387: Meet Edgar: Up Your Social Media Content Marketing Game, Build a Library of Content and Enjoy Automated Evergreen Traffic with Laura Roeder

Robert Plank 0:00 Robert Plank, Show episode 387, Meet Edgar. Up your social media content marketing game. Build a library of content and enjoy automated evergreen traffic. With Laura Roeder, Hey everyone, and thanks for listening. We're talking right now with Laura Roeder from Meet edgar.com So how are things today?

Laura Roeder 0:24 Laura, I'm great. How are you? Robert, better

Robert Plank 0:27 than ever. Super fantastic. And so can you kind of tell us about Meet Edgar? Because, like, I've heard of people use it. I think I use something similar, but it always pays to be sure. So can you tell us, like in your own words, what this whole Meet Edgar thing is, yeah,

Laura Roeder 0:42 so Meet Edgar is a social media scheduling tool, so it's software that helps small businesses send their updates to Twitter and Facebook and LinkedIn. But what we do that's really different from other tools is focus on giving you a lot of your time back by repurposing your content and pulling that content for you. So kind of the old way to do social media was to do every update manually on every network you know, go into Twitter and type in your update, and then the scheduling tools came along and it's like, okay, well, now I can put my update in this tool and it can go out to more than one network, but I still have to keep adding in new updates every day for the rest of time. So at Edgar, we've innovated on that. With Edgar, we store a library of your updates so that instead of you having to put new updates the software Edgar, can just go in and choose from your updates, send them out, and then you just have your social media handled every day you have updates going out, so that you can spend your time on social doing the fun stuff, like chatting with people and connecting and sharing and retweeting and all that good stuff that's a lot more fun and easy to do,

Robert Plank 1:45 super awesome. And now I'm all for having more fun and getting more done and less time and all that kind of stuff. And because I have to admit that when, when all the social media stuff came out, like, you know, using Twitter to promote your business or Facebook to promote your business, it always kind of felt like a waste of time, on one hand, because I was like, I'm going to spend all this time making these tweets just for someone to maybe heart it or maybe retweet it or maybe click but I mean, with all this, you know, posting on Twitter and Facebook, like those platforms, they want people to kind of stay on the platform. So it was always like, I'm putting in even a few minutes a day posting stuff just to get a couple of clicks. And I didn't really see the result until, as you said, these kind of scheduling tools came along. And then I was like, okay, so I can load up, you know, all my blog posts, or all my YouTube videos, or all these, you know, links and things that look interesting to me. And then that thing can be, you know, posting every 20 or 30 minutes. And then now I set it up once, and now I get sort of the payoff over and over again. And then, in addition to that, if I go in and interact with people and reply to people in that now it feels more like it's more worthwhile in my time. So as far as just, like the scheduling thing, I mean, am I using it right? Am I missing anything, any important stuff, as far as, far as, like, scheduling my tweets and all that.

Laura Roeder 3:02 I mean broad strokes. You know, it sounds like what what you're doing is what we advise, because what we tell people is that it doesn't, it doesn't add any value to your audience. As far as how you set up the tweet, right? Sometimes people get really worried, like, I shouldn't use an automation tool. It's an authentic well, your audience is seeing the end result, right? They don't know or care whether you typed it in on your phone, you typed it in your desktop, or use this tool or use that tool. It's all the same to them. They just see the end product. So you want to make sure that the quality is good, and then it represents your brand. But as far as you know, the method that it used to get out in the world that doesn't really matter. So use software for what software is good at, to automate this stuff, to schedule this stuff out, and then you can spend your time doing what software cannot do, what only humans can do, which is really forming that relationship with your audience, and whether it's connecting with influencers or customers or prospects. I mean, that's that's the social part of social media. And meet under really frees up your time to do that.

