Interview

614: Openless Apps: Educate, Nurture, Follow-Up Your Customers with Peter Lisoskie

November 21, 2018

Peter Lisoskie is the creator of Openless Apps. Every business wants better leads, more conversions, and customer relationships. Every customers wants instant, 24/7, and conversation on their mobile phones. Enter Openless Apps - a new category of software that replaces websites, phone apps, chatbots, and email marketing. No more confusing websites. No phone apps to download. Openless means no downoads - they're instant and engaging. Learn more and then set an appointment with us to see how going 'Openless' can dramatically scale your business.

Quotes:                                                                                                                                   

“Like the story of the boiling frog, the technology around you that's changing here is the water temperature that is rising. If you don't start looking at this and making changes, you will be that boiled frog in the water, and you'll get boiled alive.” – Peter Lisoskie

“The whole world now is being run on these phones, and people have control. People don't want to be sold. They want to discover they want to choose their own journey just like people that play video games.” - Peter Lisoskie

“Technology has conditioned people. When people want to search for something, they Google it. They want a message and want to ask questions. People don’t want to be sold. They want everything at arm’s length and make their life easier.” - Peter Lisoskie

Takeaways:

05:01 Seamless mobile experiences are now critical, where users can transition between devices without interruption.

19:41 Modern customers want to discover and choose their own path, not be sold to directly.

12:39 Every step a user must take creates friction that reduces engagement and conversion rates.

21:06 Smartphone-based technologies are replacing traditional marketing methods like websites and email.

19:28 Early technology adoption provides a significant competitive advantage for businesses.

10:54 Push notifications and interactive apps offer much higher engagement than traditional marketing channels.

Resources

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613: Jumpstart Your Retirement Income and Plan For Financial Freedom with Bill Corley

November 9, 2018

Bill Corley is a Certified Financial Planner™ specializing in retirement income issues and holds an RICP designation, having studied Social Security, taxes, investments, insurance and estate issues. He was also named as a FIVESTAR WEALTH MANAGER for the fourth time in his career. Bill offers workshops on Sustainable Retirement Income because most people fear running out of money before they die. He is the author of "Jumpstart Your Retirement Income."

Quotes:                                                                                                                                   

“The largest demographic in America that is growing the fastest as a percentage are people over the age of 85. It is amazing to think that it's estimated we will have over a million people over the age of 100 by the year 2050.” – Bill Corley

“As Americans, we seem to want to buy everything. But if you really want to have a good plan or a trajectory, spend less than you make and start saving. Look at those plans that are available through work.” - Bill Corley

“Make sure you are saving money so that you have enough when you retire. True financial freedom is when the money that you have saved is generating enough income so that you could walk away from a job.” - Bill Corley

Takeaways:

04:28 Retirement planning requires a holistic approach that goes beyond just investment numbers.

09:30 Paying taxes upfront with a Roth IRA can provide significant long-term financial benefits.

15:15 Social Security will likely remain a viable income source, even with projected future cuts.

21:33 Trust and passion are critical when choosing a financial advisor who truly understands your needs.

28:32 It's never too late to start improving your financial situation, regardless of your current age.

Resources

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612: Build Your Brand Mania: Increase Your Online Audience Using Content Marketing, Social Media, and Cutting-Edge Traffic Strategies with Matt Bertram

November 7, 2018

Matt Bertram: Entrepreneur, Trainer and Speaker, is the co-host of the most popular SEO podcast on iTunes and Ahrefs with over 3.4 million downloads. He's a Google Partner and COO at eWebResults, a leading internet marketing agency since 1999.

He's the author of Build Your Brand Mania, How to Transform Yourself into an Authoritative Brand to Attract Your Ideal Customers: An Insider's Guide to the Fastest Way to Grow Your Business Online.

Matt holds a strong track record of creating positive ROI through Search Engine Optimization (SEO) and Pay Per Click Advertising. He's an expert in web design usability, social media marketing strategy and email automation, managing over $1.8 million dollars of ad spend per year.

Quotes:                                                                                                                                   

“I can say for most people, what they probably want to do is pick a platform that they're most comfortable with. Commit to that platform in a genuine way and start building your audience there.” – Matt Bertram

“You don't want to go too much against the current. You want to incorporate things as you're moving that make sense to amplify what you're currently doing.” - Matt Bertram

“Think about why you're doing certain things and not just be doing them because you feel that you have to be.” - Matt Bertram

Takeaways:

03:22 Video content is becoming the primary form of online communication, with phones serving as powerful, accessible recording tools.

