Recent Updates
737: Industrial Strength Marketing: How to Brand, Modernize, and Grow Your Manufacturing, Distribution, or Workforce Recruiting Business with James Soto
James Soto is a three-time Inc. 5000 Fastest Growing Company leader, keynote speaker, and recognized contributor to Fabtech, HubSpot, Modern Machine Shop, Mashable, and LinkedIn events, as well as the host of Industrial Strength Marketing on YouTube, where he shares marketing insights that help industrials make marketing the strength of their business.
As Founder and CEO of Industrial Marketing Agency, one of North America’s top marketing agencies, James has worked with major B2B and industrial brands such as Motion Industries, Schneider Electric, ABB Baldor, SKF, Coats, Hunter Fan, NIST, PAM Transport, ASME, and Manufacturing USA.
In this episode of Marketer of the Day, James Soto discusses his current work with industrial clients and how his agency helps manufacturers improve branding, marketing strategy, and customer engagement. He emphasizes the importance of being of service, creating inspiring content, and leveraging empathy to connect with buyers and employees. Soto highlights Manufacturing Day as a notable project that has grown to thousands of events, millions of viewers, and widespread industry recognition. He encourages industrial companies to adopt modern marketing practices, embrace digital channels, and measure readiness through tools like the Marketing Readiness Assessment. Soto underscores that industrial marketers have a unique opportunity to tell the story of the products they design and manufacture, showing how these innovations shape the world.
Quotes
“Industrial marketing is different because it involves interdependent products and long decision-making cycles. One wrong part in a supply chain can create huge problems.”
“Marketing in the industrial sector is often missing or mismanaged. Leadership has to recognize that marketing is critical for staying competitive.”
“Industrial companies need to focus on being of service and creating inspiring work. They have deep knowledge and can tell their story better than anyone else.”
“Open your mind. Look at other industries, other marketing approaches, and think about how you can modernize your strategy to remain relevant.”
Resources
Podcast: Play in new window | Download (Duration: 28:28 — 26.3MB) | Embed
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736: Outsource School: Crack the VA Code with Podcast Outreach, Lead Generation, and Implement Standard Operating Procedures for Predictable Online Income with Nate Hirsch
Nathan Hirsch is a 30 year old entrepreneur that's been scaling businesses since 2009. Nathan's first business, Portlight, sold over $30 million in sales through Amazon. Nathan then co-founded FreeeUp.com with an initial $5,000 investment in 2015, scaled it to $12M per year in revenue, and it was acquired in 2019.
Hirsch also highlights SOP (Standard Operating Procedure) systems, including a video-based tool that allows easy updates and delegation without recreating entire tutorials. The approach ensures business operations can run independently of the owner, making the company scalable and sellable. He stresses accountability, cultural alignment, and personal discipline—entrepreneurs still need to engage in high-value tasks while delegating the rest. Hirsch shares strategies for organic marketing, structured time management, and productivity tools like Wordboard and Text Expander, which automate repetitive communication.
The episode focuses on creating a business that is both self-sustaining and growth-oriented, reducing burnout while maximizing efficiency through systems and effective delegation.
Quotes
“If you don’t know what to do with a virtual assistant after the fact, it doesn’t do you much good. Cracking the VA Code teaches you interviewing, onboarding, training, and managing.”
“Give your VAs ownership of the SOPs. Let them keep it updated. That’s how a business can run without you and be scalable.”
“Focus on spending your time on things you’re best at. Don’t waste it becoming good at what you’re bad at.”
“Organic marketing systems can run without you. VAs handle the bulk of research, outreach, and follow-up. You just show up for the critical touchpoints.”
Resources
- Outsource School: Want Better Virtual Assistants?
- Connect with Nathan Hirsch on LinkedIn
- (Previous Appearances)
Podcast: Play in new window | Download (Duration: 32:03 — 29.5MB) | Embed
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735: The Money Nerve: Conquer Money Shame and Make Better Financial Decisions with Bob Wheeler
Robert Wheeler, Financial Expert & Motivator, Book Author, is the founder of The Money Nerve. Bob helps listeners conquer their money shame and avoid making poor financial decisions by teaching how emotions can dictate our choices.
