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1281: theCLICK: Future-Proof Your Business with AI Tools and AI Marketing Secrets for Entrepreneurs with Russ Henneberry
AI is everywhere, but for many businesses, it feels more like a buzzword than a practical tool. The challenge isn’t just adopting it—it’s knowing how to use it effectively without losing what makes a brand unique. While some companies are already leveraging AI to automate tasks and scale faster, others are stuck in hesitation, unsure of where it fits in. The real game-changer isn’t just having AI—it’s knowing how to use it without sacrificing authenticity and real human connection.
Russ Henneberry is a digital marketing expert, AI consultant, and co-author of Digital Marketing for Dummies. As the founder of theCLICK, an AI marketing training platform, he has spent over 20 years helping businesses bridge the gap between traditional marketing strategies and emerging AI technologies. Russ has certified thousands of professionals, speaks at major conferences, and provides consulting services focused on AI-powered content marketing. Today, he breaks down the practical applications of AI in modern business, sharing how entrepreneurs and marketers can leverage tools like ChatGPT for content creation, research, and organization. Stay tuned!
Resources
- theCLICK: Learn AI by doing AI | AI Training & Community for Marketers and Entrepreneurs
- Follow Russ Henneberry on Facebook
- Connect with Russ Henneberry on LinkedIn
Podcast: Play in new window | Download (Duration: 42:58 — 59.9MB) | Embed
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1280: Inside the Liberal Arts: Fascism, Politics, and Critical Thinking with Independent Writer Jeff Scheuer
When everything is reduced to headlines and outrage, real understanding gets lost. People aren’t encouraged to think—they’re pushed to react, to pick a side, to stay inside their echo chambers where everything feels familiar and comfortable. The problem is, complex issues can’t be solved with knee-jerk emotions or one-liners designed to provoke. When rational discourse is drowned out by manipulation, society loses its ability to solve problems, and people become easier to control, angrier, and more divided than ever.
Jeff Scheuer, an independent scholar and writer, specializes in media theory and critical thinking. He has authored Inside the Liberal Arts, The Soundbite Society, and The Big Picture, offering insights on democracy, journalism, and philosophy. His work explores the role of thoughtful analysis in society, and he actively shares essays on contemporary issues via Substack. Today, he examines the challenges of modern media, the necessity of critical thinking, and his upcoming essay on fascism. Stay tuned!
Resources
- Subscribe to Jeff Scheuer on Substack
- Jeff Scheuer: Writer
- Follow Jeff Scheuer on Facebook
- Connect with Jeff Scheuer on LinkedIn
Podcast: Play in new window | Download (Duration: 29:22 — 41.2MB) | Embed
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1279: Financially Speaking: Break Marketing Rules in Finance and Risk-Taking Secrets for Financial Success with UBS Executive Director Mitch Slater
It’s frustrating to feel invisible while others seem to get ahead with ease, as if they have some secret advantage. But more often than not, the real difference isn’t talent—it’s confidence, the willingness to put yourself out there, to take risks even when success isn’t guaranteed. Fear has a way of keeping people stuck, convincing them to play it safe instead of stepping into what makes them unique. The ones who rise aren’t always the most skilled, but they are the ones who refuse to let doubt keep them on the sidelines.
Mitch Slater, Executive Director of Digital Communications at UBS, blends financial advising with media and storytelling. Formerly a traditional advisor, he now hosts podcasts like Financially Speaking, Leadership Lounge and the upcoming Men, Women and Money. With a background in acting and experience working with legends like Larry King, he brings a unique approach to communication and marketing. Today, he emphasizes the value of taking risks, building confidence, and crafting authentic marketing strategies in the financial services industry. Stay tuned!
Resources
- Follow Mitch Slater on Facebook
- Connect with Mitch Slater on LinkedIn
- Financially Speaking on Spotify Podcasts
- Leadership Lounge on Apple Podcasts
Podcast: Play in new window | Download (Duration: 36:00 — 50.3MB) | Embed
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1278: Icons of Real Estate: Podcast Secrets for Real Estate Business Growth with Coach Tomás Fonseca
Real estate is a constant grind—paying for leads that go nowhere, making call after call, and showing up at events hoping to meet the right people. It’s exhausting, and often, it feels like more effort than reward. The agents who really thrive are the ones who find a way to cut through the noise and build real connections, not just chase numbers. In a market full of competition, standing out isn’t about working harder—it’s about working smarter and making every interaction count.
