Interview

837: Remote Work From Home Masterplan: Implement the Entrepreneur Lifestyle with Mike Arnold

January 18, 2022

Have you ever considered working from home? What are the challenges you might face, and what can you do to make the most of them? Many individuals simply go through their days attempting to be the best they can be in dealing with everything that comes their way.

Mike Arnold is a work-from-home entrepreneur with expertise in business management, business development, time management, strategy, efficiency, and coaching. He is the author of the book "Slacking Off," which aims to help people be happier and more efficient while working from home. Today, Mike talks about the challenges of working from home, including the need to have a plan and set boundaries to avoid distractions and maintain productivity. He emphasizes the importance of prioritizing self-care and being present during work tasks to ensure optimal performance.

Quotes

“Ultimately, it really comes down to being there comfortably and being able to fully focus on who's in front of you.” - Mike Arnold

“The better you are, the more efficient you are, the harder it is to be efficient. It's not the other way around.” - Mike Arnold

“If you create your own plan and structure, and have an emergency plan for handling obstacles, you'll be better off than someone who doesn't.” - Mike Arnold

Takeaways

02:26 The challenges of working from home can evolve over time, requiring adaptability and new strategies to maintain productivity and work-life balance.

07:57 Maintaining camaraderie and social connections while working remotely can be a significant challenge, but finding creative solutions is important.

15:38 Prioritizing self-care and being fully present during work tasks can lead to improved performance and efficiency.

18:34 Committing to and following through on tasks, even when one doesn't feel like it, can be a key factor in success when working from home.

19:28 The more efficient one becomes, the more challenging it can be to maintain that level of efficiency, requiring constant vigilance and adjustment.

20:28 Having a plan and structure is crucial for working from home effectively, as it helps avoid distractions and maintain productivity.

23:45 Finding meaningful work that positively impacts others can provide a strong sense of purpose and motivation when working remotely.

Resources

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836: PodMatch: Network with Podcast Guests and Hosts to Build Your Reach, Influence, and Traffic with Alex Sanfilippo

January 13, 2022

Ever wondered who can be the perfect guest to your podcast? Or are you struggling to keep your podcast in shape? Alex Sanfilippo created the solution to the problems most podcasters have, he created the powerful tools for podcasters to use and a system that can make your podcast into a great shape! Let’s tune in to this episode to learn more about these websites!

Alex Sanfilippo is the host of the top-rated entrepreneurship podcast "Creating a Brand" now Podcasting Made Simple and the founder of PodMatch, a free service that connects podcast guests and hosts for interviews. Today, Alex discusses the importance of podcasting for building relationships and trust with listeners, as well as the challenges of finding guests and being a guest on other shows. He also shares insights on his new platform, Podcast SOP, which helps podcasters streamline their episode release process.

Quotes

“People do business with those they know, like, and trust. To develop that know, like, and trust, they need to feel like they get to know you, which is hard to achieve with just a website or an advertisement.” - Alex Sanfilippo

“If your motives are wrong, it might be for money. But the main reason has to be that you want to add value to someone's life—you want to help.” - Alex Sanfilippo

“Podcasting has been around for about 20 years, but it's still relatively young when you consider the technology involved.” - Alex Sanfilippo

Takeaways

02:33 Podcasting is a powerful tool for building relationships and trust with listeners by allowing them to get to know the host.

08:47 Finding the right guests and being a guest on other shows can be challenging, but using platforms like Pod Match can help streamline the process.

13:32 Podcasters need to be intentional about their outreach and make it easy for potential guests to say no, which can lead to better responses.

21:34 Podcast SOP can help podcasters stay organized and reduce stress by providing a streamlined workflow for episode release.

30:25 Podcasters should focus on adding value and serving their audience, rather than being motivated solely by money or ego.

Resources

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835: Leading Teams Effectively to Grow your Business with Amy Anderson

January 11, 2022

Want to build an effective team that delivers compelling, results-driven marketing plans and programs that work? If you are struggling to manage your team and clients, then Amy Anderson can help you with just that. She has the exceptional ability to advise business owners and management teams and lead cross-functional teams to develop and achieve strategic and revenue goals.

Amy Anderson is the Co-Founder of Wild Coffee Marketing, a widely respected and creative industry leader. She sees the unique opportunity to leverage creativity to transform both brands and entire organizations across multiple sectors. With her extensive experience as a marketing executive, Amy brings a strategic and client-centric approach to her work. Today, Amy talks about building a strong marketing team and developing a clear strategy before diving into implementation.