In this episode of Marketer of the Day, Wheeler explores techniques to develop a healthy relationship with money, including small, actionable steps for managing finances and addressing emotional blocks. He shares insights from his book The Money Nerve and online resources at themoneynerve.com, highlighting workshops, courses, and practical tools to improve money management, investing, and business finances. Key takeaways include examining personal money history, leveraging fear as a motivator, making incremental progress toward financial goals, and approaching money with curiosity and joy rather than shame. Wheeler also draws parallels between his hobbies—like mountain climbing, kickboxing, and stand-up comedy—and financial growth, emphasizing discipline, risk-taking, and self-responsibility.
Quotes
“Start by understanding your money history—your childhood experiences shape your choices today, but you can break those patterns.”
“Fear is a great motivator. Use it to propel yourself toward conscious financial decisions rather than letting it hold you back.”
“Money isn’t just numbers—it’s opportunities to travel, to give, to grow. Your relationship with it can be joyful, if you allow it.”
“Be willing to be uncomfortable, be willing not to know, and be willing to ask stupid questions—jump into the arena and have fun.”
Resources
- The Money Nerve: Be the one who changes the financial story for your family
- Connect with Bob Wheeler on LinkedIn
- Get a copy of The Money Nerve: Navigating the Emotions of Money by Bob Wheeler
Podcast: Play in new window | Download (Duration: 23:01 — 21.3MB) | Embed
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734: Dreams, Goals, Fears & Success: Build a Thriving Business with Platform University Dean John Meese
John Meese is the Dean of Platform University. John leads a team focused on simplifying online marketing for professionals and runs three successful businesses (including a coworking space that is walking distance from his house). John’s passion is teaching entrepreneurs and busy professionals how to systemize their business and build an engaged online audience.
In this episode of Marketer of the Day, Meese shares strategies for adapting businesses during crises, such as shifting in-person services online and leveraging digital platforms to reach audiences. He highlights the importance of building blogs, email lists, YouTube channels, and social media presence as essential tools for survival and growth. Meese also details his recent project of producing 30 consecutive days of instructional videos to help entrepreneurs expand their reach, and he discusses the offerings of Platform University, including step-by-step curriculum, digital product creation, and a $1 trial for new students. Key takeaways include focusing on solving real problems, using online platforms to maintain engagement, and prioritizing audience needs over trends. Resources and courses are available at platformuniversity.com and johnmeese.com.
Quotes
“It doesn’t matter what you’re selling; it matters who you’re trying to serve. Focus on their problems, and the solutions become clear.”
“Your business is only as strong as the relationships you build and the problems you help solve for real people.”
“Now is the time to build an online presence—blogs, email lists, YouTube channels—because it’s no longer optional; it’s an insurance policy for your business.”
“What we’re selling isn’t just a product; it’s the solution to someone’s problem. If it is, how dare we keep it from them?”
Resources
- Platform University: Build an Engaged Online Audience From Scratch
- John Meese: Sell Your Smarts Without Sacrificing Your Soul
- Connect with John Meese through his email: hey@johnmeese.com
Podcast: Play in new window | Download (Duration: 29:15 — 27.0MB) | Embed
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733: Duct Tape Marketing: Make Consistent Daily Progress Through Introspection and Consistent Focused Action with John Jantsch
John Jantsch is a marketing consultant, speaker, and the author of several books, including "Duct Tape Marketing," "The Referral Engine," "Duct Tape Selling," and "SEO for Growth." He also hosts a weekly podcast called "The Duct Tape Marketing Podcast," which he has been doing since 2005. Today, John talks about the importance of having a morning routine and taking time for reflection and introspection, especially during challenging times.
In this episode of Marketer of the Day, Jantsch shares insights on how small business owners can thrive through thoughtful focus, customer-centric strategies, and efficient marketing systems. He emphasizes concentrating on the top 20% of ideal clients, adding genuine value, and avoiding distractions from shallow trends or overloaded social channels. Jantsch Duct Tape Marketing system guides businesses to gain clarity, control, and confidence, integrating tactics like SEO, content, and digital strategy into a cohesive framework. Key takeaways include the power of daily reflection, the importance of building strong customer relationships, and approaching marketing with strategic intent rather than chasing every new tool. His resources, books, and consultant network are available at ducttapemarketing.com.
