Interview

827: Website Rental Coaching: Build a Predictable Passive Income Using Small Business Lead Generation and Search Engine Optimization Traffic with Luke Van Der Veer

December 14, 2021

Have you heard about website renting? It’s something that not many digital influencers touched upon. Most people would talk about “owning” your website, improving that website for traffic, and then finding ways to convert these leads. But what if your goal is not for your own personal use, as a means of passive income?

Luke Van Der Veer is an expert in creating passive income through digital real estate. He teaches people how to build websites that rank highly on Google and generate leads for local businesses, which the business owners then pay a monthly fee to "rent" from the website owner. Luke has extensive experience in this model and shares his knowledge through his website, Website Rental Coaching. Today, Luke discusses the concept of "renting out digital real estate" and how individuals can create a predictable passive income stream by leveraging search engine optimization and lead generation for local businesses.

Quotes

“In terms of reaching out to business owners, there are lots of different ways to do it. Your success rate goes way up if you're talking to people who already believe in paying for leads.” - Luke Van Der Veer

“If you send some stuff in advance, like free leads or referrals, and that works out, you've now proven that you have value without ever asking for anything.” - Luke Van Der Veer

“I realized that it was the wrong mindset. I was looking at it from a scarcity mindset. Money comes back, but time does not. Ever since I realized that, I've been paying people who are where I want to be to get me there faster.” - Luke Van Der Veer

Takeaways

01:42 Building a website that ranks highly on Google and generates leads for local businesses can create a predictable passive income stream.

12:15 Identifying businesses that are already paying for leads, such as those using services like Groupon or HomeAdvisor, can be a more effective strategy than targeting traditional "referral-based" businesses.

16:35 Approaching local business owners with a "value-first" mindset, by providing free leads initially, can help build trust and facilitate mutually beneficial partnerships.

17:50 Using digital assets, like call tracking software and automated payment systems, can help streamline the process and minimize ongoing maintenance.

23:37 Investing in guidance from someone who has successfully implemented this model can significantly accelerate the learning curve and increase the chances of success.

Resources

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826: Unify Creative Agency: Build Your Brand By Taking the Right Actions in the Order of Importance to Save Time, Money & Agony With St. Louis Marketing Consultant Bear Wade

December 9, 2021

Struggling to set your business and branding in motion? Stuck with all these business ideas but you cannot materialize them? What if there was an easy, step-by-step process for you to follow to create a structured business plan to get you started?

Bear Wade is the founder of Unify Creative Agency, a marketing and branding company. With over 20 years of experience in the industry, Bear has worked with numerous clients to help them define their brand identity and messaging. Today, Bear discusses the importance of building your marketing in the right order. He shares his "five brand steps" approach, which covers defining your brand identity, brand media, pricing, website, and print materials, before moving on to growth, content, and scaling strategies.

Quotes

“If you can put it into words and say what you do very succinctly and clearly, then you're going to put that everywhere.” - Bear Wade

“If we did it in the right order, we'd have a much better chance of not messing it up and achieving a more unified look.” - Bear Wade

“There's no point in getting all these orders coming in if we can't fulfill them and track them. We could drop the ball there for sure.” - Bear Wade

Takeaways

00:41 Defining your brand identity, messaging, and unique value proposition is crucial before investing in other marketing efforts like websites or videos.

06:49 Defining your pricing structure, product/service offerings, and customer experience is an essential step before building your website or other marketing materials.

15:05 Repurposing content across multiple platforms and formats (video, audio, written) can help reach a wider audience and cater to different learning preferences.

24:26 Striking a balance between perfecting your craft and simply creating content is important - don't let the pursuit of perfection hinder your progress.

26:03 Outsourcing tasks like video editing can free up time and mental energy to focus on the core aspects of your business.

28:10 Having a clear content plan and production schedule, along with a team to execute it, can help maintain consistency and momentum in your marketing efforts.

Resources

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825- Grow, Build and Scale your Organization Using Strategies and Tools with Beate Chelette

December 7, 2021

Are you one of those people who would rather stay in their comfort zone to avoid the pain of failure? Are you constantly concerned about your decisions, afraid that they will turn out to be a huge mistake? Do you easily give up when things get difficult? What if there was a blueprint? A set of steps to follow to avoid going through all of these painful experiences?

Beate Chelette is a growth architect, author of “Happy Woman Happy World,” and host of the podcast "The Women's Code". As a single mom who overcame $135,000 in debt, she cracked the new business code and sold her business to Bill Gates for millions. Today, Beatty discusses the importance of failure, the need to acknowledge differences in how people operate, and her blueprint for building a successful business.

