Podcast

580: Convey Your Message Using Membership Sites, Gamify Learning for Your Customers, and Live Your Best Moments of Truth with Issac Tolpin

Isaac Tolpin is one of the Founders of ConveYour.com, the #1 Micro-Learning platform for influencers and companies.

He's a tech entrepreneur and futurist at heart, on a mission, enabling brands to authentically connect and inform at scale with over 105 million in combined revenues from the companies he's helped build. His success comes from understanding the relationships between human behavior, business and technology. This expertise has helped celebrity influencers and companies to transform their knowledge into humanized digital training. He refuses to waste his life achieving the world's definition of success that leave so many empty, but instead does what matters through the projects he's involved with, those he serves, and the family he leads.

Quotes:                                                                                                                                   

“Technology has come so far that people building courses shouldn't create something that bores people to death. Whether it's in a company or you're selling your information, leveraging your content, the experience matters as much as the content matters.” – Issac Tolpin

“Money is a poor motivator because it'll motivate you for a while, but it doesn't necessarily motivate you to create the things that really matter.” - Issac Tolpin

“If you're not authentic in every aspect of your life, people will quickly sense it and be turned off, often without understanding why.” - Issac Tolpin

Takeaways:

04:40 Making online courses fun and interactive is more important than having perfect, polished video production.

07:20 Gamification works across all ages by tapping into people's natural desire for recognition and achievement.

16:50 Earning rewards through points creates a more meaningful learning experience and filters out less committed participants.

21:00 Being authentic in business and personal life is crucial for building genuine connections with people.

23:15 Chasing money alone will not sustain motivation; meaningful purpose is essential for long-term success.

Resources

• ConveYour (Gamified membership sites)
• Isaac Tolpin: Build More Than a Business (Official Site)
• Isaac Tolpin (LinkedIn)
• Isaac Tolpin (Twitter)

Podcast: Play in new window | Download (Duration: 29:29 — 27.1MB) | Embed

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579: Build Your Championship Company, Overcome the Seven Deadliest Employee Communication Sins, and Manage High Performance Teams with Workplace Communication Expert Skip Weisman

Skip Weisman, The Leadership & Workplace Communication Expert, spent the first 20-years of his career leading professional baseball organizations, 16 as CEO. That experience in professional sports allows him to connect championship performance in sports to championship performance small business, Bringing the Right People Into the Right Environment to Deliver the Right Results!

Skip’s powerful leadership communication strategies, combined with his Championship Game Plan and Playbooks, bring championship performance to work environments in every industry. Despite his sports background, Skip connects with every type of audience because his experiences, stories and lessons come from your typical office environment anyone can relate to.

Quotes:                                                                                                                                   

“To achieve championship performance in sports, communication, trust, and respect among coworkers and colleagues are vital.” – Skip Weisman

“Every problem, frustration, upset, and success in business is ultimately rooted in some form of communication.” - Skip Weisman

“People want to do a good job; they care about you, as well as the present and future state of your company.” - Skip Weisman

Takeaways:

06:55 Preparation and early planning are critical for business success, even months before a major event or launch.

14:00 Employees want to contribute and care about the company when given trust and meaningful responsibilities.

16:49 Small businesses can benefit from neutral third-party assessments that help break down communication barriers.

22:47 Communication problems are the root cause of most workplace challenges and conflicts.

24:40 Creating a positive work environment requires listening to employees and giving them a genuine voice.

Resources

• The 7 Deadliest Communications Sins (Book)
• Skip Weisman Speaks (Official Site)
• Skip Weisman - Getting Employees to Think Beyond the Paycheck (LinkedIn)

Podcast: Play in new window | Download (Duration: 29:42 — 27.2MB) | Embed

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575: Turn Clicks into Customers: Voice Search, Position Zero Search Engine Optimization, and Artificial Intelligence with Duane Forrester

Duane Forrester is the Vice President of Industry Insights for Yext, leading industry outreach, evangelism and authorship for the company. He's here to talk to us about voice search, structured data, artificial intelligence, position zero, integrating your app (or website) into Alexa, and so much more.

Duane is is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers. He's written for publications ranging from SearchEngineLand and DuctTape Marketing, to Entrepreneur Magazine, the New York Times and Inc. He actively advises startups and large corporations, and even spent time advising the staff who maintain the White House's websites.

Quotes:                                                                                                                                   

“Human beings are lazy, so anything we can do that allows us to get more for doing less, we will adopt that. There's no question about it.” – Duane Forrester

“The technology is remarkable, but the real focus lies in how it is transforming consumer behavior, which directly impacts businesses across the board.” - Duane Forrester

“You cannot control the UI of the future. You can't control the artificial intelligence layer that's on those services, but you can control the data layer, and that's the critical point.” - Duane Forrester

Takeaways:

04:32 Voice search technology is rapidly evolving beyond basic commands like checking weather or time.

08:14 Smart home features solve practical problems, even if they seem like first-world conveniences.

15:11 Future consumers will judge businesses by their digital accessibility and online reputation.

21:46 Websites must focus on user experience and answering customer questions rather than complex design.

26:49 Businesses need to adapt to new technologies now or risk becoming obsolete.

Resources

• Yext: Control Your Brand Across the Digital Universe (Official Site)
• Duane Forrester (Blog)
• Duane Forrester (LinkedIn)
• Duane Forrester (Twitter)
• Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue (Book)
• How to Make Money with Your Blog: The Ultimate Reference Guide for Building, Optimizing, and Monetizing Your Blog (Book)

Podcast: Play in new window | Download (Duration: 31:17 — 28.7MB) | Embed

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573: How and When to Sell Your Business: Due Diligence, Deal Structure, and Diversification with Business Acquisition Consultant Ace Chapman

Ace Chapman is the ultimate authority when it comes to buying and selling businesses. He's back on the show to discuss creative deal-making and the latest developments in acquiring online businesses.

Quotes:                                                                                                                                   

“If you have two very savvy people, the easiest people for me to do the best deal with is when I'm dealing with somebody who owns a $5 million business.” – Ace Chapman

“The last thing you want to do is change a bunch of things at once.” - Ace Chapman

“It's one thing to start at zero. It's another thing to start out behind, lower than zero, because you're losing money in a deal.” - Ace Chapman

Takeaways:

04:40 Successful business acquisitions require patience and minimal initial changes.

05:50 Internet businesses are becoming more stable and less risky investments.

17:00 Treat a new business like a franchise system - follow existing successful processes.

20:16 Change only one business factor at a time to accurately measure impact.

22:51 Spend the first 6 months learning the business before attempting any modifications.

Resources

• Ace Chapman: Business Acquisition Consultants (Official Site)

Podcast: Play in new window | Download (Duration: 32:42 — 30.0MB) | Embed

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