Recent Updates
406: Facebook Groups, Facebook Live Streams, and Word of Mouth Advertising for Real Estate Brokers with Whitney Nicely
Whitney Nicely went from no investments (or strategies) to 19 houses, 19 apartment units and 7 chunks of land in less than three years all bringing monthly money to her bank account on auto pilot. She has traveled the United States speaking on stages, teaching her simple strategies, and meeting with other successful real estate investors- and still buying houses the way she teaches others.
We talk today about how Whitney gets leads into her real estate business through Facebook pages, Facebook Live streaming and word-of-mouth advertising.
Quotes:
“The goal is to make an extra $10,000 a month by the end of next year. And you can do that with one deal a month. You don't have to go out and try to do 100 deals.” – Whitney Nicely
“Just on the other side of that little hiccup, or that little bump in the road, is a whole new world and a whole new life.” – Whitney Nicely
“There are more deals out there than any of us could ever get our hands on, and it really is a people business.” – Whitney Nicely
Takeaways:
04:00 Standing out in a crowded market requires bold, unique marketing strategies that catch people's attention.
11:30 Real estate investing isn't about massive deals, but consistent, steady growth - one deal per month can change your financial future.
17:20 Success in real estate comes from understanding people's problems and offering solutions that give them back their time and peace of mind.
22:30 Building trust through authentic storytelling and personal connection matters more than aggressive sales tactics.
25:36 Real estate remains a solid investment because people will always need a place to live, regardless of economic or technological changes.
Create Passive Income & Build Wealth with Real Estate
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405: Evergreen Focus & Motivation: 12 Mind Hacks to Become a Better Author, Speaker, Coach, Entrepreneur, and Your Best Self
Listen in as we reveal the twelve secrets all entrepreneurs (including you reading this right now) need to know in order to take massive action and enjoy rapid success.
- Quiet the Noise: Don't check email or texting in the morning
- Minimum Viable Product: what's important?
- Body Health: Exercise, wake up early, drink water, and get a good night's sleep
- Better Relationships: contempt, criticism, defensiveness, stonewalling (expert John Gottman)
- Be Present: avoid multitasking, distractions, waiting for X to do Y, or "sticking it out"
- Write Things Down: journal to document and "crack the nut" plus gratitude list
- Negative Self Talk: ask better questions about your situation, such as: What's good about this? What action will you take moving forward? Is the thing you're worried about always true in all circumstances?
- Be Independent: You are in control. Even if luck or people get you down,
- Be Positive: Why did you get started with your business in the first place? What used to get you excited?
- Triggers, states, habits, responses
- Entrepreneurial Skill: distill the information down quick enough to take action. Don't be arrogant. Pay attention. Take the steps and see if you did it correctly. Don't give up.
- Chunking: Adjust the size of your "laundry basket" to work your productivity muscle (focus muscle)
Quotes:
“Half the battle is just knowing where you're at and knowing what needs to be fixed.” – Robert Plank
“You're in control of everything you're doing today. The day can be spent the way you choose.” – Robert Plank
“Don't just learn and then put it aside. And don't just find a way to talk yourself out of implementing.” – Robert Plank
Takeaways:
02:19 Quiet the noise in your morning by avoiding immediate email and text checks to prevent starting your day in a stressed state.
11:50 Exercise doesn't require complex routines; simple actions like walking can significantly improve mental clarity and physical health.
21:42 Writing down daily tasks increases the likelihood of completing them and helps track actual productivity versus perceived productivity.
29:47 Recognize your emotional triggers and choose to respond differently, breaking predictable patterns that hold you back.
38:14 Focus on completing a few meaningful tasks daily rather than creating overwhelming to-do lists that rarely get finished.
Podcast: Play in new window | Download (Duration: 42:26 — 38.9MB) | Embed
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404: Copywriting, Creating Websites, Providing Value, and Overcoming Sales Obstacles with Chi Odogwu
Chi is a business growth consultant, digital marketer & direct response copywriter. He helps clients grow their businesses and achieve success on their terms through his digital marketing training, personal development coaching & entrepreneurship mentoring services.
We talk today about how Chi differentiates himself as a copywriter, how he landed his first few gigs and how doing business online in Africa, the Middle East and Europe differs from North America.
Quotes:
“Once somebody in a remote place gets online, the first thing they want to do is learn what's out there.” – Chi Odogwu
“Businesses are the same wherever you go. Business owners have the same problems, the same desires, and the same needs.” – Chi Odogwu
“Not being clear in your messaging is the number one problem a lot of companies are facing.” – Chi Odogwu
Takeaways:
05:50 Solving genuine problems for people naturally grows your business through word of mouth and referrals.