Quotes
“Start sharing your gifts now. Don’t bring apologies; bring you, unfinished as you are.”
“Focus on the 20% of your best ideal customers and find ways to serve them in ways that really blow them away.”
“Our job as marketers is not to understand the tools; it’s to understand how those tools can guide the customer on the journey they want to take.”
“Stop regurgitating information. Ask yourself: Is what I’m doing adding value or enhancing the relationship?”
Resources
- Duct Tape Marketing: Increase Revenue and Profits with a Simple & Proven Marketing System.
- Connect with John Jantsch on LinkedIn
- Subscribe to The Duct Tape Marketing Podcast hosted by John Jantsch on Apple Podcasts
- Get a copy of Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide by John Jantsch on Amazon
- Get a copy of Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar by John Jantsch on Amazon
- Get a copy of The Referral Engine: Teaching Your Business to Market Itself by John Jantsch on Amazon
- Get a copy of SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs by John Jantsch & Phil Singleton on Amazon
Podcast: Play in new window | Download (Duration: 28:01 — 25.8MB) | Embed
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732: B2B Lead Generation Through LinkedIn with JC Granger
JC Granger is the founder of Infinity Marketing Group, a digital marketing agency specializing in the B2B tech industry. With over 20 years of experience in the field, JC has honed his expertise in lead generation strategies, particularly through the use of LinkedIn. Today, JC talks about the importance of immediate lead generation during the COVID-19 pandemic, highlighting the effectiveness of direct outreach on LinkedIn.
In this episode of Marketer of the Day, Granger discusses his current work in LinkedIn-based lead generation, where his team uses Sales Navigator, automated drip campaigns, and manual follow-ups to deliver sales-qualified leads. He emphasizes maintaining marketing budgets during economic downturns, creating pre-recorded software demo libraries for efficient prospect engagement, and prioritizing targeted personalization over broad, untargeted campaigns. Key takeaways include focusing on immediate results through LinkedIn, email marketing, and paid ads, while using thoughtful personalization and strategic targeting to maximize ROI. Granger also highlights a forthcoming guide on the top five mistakes in LinkedIn prospecting and ways to fix them, available via the Infinity Marketing Group website.
Quotes
“We will lead the horse to water, and we will put its head down to the water, and then all you have to do is apply suction.”
“You never cut your marketing budget if you can avoid it; cutting marketing is basically giving yourself a death sentence.”
“Most people are only looking to solve one to three problems, so slice your demo into clips for the features that really matter to them.”
“Personalize as much as possible, even if half of your process is automated, because people respond to authenticity and relevance.”
Resources
- Infinity Marketing Growth: Your Revenue Growth Partner. We Help B2B Tech Companies Scale!
- Connect with JC Granger on LinkedIn
- Send your inquiries through his email: info@infinitymgroup.com
- You can call at phone: 303-834-7344
Podcast: Play in new window | Download (Duration: 33:54 — 31.2MB) | Embed
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731: Thrive Under Fire: Turn Difficult Customers into Business Success And Conquer Your Inner Demons with John Faisandier
John Faisandier is an expert in emotional management and the founder of Thrive Under Fire (TUF), a training program that helps people, especially those in high-stress professions like veterinary medicine, learn to navigate difficult emotions and challenging situations. As an author and trainer, John has dedicated his career to teaching thousands of people in various countries the skills to manage their own emotions and those of others. Today, John discusses the contagious nature of emotions and how they can significantly impact our lives, both personally and professionally.
In this episode of Marketer of the Day, Faisandier explains techniques for thriving under pressure, such as deep breathing, naming emotions, and using perspective to reduce catastrophizing. He illustrates these methods with personal stories, showing how taking a moment to recognize frustration can prevent escalation and improve communication. Faisandier also describes his work with veterinarians, offering training and resources to help them manage both client and staff emotions in high-stress clinics. Listeners can access a special report and further training at tuf.ac for veterinarians or tuf.co.nz for general emotional management resources.
Quotes
“Emotions are contagious. You don’t have to be a victim to them—you can learn to manage them better than you do.”
“Name your feelings without judging them. It activates the rational part of your brain and helps you respond instead of react.”