Quotes

“Look at failure as a road sign that tells you not to go this way, instead of throwing a temper tantrum and crying over why this way doesn't work.” - Beate Chelette

“The entire idea of working together is built on strength. We're doing this because you're doing something I find interesting, and I'm doing something you find interesting.” - Beate Chelette

“The new business code is about teaching men how women operate, teaching women how men operate, and teaching people how non-conforming individuals operate so they get some measure that their idea is only their perception.” - Beate Chelette

Takeaways

06:49 Acknowledging differences in how people operate, rather than trying to force conformity, is key to building successful teams.

15:05 Focusing on individual strengths and forming teams based on complementary skills can lead to better outcomes.

17:53 Maintaining open communication and incorporating feedback is crucial for business growth.

19:51 Staying calm and avoiding judgment can foster a more inclusive and productive work environment.

22:24 Failure should be viewed as a learning opportunity, not a reason to give up.

Resources

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824: Increase Your Organic Reach Through Content Marketing for Your Software Startup with Karl Hughes

December 2, 2021

Are you struggling to market your software startup? Do you want software developers to deploy their applications to your service?

Karl Hughes is a former software engineer and CTO who now runs DRAFT.DEV, a specialized content marketing agency that helps companies reach software developers. With his background in software development, Karl provides a unique perspective on how companies can effectively market their products and services to the developer community. Today, Karl talks about creating educational and helpful content for software engineers, rather than relying on traditional sales tactics that often turn developers away.

Quotes

“The challenge that every company has is how to market to developers in a way that's genuinely helpful and educational without being overly pushy and salesy. Developers hate things like cold emails and really spammy pop-ups, which some industries and parts of marketing tend to use.” - Karl Hughes

“As you scale content production, you'll encounter a practical limit to how much your software developers can write. The question then becomes: Do we want to limit ourselves to the content we can produce in-house, or do we need to start looking outside.” - Karl Hughes

“Word count is less important. It's more about covering the topic in a way that is helpful to the end reader who is trying to get something out of this.” - Karl Hughes

Takeaways

00:56 Software companies need to create educational and helpful content for developers, rather than relying on traditional sales tactics that often turn developers away.

03:51 Consistent content production, around 1 piece per week, can make a significant difference in search engine visibility and maintaining audience engagement.

05:47 The length and format of content should be driven by the needs of the target audience, not arbitrary word count targets.

08:07 Updating and repromoting existing content is crucial, as developer tools and best practices evolve rapidly over time.

09:02 Bringing in outside writers can help expand the breadth of technical topics covered, beyond the expertise of the internal development team.

15:03 Ongoing monitoring and promotion of content is crucial, not just a one-time effort.

Resources

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823- Marketing Funnels, Pricing and More- How To Sell A Marketing Funnel For 5 Figures with Mike Killen

November 29, 2021

Ever wonder how to sell marketing funnel services for five figures in any market? This practical and effective approach helps you sell more funnels to clients, charge higher rates, and justify that five-figure price tag. No more low-budget, low-value customers. By following the 6A Framework, you can attract higher-paying clients, find a profitable niche, and increase your marketing funnel sales.

Mike Killen is the best-selling author of "Five Figure Funnels" and the founder of Sell Your Service. He is obsessed with helping funnel builders and marketing agencies increase their prices and define their niche. Today, Mike shares his journey of starting an agency, finding success in a specific niche, and then pivoting to teaching others how to sell high-ticket marketing funnels. He discusses the importance of niching down, setting the right price point, and building a scalable business model through products, services, and a community.

Quotes

“I want to help funnel builders and marketing agencies increase their average price and reclaim more of their free time. Stop working crazy hours for the number of agency clients they have.” - Mike Killen

“You don't scale businesses; you scale the idea.” - Mike Killen

“Don't find customers for your products; find products for your customers.” - Mike Killen

Takeaways

06:00 Having a library of content and assets like webinars, blog posts, and sales pages can replace the need for an extensive portfolio.

11:53 Viewing clients who don't fully implement a course or product as opportunities for higher-ticket services, rather than failures, can lead to more revenue.

19:03 Niching down to a specific audience or problem is crucial for being able to charge higher prices.

21:08 Pricing should be set first, then the service or product built to match that price point.

21:54 Building a library of assets like webinars, blog posts, and sales pages can justify and support higher-priced offerings.