Quotes

“We have to make people stop and think, tie it into core business objectives, and participate in executive meetings with clients who truly understand how marketing impacts everything.” - Amy Anderson

“If an executive team has been successful without dedicating a significant amount of time and budget to marketing, it can be challenging to convince them that they can accelerate their business even further by investing in it.” - Amy Anderson

“Don't let "great" get in the way of "good." You can overthink and strive for perfection, believing you need to deploy all tactics simultaneously. Ultimately, "good" means it is done, right, and out in the market.” - Amy Anderson

Takeaways

03:47 Augmenting an existing in-house marketing team with specialized expertise can help companies overcome the limitations of a single-person marketing function.

11:41 Developing a clear marketing strategy before jumping into implementation is crucial for business growth.

17:48 Outsourcing fractional marketing services can provide companies with access to high-level expertise and resources without the full-time commitment.

24:41 Embracing a "good is done" mindset can help businesses overcome the paralysis of trying to achieve perfection and get their marketing efforts off the ground.

29:50 Focusing on simple, high-impact marketing tactics like email outreach can be more effective than trying to deploy complex, multi-faceted campaigns.

33:25 Maintaining empathy and compassion when leading teams is important, especially during times of market uncertainty and chaos.

Resources

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834: Built to Sell: Create a Business That Thrives On Its Own with John Warrillow

January 6, 2022

Do you want to build a valuable business that can thrive without you even laying a finger? If you are a parent, your goal for your children is to make them an independent and thriving member of society. And this is the same for business owners. If you are an entrepreneur, your goal is not to sell the product but to sell the company. The goal is to build a business that thrives and creates profit without you.

John Warrillow is an expert on helping business owners build, accelerate, and harvest the value of their businesses. He is the author of several books, including "Built to Sell: Creating a Business That Can Thrive Without You," "The Automatic Customer: Creating a Subscription Business in Any Industry," and "The Art of Selling Your Business: Winning Strategies and Secret Hacks for Exiting on Top." Today, John discusses his recent focus on launching a new product that aims to help entrepreneurs document their standard operating procedures, a crucial step in building a business that can run without the founder's constant involvement.

Quotes

“Effectively, we're trying to solve an issue that many entrepreneurs face: documenting standard operating procedures.” - John Warrillow

“A lot of entrepreneurs are good at starting things but are not necessarily process-oriented individuals.” - John Warrillow

“If you're selling the wrong product, you need to hire salespeople to sell it. You also have to apply the same sales, marketing, and influencing skills to sell your company.” - John Warrillow

Takeaways

02:55 Entrepreneurs often struggle with systematizing their businesses, as they tend to be better at starting ideas than following through with processes.

12:35 Building a business that can succeed without the founder's constant involvement is crucial for creating flexibility, freedom, and options for the entrepreneur.

16:17 Focusing on one unique, differentiated offering can make a business more valuable and attractive to potential acquirers, rather than cross-selling a mix of products.

19:58 Avoiding the temptation to chase revenue through cross-selling and instead staying disciplined to a single, differentiated offering can lead to a more valuable and desirable business.

23:37 Entrepreneurs should think of their business as a child they are raising, with the goal of creating an independent, self-sustaining entity.

Resources

Podcast: Play in new window | Download (Duration: 28:15 — 26.1MB) | Embed

833: Have Meaningful Customer Surveys and Conversations to Create Meaningful Ideas with Darshan Mehta

January 4, 2022

How are great ideas created? Many times, ideas come from the thought of two people or even multiple people just having a conversation over a cup of coffee. As entrepreneurs, these are the conversations that we should look for. Engaging in conversations with other people can give you that “Aha!” moment. But how exactly can we engage in those types of conversations?

Darshan Mehta is the founder of iRESEARCH, an insights platform to quickly and affordably extract insights from consumers worldwide. He also runs ConnectQuick.com, an app for instant connections and engaging interactions. Darshan has over 25 years of experience in branding, marketing, insights, strategy, and technology. Today, Darshan talks about tapping into consumer conversations to uncover valuable insights that can help businesses make informed decisions. He emphasizes the power of using humor and observations to understand consumer behavior and shares a case study of how a retailer improved their sales by adjusting their store hours based on customer insights.

Quotes

“Insights are different from a fact or an observation; they are the combination of various elements put together.” - Darshan Mehta

“In today's digital world, you will hear from your customers, whether you like it or not.” - Darshan Mehta

“Perfection is a moving target. What might be perfect today may not be tomorrow.” - Darshan Mehta

Takeaways

01:11 Using humor and observations can make presentations more engaging and help people understand consumer behavior.

03:43 Tapping into consumer conversations can uncover valuable insights that help businesses make informed decisions.

06:11 Focus groups can provide deeper, more nuanced insights by allowing participants to build on each other's ideas and refine their thoughts.

13:07 Considering the entire customer experience, from product discovery to post-purchase, is crucial for creating a positive and memorable brand interaction.

17:42 Consistent, meaningful conversations with customers can help alleviate any hesitation or dissonance they may have after making a purchase.