“Frustration in the moment rarely comes from the person in front of you—it’s often a cumulative response from past experiences. Acknowledge it, and it loses its power.”
“Giving yourself perspective and self-compassion is key. What seems overwhelming now will look small when you see it in the context of your whole life.”
Resources
- Join Thriving Under Fire - Managing Emotions at Work on Facebook Group
- TUF: TUF training provides the skills to handle difficult situations with confidence.
- Connect with John Faisandier on LinkedIn
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730: Protect Your Business and Your Income During COVID-19 (and Emerge Stronger When It’s Over) with Copywriter Kevin Donlin
Kevin Donlin is a copywriter, marketing advisor, and author of 3 books. He has been delivering sales gains of over $1 million to entrepreneurs online and offline since 1998. Today, Kevin talks about strategies for businesses to protect themselves and grow during the COVID-19 pandemic. He shares five key tips, including retaining clients, being relevant, being available, offering more value, and taking care of oneself.
In this episode of Marketer of the Day, Donlin provides practical strategies for protecting and growing a business during coronavirus and other disruptive events. He shares five core principles: retain clients through personalized touchpoints, stay relevant by addressing current customer concerns, be highly available to respond quickly, offer more value instead of discounting, and prioritize personal well-being to maintain performance. Donlin supplements these principles with examples, including printed newsletters, creative promotions, and clear communication systems. Listeners can access his free playbook with seven actionable strategies at clientcloningsystems.com, and they can apply for a 20-minute problem-solving session to implement these insights personally.
Quotes
“Every 10 years, something happens that may put you out of business if you don’t handle it correctly. The secret is not being the strongest or smartest—it’s being adaptable.”
“Retain the clients you have. Send them something tangible in the mail and show them you care—small actions keep relationships strong.”
“Offer more value instead of cutting prices. Add payment plans, guides, or bonus resources to make your product more useful and desirable.”
“Take care of yourself. Sleep, exercise, and hydration aren’t luxuries—they’re the tools that keep your
Resources
- Client Cloning Systems: We help Presidents, Founders, and Consultants scale to $5M and beyond. With Direct Mail and Email written in the voice of your buyers
- Previous appearances:
Podcast: Play in new window | Download (Duration: 39:57 — 36.8MB) | Embed
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729: The Twist Life: Discover the Secrets of Life and Network Your Way to Success with Brian Orr
Brian Orr is the founder of Keaton Capital and "The Twist Life." As a seasoned DJ with over 20 years of experience, Brian has also ventured into real estate investing, focusing primarily on multifamily properties. In his podcast, Brian aims to document his life experiences and share the stories of his diverse guests, ranging from a medically retired police officer to a chef who pivoted her catering business during the pandemic. Today, Brian discusses his journey into podcasting, highlighting how it allows him to share his life with his children in a unique way.
In this episode of Marketer of the Day, Orr discusses his newest project, The Twist Life, an interview podcast designed to document stories and explore the personal journeys of guests across diverse industries. The show emphasizes curiosity, adaptability, and personal growth, with topics ranging from boxing and food allergies to real estate and music. Orr shares lessons on marketing, networking, and positioning, highlighting the importance of leveraging unconventional channels, collaborating with others, and learning through experience. Listeners can access the podcast and related content at thetwistlife.com and follow him on social media at @thetwistlife.
Quotes
“I positioned myself in a place where celebrities hang out. I was never the greatest DJ, but I shined differently than everyone else.”
“Most of my podcast conversations are about being deliberate in your actions, being flexible in your plans, and knowing that shit happens—and then what do you do from there?”
“I’ve found success by looking for unexpected channels to reach people rather than following the obvious path everyone else is taking.”
“I want to talk to the person behind the personality. There’s really nothing off limits as long as there’s a story to tell.”
Resources
Podcast: Play in new window | Download (Duration: 35:04 — 32.3MB) | Embed
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728: Software-As-a-Service (SaaS) and Agency Growth Secrets with Dave Schneider
Dave Schneider is the founder of Shortlist and co-founder of Ninja Outreach, a digital marketing agency that specializes in services like design, development, SEO, and link building. He has also launched two software products, an SEO tool and a remote work tool for more effective meetings. Today, Dave talks about his entrepreneurial journey, including the pros and cons of running a SaaS business versus an agency.