Robert Plank 4:03 Super cool. And there's a bunch of good points in there. And like, I'm like, I definitely makes me think back to like, you know, when I use Twitter, I'm scrolling through I'll just kind of click on something if it looks interesting. But I've never once thought, Oh, well, they must have scheduled that. I guess I'm gonna hold out until they actually post something from a human like, if I see something interesting, I'm just gonna click on it. And a lot of times when I've scrolled through, I've seen people on on Twitter that I like, know and follow for years, but then I might just see, because they have it in the rotation, something from a cup even a couple of years ago that, like, I didn't know that they had out there, just because, you know, in order to kind of get attention, we have to be pumping out all kinds of content anyway, so it kind of brought to my attention something that wasn't too out of date, but just something that I had missed. So I definitely, definitely, from like a user standpoint, I've definitely seen the advantages of this kind of stuff, and so you mentioned that. So this tool, it's a scheduler, but then it also helps just. Research more content marketing to put out. Is that right?

Laura Roeder 5:04 Yeah. So you can use RSS feeds to automate the content that comes in to Edgar, which is definitely one of my favorite ways to get Edgar loaded up. So you can add the feed of your own blog, but of course, you can also add the feeds of other blogs in your industry that you like to share, and you can set it up however you want. You know, you can just add everything automatically, or if you don't think you want all the posts, you can go in and approve. But yeah, that makes it really easy to curate and find content to add to your social media feeds.

Robert Plank 5:35 So, so when people set that up, so, so basically, you're saying that we all have, you know, if we have a blog, we have this thing called a feed, an RSS feed, which is a list of, you know, all of the things we posted. So if something new gets posted, the feed gets updated. It can go out on our social media. And so, I mean, and you said there's different sort of options for people. I mean, what do you recommend people get set up right out of the gate? Should they set up, like, their own, their own blog. So everything goes out automatically or choose, like, you know, their their top three favorite blogs, or, like, what are some just initial steps, yeah, should be taking when they get a Meet Edgar account. So first

Laura Roeder 6:13 of all, definitely set up your own blog. I mean, I like to just have your own blog just set on autopilot, because that just makes Edgar so easy. You know that he's automatically finding all of your new blog posts. He's sending them out to your social networks. So to me, that's just kind of a no brainer, right? Just set that one up on autopilot, and then what I like to do is choose, you know, maybe five or so blogs that post a lot of content that I regularly like to share with my audience. Add those feeds to Edgar, but I like to set those up so that I'm checking in maybe once a week, or once every two weeks, and improving the content. I want to go out because sometimes with other blogs, they might post something that's, you know, just like a straight up promotion, or, if it's a software company, maybe it's an update on their software, maybe it's something that you wouldn't really share. But that makes it really easy after you've added those five blogs, and you have a ton of content, and then you can just scan the headlines and click, click, click, all the stuff you want to add to Edgar. And now you've filled your library with with great content that you know your audience is going to want to see,

Robert Plank 7:12 super cool. And it's like, you're probably going to check those feeds anyway, so why not kind of double dip there and get your information and also add it to your own feed. And so you say that, so you can add, say, like, five or so of your favorite blogs, and then get see all the news items that come in in that feed and come in and approve. And so what does approving do? Exactly like, if I follow, you know, like Gizmodo and TechCrunch and places like that, and I log in and I see, oh, there's like, these 30 or so news articles, and maybe, if I approve like half of them, what actually happens? Does that go out instantly? Is that added to a queue for later? Like, what does approving mean? Exactly? Yeah, good