08:11 Always prioritize return on investment (ROI) when exploring new marketing strategies and platforms.

14:16 Focus on one or two marketing platforms that excite you and align with your business goals, rather than spreading yourself too thin across multiple channels.

19:38 Personal branding through attraction marketing can help businesses generate leads without traditional sales tactics.

29:10 Internet marketing is an evolution of traditional marketing methods, simply using new technology to connect with customers in familiar ways.

Resources

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611: Clarity, Focus, and Action: Discover Your True Potential and Implement Your Aligned Life Roadmap with River Easter

November 5, 2018

River Easter is a catalyst to help you discover the genius inside YOU. More than your average life coach, her vast toolbox includes more than 25 years of neuroscience, smartcuts, and paradigm busting processes. She has a Masters in Organization Development and is a certified Life Mastery Consultant. HER genius is part alchemy, part science, part consciousness hacking.
She has worked in government, private, and nonprofit sectors providing effective tools for collaboration, leadership and innovation. Her experience and passion for growth and transformation is evident through her creativity, laser focus, and analytical mind. As a sought after life coach and speaker, River offers inspiring workshops as well as transformational high-touch coaching programs that help clients go from survive to THRIVE with ease.

Quotes:                                                                                                                                   

“Pretty much my entire life, I have been interested in how we can be the best people that we know, deep down inside that we are. It's like human potential which I've studied my entire life.” – River Easter

“You get caught up with all these new shiny objects that come your way, and you just jump from one thing to the next. And that's one of the places where I start: we have to learn how to focus.” - River Easter

“Our brain is a goal achieving machine. We process billions of bits of information a nanosecond but we only perceive a really small portion of it. And so when we write your goals down and it's based on what you love, we're figuring it out because we're following your own path.” - River Easter

Takeaways:

09:22 Recognize and pivot negative thought patterns by practicing gratitude and mindfulness.

20:40 Business owners often struggle with lack of clarity, commitment, and falling into the "squirrel syndrome" of constant distraction.

22:00 Rewiring neural pathways takes approximately 220 days, so start small and be patient with personal transformation.

28:50 Writing down clear goals increases your chances of achievement by 42% and helps your brain focus on solving specific challenges.

31:20 Your purpose unfolds through desires and longing, and taking action aligned with your true self creates meaningful change.

Resources

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610: Live Your Own Successful Story, Change, Evolve, and Overcome Obstacles By Thinking Beyond the Wisdom of Walt with Dr. Disneyland Jeff Barnes

October 31, 2018

Jeff Barnes is the best-selling author of The Wisdom of Walt: Leadership Lessons from the Happiest Place on Earth and Beyond the Wisdom of Walt: Life Lessons from the Most Magical Place on Earth. Known as Dr. Disneyland, he teaches the only accredited college course on the History of Disneyland. He is an international Disney motivational speaker, higher education administrator, university professor, and leadership/success coach. He has more than thirty-five years of professional speaking experience and nearly twenty years’ experience leading teams in higher education and teaching more than twenty different college courses.

He attributes his passion for Disney parks to his love of history, story, and success. He believes the parks teach us some of life’s greatest lessons—as long as you know their history, know what to look for, and you are willing to connect it all to your own story. Jeff lives in Riverside, California with his family. When he is not speaking, teaching or writing, Jeff enjoys spending as much time as possible in "The Happiest Place on Earth."

Quotes:                                                                                                                                   

“Ice cream is something that appeals to everyone, even if you're lactose intolerant. The people who, for whatever reason, can't tolerate error, they'll tell you, “Man, I really wish I could eat ice cream.” It's one of those treats that hits differently. It takes us back to our childhood.” – Jeff Barnes

“No matter how brave you think it is, if the audience doesn't respond, you're going to have to adjust.” - Jeff Barnes

“You and your dreams are just getting started. I don't care where you are right now. You always have to have that mindset of whatever it is, we're just getting started. Because your success in the past is just that in the past.” - Jeff Barnes

Takeaways:

13:14 Success comes from being flexible and paying attention to audience reactions, not just sticking to your original idea.

15:08 Your purpose unfolds through desires and longing, and taking action aligned with your true self creates meaningful change.

