Podcasting
472: Book Launch Genesis: Move the Needle, Build an Online Army to Run a Bestseller Campaign, and Discover the Secrets to Daily Podcast Content with Erica Glessing
Erica Glessing is the CEO of Happy Publishing, she is a master of happiness and creative expression. She's has published 325+ authors to #1 bestseller status (and counting) and runs the company Happy Publishing to give light-bringers a bigger voice on the planet.
Quotes:
“Reawaken that thing you liked about it when you first got excited, because you can—and if you don't, you're just going to get more and more jaded.” – Erica Glessing
“You have to look at: What do I want to get out of it? What's it going to contribute to me? And then, how can I make sure it makes money for me?” – Erica Glessing
“Don't be afraid to ask. Use language that's clear, and don't be afraid to ask people to listen, to subscribe, or to buy the book.” – Erica Glessing
Takeaways:
05:21 Creating a podcast with daily content requires clear themes and strategic planning for each day of the week.
08:26 Building an online audience works best through guest interviews who actively promote the show to their own networks.
18:29 When launching a book or podcast, focus on getting close to the top ranking and push even harder when you're near number one.
36:16 Networking and having generative conversations are more effective for business growth than hiding in your workspace and hoping for results.
42:50 Reignite the original passion that first motivated you to start your project to avoid burnout and maintain enthusiasm.
Resources
- Happy Publishing (Website)
- The Erica Glessing Show (8-minute Daily Podcast)
- Erica Glessing (Amazon)
Podcast: Play in new window | Download (Duration: 45:52 — 42.0MB) | Embed
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452: Find Your Passion, Grow a Podcast, and Monetize It Using the Speaker Platform with Podcaster Rob Greenlee
Rob Greenlee has been podcasting for over 13 years and is the head of Partnerships at Spreaker.com and BlogTalkRadio.com.
Podcast: Play in new window | Download (Duration: 42:29 — 38.9MB) | Embed
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He's a 2017 Inductee into the Academy of Podcasters Hall of Fame, Is former EVP/CTO at PodcastOne.com in Beverly Hills, CA and former Content and Business Manager, Podcasts/TV at Microsoft’s Xbox Live and Zune. He currently hosts the SpreakerLiveShow.com podcast, Weds at 3pm PST and co-hosts NewMediaShow.com/live Live Sat at 9am PST/Noon EST.
We talk today about why you should use the Speaker platform for podcasting, its unique features (Skype recording, mobile app, live shows, easy migration and more), the essentials of podcasting (name, format, how it fits into your life, where you'll podcast physically, format and topic ideas), how to grow your podcast traffic (social media, tell-a-friend, organic search optimization, podcast guesting, TV, and guest blog posts) as well as how to monetize your podcast (affiliate links and monetization tools).
Quotes:
“Podcasting is a marathon, not a sprint. You need to think long term. If you want to be successful in podcasting, you need to think long term.” – Rob Greenlee
“Sometimes the audience of your show is more knowledgeable than the host. Getting feedback, questions, and contributions from the audience fuels the show and makes it better.” – Rob Greenlee
“Podcasting is, at its core, a technology-related medium. It's built on the same principles the World Wide Web was built on—it's about sharing.” – Rob Greenlee
Takeaways:
08:41 Building audience connection matters more than chasing quick listener numbers or perfect production.
13:26 Podcasting success comes from consistent passion and long-term commitment to your chosen topic.
16:37 Choose a podcast format and recording approach that genuinely fits your lifestyle and schedule.
28:20 Start monetizing early by using affiliate programs, even if earnings are small, to practice ad integration.
35:12 Podcasting grows through word-of-mouth sharing and authentic storytelling, not just marketing tactics.
Resources
- Spreaker (Site)
- Blog Talk Radio (Website)
- Speaker Live Show (Website)
Podcast: Play in new window | Download (Duration: 42:29 — 38.9MB) | Embed
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