13:11 Design websites for mobile users with limited data, focusing on quick loading and concise messaging.
14:42 Meeting clients where they are means understanding their communication preferences, like using WhatsApp instead of email.
19:36 Great companies often have excellent products but fail due to weak, generic marketing communication.
23:50 Expanding internet access can democratize learning and economic opportunities in developing regions.
Resources
- Chi Odogwu (Official Site)
- The Bulletproof Entrepreneur (Podcast)
- Chi (LinkedIn)
- Chi (Twitter)
- Chi (Facebook)
Podcast: Play in new window | Download (Duration: 29:53 — 27.4MB) | Embed
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403: Interview Valet: Reach Your Ideal Audience Using Podcast Interview Marketing
We're talking today about getting traffic by being a guest on interview podcasts, and our guest was Tom Schwab from Interview Valet, but the recording didn't come out, so Tom does not appear in today's episode.
When you appear on other peoples' podcasts as a thought leader expert, you can become the person people sit up and listen to, and you get that "know, like, and trust" factor. Topics covered:
- How to get on "the right stage" with podcast guest marketing, and why it's a way better payoff than guest blogging to get a continual flow of leads
- Why it makes more sense to use a podcast booking agency instead of doing the research, leg-work, outreach, scheduling, and follow-up yourself
- How Tom's team prepares you and tracks your podcast traffic
Quotes:
“Once somebody in a remote place gets online, the first thing they want to do is learn what's out there.”
“Businesses are the same wherever you go. Business owners have the same problems, the same desires, and the same needs.”
“Not being clear in your messaging is the number one problem a lot of companies are facing.”
Takeaways:
05:45 Podcast guest marketing is a powerful way to reach niche audiences who are genuinely interested in your specific expertise.
13:15 Using a podcast booking agency like Interview Valet can save time and provide professional support in getting quality podcast interview opportunities.
16:15 Creating custom landing pages for each podcast appearance helps track visitor engagement and provides multiple ways for interested listeners to connect with you.
24:15 Targeting enthusiast podcasts is more effective than broad media platforms for promoting specialized products or services.
24:30 Tracking interview results through custom links and landing pages allows you to measure the actual impact of your podcast guest appearances.
Resources
- Interview Valet (Podcast Booking Agency)
- Podcast Guest Profits (Book)
- Tom Schwab (Twitter)
Podcast: Play in new window | Download (Duration: 29:19 — 26.8MB) | Embed
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402: Become a Powerful Speaker and Storyteller with Chuck Hooper
Chuck Hooper is a business intelligence consultant, specializing in data visualization analytics, and, brings over 5 decades of business experience with him. In addition to the current consulting offerings, Chuck is an author, a speaker, does workshops on being a better speaker/presenter, and, conducts training sessions on the use of Tableau Software products.
Quotes:
“Know your audience. If you're speaking to business analysts, what is their pain point? Typical business analysts don't have trouble analyzing the data—they have trouble getting their insights taken up the line.” – Chuck Hooper
“If you don't get some laughter out of your audience, they're going to tune out. People can only take so much seriousness before they start tuning you out.” – Chuck Hooper
“It is so much easier to find a new audience than it is to come up with a new speech.” – Chuck Hooper
Takeaways:
06:08 Self-deprecating humor helps speakers connect with audiences and make their presentations memorable.
14:23 Use storytelling to subtly showcase your expertise by highlighting client successes instead of bragging about yourself.
21:29 Know your audience deeply and tailor your presentation to their specific needs and interests.
28:44 Start your presentation with a powerful, attention-grabbing opening that makes people want to hear more.
32:16 Practice speaking extensively, focusing on reducing filler words and developing a smooth delivery.
Resources
- Better Insights Through Analytics (Website)
- Speaker Presenter (Website)
- 59 Minutes to Great Storytelling (Book)
- Chuck Hooper (Twitter)
Podcast: Play in new window | Download (Duration: 38:48 — 35.5MB) | Embed
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401: Jungle Scout: Search for Profitable Amazon FBA Selling Opportunities and Spy on Your Competition with Greg Mercer
Greg is the founder and CEO of Jungle Scout as well as a suite of other tools to empower Amazon sellers. When he's not working on the software side of things, he continues to manage and grow his physical product brands. Listen in as he explains what you need to do on Amazon in order to create the proper products, stay competitive and follow the trends in the fast-paced world of Fulfilled By Amazon e-commerce.