20:05 Engaging in meaningful conversations that promote creativity and thought-provoking ideas is key to gaining valuable business insights.

Resources

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832: Brand Strategy 101: Market and Product Research, Product Design, and Brand Awareness with Michael Keplinger

December 30, 2021

How do well-known products become well-known? Did they succeed ‘coincidentally’ and became viral or have they employed a brand strategy to make things happen? A LOT of things goes into the process of creating a product. From conducting market research, designing and formulating the product, to its packaging, time and effort are heavily invested to craft such “art.”

Michael Keplinger is the founder of SmashBrand, an agile brand strategy agency that specializes in market research, product design, and testing for consumer-packaged goods. Today, Michael shares his expertise in building successful CPG brands, highlighting the importance of leveraging partnerships, conducting thorough consumer research, and taking a strategic approach to branding and packaging to differentiate products in crowded marketplaces.

Quotes

“Usually, when you do well and serve an underserved need, other people will come and do the same thing.” - Michael Keplinger

“The hard part, which will be difficult to find anyone to do well for you, is the other pieces: the branding and the consumer perception.” - Michael Keplinger

“The key is to be reactive and quick in trying to correct things. Of course, trying to avoid them in the first place is also quite important.” - Michael Keplinger

Takeaways

06:31 Testing and validating brand concepts and packaging designs with consumers is an essential step to reduce risk and ensure the final product resonates in the market.

07:21 Leveraging partnerships and expertise can help startups streamline product development and focus on the critical branding and marketing elements to drive success.

09:27 Launching a new product on Amazon comes with unique challenges and being proactive and responsive to the platform's rules and regulations is crucial to avoid costly mistakes.

13:40 Crafting a successful CPG brand requires a deep understanding of the target consumer and strategically differentiating the product through branding and packaging.

21:29 Established mid-range CPG brands need to make bold changes to stay relevant and fend off competition from nimble challenger brands.

Resources

Podcast: Play in new window | Download (Duration: 23:28 — 21.7MB) | Embed

831: Grow, Build and Generate Leads for Your Business Using Video Editing Tools with Augie Johnston

December 28, 2021

Have you always wished you could create high-quality videos? Aspiring to become the next internet sensation? Or are you just starting your company and want to increase your consumer base by running ads on social media platforms but feel ill-equipped and have little to no funding to do so? VidChops, as a video editing program, enables customers to expand their businesses by quickly creating high-quality films. Users can upload their raw video footage to this platform, and expert editors will edit it within two business days.

Augie Johnston is an entrepreneur and former professional basketball player who is making waves in the video editing industry with his startup, VidChops. After growing a successful YouTube channel with over 20 million views, Augie realized the pain point of video editing and decided to create a solution for other YouTubers and content creators. Today, Augie discusses the power of online video and how it can be used to grow a business, sharing his insights on video marketing fundamentals, equipment, and strategies for YouTube video creation and monetization.

Quotes

“YouTube will reward you. If you release a video on how to carve a wave and people watch a good majority of it, it will most likely rank for that search term.” - Augie Johnston

“The best way to monetize on YouTube is to build an audience there. Then, like I said before, get people to click a link.” - Augie Johnston

“Have a growth mindset know you're gonna get better, you know, actually publish those videos, a lot of people record them, they edit them, they're ready to publish, they get nervous, they never even publish them. You have to get past that part.” - Augie Johnston

Takeaways

01:44 Focusing on video content and quality is crucial for growing an online business, as it can be used to build a billion-dollar company.

08:08 Optimizing YouTube videos for watch time and binge-watching can help creators get rewarded by the platform's algorithm through increased visibility and promotion.

11:01 Directing viewers from YouTube to a lead capture page or sales offer is an effective monetization strategy, as YouTube viewers tend to be more likely to convert compared to other traffic sources.

22:15 Outsourcing video editing can be a wise investment for businesses, as it frees up time to focus on other important tasks while ensuring high-quality, engaging content.

26:46 Adopting a growth mindset and consistently publishing videos, even if they're not perfect, is key to improving one's on-camera delivery and video production skills over time.

Resources

Podcast: Play in new window | Download (Duration: 33:03 — 30.5MB) | Embed

830: Unlock Your Income Potential Using Online Marketing & Sales Strategies with Rose Radford

December 23, 2021

Are you battling to maintain your business afloat to earn a steady amount of revenue? Do you fear that all your efforts will go to waste? Or, even worse, do you feel as though the habits you've formed are gradually causing you exhaustion and burnout? Have you ever wondered if there are any shortcuts or cheat sheets that will help you maximize your business's potential?