Tomás Fonseca, a podcast producer and coach, specializes in real estate industry growth. As the creator of Icons of Real Estate, the top real estate podcast network, he has produced over 1,000 episodes and helps professionals build impactful shows. Originally in SEO, he shifted to podcasting after recognizing the demand for content-driven business expansion. Today, he highlights podcasting as a powerful growth tool, showing how it builds relationships, generates content, and helps real estate agents attract leads while establishing valuable professional connections. Stay tuned!
Resources
- Icons of Real Estate: Amplify Your Sales with Icons of Real Estate Podcast!
- Follow Icons of Real Estate on Facebook
- Connect with Tomás Fonseca on LinkedIn
- Subscribe to the Icons of Real Estate Podcast on Apple Podcasts
Podcast: Play in new window | Download (Duration: 32:19 — 45.3MB) | Embed
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1277: Crush Content Marketing Using AI Writing Secrets for SEO Pros with “Father of SEO” Bruce Clay
The internet is packed with AI-generated fluff, and it’s becoming harder for businesses to stand out. People are drowning in the same regurgitated ideas, recycled in slightly different wording. The only way to break through is by offering something real—unique perspectives, genuine expertise, and a voice that doesn’t sound like it came from a template. AI can assist, but it can’t replace the depth and originality that come from human insight, experience, and a true understanding of what an audience actually cares about.
Bruce Clay, known as the "Father of SEO" since 1996, is a leading expert in search marketing. His company, Bruce Clay, Inc., offers SEO consulting, PPC management, content development, and social media marketing. He has authored multiple publications and speaks at industry conferences, providing deep insights into digital marketing. His platforms are key resources for professionals. Today, he discusses AI’s impact on SEO and content creation, emphasizing its role as a research and writing enhancement tool rather than a substitute for human creativity. Stay tuned!
Resources
- SEOTraining: Learn SEO and Build Your Website’s Traffic and Revenue
- SEOTools: Advanced SEO tools for data-hungry marketers
- PreWriter: AI Content Tool that Empowers Writers
- Bruce Clay, Inc.: Search Engine Optimization Agency
- Follow Bruce Clay on Facebook
- Connect with Bruce Clay on LinkedIn
- Content Marketing Strategies for Professionals by Bruce Clay on Amazon
Podcast: Play in new window | Download (Duration: 35:32 — 65.2MB) | Embed
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1276: Your Brand Sucks: Build Killer Brands Fast With AI Branding Tricks That Actually Work with Branding Consultant Ernie Harker
So much marketing today feels cold and impersonal, like it was churned out by a machine with no real understanding of the audience. Brands are blending together, all using the same predictable phrases and empty enthusiasm. The ones that stand out are the ones that sound real—like an actual person is behind the words, not just an algorithm following a formula. People connect with authenticity, and that’s something no AI can fully replicate, no matter how advanced it gets.
Ernie Harker, a professional speaker, AI branding specialist, and author of Your Brand Sucks, helps businesses transform through innovative marketing strategies. With a background in illustration and branding, he delivers high-energy presentations on leveraging AI for creative growth. He has guided industries in rethinking their marketing approaches using generative AI tools. Today, he explores the power of custom GPTs for personalized content, how AI simplifies complex projects, and the balance between technological efficiency and preserving human creativity. Stay tuned!
Resources
Podcast: Play in new window | Download (Duration: 29:59 — 55.1MB) | Embed
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1275: Heal Your Hidden Psychological Wounds, Escape Trauma and Rebuild Your Life with Clinical Psychologist Dr. Nancy Irwin
The past has a way of gripping people, making it feel like they’re stuck in the same patterns no matter how much they want to change. Old wounds, addictions, and self-doubt can turn into a loop that’s hard to break, shaping how someone sees themselves and the world around them. It’s frustrating—knowing what needs to change but feeling powerless to do it. Still, the past isn’t a life sentence, and even the deepest struggles don’t have to define the future.
Dr. Nancy Irwin, a licensed clinical psychologist and therapeutic hypnotist, specializes in trauma resolution, addiction treatment, and performance enhancement. Featured on Dr. Drew, Megan Kelly, and Bravo, she’s also the author of You-Turn: Changing Direction in Midlife, which shares stories of personal transformation. Her work focuses on helping clients heal past wounds and create lasting change. Today, she explores the connection between trauma and addiction, explaining how unresolved psychological wounds fuel destructive behaviors. Stay tuned!