In this episode of Marketer of the Day, Schneider shares strategies for agency and SaaS growth, emphasizing the benefits of building a services business as a foundation before branching into software products. He discusses the pros and cons of agency versus SaaS models, the importance of focusing on quality and transparent pricing, and leveraging internal solutions for commercial products. Key takeaways include creating self-sustaining systems, building strong client relationships, and maintaining flexibility during economic challenges like COVID-19. Resources mentioned include shortlist.io for agency services and SEO tools, and his upcoming remote work software, RemoteRelo. Schneider’s approach demonstrates how combining strategic service operations with product development can drive sustainable growth.
Quotes
“It takes a really long time to build a sustainable business. First-time entrepreneurs shouldn’t expect to hit a home run right away.”
“One thing leads to the next—solve a problem for your clients, and that often inspires the next product or service.”
“Quality matters. Many businesses don’t even know what a good link is, so we make sure everything we deliver is white hat and solid.”
“Build the team first, get the agency running, and then the software products have a platform to thrive.”
Resources
- Shortlist: Your Inbound Marketing Team - Ready To Go
- Ninja Outreach: Find Instagram and YouTube influencers with the most powerful social engine on the web
- Connect with Dave Schneider on LinkedIn
Podcast: Play in new window | Download (Duration: 23:13 — 21.5MB) | Embed
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727: Rock the Recession: Reinvent Yourself, Start That Business or Pursue Gig Economy Side Hustles with Jonathan Slain
Jonathan Slain is a consultant who survived the last major recession by borrowing $250,000 from his mother-in-law. He is the co-author of the book "Rock the Recession" and the founder of the website recession.com. Today, Jonathan discusses strategies for preparing businesses and individuals for the upcoming economic downturn. He emphasizes the importance of benchmarking readiness, building relationships with banks, and seizing opportunities that may arise during a recession, such as acquiring assets or businesses at discounted prices.
Jonathan coaches high growth leadership teams across the United States to implement the Entrepreneurial Operating System® also known as "Traction." He focuses on working with entrepreneurial niche/specialty firms and large corporations ($10M+ in annual revenue), spending over 100 days per year working with teams just like yours.
In this episode of Marketer of the Day, Slain shares actionable strategies for preparing for economic downturns and turning them into opportunities for growth. He emphasizes the importance of benchmarking business readiness through the Recession Readiness Assessment on recession.com, creating an emergency financial plan, and cultivating proactive relationships with bankers and business owners. Slain’s book, Rock the Recession, along with its companion workbook, offers practical guidance for solopreneurs and small businesses, helping them identify opportunities, manage risk, and position themselves for success. Key takeaways include improving weak areas of business readiness, monitoring cash reserves, and approaching opportunities actively to maximize potential gains during a recession.
Quotes
“Recessions are massive opportunities if you know where to look and prepare yourself.”
“Preserve your best options; otherwise, you might be choosing your least bad option.”
“Have 10 conversations with 10 potential opportunities, and maybe one or two will end up being great deals.”
“Benchmark your readiness, improve weak areas, and position yourself to rock the recovery.”
Resources
- Recession: Need proven strategies to help you Rock the Recession? Ready to thrive instead of survive?
- Get a copy of the book, Rock the Recession: How Successful Leaders Prepare for, Thrive During, and Create Wealth After Downturns by Jonathan Slain & Paul Belair on Amazon
- Connect with Jonathan Slain on LinkedIn
Podcast: Play in new window | Download (Duration: 23:05 — 21.3MB) | Embed
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726: Manage Emotional Stress, Break the Cycle of Failure, and Banish Burnout with Janice Litvin
Janice Litvin is a seasoned professional with over 20 years of experience in the human resources industry. She started as a technology recruiter and later pursued studies in exercise science and sports psychology, becoming certified by the Aerobics and Fitness Association of America. Janice is a Zumba Fitness Instructor, a wellness coach with Weight Watchers, and the author of the upcoming book "Banish Burnout: Move from Stress to Success." Today, Janice discusses strategies to help individuals manage their emotional stress and overcome burnout.
