Recent Updates
396: Wellness, Energy, and Mindset: Reboot Your Success, Revitalize Your Business and Yourself with Holistic Health Coach Rhonda Liebig
Rhonda Liebig is here to get you back on the path towards being healthy, waking up early, drinking water, exercising, thinking positive and having healthy relationships. Listen in to hear about how you can escape the fear, get your bodily health right, and get out of panic mode.
Quotes:
“This is like borrowing from the bank. You're forcing your body to find energy. It's not just caffeine giving you energy—it's going straight to your adrenal glands, triggering all your stress hormones, and saying, ‘Work, work right now,’ which is why your body gets more tired.” – Rhonda Liebig
“Our whole digestion is just like your thumbprint—the entire system is uniquely designed for you.” – Rhonda Liebig
“Be yourself and don't try to portray or fake anything—that's where everything starts. That's where your food choices come from, because you're beginning to listen to yourself.” – Rhonda Liebig
Takeaways:
04:29 Drinking a big glass of water first thing in the morning kickstarts your body's energy and metabolism.
10:46 Understanding your unique body's needs is more important than following generic health advice or trends.
12:26 Small, consistent lifestyle changes can dramatically improve your overall energy and health, rather than drastic diet shifts.
15:13 Self-criticism and negative self-talk are major barriers to personal growth and wellness, blocking your potential for positive change.
26:20 Aligning personal health with professional productivity can lead to better business outcomes and personal satisfaction.
Resources
- Rhonda Liebig (Official Site)
- Rhonda Liebig Health Coach (Facebook Page)
- Rhonda Liebig (LinkedIn)
- The FITT Solution (Book)
Podcast: Play in new window | Download (Duration: 30:13 — 27.7MB) | Embed
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395: Attorney Leads and Marketing: Specialize, Build Landing Pages and Send Traffic to Enjoy Consistent Business Leads with Brian Saemann
Digital Marketing Consultant Brian Saemann wants to help law firms get noticed. He started his agency with no experience, no marketing education and no connections in the industry. Now he wants to help other marketers launch their own agencies so they can build their ideal career & lifestyle.
Listen in as Brian talks about how he specialized his agency, what types of clients he works with and what he does to get the phone ringing for local attorneys.
Quotes:
“If you're trying to be everything to everyone, you end up being no one to anyone.” – Brian Saemann
“In today's world, if you've got attention, you want to push it toward an action as quickly as you can.” – Brian Saemann
“We want to strike a balance between how much information we really need to get and asking for the least amount of information possible.” – Brian Saemann
Takeaways:
01:51 Targeting a specific client type is more effective than trying to appeal to everyone.
12:37 Transforming business features into clear client benefits creates more compelling marketing messages.
18:13 Quick and personalized follow-up is critical in professional service marketing.
21:13 Personal branding through photos and unique messaging can significantly improve client conversion rates.
25:24 Landing pages should be simple, focused, and designed to drive immediate action.
Resources
- GoBeyondSEO (Market Your Law Firm)
- Digital Agency School (Build A 6-figure Digital Marketing Agency)
- CallRail (Call Tracking)
- Brian Saemann (LinkedIn)
- Brian Saemann (Twitter)
Podcast: Play in new window | Download (Duration: 29:23 — 26.9MB) | Embed
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394: Postcard Marketing, Direct Mail, and Building Customer Relationships
Many people are looking to give away copies of a free book or even purchase a list, when they haven't properly contacted their customers. Or, they look into fancy (expensive) direct mail solutions that don't get results when they haven't yet taken the time to send some quick postcards or make some quick phone calls to buyers.
Discover today how you can use our WP Kunaki plugin to collect addresses of the buyers of your membership site (as well as free members!) and how I send hand-written thank you cards to customers for 75 cents each and 90 seconds each. You'll also hear about Double Agent Cards which we used to send brownies to our customers as well as personalized items.
Quotes:
“You should know your customers' names. You should at least have some recognition if someone has bought from you again and again.” – Robert Plank
“The name of the game here is to wake people back up and remind them that I exist.” – Robert Plank
“Don't let yourself get held back by thinking, ‘I need this whole system. I need to see who's bought five or ten products from me.’ Just get started.” – Robert Plank
Takeaways:
02:20 Personal touch in marketing beats complex strategies - handwritten postcards can reconnect with customers more effectively than elaborate campaigns.
08:10 Start small with marketing efforts - sending 4-5 postcards daily is better than planning massive, never-executed campaigns.
10:47 Multiple contact points build strong customer relationships - postcards, emails, phone calls, and social media interactions create lasting connections.
11:09 Simple communication trumps overthinking - don't get stuck on tracking links, paper thickness, or complicated systems.