20:57 Keep an active idea file and be open to unexpected creative directions when writing or developing content.

25:04 When facing obstacles, view them as opportunities to reimagine and improve your original plans instead of giving up.

28:05 Universal success principles can be learned through storytelling, even when using unexpected sources like Disney park history.

Resources

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609: Make the Leap into Entrepreneurship, Narrow Focus, and Find the Right Partner with Business Plan Answer Man David Brown

October 29, 2018

Dave Brown is a leader in business planning. His message is designed to help entrepreneurs understand the need of a business plan and remove the fear and pain of writing the plan. An in-demand speaker and consultant who have helped many clients write their business plan to meet the requirements of lenders and operate their business. Sharing his 25+ years’ experience owning and operating a business he saves entrepreneurs time and money.

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His first book From the Bottom Up: The Ultimate Guide for Business Planning to Profitability is a step-by-step guide for writing a business plan in a no nonsense format. His second book, Journeys to Success: 21 empowering stories inspired by the success principles of Napoleon Hill released in March of 2016 became an international bestseller on its release. Both books have received stunning reviews from a wide range of leaders in the business, marketing and sales.

His work has been featured on Blog Talk Radio, Bold Radio, Partners in Success, Journey to Success Radio Network and others.

Quotes:                                                                                                                                   

“He came to me and we partnered up on this particular business. I'm the guy behind the scenes, doing the books and all this stuff. He's the high energy guy out in the field, drumming up business for us. It's a perfect fit.” – David Brown

“The biggest thing is, when it comes to market, they don't want to narrow their focus down to a couple of real tight pockets. They want to be all to everybody.” - David Brown

“Find somebody that you can ask questions on and guide you through the process.” - David Brown

Takeaways:

06:13 Starting a business requires understanding your true motivation and being prepared to invest significant time and effort.

16:08 Find a business partner who complements your skills, covering areas where you're less proficient to create a balanced entrepreneurial team.

22:42 Narrow your business focus to a specific market segment instead of trying to serve everyone, which increases marketing effectiveness and potential success.

25:01 Always seek guidance from a mentor who can provide experienced insights and help you avoid common entrepreneurial pitfalls.

26:34 Create a comprehensive checklist to systematically track and complete essential business startup tasks.

Resources

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608: Conversational Copywriting: Be Authentic, Love Your Customers, and Build Long-Term Relationships for Increased Sales with Nick Usborne

October 24, 2018

Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,” and he’s here today to share his approach to help you write persuasive and effective copy for clients.

Quotes:                                                                                                                                   

“Whatever your business online, it's the words that do the heavy lifting when it comes to making those sales for you. You can’t sell stuff without words online.” – Nick Usborne

“If you want a relationship, your whole approach, your mindset, the emotions you bring to it, the language, you use the tone of voice, you use your body language, everything changes.” - Nick Usborne

“Any kind of heart-based business where you actually care about your audience, and you want a long-term relationship with that buyer, then you absolutely need to mark it in the way that you are, so that they get a sense of who you are, and they trust you before they buy.” - Nick Usborne

Takeaways:

05:57 Speak to customers like trusted friends, using natural, conversational language that builds long-term relationships.

10:05 Create marketing that sounds consistent from start to finish, avoiding sudden shifts in tone or pushy language.

25:35 Prioritize respect and care for your customers over aggressive sales tactics.

30:32 Mirror your audience's emotional language by researching reviews and understanding their true concerns and feelings.

32:05 Read your copy out loud to ensure it sounds authentic, smooth, and genuinely conversational.

Resources

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607: Alignment, Divine Purpose, Fear of Missing Out, and Akashic Records with Kay Sanders

October 22, 2018

Kay Sanders, known as the Creator of Possibilities is an Intuitive Business Coach, Certified Akashic Record Consultant, and International Bestselling Author.

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Kay helps conscious entrepreneurs find that missing piece to create momentum in their Business so they can turn their passion into a successful and thriving business that is in alignment with their divine purpose.

Kay incorporates here gifts to help her clients uncover their divine gifts, create a strong mindset and implement effective systems and strategies in order to create the business and lifestyle of their dreams.

Her motto is ‘everything is possible’ which she also heavily incorporates into her own business and with her clients to help them see all the amazing possibilities in life. Kay truly believes that everyone, not only deserves, but also has the ability, to live a fulfilling life full of success and possibilities.