Laura Roeder 7:51 question. So that means that it's added to your library of posts in Edgar that you want to send out. So something else that's unique about Edgar compared to maybe other social media tools that the listeners have used is we categorize your we treat your social media as a library of content. So the old school way of doing social media was you send out a post and it disappears, then you have to come up with another post and disappears. Come up with another one, it disappears forever. And that just really doesn't make sense, because if you look at your stats on the platforms that you're posting to five to 10% of the people who follow you see any given update. So why would you write an update once for such a tiny percentage of your audience? It's really smart to send it out more just so that more people can see it. Right? This is just the nature of these tools. You sign on to Twitter, you see what was posted during those five minutes that you're on, and then you leave right? So someone posts before or after, you're just not going to see it. So that's why, at Edgar, we view your social media posts as a library that you've created, and you put them into different categories. You don't have to. You can just throw everything in one category if you want to, but the categories people like to use are, for example, they'll put the post from their own blog and a category, and then other people's posts in a different category. You have a category of promotions and calls to action, saying, subscribe to my blog, read my book, sign up for my free ebook, buy my product. So that you're making sure to mix those into social media as well. And then you can choose that mix of your categories. So you say, Okay, I want, you know, a post from my blog to go out every single day, maybe two from my blog. I want one from somebody else's blog, and then, like, three times a week, I want a straight up promotion, and make sure I'm still driving people to my business. And so you put that mix on your calendar, and then Edgar goes in and pulls from your library. So when you're adding, let's say, TechCrunch from the RSS feed and approving those posts, that means you're adding those posts to your Edgar library of evergreen content, so that Edgar can just keep going in and finding content to pull

Robert Plank 9:53 super cool. So sounds like a great way to have one of those sort of Twitter accounts that seems to be posting. You know, every, every 10 minutes, or every hour, or however often people should be doing it, and so, so you mentioned like, you know how it sounded like, based on, like, you know, the things that you listed off there, as far as what people should be adding to their libraries or their categories, or in tweeting out, it sounds like it should be like, a lot of a lot of like, news items, a lot of other people's stuff, and then as far as, like, your own promotional it sounds like that's Only very occasionally, is that sort of on the right track. I mean, it doesn't have

Laura Roeder 10:29 to be very occasionally. It's just that it's probably going to be less than other types of content. So like, three times a week would actually be a really light schedule. And of course, that depends on how often you're posting. I mean, if you're posting something to Twitter every hour, then you're going to post your promotional stuff a lot more than just, you know, three times over an entire week. But I do so that's going to depend on the frequency that you want to do. And with Meet Edgar, you can do it even you want. You can post one post a week. You can post, yeah, post an hour every day, or more frequently, every 10 minutes. If you want. You don't have a lot of content for that. That's a goal to build up to over time. But yeah, I think it's important to think about your mix. And when we were building Edgar that that was a big part of how we designed the software, because I found that what I would do with other tools is, I really like to batch my time in creating updates. So I would think, okay, I want to do a call to action for my newsletter. So I'm going to write 10 different ones. Well, the problem is, you write 10, you add them to your, you know, older social media tool. Well, they would all go out 10 in a row. You know, which is, which is not what you want you don't want, just on Tuesday to have all the same tweets, right? I wanted to have that right mix over my week of how much I wanted to promote myself and how much I wanted to promote other people. But yeah, in general, sharing your own content is great. Sharing other people's content is great. And then a little less than that, you're doing those more direct promotions and calls to actions. Okay,

Robert Plank 11:54 cool. So with all this all this content, all this library, all these categories, do you have a recommended like, like, off. I don't know what the term it's like, often this or like frequency, I guess. Of like, should people be looking to have one of these tweets going out every half an hour, every minute, every 10 minutes. Like, is there a sweet spot somewhere in there?

Laura Roeder 12:14 Well, you're It's interesting what you're saying, because most people don't say things nearly that high. Most people are thinking like just a few times a day. So, yeah, I would say most of our customers are posting like, I don't know, around like, five to 10 times a day, five to seven times a day for each social network. I mean, it's actually good to post. Most people get nervous that they can't post too much because they think they're going to be bothering people. But when you think about time zones, you know, a lot of us have global businesses, right? We have customers in Asia and in Europe and Australia, in addition to the US. So a lot of people make the mistake of only sending social media updates on their own time zone, and you know, us Australia, are on the opposite time zone. So you may be thinking that you tweet every day. People in Australia have never seen it once. You know you never send it out during your time zone. So you have to start with what you can manage, right? Because it can it can be overwhelming to come up with enough content to send out more frequently. So I think it's good to just start wherever you are. You might want to start smaller, and then as you build up a larger content library over time, you can start sending out updates more and maybe thinking about covering those other time zones as well.