22:28 Consistently promoting your niche and expertise to your network is essential for generating high-ticket clients.

Resources

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822: Enjoy the Rollercoaster ride of Facebook Ads: Make The Breakneck World of Ad Management Easy with Jody Milward

November 26, 2021

Have you underestimated how Facebook ads get complicated? Having a hard time getting your post approved or have you ever questioned if these ads really work? Facebook ads may sound so simple but yet, it’s something that you’ll need advice for if you want to do it right.

Jody Milward is an accidental entrepreneur who has built a seven-figure business. She shares her exciting entrepreneurial journey, going from a receptionist at the Queensland Health department to becoming a successful female business owner. Today, Jody discusses her passion for Facebook ads and how it has opened up opportunities for people like her to achieve the lifestyle they once thought was unattainable. She emphasizes the importance of consistent action, learning valuable skills, and not settling for the status quo.

Quotes

“There's something more, something beyond the nine to five. This is what I see in all the people I work with as well.” - Jody Milward

“When I look at it and what I do every day, and who I am, I don't think that I'm anybody special. But then you sit back and go, ‘Well, look at what I've been able to do.’ And it's just been by consistent action.” - Jody Milward

“More than ever, ad managers are needed to manage ad accounts. Businesses can't afford to ignore Facebook when it has around 1.8 billion daily active users or more.” - Jody Milward

Takeaways

00:40 Consistent action and learning valuable skills can lead to unexpected entrepreneurial success.

02:24 Facebook ads provide businesses with unique opportunities to reach and engage their target audience.

15:22 Understanding and adhering to Facebook's policies and terms is crucial to avoid account shutdowns and ensure compliance.

19:04 Leveraging retargeting strategies and building brand awareness on Facebook can be more effective than solely focusing on conversion ads.

21:42 Seeking the expertise of a Facebook ads specialist can be a valuable investment for businesses looking to maximize their advertising efforts.

Resources

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821: Activate Your Copywriter Brain: Expanding Business Growth with Mike Giannulis

November 24, 2021

How can you scale your business? How can a newsletter help you? Having a business has a lot of ups and downs. If you don’t know how to scale your business, you’ll have a hard time thinking where did you go wrong.

Mike Giannulis is an experienced entrepreneur who has been in the internet marketing space for nearly 20 years. He acquires and scales other businesses, particularly in the health and supplement industries. Mike has a wealth of knowledge and experience in areas like copywriting, marketing, and business growth strategies. Today, Mike shares insights on how he and his partners approach acquiring and scaling companies. He discusses tactics like optimizing upsells, improving email sequences, and leveraging paid traffic to drive growth.

Quotes

“A good copywriter knows the rules. A great copywriter knows the prospect.” - Mike Giannulis

“Motivation is truly just an emotional feeling. All it is, is an opt-out on the way to doing what you're supposed to.” - Mike Giannulis

“A goal should just be the headline of a to-do list.” - Mike Giannulis

Takeaways

02:46 Focusing on small, incremental improvements to a business, like optimizing upsells and email sequences, can lead to significant growth.

09:54 Sticking to a few core industries or niches allows you to develop a deeper understanding of your target audience's psychology and needs.

14:56 Motivation is not a reliable driver for success - it's better to approach goals as projects with specific action steps.

22:18 In the modern marketing landscape, breaking up long-form content into smaller, more digestible pieces can be an effective strategy.

31:03 Broadening your skill set beyond your core expertise can make you a more valuable and well-rounded professional

Resources

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820: Increase Your Visibility and Credibility to Generate More Revenue with Mickie Kennedy

October 4, 2021

Are you struggling with Press Releases? Do you want your business to establish a media presence?

Mickie Kennedy is the founder of e.releases, a press release service that helps small businesses, authors, and startups increase their visibility and credibility. With over 22 years of experience in the industry, Mickie has become an expert in leveraging press releases to help his clients gain media attention and drive business results. Today, Mickie talks about the power of press releases, emphasizing the importance of strategically choosing what to announce rather than simply sharing internal updates.

Quotes

“A good tip is to always have a really captivating quote, because sometimes, if the story's mediocre, but the quote is outstanding, a journalist will write an article around it.” - Mickie Kennedy

“If everybody's moving forward in the auto industry, everybody's moving pro-electric car. But if you're the rational person saying, ‘not so fast,’ you know there's a lot of things that have to be solved.” - Mickie Kennedy

“You generally want to do between four to eight releases on different strategic hooks to get a feel for what works in your industry, and you learn from each one.” - Mickie Kennedy

Takeaways

01:48 Crafting a press release that serves the needs of journalists, rather than just promoting yourself, is crucial for gaining media coverage.