Quotes:                                                                                                                                   

“I really don't believe in those cookie cutter approaches, because when you are not in alignment with who you are with what really feels good for you, what really lights you up, no matter how hard you go to try you're going to keep hitting that wall.” – Kay Sanders

“Everything comes down to choice. Every moment of the day, you make choices that lead you in a certain direction, but the beautiful thing is you can always change your choice, you can always make different choices.” - Kay Sanders

“If you're believing in past lifetimes, then you might know that your soul brings with it stuff that it learned from a past lifetime.” - Kay Sanders

Takeaways:

03:33 Fear of leaving comfort zones often prevents entrepreneurs from discovering their true potential.

13:00 Align your business with your true passion to overcome struggles and create meaningful success.

19:27 Your divine purpose is the key to persistent motivation and attracting the right clients.

31:16 Spiritual tools like Akashic Records can provide clarity and guidance in personal and professional growth.

34:50 Trust your inner guidance and take actions that excite you, even if they seem unconventional.

Resources

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606: Become a Powerful Speaker: Structure a Compelling Offer, Craft the Ideal Story, Meet Your Audience Where They’re At and Use Neuro-Linguistic Programming to Make Sales with Gary McKinsey

October 15, 2018

Gary McKinsey is a past president of the National Speakers Association of Northern California. As a business coach, he works with entrepreneurs, speakers, and trainers in implementing strategies to build their ideal business.

For the first 40 years of his career, he owned a business consulting practice. In 2010 he started a coaching business specializing in working with individuals that want to improve their speaking and presentation skills. He frequently speaks and presents workshops on Small Business Marketing Strategies.

Quotes:                                                                                                                                   

“Neuro-Linguistic Programming is the communication primarily with the subconscious mind—how people see, hear, and react to you subconsciously. Your subconscious mind works with your conscious mind to quickly form an impression to know if you can trust a person and do business with them.” – Gary McKinsey

“Make an appointment with yourself that you're going to make the phone calls and know who you're going to call. When that time comes, don't do other things. Set aside the time and make the phone calls. You'll find the first one is difficult, the second one's easier, then the third one is not so hard at all. So just make a series of phone calls one after the other.” - Gary McKinsey

“Live your dream, visualize your dream, and don't be afraid to take that very next step to move you towards your dream. Know that it is available and that you can achieve it.” - Gary McKinsey

Takeaways:

07:32 Successful speaking involves structuring an offer with clear benefits, limited bonuses, and a precise next step for the audience.

10:30 Crafting a compelling presentation requires focusing on transformative stories that show real-life benefits, not just product features.

20:21 Speakers can build their careers by starting with free speaking opportunities at local associations, service clubs, and chamber of commerce events.

25:38 Neuro-linguistic programming helps speakers connect with audiences by understanding different communication and learning styles.

31:50 Using the phone and reaching out directly can help speakers find and secure speaking opportunities more effectively than digital methods.

Resources

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605: Ready, Fire, Aim: Pursue Your Number One Goal, Find Freedom Through Discipline, and Grow Your Business with Motivational Speaker Jake Ballentine

October 12, 2018

Jake Ballentine is the author of Your Number One Goal, a contributing author in Jack Canfield's Living the Success Principles and the host of the Focus on the Good podcast.

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Jake tells us what we need to know about getting out of our own way, grit & determination, how discipline equals freedom, how to let go of your pride so you can take action, conquering self-doubt & fear, adopting a ready-fire-aim mindset, pursue S.M.A.R.T. goals, find direction, and grow!

Quotes:                                                                                                                                   

“In the world of being a for-hire speaker, it falls under the line of a self-employed person because you are the one who needs to go out and do all the things.” – Jake Ballentine

“It's been two years since I've started making these shifts and changes. What it came down to was knowing I wanted to grow because happiness is found in growth, not in achievement.” - Jake Ballentine

“Anyone who has a complex business should think about making it more simple. Complexity is the enemy of execution. It's very challenging to do things.” - Jake Ballentine

Takeaways:

06:42 Happiness stems from growth, not just achievement.

12:47 Always be willing to take action, adjust quickly, and remove emotional attachment to potential failures.

19:32 Success is 80% psychology and 20% strategy, with fear being the primary obstacle.

21:11 Discipline creates freedom by preventing last-minute stress and expanding future choices.

24:26 Positive thinking requires consistent mental conditioning against default negative patterns.

Resources

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