Robert Plank 13:32 Awesome, fair enough. So, so basically tweet out a little bit a few times a day if you have a small library, and then as your library grows, maybe ramp that

Laura Roeder 13:41 up a little bit, and because now you have, you know, more content to share.

Robert Plank 13:46 And so do you recommend people like, Look are looking to, like, fill a quota? Or have you seen like, I'm just, have you seen people build their library at a certain pace? Like, should people be dedicating like, 10 minutes a day or 10 minutes a week to this? Or look to add like, 10 or 20 things, or look to have a library of like 2000 like, I mean, what you'll be like building as far as the size of their library?

Laura Roeder 14:08 Yeah. So the way I think of it is kind of doing the math on your frequency and thinking about how often you want to repeat. So if you have a block of three months worth of content, that means you will only be repeating your content four times a year, which is extremely little. You know, you can be extremely confident that you are not going to be sending the same stuff to the same people. One month of content is also enough people. Often. People often feel like, Oh, if I repeated the same stuff every month, that would be so much. That's because you see everything you you send out, but no one else does, and this is why we often have a skewed view of this. So I see all the Facebook updates that I put out, right? Because I'm the one, I'm the one writing them, I'm the one sending them. So if I'm posting something every month, I remember that I posted it last month, right? It wasn't that long ago. So we'll think like, feels like we're posting the. Same stuff again. Go into the tools. Look at your stats, look at your reach. Nobody else is seeing everything you post. So I like to think, you know, a month's worth of content is a great place to be. So that's why, if you're posting more, that's going to be more content. If you're posting less, seeing less content, and then maybe ultimate goal, building up to three months worth of content. I mean, most of our customers have a few 100 updates in their library, and that's plenty.

Robert Plank 15:27 Okay, so just a few 100, then awesome and, and, and this is a really good reminder that you're mentioning here, that you know, we see our own Facebook Timeline, our own Twitter feed, and we assume that everyone sees our own. But I mean, even when we look at our friends feeds, we're only seeing a small percentage, just because things are so, so so crowded in there and so, so you mentioned there about, like, you know, having enough content in there to sort of fill the time. And I'm using a scheduler right now, but I'm not using Edgar. And the reason why I use the schedule that I use is because I could fill up a queue, and then once it reaches the end of the queue, it starts over. And so does that your house, something like that? Where, like, if I want to pile in, like, 400 of my podcast episodes, and I kind of, like, might shuffle, randomize it, and then by the time it gets to the end, it starts over. Is that a feature that you guys provide?

Laura Roeder 16:20 Well, yeah. So I know I'm like, I must have explained everything wrong, honestly. But you asked that because that's the only thing we do, yeah. So all of your content is repeated. That's, that's the idea of the library. I mean, you can choose things that aren't repeated if you want. You can choose things to only go out at a certain date and time. But yes, Edgar is pulling content from your library. So once, you know, you go through a category, that's exactly right, it just starts back at the top of the category and starts again. So Edgar never runs out of content. Awesome,

Robert Plank 16:50 go. Good to know. I didn't know that till just now and then. So the next thing that, um, that I'm sort of trying to figure out is, you know, I, as far as like posting on Facebook, I, you know, I kind of post, if I have a new piece of content, and if I see something interesting, I'll re share it. But I have to admit, like, I'm not really automating the Facebook end of things as much as I should. And the reason for that is because, like, I don't know, it's easy for me to look at Twitter as kind of, like, I don't want to say, like, like a dump or like a spam kind of area, but Twitter's, like, very fast paced, right? Twitter, like, I'm fine, you know, tweeting out a bunch of stuff, repeating a bunch of stuff, but then when I see some of these Facebook pages that sometimes it's really obvious that they're they're automating the content, and I'm just kind of, like, a little more shy about posting so often on Facebook as I do on Twitter. So do you have any insights on on how to get around some of that stuff, on how to avoid, kind of the nervousness of posting too much, and how to avoid making Facebook posts that kind of look too automated. Or is that not even a problem? Yeah.