08:01 Conducting industry surveys and incorporating contrarian viewpoints can help a press release stand out and increase its chances of being picked up by the media.

11:37 Approaching press releases as a long-term strategy, rather than a one-time tactic, is more likely to yield successful results.

24:18 Partnering with smaller, independent trade associations can be an effective way to amplify a press release and reach a targeted audience.

27:34 Leveraging the power of press releases can provide a significant return on investment, with the potential to generate 20-4200 times the initial effort and cost.

Resources

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819: Grow your Revenue, Brand Awareness, and Reach by Becoming a Podcast Guest with Mark Colgan

October 1, 2021

Do you want your business to increase its reach? Maybe talking to an interview or a podcast can help. Podcasts are one of the fastest-growing media channels in the world which makes them the ideal place to share your message and drive awareness and interest in what you do. By becoming a guest on podcasts, you can reach the right audience, share your brand story, and even attract more revenue.

Mark Colgan is the co-founder of Speak On Podcast, entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies. With 13 years of experience in B2B sales, marketing, and recruitment, Mark has created the Cold Email Bootcamp course and the Sales Impact Academy course. Today, Mark discusses his focus on speaking on podcasts to help people get their message out there, as well as the challenges and benefits of leveraging this medium for business growth.

Quotes

“What's obvious to you is often amazing to others.” - Mark Colgan

“Podcasting is such an evergreen channel for guests that people are discovering the interviews months, even years after they've been on the interview.” - Mark Colgan

“If they've been in business, and people are paying them to help them overcome a challenge or a problem, they've got a lot that they can really offer in terms of value.” - Mark Colgan

Takeaways

00:50 Leveraging podcast appearances can be a powerful way to get your message out and build your personal brand.

03:39 Podcast booking agencies can streamline the process and help you connect with the right podcast hosts for your target audience.

15:58 Celebrating small wins and maintaining a positive, delightful approach can boost team morale and client satisfaction.

23:23 Tracking the impact of podcast appearances, through methods like custom landing pages and customer feedback, can help measure the return on investment.

30:27 Confidence and a willingness to share your expertise, even if it feels "obvious" to you, can make for a compelling podcast guest.

Resources

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818: Dive into Marketing Fundamentals and Create the Right Plan to Make Your Business Fun and Easy with Tim Fitzpatrick

September 29, 2021

Are you having trouble connecting the dots with marketing? Does the information and fundamentals seem to be like solving the world’s biggest puzzle? Tired of trying all those marketing strategies that do not seem to work? Information overload is common in terms of understanding marketing and how you go around it to understand what best fits your business is always the hardest part.

Tim Fitzpatrick is an entrepreneur and business owner with expertise in marketing and business growth. He has a passion for helping entrepreneurs and small business owners succeed. As the founder of Rialto Marketing, Tim shares his insights on marketing fundamentals and strategies to help businesses grow and thrive. Today, Tim discusses the importance of understanding your target market, crafting effective messaging, and having a solid marketing plan in place to achieve consistent and repeatable results.

Quotes

“If you compare yourself to others, you are never going to be happy.” - Tim Fitzpatrick

“It is so easy to get overwhelmed and feel like you have to be in every channel to be successful. You do not—you don't have to be everywhere; you have to find those channels that really work for you.” - Tim Fitzpatrick

“The fundamentals of any discipline, whether we're talking about marketing, golf, baseball, or any other business, don't change. They're evergreen, but they're not cool or sexy.” - Tim Fitzpatrick

Takeaways

01:25 Focusing on marketing fundamentals like understanding your target market, crafting effective messaging, and having a solid marketing plan in place can lead to consistent and repeatable business results.

03:00 Tracking key metrics like lead generation, lead sources, and lead-to-customer conversion rates can provide valuable insights to make informed decisions about marketing activities.

04:57 Revisiting and updating your marketing fundamentals regularly is important as your business evolves, rather than relying on a one-time strategy.

09:37 Having a clear understanding of your ideal client profile and targeting your marketing efforts accordingly can help you get in front of the right people and communicate more effectively.

18:29 Seeking guidance from experienced marketing experts and leveraging proven frameworks can help overcome common marketing challenges and accelerate business growth.

27:55 Avoiding the temptation of "shiny object syndrome" and staying focused on the fundamentals is crucial for long-term marketing success.

Resources

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