Litvin highlights the role of mindfulness and gratitude practices in strengthening the prefrontal cortex and reducing amygdala overactivity. She also recommends healthy lifestyle habits like exercise, outdoor activities, and moderation in news consumption to support emotional resilience. She underscores the importance of allowing children to develop naturally without projecting excessive parental pressure. She provides resources for practical application: the Banish Burnout Toolkit (banishburnouttoolkit.com) and her website, janicelitvin.com, with additional strategies and guidance. She is active on LinkedIn, posting daily short videos to help people reduce stress and improve wellness.
Quotes
“Unless you unpack that baggage and understand where those patterns came from, you’re going to suffer from them forever.”
“Observe your reactions and try to grab control of your feelings quicker; even reducing upset from days to minutes is progress.”
“Gratitude, mindfulness, and physical movement can strengthen your brain and calm your emotions.”
“Children should be allowed to thrive by being who they’re meant to be, not by fulfilling our expectations.”
Resources
- Janice Litvin: Bay Area Wellness Speaker
- Connect with Janice Litvin on LinkedIn
- Get a copy of the Banish Burnout Toolkit by Janice Litvin on Amazon
Podcast: Play in new window | Download (Duration: 23:08 — 21.4MB) | Embed
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725: Tell Your Story and Leave a Lasting Literary Legacy Through Memoir Books with Jan Bear
Jan Bear is a writer, editor, and book designer who is passionate about helping people share their stories through memoir books. She has a website called Bear Web Content and a Facebook group called "Book Genie" where she supports aspiring authors. Today, Jan shares the concept of "family legacy books," which are memoirs written by older family members to preserve their life stories and experiences for future generations. She explains the process of creating these books, including recording conversations, refining the content, and designing a professional-looking final product.
Bear encourages starting the process early, particularly while elders still have the energy and clarity to contribute. She also emphasizes that creating a memoir can be a collaborative family activity and a bonding experience. Interested individuals can connect with her via her website bearwebcontent.com or the Facebook group Book Genie to explore starting a legacy book project.
Quotes
“After you're gone, maybe nothing remains—but books can preserve your story for future generations.”
“You don’t have to be a New York Times bestseller. The point is to capture your history and preserve it for those who care.”
“All you have to do is record conversations, transcribe them, and then refine the text so it reads like a book.”
“Creating a memoir lets you know your elders, understand their perspectives, and preserve their legacy before it’s too late.”
Resources
- Bear Web Content: Tell your story & attract the right clients
- Connect with Jan Bear on LinkedIn
- Join the Book Genie Facebook Group
- jan@bearwebcontent.com (Email)
Podcast: Play in new window | Download (Duration: 29:23 — 27.1MB) | Embed
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724: SavvyCard: Use a Business Card Mobile App to Grow Through Referrals with David Etheredge
David Etheredge is the CEO & Co-Founder at SavvyCard, a mobile app designed to help professionals capture contact details and grow their businesses through referrals. He has extensive experience in the real estate industry, with over 180,000 Realtors using the SavvyCard platform. Today, David discusses the limitations of traditional business cards and how SavvyCard offers a more effective solution. He explains the app's cloud-based technology, which allows users to share their contact information without the recipient needing to download an app.
In this episode of Marketer of the Day, Etheridge demonstrates how SavvyCard transforms networking by enabling immediate, permission-based follow-up via text message, ensuring contacts are stored and easily accessible. The platform allows users to embed videos, social links, and relevant content to provide context and create ongoing engagement. Etheridge shares success stories, such as closing six-figure contracts through timely follow-ups initiated via SavvyCard. The tool is available for individual users, businesses, and enterprises, with pricing starting at a one-time setup fee plus a small monthly subscription. Listeners can explore SavvyCard and its features at savvycard.com, with specialized offerings for real estate professionals and business teams.
Quotes
“If somebody won’t give you their mobile number, they’re really not interested in building a relationship or buying what you’re offering.”
“Starting a conversation with a prospect by text message is 100 times more powerful than email or phone because it’s permission-based and asynchronous.”
“With SavvyCard, you can embed videos, links, and social media, so your contact becomes an ongoing engagement tool rather than a forgotten business card.”
“The more you use your card, the higher you rank in search results, helping you own your personal brand without paying for SEO services.”
