's good to remember: don't be afraid to ask people to pay for it.” – Danny Schreiber

Takeaways:

06:15 Marketing complex tools works best by focusing on specific app integrations rather than broad personas.

11:53 User forums are goldmines for discovering real product needs and solving specific customer problems.

16:57 Horizontal tools like Zapier can solve complex workflow challenges across multiple industries and job roles.

24:55 Growing a tech product requires listening to user feedback and continuously expanding integration options.

20:24 Small businesses can create powerful automation systems with minimal technical skills and budget.

Resources

Zapier (Website)
AirTable (Site)
Big List of Zapier hacks for marketers (Site)

Podcast: Play in new window | Download (Duration: 31:02 — 28.4MB) | Embed

280: Growth By Referrals: Land Speaking Gigs and Avoid Business Failure with Stacey Randall

April 3, 2017

Stacey Brown Randall from Growth by Referrals had learned three secrets from previous business failures: you need to "touch" your business every day, protect your mindset, and have conversations about how to scale. Listen in as she discusses how to identify who refers you (1-on-1 and face-to-face), find those experiences and touch points where you connect with them (hosting/attending events), automate that relationship (gifts, cards, emails), and track your results. Don't cold call. Instead, reach out to those connectors who refer clients to you.

Quotes:

“When you ask for a referral, you do two things: you commoditize the relationship and make it about work. You're now asking the other person to do something for you, and you're trying to manufacture something that doesn't exist—pain.” – Stacey Randall

“Nine times out of ten, it comes down to their mindset. Because this information—what I always tell folks—is not new, it is not a silver bullet, and it is not rocket science. It's actually pretty simple.” – Stacey Randall

“When you're on that roller coaster where your stress goes up as your pocketbook goes down, you start to pay attention.” – Stacey Randall

Takeaways:

05:58 Creating a systematic touch point strategy helps keep potential referral sources engaged without feeling pressured.

10:22 Business failures can be stepping stones to future success when you learn from your mistakes and maintain a positive mindset.

11:53 Consistent business development requires a strategic approach that goes beyond traditional cold calling or networking.

19:10 Speaking at local events and understanding your ideal client's pain points can dramatically improve business growth.

23:06 Generating referrals works best when you build genuine relationships instead of directly asking for leads.

Podcast: Play in new window | Download (Duration: 30:14 — 27.7MB) | Embed

279: Plan to Profit: Daily Rewards, the 90-Day Launch Sequence and 5-Day Challenge with Stacy Tuschl

March 31, 2017

Stacy Tuschl from ShesBuildingHerEmpire.com has advice for you today about making money AND having freedom, scheduling vacations, daily rewards, batching, and having that freedom to change. She's had huge success selling do-it-yourself online courses, group coaching, and masterminds. She explains her launch strategy with a 90-day launch plan and 5-day challenge, as well as how she uses Facebook ads for traffic to those launches.

Quotes:

“When we're constantly growing and stretching ourselves, of course we're going to fall into some patterns that make us a little uncomfortable, or we get stuck in a rut because we don't know what to do next.” – Stacy Tuschl

“There are ups and downs to being an entrepreneur. It's not something that goes away. If you're in the newer stages and thinking, ‘Okay, yes, it gets better,’ know that it's part of the journey.” – Stacy Tuschl

“Don't be the smartest person in the room—get out of your comfort zone. Yes, it might feel scary, and yes, it's not the place we naturally want to go, but we need to surround ourselves with incredible people who can push us.” – Stacy Tuschl

Takeaways:

03:18 Scheduling rewards before completing a project can boost motivation and help entrepreneurs push through challenging tasks.

09:30 Batching similar work activities into concentrated time blocks increases productivity and efficiency.

11:59 Intentionally leaving buffer time between appointments prevents burnout and allows for mental and physical breaks.

14:19 Five-day challenges are powerful marketing tools that can grow email lists, create high engagement, and convert participants into paying customers.

24:30 Preparing for a product launch requires at least 30 days of strategic planning and team coordination.