Resources
- Psychology Today: Health, Help, Happiness + Find a Therapist
- Dr. Nancy Irwin: Clinical Psychologist (License # 30292) and Certified Hypnotherapist in Los Angeles, CA
- Follow Dr. Nancy Irwin on Facebook
- Connect with Dr. Nancy Irwin on LinkedIn
- Breaking Through!: Stories of Hope and Recovery (co-authored with Dr. Nancy Irwin) on Amazon
Podcast: Play in new window | Download (Duration: 26:13 — 48.2MB) | Embed
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1274: Acquire.Fi: Escape the 9-5 Using Business Acquisition Hacks with Co-Founder Ken Mack
Feeling stuck in a job that drains your energy while your dreams fade into the background is a slow kind of defeat. The idea of quitting and starting from scratch can seem impossible, but what if there’s another way? Wealth isn’t just built through grinding away at a traditional career or risking everything on a startup. There are smarter, proven paths that allow you to create financial freedom without sacrificing years to uncertainty. The key is finding the right vehicle—one that aligns with your skills, interests, and long-term goals. The real question is, are you ready to take control?
Ken Mack, a business acquisition expert, went from entry-level jobs to owning companies using creative financial strategies. Originally from the UK, he specializes in buying businesses with little personal capital and optimizing taxes, having relocated to Dubai for financial freedom. He’s active on Instagram and runs the Triple 8 Club for aspiring business buyers. Today, he shares how he bought his first business young, strategies for acquiring companies without traditional financing, and the power of networking. Stay tuned!
Resources
- Triple 8 Club: Your Network Is Your Net Worth
- Follow Ken Mack on Instagram
- Follow Ken Mack on Facebook
- Connect with Ken Mack on LinkedIn
Podcast: Play in new window | Download (Duration: 32:24 — 59.5MB) | Embed
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1273: Hawke Media: Scale Your Business Fast Using Proven Marketing Strategies with Founder and CEO Erik Huberman
Wasting money on marketing that doesn’t move the needle is frustrating, especially when growth feels just out of reach. It’s not just about spending more—it’s about finding the right strategy that actually works for your business. Many companies get stuck throwing money at ads, content, or agencies without a clear plan, hoping something will stick. But real growth happens when marketing aligns with your audience’s needs and your brand’s strengths. The right approach doesn’t just attract customers—it builds momentum, turning small wins into scalable success. The question is, are you ready to shift gears and make every dollar count?
Erik Huberman, founder and CEO of Hawke Media, leads a fast-growing marketing consultancy that provides CMO-level expertise. He has helped scale over 5,000 brands, working with companies like Red Bull, Verizon, and Crocs. His book, The Hawke Method, a USA Today bestseller, outlines three core marketing principles. Today, Eric addresses key marketing challenges, including misunderstandings of sales cycles, hiring inexperienced marketers, and keeping up with the fast-changing digital landscape. Stay tuned!
Resources
- Erik Huberman: CEO, Marketer & Thought Leader
- Hawke Media: Your Outsourced CMO®
- Follow Erik Huberman on Facebook
Podcast: Play in new window | Download (Duration: 27:02 — 49.7MB) | Embed
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1272: The Goldhill Group: Generational Business Wisdom and Practical Advice for Successors with President Jonathan Goldhill
Running a family business comes with pressures that outsiders rarely understand—balancing tradition with innovation, managing family dynamics, and keeping the business alive for future generations. When visions clash between the old guard and the next wave, the result can be stagnation or, worse, collapse. But failure isn’t inevitable. The businesses that survive find ways to blend experience with fresh ideas, respecting the past while adapting to the future. The question isn’t just how to keep the business running—it’s how to build a legacy that lasts beyond any one generation. The right balance could turn survival into long-term success.
Jonathan Goldhill, a family business advisor, executive coach and the President of The Goldhill Group, has over 30 years of experience helping small and mid-sized businesses thrive. Author of Disruptive Successor and host of its podcast, he specializes in guiding next-gen leaders through generational transitions. With an MBA from USC and a family background in business, he understands the complexities of growth and succession. Today, he talks about the challenges family businesses face, emphasizing how younger leaders can innovate while maintaining trust, communication, and strategic alignment across generations. Stay tuned!
Resources
- Goldhill Group: Transform Your Business | Ultimate Guide for Next-Gen Leaders & Owners
- Follow Jonathan Goldhill on LinkedIn
- Connect with Jonathan Goldhill on LinkedIn
- Subscribe to Disruptive Successor Podcast hosted by Jonathan Goldhill on Apple Podcast
Podcast: Play in new window | Download (Duration: 33:00 — 60.6MB) | Embed
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