Rose Radford is an entrepreneur who serves as a business strategist, coach, and TEDx speaker. Her goal is to assist 100,000 women in unlocking their financial potential through business and Inner Wealth Work® by 2025, and she has made significant progress toward that goal since her launch in 2018. Rose assists her clients in developing the mentality and approach necessary to step up their game and unlock their power to earn money and make a difference in their unique way through private coaching, online programs, and speaking engagements. Find out more on how to get started!

Quotes

“When you're working with well-matched clients, and you teach them one particular thing in the business, they'll take it and run with it.” - Rose Radford

“In a day, we all have limited time and resources. Choosing where to focus our time, money, and team efforts is really important to achieve the end goal and the result we really want in the business.” - Rose Radford

“Instead of thinking about a launch as something where you want to make all your money in one go, the beauty of going evergreen allows you to really hone your messaging, your conversion ability, and the offer you're putting out there.” - Rose Radford

Takeaways

00:47 Focusing on serving high-level, well-matched clients can bring immense joy and success to a business.

03:30 Transitioning to an evergreen, high-ticket group coaching model can provide a more spacious and profitable business strategy compared to constant launching.

16:47 Regularly reviewing metrics and profitability, while making incremental improvements, is key to optimizing an evergreen funnel.

21:42 Resisting the temptation of shiny new objects and instead prioritizing proven, efficient strategies can lead to greater lifestyle freedom.

23:44 Exploring high-ticket, recurring revenue streams, such as group coaching programs, can be a more viable path to scale a business than passive income courses.

Resources

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829: Optimize Your Content Workflow and Export Publish-Ready Content to Your Website with Wordable CEO Brad Smith

December 21, 2021

Want to avoid hiring expensive employees to streamline content publishing and formatting? How about saving hours on manual content uploads to your website?

Brad Smith is the CEO of Wordable and Codeless, two companies that help 10-figure brands dominate their industries through content marketing. Today, Brad discusses his passion for rebuilding and relaunching Wordable, a content marketing platform that automates the process of moving content from Google Docs to WordPress and other content management systems. He also talks about the importance of finding time for family and travel, and how his recent road trip across the US has impacted his perspective on life and business.

Quotes

“If my health is good, if I can think, if I can do things, I should be grateful for what I have because a lot of people don't have those things, or a lot of people struggle a lot more than I think I struggle.” - Brad Smith

“Things just take time. It's really difficult to release something that, in my mind, is half finished.” - Brad Smith

“If you keep doing something long enough, attacking it from different angles, and persistently working at it, you'll eventually figure it out.” - Brad Smith

Takeaways

00:39 Automating content creation and publishing can save significant time and resources for marketing teams.

07:13 Integrating with various content management systems beyond just WordPress is crucial for a comprehensive content automation solution.

14:37 Balancing user needs with product development is a constant challenge, requiring a measured approach to introducing changes.

19:04 Persistence and a focus on solving the same core problem over an extended period can lead to success, even if the work seems "boring" at times.

20:15 Building efficient systems and processes, as well as empowering good employees, are key factors in achieving entrepreneurial success.

Resources

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828: App Masters: Optimize and Market Your Mobile App in the App Store and Do Your Best with Steve Young

December 16, 2021

Ever wondered how it’s like to create an app? Do you have an app idea that you think would be the million dollar app but just have a hard time figuring out how to market it?

Steve Young is the founder of App Masters, a company that has helped increase downloads and revenues for over 3,300 apps. As an expert in the mobile app space, Steve has been a recurring guest on the Marketer of the Day podcast, with this being his 7th or 8th guesting. Today, Steve talks about his journey in building App Masters, including how he has evolved his business model over the years to focus on app store optimization, conversion rate optimization, and providing an "unlimited" service for his clients.

Quotes

“It's hard to find a good app that feels like, "Hey, this is actually a cool-looking app that's making decent money." Creating content and being consistent with it—YouTube has totally changed the game for me.” - Steve Young

“Part of it is just trial and error. Like I do these videos where I say, ‘Hey, here's an app that's making X amount of money.’ I did that on a whim, wondering how the app was making so much money. I found that people like to see them, so I decided to do more of these.” - Steve Young

“Happiness is the barometer we should be thinking about when it comes to success, rather than just hearing about the next big success story.” - Steve Young

Takeaways

02:14 Focusing on quantity over quality can lead to gradual improvements in content creation over time.

04:17 Offering an "unlimited" service model with a monthly subscription can be an effective way to provide value and build long-term relationships with clients.

17:02 Optimizing the onboarding process and prominent placement of subscription offers are crucial for driving in-app purchases.

21:40 Analyzing data on top-performing apps in a given category can provide valuable insights for developing a successful app idea.

31:25 Defining personal happiness as the true measure of success, rather than chasing the "next big thing," can lead to a more fulfilling entrepreneurial journey.

Resources

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