Podcast: Play in new window | Download (Duration: 29:36 — 27.1MB) | Embed

277: Try New Things, Get Clients, and Build a Business That Thrives with Holistic Health Expert Nick Zyrowski

March 29, 2017

Nick Zyrowski from NuVisionExcel.com created one of the earliest online stores providing health advice, supplements, and lab testing to allow people to put themselves in the driver's seat of their own health.

Listen in as he discusses his struggles of coming in "too early" (before online health became mainstream), his strategy of getting clients one at a time, his progress of getting his offers to "catch on" and his entrepreneurial attitude of trying new things.

Quotes:

“Pain is your body saying, ‘Hey, we have an issue. Please pay attention to this.” – Nick Zyrowski

“Most people think that many of the conditions they face are irreversible and that they have to live with them forever—that they have to stay on medication for life. But for those people, there's a lot of hope out there, because we've reversed many conditions all day long here.” – Nick Zyrowski

“Start your business with nothing—with the leftover money that you have—and start working on it. See what comes out of it, and then go from there.” – Nick Zyrowski

Takeaways:

00:35 Online health services can provide personalized, convenient care that traditional medical settings often fail to deliver.

02:02 Identifying the root cause of health issues through advanced testing is more effective than simply treating symptoms.

11:40 Starting a business with limited resources requires creativity, persistence, and a willingness to do everything yourself.

22:43 Proactive health management is crucial; waiting until symptoms become severe can lead to more complex and costly treatments.

28:43 Continuous innovation in health services, such as cellular detoxification, can help prevent chronic diseases.

Resources

NuVisionExcel (Blog)
NuVisionExcel (Podcast)
Cellular detoxification program (Website)
NuVision Health Center (Store)

Podcast: Play in new window | Download (Duration: 31:56 — 29.2MB) | Embed

276: Embrace Change, Break out of Your Shell (and Comfort Zone), and Find Freedom from Self-Doubt with Resilience Champion Zaheen Nanji

March 28, 2017

Are you ever afraid of the unknown? Do you sometimes doubt your capabilitity, are you worried about sounding stupid, and are you struggling to break out of your shell?

Zaheen Nanji from ZaheenNanji.com wants to help you face your fear, be okay with falling down, course correct, have self-awareness, get help from a coach, make progress with baby steps, get your mindset right, and so much more.

Quotes:

“The reason we don't like change is, first, because we're scared of the unknown—what's on the other side of change. And second, we're scared of change because we doubt our own capability to handle it.” – Zaheen Nanji

“You can learn a new habit, but it takes practice and effort. If it doesn't become part of your subconscious, it's never going to work.” – Zaheen Nanji

“Falling down is okay. But if I stutter one day—hey, you know what? It's not the end of the world. I can dust myself off and bounce back.” – Zaheen Nanji

Takeaways:

01:07 Change is inevitable, and the real challenge is not the change itself, but our fear of the unknown and doubting our own capabilities.

07:08 Facing your fears directly is the first step to overcoming personal limitations and building confidence.

15:37 Treat personal and professional growth like a daily habit, similar to brushing your teeth - something you do consistently without overthinking.

18:14 Always seek feedback and practice your presentations or important conversations with a trusted person before the actual event.

23:24 Start with small, repeated steps when trying to break out of your comfort zone, practicing each new skill multiple times until it becomes comfortable.

Podcast: Play in new window | Download (Duration: 25:07 — 23.0MB) | Embed

275: Instagram Ads: Use the Right Social Media Branding and Advertising to Get Instant Scroll Recognition and a Maximum Return-on-Investment with Christina Baldassarre

March 27, 2017

Christina Baldassarre creates successful brands. In her last year of college, she started Zebra Advertisement, a digital marketing agency, and the company grew to manage over $1 billion in advertising budget in just five years. During her journey, she became a leading brand strategist, successful entrepreneur and sought-after speaker. Zebra Advertisement has been named as one of the most entrepreneurial companies in America today by Entrepreneur Magazine.

Their clients include Microsoft, Bing, Facebook, Google, Yellow Pages, Thomson Reuters, StateFarm, and over 21,000 other businesses from over 20 countries.