Laura Roeder 17:52 I mean, again, I think it's something that you sort of might overthink for your own for your own business. I you know, yeah, what does it mean to look automated, especially if you're just sharing, like, a link to your latest blog post, you know? I mean, obviously there are some, there's like, a style of posting on social media that's very much not automated when you're like, I'm sitting here on November 3, watching the leaves fall, you know, contemplating my life, like, there's like, live updates. But then a lot of what small businesses share on social media is, here's my latest podcast, here's my latest blog post, you know, and those can be written in a very evergreen way, again, like, doesn't really matter if you're sitting there typing it live or you're typing it into a tool that's sending it out, right? It's the same content that your audience receives. And you know, I would just say, look at the stats. You know, look at your reach on Facebook. Like this is, this is kind of the way to combat what everyone's complaining about, which is the dropping reach. We can't change that dropping reach. So you have to work with it. And the way you work with it is to acknowledge that, you know, five, 10% are seeing it. So you kind of need to fund it

Robert Plank 19:00 again. So as far as looking at that, those stats and that reach, does Edgar provide any kind of tracking like that, or do you just recommend people go into the analytics of the platforms themselves? Yeah,

Laura Roeder 19:10 it's nice to do both, because, um, the the tools don't give, you know, so we're a third party tool that's accessing Facebook and Twitter. They don't give third party tools all of their stats, because they want you, you know, coming back to Facebook and coming back to Twitter. So we do show you stats about your performance. But there's, there's even more you can see when you go to facebook.com@twitter.com, so you don't need to do those deep dives every day. But I think it is good, you know, I don't know, once a quarter or so go into your Facebook account and really do a deep dive. I mean, they show you some really incredible information about your audience demographics. A lot of people just don't even know what's in

Robert Plank 19:46 there, right? Every it seems like every time I go in there, I'm surprised by some new thing that they put in there. Like, my favorite thing was that Facebook will like, I can have like, a pixel on my website, and then Facebook will show me like. Based on the Facebook users that hit that pixel, what other fan pages they like. So I might discover, like, new places to advertise, even if they haven't even looked at my Facebook page, if they looked at my website, I'm like, Oh, well, based on people who visit my website, now I can kind of grow my fan page and so that and so like, there's all kinds of like, I don't know what you'd call like. It kind of like feeds in on itself. And so, so, I mean, great advice here. So look at the Edgar stats, and then kind of compare to like the stats that Facebook or Twitter gives you. And so you mentioned there's things like demographics. Is there anything that when you look at your stats? Is there anything that you are looking for, like, like, the impressions, or like that things are growing or like what? What kind of things are you looking for when you look at these stats? Yeah.

Laura Roeder 20:46 I mean, I'm always interested to see what people share. You know, I think that that share button on Facebook or that retweet button on Twitter really shows you what your most compelling content is. Because, I mean, that's what we want as content marketers, right? Even better than a click is a share, because now they've chosen to share it with their network, and then someone in their network can choose to share it again, right? So that's one of the top things that I'm always interested in, which content is getting shares. So that I can keep improving my content strategy to do more of that type of content. Awesome.

Robert Plank 21:18 Makes it keeps it nice and simple, right? Instead of looking at all these crazy things, just like, focus on the shares more than anything else, and then, so, you know, so Edgar can post to Twitter and Facebook and LinkedIn, is that right? Are there any others?

Laura Roeder 21:34 Yeah, that's right. And we can also do the various things within those platforms. So with LinkedIn, we can do LinkedIn company pages, with Facebook, Facebook pages, profiles and groups.

Robert Plank 21:49 Okay, awesome, and so, so I have to admit, like, I feel like I get Twitter, I sort of get Facebook, but then LinkedIn, I mean, I feel like maybe I log into LinkedIn, maybe once, or maybe once every one or two months, and every time I feel like I'm slowly starting to get LinkedIn. But what do people need to know about LinkedIn, as far as getting the most out of it and using your tool to kind of automate their marketing there?