17:49 Know your existing customers before chasing new leads - focus on re-engaging past buyers instead of purchasing expensive, untested contact lists.
Join our "Membership Cube" Course Today
Podcast: Play in new window | Download (Duration: 23:49 — 21.8MB) | Embed
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392: Create, Launch, Market and Maintain a Daily Podcast
We're talking today about how you too can create a podcast that cranks out content every single day, 5 episodes per week. How do you find the time? What tools do you use? How do you keep yourself from running out of content? We tackle all that and more in today's episode.
Quotes:
“If you rely on no system, you're almost guaranteed to fail. If you rely on being enthusiastic and excited every single day of the week, that's a recipe for failure too.” – Robert Plank
“Don't focus on making your podcast neat, tidy, and thorough with all your segments. You don't need any of that.” – Robert Plank
“The better you get at speaking extemporaneously, the more you'll understand how it's going.” – Robert Plank
Takeaways:
05:26 Creating a daily podcast requires a solid system and preparation, not just daily motivation.
11:53 Batch your podcast production tasks to save time and maintain consistent content flow.
20:48 Interview guests from different backgrounds to keep your podcast fresh and expand your content range.
26:47 Focus on delivering valuable content over perfect production quality.
27:47 Start small and build your podcast consistently, even if you can't immediately achieve a daily format.
Resources
- Podcast Crusher (Podcasting Course)
- Calendly (Online Scheduler)
- Skype (Used For Making Calls For Interviews)
- Camtasia Studio (Used To Record Interviews And Solo-Casts)
Podcast: Play in new window | Download (Duration: 34:11 — 31.3MB) | Embed
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391: Everything You Need to Know About WordPress Blog Websites: Posts, Pages, Plugins and Themes
Today we're talking about WordPress and our brand new course WP Crusher which shows you everything you need to know about creating a point-and-click website, adding content, making it look the way you want (themes) doing what you want (plugins) all on a site that's fast, secure, easy to backup, and is a site that you control.
Quotes:
“Let someone else worry about the design. You focus on what makes you great.” – Robert Plank
“Whatever gets the job done is fine, and WordPress is what gets the job done. It allows you to start off quickly and easily with just the basics.” – Robert Plank
“People would always rather click around on something different. They'd rather get distracted than just buy.” – Robert Plank
Takeaways:
08:17 Choosing the right hosting, domain, and plugins is crucial for a successful WordPress website.
13:03 Membership sites can be simple solutions for sharing knowledge and creating additional income streams.
17:04 Focus on creating valuable content and solving problems, rather than getting stuck on perfect website design.
23:46 WordPress is a powerful, user-friendly platform that allows anyone to create websites without advanced technical skills.
25:06 Regular updates and basic security measures can protect your WordPress site from potential vulnerabilities.
Join our WP Crusher Online Course
Podcast: Play in new window | Download (Duration: 29:32 — 27.0MB) | Embed
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390: Day Job Freedom: Get Unstuck, Fill the Creative Void, and Overlap Your Way to Entrepreneurial Growth with Sean McCabe
Sean McCabe writes over a million words a year. He is the author of Overlap: The ultimate guide to turning your side passion into a successful business. He's helped tens of thousands of students with his courses on copywriting, client work, pricing, and marketing. On a daily basis, he runs seanwes: a learning community for entrepreneurs looking to do fulfilling work.
Sean believes in generating income from the trifecta: client work, products, and training. He's also a huge fan of the 3 P's of accountability: public accountability, partner accountability, and personal accountability. Tune in to hear about his writing secrets, how to commit, and how to quit your 9-5 day job, step by step.
Click Here to Claim the "Overlap" Book
Quotes:
“Motivation isn't fuel for beginning; it's a result of taking action. When you show up and commit to showing up every day, you'll find that motivation comes after you show up.” – Sean McCabe
“The best way to get someone's attention is to repeat back what they just told you. They tell you something, and you say, ‘So what I'm hearing you say is this,’ and you feed it right back to them.” – Sean McCabe
“There's not really a wrong step. Any arrow you pick is forward progress.” – Sean McCabe
Takeaways:
07:35 Use the "trifecta" approach to business growth: start with client work, then move to products, and finally teach what you've learned.
17:07 Create accountability through public declarations, partner check-ins, and personal commitment to consistently take action.
19:21 Communicate your unique value by curating and simplifying what you share, making it easy for others to understand and remember your core offering.
24:42 Focus on one passion at a time, developing it fully before expanding to other interests, like carefully stoking one fire pit instead of spreading yourself thin.
31:40 Build your business gradually by using your day job as a financial foundation, allowing you to experiment and grow without immediate financial pressure.