Quotes:

“All branding is perception management. So if you get those specific layouts right and use them again and again with different content in the same layout, people will start recognizing your brand—and that's really important.” – Christina Baldassarre

“People click on an ad because of the image, even if they do not understand the text.” – Christina Baldassarre

“The color red triggers something subconsciously in your brain. It appeals to the really ancient part of your brain and triggers a sense of urgency.” – Christina Baldassarre

Takeaways:

07:24 Consistent visual branding helps people recognize your brand even without seeing your logo or face.

12:30 The image in an ad makes 70% difference in click-through rate and 16% difference in sales.

17:50 Small businesses should be patient and let ad campaigns run for at least 1,000 impressions before making changes.

20:42 Different business sizes face unique marketing challenges that require tailored strategies.

23:01 Large businesses need comprehensive proposals to streamline their complex approval processes.

Resources

Podcast: Play in new window | Download (Duration: 29:33 — 27.0MB) | Embed

274: Discover Your Ideal Market, Focus on Creativity, Create the Right Team and Systems with the King of Podcasting Jonathan Rivera

March 24, 2017

Jonathan Rivera comes from a blue collar background. He left the rat race to pursue real estate. He runs a successful rental business in only 4 hours per week. Today, his main focus is running The Podcast Factory (podcast network and production company) where he is surrounded by some of the world's most respected direct response marketers.

Quotes:

“If you're just trying, you might as well not bother—because podcasting is a long-term venture. You have to have an investor mindset. You have to put in your time.” – Jonathan Rivera

“The big mistake I see is thinking that a podcast is the business, or that a podcast is going to save a business. That is not how it's going to work.” – Jonathan Rivera

“My goal is to make it almost brain-dead simple—like the way people envision podcasting: ‘Oh, you just hit record and it's done.’” – Jonathan Rivera

Takeaways:

01:11 Having mentors and investing in personal growth can dramatically accelerate business success.

11:35 When starting a podcast, commit long-term and avoid the "trying" mindset.

16:55 Understanding your customer deeply is crucial for creating content that attracts more of the right people.

25:39 Building a successful business requires creating systems that run with minimal daily input.

28:10 A podcast isn't a business by itself, but a powerful tool to boost an existing business.

Resources

The Podcast Factory (Website)
BaseCamp team management tool (Management Tool)
Doberman Dan (Podcast)
Kyle Newell (Podcast)

Podcast: Play in new window | Download (Duration: 30:10 — 27.6MB) | Embed

273: The Work Anywhere Life: Enjoy New Experiences, Get More Freedom, and Achieve Location Independence with Ben Pyle

March 23, 2017

After scaling a 7-figure online business, Ben Pyle and his wife Caitlyn Pyle founded The Work Anywhere Life where they help people start their first online business using an online course model. They also help people upgrade their mindsets to achieve their goals with Mindset University.

In our call today, Ben talks to us about his and Caitlyn's failures and successes in business. Mistakes are part of entrepreneurship! Ben also shares some of his ah-ha moments when it came to finding new customers for his business.

Quotes:

“Entrepreneurship is a completely 100% experientially learned skill. You can read books, watch videos, or take courses—and those aren't bad; you can and should do them. But to really get it, you just have to be in your business, do something, and take action.” – Ben Pyle

“Anytime you break out of your typical routine and do something new—whether it's traveling to a new country, visiting a new state, or even starting something like a yoga class—I think it's always really healthy for the brain.” – Ben Pyle

“Mistakes are part of entrepreneurship, so you just gotta accept it.’” – Ben Pyle

Takeaways:

07:23 Personal freedom and flexible work are often more important motivators than traditional business success.

13:19 Entrepreneurship is learned through direct experience, not just reading books or watching videos.

15:57 Identifying the right target market might differ from your initial assumptions about potential customers.

17:18 Traveling and experiencing new environments can expand creativity and make time feel like it's moving slower.

20:17 Pre-selling a product validates your business idea and ensures customer commitment before full development.

Resources

The Work Anywhere Life: (Free Strategy Guide)
The Work Anywhere Life (Website)
Proofread Anywhere (Website)

Podcast: Play in new window | Download (Duration: 28:55 — 26.5MB) | Embed

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