Laura Roeder 22:13 Yeah. So a lot of our customers don't find that that LinkedIn is a is a huge traffic source for them. I mean, not nearly as much as Twitter and Facebook, and that's what we see for our business. I mean, if that's the case for you, you know, you're not a big user of it, or you don't see much traction there, that's kind of why I like just having a tool, just just automate it, don't have to worry about it, you know. So that's how we look at LinkedIn. We don't get a lot of traffic from there, but we do get a little because Edgar is automatically posting all of our blog posts, posting all of our content, and LinkedIn is trying to be much more, you know, oriented towards feeds and new things like that. So now, when you look at the homepage, or you look at someone's profile, if they are updating their LinkedIn, you will see those links. So people do come across it, and people do click so LinkedIn, you know, I think for a business strategy is often used more in a sales capacity, or like a one on one networking capacity. It's not usually, again, it depends on how you use it. It depends on, are you leveraging groups. But the way we see most of our customers using it. It's not a huge traffic source for them, but it's like, well, you know, mine as well. Set it up because it's all totally automated, and then it's just another traffic stream that's out there, right?

Robert Plank 23:29 It makes perfect sense. Might as well hit the button. And even, even if it is not a huge traffic source, at least that's one more platform where you are, one more way for people to find you, one more place to have that kind of presence and like, look as legitimate, legitimate as possible. And so, great stuff. And so as far as people like using Edgar, are there any like you see people like making a mistake or not taking advantage of certain features that are really important, anything like that? Yeah.

Laura Roeder 23:57 I mean the biggest mistake is being too, too shy about posting your stuff and too shy about your frequency. The thing we hear most is like, Am I really, am I really allowed to repost stuff? Aren't I gonna bother people, you know, what, if they've seen it before? And if you think about what makes something like, we all talk about going viral, right? And that's like the dream, if you can go viral on the internet. Well, what going viral means is that it was linked lots of times. Right? When something goes viral, you see it everywhere. All your friends are posting it, and maybe you see it a few times before you actually click on it, right? If it's time you see it, you're like, All right, I've seen this article five times. You know, it must be worth clicking on. So we all observe that behavior, but then with our own stuff, we get so nervous, you know, oh, what if I post it and someone sees it, who's already seen it? It's like, well, they're not going to come after you with pitchforks. That's kind of what we imagine, that our audience is going to be angry if we share something you've already seen. But of course, if you look in your own experience, I mean, you see things reshared all. Time that that's kind of the nature of the internet. You're not mad about it. Maybe you ignore it. Maybe you've seen it before, if you didn't actually click so or maybe you clicked, we didn't read. Maybe this time you actually read, maybe you read it before and you liked it. So this time you share it, right? I mean, there's a lot of different things that can happen, so I would just encourage people to maybe push, push their comfort zone a little bit on re sharing, and remember, people are opting in to follow you. Right? If someone's following you on social media, they've chosen to be there. They want to hear from you, they want to hear your stuff. So don't be shy about linking to your stuff. Don't be shy about linking to your promotions. That's why they're there. Awesome,

Robert Plank 25:37 great advice. Yeah, it can't hurt if you're just posting or every now and then, right? And I think that if I go and I look up someone interesting on Twitter, and if they haven't posted, you know, all year, I'm not gonna follow them. And then sometimes I go and I clean up my list of who I'm following, and, like, I only follow like, 100 or so people. And when I go and I look at who's gonna, you know, who's not gonna make the cut, it's always if I click over and I and I go and see and they haven't posted in months and months. And if only if some of these people had just kind of posted every now and then with one of the with one of these tools like yours, then I, you know, I would have stayed a follower. And so, so everything that you're saying here makes perfect sense. I think that any, I mean, anyone, would be crazy not to use social media. So use social media. If they do use social media, they'd be crazy to not be at least posting there regularly. And by having Meet Edgar, by having the scheduling tool, it sounds like that's the way to do it. And so So is Meet edgar.com is that the place people should go to to go and grab a membership to this thing? Yep,