Resources
- SavvyCard: It's much more than a business card - it's a SavvyCard!
- Connect with David Etheredge on LinkedIn
Podcast: Play in new window | Download (Duration: 27:41 — 25.5MB) | Embed
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723: Achieve Your Financial Goals, Plan for the Future, and Develop Healthy Money Habits with CPA Larry Pon
Larry Pon is a Certified Public Accountant (CPA) with over 34 years of experience in tax and financial planning. He runs a tax and financial planning practice in Redwood Shores, California, where he has helped hundreds of clients reach their financial goals. Today, Larry talks about the importance of developing healthy money habits and taking a proactive approach to financial planning.
In this episode of Marketer of the Day, Pon shares insights on developing healthy financial habits, planning for the future, and navigating complex tax situations. He emphasizes the value of consulting a CPA early in the decision-making process, using research from credible sources, and understanding the broader financial picture rather than focusing solely on taxes. He also discusses strategies such as reviewing W-4s, maximizing employee benefits, and using new tax laws effectively. Pon highlights real-world client success stories, including saving $800,000 in taxes on a real estate transaction and improving cash flow, demonstrating the impact of proactive financial planning. Listeners can connect with Pon and schedule consultations at LarryPonCPA.com, where they can explore personalized tax and financial planning services.
Quotes
“I treat money like a garden—you have to manage it, tend to it, and focus on small habits that create the biggest impact.”
“The best clients are the ones who follow advice, plan ahead, and work proactively on their financial goals.”
“Consulting with a CPA before making big decisions prevents surprises and helps you take advantage of opportunities you might not see on your own.”
“I’m a fee-only advisor, which means my advice is unbiased and not tied to selling any products—what you see is what you get.”
Resources
- Pon & Associates: Committed to Helping You Achieve Your Financial Goals
- Connect with Larry Pon on LinkedIn
Podcast: Play in new window | Download (Duration: 30:48 — 28.4MB) | Embed
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722: Unlock Charisma: 5 Secrets from Sandra Dee Robinson
Sandra Dee Robinson is a renowned television actress, having starred in popular soap operas like "Another World," "Sunset Beach," and "General Hospital." In addition to her acting career, she is an author, international speaker, and the founder of Charisma On Camera performance coaching and the Equine Assisted coaching program Charismatic Cowgirl. Today, Sandra discusses the importance of being present and authentic in relationships, both personal and professional.
In this episode of Marketer of the Day, Robinson shares her current work through Charisma On Camera and her Equine Assisted Coaching program, Charismatic Cowgirl. She emphasizes the importance of presence, self-awareness, and authentic communication in building relationships and leadership skills. Her programs help clients, primarily women and corporate leaders, identify their unique strengths and improve interpersonal connections using experiential exercises with horses. Key takeaways include focusing on authenticity rather than acting “as if,” leveraging one’s natural charisma, and removing distractions to enhance communication. Resources and programs can be explored at SandraDRobinson.com, and she offers social media engagement through her Elevate Facebook group, providing opportunities to experience her coaching and expand personal and professional impact.
Quotes
“The quality of your life is directly related to the quality of your relationships, so it’s really worth learning how to do them.”
“Whatever platform you have, you can make the most of it—stand in your truth rather than act as someone else.”
“Everybody has a strength in communication that makes them charismatic to the exact person and the exact audience they should be attracting.”
“You are not who others say you are; you know who you are and stick with that.”
Resources
- Sandra Dee Robinson: I empower experts and entrepreneurs to impact the world for good by being powerful in their presence from stage, through a camera or leading their team.
- Connect with Sandra Dee Robinson on LinkedIn
Podcast: Play in new window | Download (Duration: 29:58 — 27.6MB) | Embed
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721: Inspiration, Success, Motivation, Mentorship: Break Destructive Patterns with Prosperity Coach Sheevaun Moran
Sheevaun Moran is a business advisor, mentor, and quantum energetics thought leader. She founded Energetic Solutions® to help entrepreneurs and individuals achieve amazing results using uncommon, ancient principles. Sheevaun is the author of several books and the host of the Energetic Solutions podcast. Today, Sheevaun discusses the importance of addressing energy deficiencies in business leaders. She explains her process of helping clients identify and focus on their greatest problems, rather than trying to solve everything at once.