Quotes:
“What I learned is that a lot of people understand how good of an opportunity selling on Amazon is, but most don't know where to begin or what they should start selling.” – Greg Mercer
“Technology is awesome. Just 10 years ago, big companies were probably spending tens or hundreds of thousands of dollars on market research studies, and now a normal dude can just go on Amazon, read bad reviews, and know exactly what's wrong with a product.” – Greg Mercer
“Most people go wrong on Amazon by choosing what they're going to sell based on emotions, gut reactions, or their passion.” – Greg Mercer
Takeaways:
04:04 Small improvements in product design can lead to significant market advantages and higher sales volumes.
07:36 Amazon's massive scale offers endless opportunities for sellers, even with increasing competition.
12:45 Successful product research involves analyzing competitor reviews, understanding customer pain points, and making strategic improvements.
17:34 Data-driven product selection trumps emotional or passion-based choices when entering the Amazon marketplace.
21:23 Tools like Jungle Scout can transform product research from a guessing game to a precise, data-backed strategy.
Resources
- JungleScout: Amazon Product Research Tool (Website)
- Million Dollar Case Study: Watch Greg Launch a Product in Europe (Site)
- Greg Mercer (Twitter)
Podcast: Play in new window | Download (Duration: 27:45 — 25.4MB) | Embed
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400: Profitology: Accelerate Your Path to Profit, Identify Your Natural Working Style, and Implement Your Ideal Business Strategy with Kelly O’Neil
Kelly O'Neil is a multi-award winning entrepreneur, best-selling author, profit strategist and affluent brand-marketing expert for the next generation of innovative companies and thought leaders. Her mission is to help her clients strategically design and build businesses that make their competition irrelevant and their solutions irresistible to affluent clients, using her innovative business process called Profit-ology.
Quotes:
“To create an effective brand strategy, you must have a business strategy. You need a way to differentiate yourself from the competition to make the competition irrelevant.” – Kelly O’Neil
“Critical path is the specific steps you take, in the right order, to transform your business and rapidly start achieving the results you desire by doing things in the right sequence.” – Kelly O’Neil
“When you align people with the way they naturally work best, and then show them how to partner with, align with, or hire people who make up for the dark side of their profile, you see businesses rapidly accelerate.” – Kelly O’Neil
Takeaways:
04:05 Most entrepreneurs implement marketing tactics without a clear business strategy or unique market positioning.
13:15 Creating a strategic business funnel that guides clients through a predetermined path can significantly increase revenue and efficiency.
18:18 Every marketing effort should consistently lead potential clients to a clear, low-pressure next step, like a complimentary consultation.
20:44 High-end clients appreciate flexibility and the option to quickly move forward without being forced through a rigid process.
25:16 Taking time to plan and be strategic upfront saves time, money, and creates more confidence in business operations.
Resources
- What Type of Profit-Preneur Are You? (Quiz)
- Kelly O'Neil (Official Site)
- Kelly O'Neil (LinkedIn)
Podcast: Play in new window | Download (Duration: 26:04 — 23.9MB) | Embed
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399: How to Become a Content Creation Machine
Are you ready to discover how you can generate so many videos, blog posts, podcast episodes, guest podcasts, live streams, and more, so that your business will have as much leads and income as you'll ever need? If so, listen in to today's episode.
- Content doesn't always mean written posts or PDF's.
- Ask real questions from real people to discover pain points. Solve real problems. Use lists/steps (for the TLDR factor). Experiment with different structures (i.e. Seth Godin lists). Think about your initial struggles (relate) and your insights (how you solved that problem). More importantly, share the interactions you had with others to find those breakthroughs so that it isn't all about you. Seriously, write questions, answer them, then delete the question.
- Use templates whenever possible. For example, answer three questions. Article or video = 3 talking points. Podcast or blog post = 3x3.
- I've used walking + EverNote to crank out a ton of material. Change your surroundings and focus on that single writing task.
- Publish often. Realizing that blogging, vlogging, and podcasting is simply getting ideas out to test your material. You'll reuse & refine your best ideas/stories for a book later. Right now, you're seeing what material is popular so you can create more.
- Write often so that you can build that muscle. Wake up a little earlier and set aside time every day for some writing.
- Keep a content piggy bank of COMPLETED articles so you're not always scrambling for content. Get ahead of that calendar and fill it up.