Resources
- Sean McCabe (Official Site)
- Overlap: Start a Business While Working a Full-Time Job (Book, How To Quit Your Day Job)
- Sean McCabe (Twitter)
Podcast: Play in new window | Download (Duration: 37:13 — 34.1MB) | Embed
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389: Persistence, Dedication, and Speed: Play the Numbers Game with Serial Entrepreneur Jim Beach
Jim Beach is here to talk about failures, scaling, success, opportunities, and adding your unique twist. He believes that to have repeatable success, you should copy someone else's idea, execute it better, and start with little money. Listen in to hear about what he's built and what he's learned from his up's and down's.
Quotes:
“Changing the focus and definition of entrepreneurship allows millions of people to be entrepreneurs who otherwise would have sat it out.” – Jim Beach
“Entrepreneurs don't get scared off by ‘no.’ ‘No’ means no today, maybe yes next week.” – Jim Beach
“Do crazy stuff just for the story, because the story is worth telling, and you'll have a lot of fun that way.” – Jim Beach
Takeaways:
09:43 Passion should focus on lifestyle and entrepreneurial freedom, not just the product you're selling.
11:39 Copy successful business ideas, but execute them better and smarter than the original.
15:29 Start businesses with minimal investment (under $5,000) to reduce financial risk.
18:52 Partner with complementary skills and prestigious brands to increase your business's credibility.
21:11 Persistence and willingness to face repeated rejection are critical to entrepreneurial success.
Resources
- Jim Beach (Official Site)
- Jim Beach (LinkedIn)
- School for Startups (Book)
- Jim Beach (Twitter)
- Entrepreneurial DNA by Joe Abraham (Book, Four Types of Entrepreneurial Personalities)
Podcast: Play in new window | Download (Duration: 32:34 — 29.8MB) | Embed
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388: Your Business is a Live Expression of Your Strategy: Specialize, Differentiate, and Organize to Fill the Leadership Gaps and Get Transformational Change with Ron Carucci
Ron Carucci is co-founder and managing partner at Navalent, working with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty year track record helping some of the world’s most influential executives tackle challenges of strategy, organization and leadership.
He's here today to discuss how you and your business can re-focus, avoid analysis paralysis, adapt, fill the leadership gaps, and do what you do best.
Quotes:
“The worst thing you can do is ask an organization to hope for change, then dash those hopes by not following through.” – Ron Carucci
“If you're a leader and don't have people in your face with dissenting points of view and disconfirming fact bases about how you see the world, you're in the most dangerous place you could be.” – Ron Carucci
“The longer you wait, the fewer options you have and the harsher your choices become.” – Ron Carucci
Takeaways:
04:05 Organizations must be strategic about change, focusing on comprehensive transformation rather than scattered small adjustments.
06:35 Leaders need to create clear strategic identity and understand exactly how they will compete and win in their market.
12:37 Entrepreneurs and small businesses should start strategic planning early, not wait until they're "big enough".
18:05 Successful businesses constantly monitor external contexts and remain adaptable without losing core strategic focus.
25:31 Courageous leadership means soliciting honest feedback and being willing to hear uncomfortable truths about your organization.
Resources
- Navalent (Agency)
- Leading Transformation: An Owner's Manual (Site)
- Ron A. Carucci on Amazon (Books)
Podcast: Play in new window | Download (Duration: 26:39 — 24.4MB) | Embed
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387: Meet Edgar: Up Your Social Media Content Marketing Game, Build a Library of Content and Enjoy Automated Evergreen Traffic with Laura Roeder
Laura Roeder is the founder of Edgar, which automates your social media posting on Twitter, Facebook, and LinkedIn. With Edgar, load up your favorite RSS feeds AND use the tool for content research. Browse your favorite links and articles to create libraries (categories) that you queue up into your favorite social media channels for consistent, automated posting.
Quotes:
“Use software for what software is good at—to automate and schedule—and then spend your time doing what software cannot do, what only humans can do: forming that relationship with your audience.” – Laura Roeder
“Your audience is seeing the end result. They don't know or care whether you typed it on your phone, your desktop, or used this tool or that tool. It's all the same to them.” – Laura Roeder
“If someone's following you on social media, they've chosen to be there. They want to hear from you, they want to hear your stuff, so don't be shy about linking to your stuff.” – Laura Roeder
Takeaways:
04:03 Automated social media posting doesn't reduce authenticity; audiences care about content quality, not how it was posted.
15:37 Resharing content multiple times increases visibility, as most followers never see a single post the first time.
20:46 Shares are the most valuable metric, showing which content truly connects with your audience.
23:29 Even platforms with low traffic are worth using, as they provide another way for potential customers to find you.
25:37 Regular posting keeps your social media accounts alive and prevents losing followers who want active content.
Use Edgar to Automate Your Social Media Content Marketing
Podcast: Play in new window | Download (Duration: 31:20 — 28.7MB) | Embed
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