Laura Roeder 26:39 Meet edgar.com and you can get a free trial and software

Robert Plank 26:43 awesome. And so Who the heck is Edgar? Anyway? So Edgar

Laura Roeder 26:47 is the little octopus who manages your social media for you. We like to make it a little friendlier. You know, it can be sort of a tedious, boring job to to manage your social media. So Edgar helps to make it a little more fun.

Robert Plank 26:59 Awesome to just like Siri makes things fun and all that, and all that kind of fun stuff, right? CLIPPY and whoever else. So, so, so, great stuff. And then so people should go to Meet edgar.com to get that free trial. And can you kind of tell us about that free trial? And like, what kind of price points you guys have? Yeah,

Laura Roeder 27:16 so we have one plan for $49 a month, so you don't have to worry about figuring out what you need. We like to give the best version to every customer and every feature to every customer. So it's $49 a month that we give you 25 social media accounts. Most of our customers have four in there, but we give you 25 just so there's plenty. If you have a lot of Facebook groups, or you're in a situation like that, and yeah, you can just pay month to month, or get a discount if you want to pay yearly. Super

Robert Plank 27:47 awesome. Keep it nice and simple, no having to compare different plans. Just get the trial. Get the $49 a month. It'll handle the number of social media accounts you probably have annually. Able to grow with that and use all those cool features. So as we're kind of wanting down here, is there, are there any sort of really cool features that are just like there, but people aren't using what they should?

Laura Roeder 28:11 Yeah. So one of our newer features is the ability to set an expiration date on your content. And this is something that came directly from our customers. So some people were saying, Okay, I have a blog post, and I want to make sure to put it in my rotation, but it's a topic that, in about six months, is not going to be so relevant anymore, right? Maybe they're posting about a Facebook algorithm change. So it will be relevant for a few months, but then after that, it doesn't feel so relevant anymore. So what you can do with Edgar is, if you, if you want to. You know most your posts probably won't have an expiration date, but for the ones that do, you can say, Okay, I just want to go ahead and expire this content six months from now, and then, Edgar will automatically go in six months and pull it from your library so that you're only repeating the content that you want to keep repeating in perpetuity. Super

Robert Plank 28:58 cool. That sounds like an amazing feature, and that's definitely, as you were explaining, that a lot of different posts came to mind when maybe I posted about, like, a wrap up of, like, the year, or, like, sort of a timely news item. And sometimes, when I go and see you know what I've posted on the tool that I use, I'm just like, ah, that that post is from like, five years ago. And like, yeah, many people are gonna click. They're gonna think that this thing that happened five years ago just happened and like, but then I also, I don't care enough, or I don't have enough time to go and log in and go and clean that up. So I mean, having that expiration date sounds like a very like sort of must have thing for people who are loading up these queues and so, so awesome. So you can expire the posts in your library. So I mean, lots of good stuff talked about today, not just as far as, like the strategy of getting these libraries loaded up and finding stuff, but also just the importance of using one of these tools, because I think we all need to be, kind of be posting on social media more than we are. And so why not use a tool to automate it? And why not use Meet Edgar dot? Com in order to do that, because it sounds like you guys are always are kind of on the the cutting edge of this stuff and adding in all kinds of features. So everyone needs to be using Meet edgar.com to automate their social media posting. So hope everyone goes there, grabs a free trial, gets a four, $9 a month plan, that way you can get all your time back and make use of all these new traffic sources that that you're missing out on. So Meet edgar.com is the place where people to go. And thanks so much Laura for sort of setting us straight as far as what we need to be doing for all social media. So thanks for stopping by and sharing some of that stuff. Thank you, Robert. Go right now to Robert plank.com/itunes to subscribe to the show, listen to other episodes and rate and review the show you.