Quotes:
“Content doesn't always mean written posts or PDFs. Content can be YouTube videos you upload, Facebook live streams you host, or an audio podcast.” – Robert Plank
“It's important to be a real human being out there in the internet world. It's important to get your ideas figured out, because the person you're branded as today probably won't be the same branding you have 5, 10, or 15 years from now.” – Robert Plank
“Ask and answer real questions from real people to discover pain points and solve real problems.” – Robert Plank
Takeaways:
04:40 Content creation isn't limited to written posts; it spans across videos, podcasts, live streams, and multiple digital platforms.
12:15 Solving real problems requires listening to actual questions people are asking in forums, groups, and communities.
18:30 Using a structured approach like the "three by three" method can break through writer's block and make content creation more systematic.
23:20 Walking and using mobile note-taking apps can unlock creative thinking and help capture spontaneous content ideas.
31:10 Building a "content piggy bank" of completed articles in advance prevents last-minute scrambling and maintains consistent content production.
Resources
- Time Management on Crack (Course)
- 100 Time Savers (Book)
- Checklist Mindset (Book)
Podcast: Play in new window | Download (Duration: 36:52 — 33.8MB) | Embed
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398: Five Entrepreneurial Skills You Should Develop or Sharpen as a Work at Home Internet Marketer
Listen in today as we talk about the five entrepreneurial skills you need for a successful business:
- Selling (email marketing, sales letters, webinar pitches, podcast soft sells, swipe file, hot material)
- Content creation (writing, speaking, video, structure, step-by-step, reading a lot to distill down information)
- Basic website creation (WordPress, funnels, membership sites)
- Productivity (workflow, mindset, focus, motivation, chunking, systems thinking, delegating, troubleshooting equipment/traffic/software)
- Planning & Architecture (scaling, editing the raw materials, software design, course layout, dashboard)
Quotes:
“Market more than you create. No one's telling you to cut corners, take shortcuts, or make crap—but market more than you create.” – Robert Plank
“Always have a constant flow of information—books, podcasts, courses—but also distill that information down into just a handful of actionable items you can begin using right now. There's nothing worse than going to a conference or taking a course, writing 50 pages of notes, and then never looking at them again.” – Robert Plank
“The bad news is it's super competitive now. The good news is it's easy enough for anyone to do, so there's no excuse.” – Robert Plank
Takeaways:
02:29 Marketing your content matters more than creating it - aim to spend 80% of your time promoting and 20% creating.
12:07 Build a "swipe file" of interesting marketing phrases and ideas to spark creativity and improve your selling skills.
18:12 Develop a systematic approach to repetitive business tasks using clear checklists to increase productivity and consistency.
28:12 Learn basic troubleshooting skills to quickly solve problems and keep your business moving forward.
29:34 Always have a clear vision of what you want to build, even if you don't know exactly how to get there.
Resources
- WP Crusher (WordPress)
- Profit Dashboard (Fiverr)
- Webinar Crusher (Website)
- Membership Cube (Website)
Podcast: Play in new window | Download (Duration: 31:56 — 29.2MB) | Embed
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397: Quiet Light Brokerage: Buy and Hold (or Flip) E-Commerce, Amazon FBA, SaaS and Content Websites with Mark Daoust
Mark Daoust leveraged his knowledge of SEO, marketing, and technology and started Quiet Light Brokerage as a conduit for entrepreneurs seeking to market, buy, and sell internet businesses. Mark’s firm has helped hundreds of entrepreneurs maximize the value of their e-commerce, saas, and content-based businesses and successfully exit.
Marks speaks with us about how your personality dictates whether you "buy and hold" or flip your web properties, how to avoid a website with a single point of failure, and what you can do to make your online journey as profitable as possible.
Quotes:
“Financially, you're going to make more money by holding on to a profitable online business—almost every single time. You're going to make more money in the long run.” – Mark Daoust
“If you're starting something from scratch, you might have a great idea, but executing those ideas is a lot harder than it seems.” – Mark Daoust
“Buy what you're good at. If you're really good at SEO, find a site that could benefit from SEO. If you're really good at conversion optimization, that's what you want to focus on.” – Mark Daoust
Takeaways:
04:13 Buying an established online business can save years of struggle compared to building from scratch.
10:10 Diversify your online business revenue streams to protect against platform-specific risks.
12:02 Choose web properties that align with your personal skills and operational strengths.
19:09 Start small when entering website buying/selling to minimize initial financial risk.
21:06 Invest time understanding the marketplace before making your first purchase.
Resources
- Quiet Light Brokerage (Website)
- Mark Daoust (LinkedIn)
- Mark Daoust (Twitter)
Podcast: Play in new window | Download (Duration: 28:56 — 26.5MB) | Embed
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