In this episode of Marketer of the Day, Moran shares how she applies her expertise through Energetic Solutions to help leaders scale their businesses while maintaining balance and clarity. She walks clients through targeted processes that uncover the single most impactful issue affecting their energy, productivity, or profitability, helping them achieve measurable improvements in personal and professional life. Moran also highlights the importance of annual resets, journaling, and refining processes to maintain momentum. She provides a range of resources including over a dozen books, 28 audios, and the Epic Life Toolkit, all designed to offer actionable insights in digestible formats. Her work demonstrates that focusing on foundational principles, energy management, and clarity can transform both life and business performance.
Quotes
“If every human would address water, sleep, and breath, their whole world would start to open up and be brighter and lighter.”
“Most people try to solve everything at once, but there’s always one thing that will provide the greatest return in energy or results.”
“Magical thinking assumes someone else will fix the giant ball of yarn of your problems; clarity comes from focusing on the right one thing.”
“By taking one core problem and addressing it fully, you often unlock improvement across multiple areas of your life and business.”
Resources
- Epic Life Toolkit: if you still want to create a life you love, I have great news for you…
- Sheevaun Moran: Get unstuck and Prosper through energetic alignment.
- Connect with Sheevaun Moran on LinkedIn
Podcast: Play in new window | Download (Duration: 27:49 — 25.7MB) | Embed
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720: Build a Dirt Rich Passive Income: Frontier Property Real Estate Land Deals with The Land Geek Mark Podolsky
Mark Podolsky, also known as the "Land Geek," is an expert in the world of real estate investing. He has completed over 5,000 land deals, with an average return on investment of over 300% on cash flips and over 1,000% on deals sold with financing terms. Mark is the author of the book "Dirt Rich," which provides a comprehensive guide to building a passive income through real estate. Additionally, he hosts the "Art of Passive Income" podcast, where he shares his insights and strategies with listeners. Today, Mark shares his land business model, which involves acquiring undervalued properties, conducting due diligence, and then quickly reselling them for a profit.
Podolsky’s philosophy centers on creating systems that scale, freeing time for personal pursuits while maintaining profitable operations. His book Dirt Rich provides a step-by-step guide for building a passive income through land investments, while his upcoming second book will focus on scaling the land business further. He offers free courses through The Land Geek, including the Passive Income Launch Kit and Quick Deals course, teaching beginners how to get started and double their money with minimal investment.
Quotes
“If Monday is the same day as Saturday for you, that’s real wealth.”
“I can always make more money, but I can’t get more time.”
“If you’ll do for the next three to five years what others won’t do, you’ll be able to do for the rest of your life what others can’t do.”
“The basic concepts of marketing never change: good headlines, scarcity, urgency, anchors, and clear calls to action.”
Resources
- The Land Geek: Double Your Money in 30 Days or Less
- The Land Geek - Launch Kit: Discover The Best Passive Income Model Buying and Selling Raw Land
- Connect with Mark Podolsky on LinkedIn
- Get a copy of Dirt Rich: How One Ambitiously Lazy Geek Created Passive Income in Real Estate Without Renters, Renovations, and Rehabs by Mark Podolsky on Amazon
- Subscribe to The Art of Passive Income Podcast hosted by Mark Podolsky on Apple Podcasts
- Previous appearance:
Podcast: Play in new window | Download (Duration: 28:44 — 26.5MB) | Embed
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719: Micro-Content! Increase Your Brand Reach Using Content Strategies for Social Media, Facebook and LinkedIn Videos, and One Minute Clips with Shay Rowbottom
Shay Rowbottom is the co-founder and former COO of a Facebook agency that worked with companies like Petco, Yahoo, Verlo, and dozens more in creating content and devising content strategies for social media. Since joining the LinkedIn platform in May of 2018, Shay has grown to over 140,000 followers, garnered over 20 million views on her content, and generated seven figures in sales for partnering media companies. Now, she’s ready to share her strategies with you and produce the same kind of results for YOUR brand.
In this episode of Marketer of the Day, Robotto shares actionable strategies for creating viral video content, particularly on LinkedIn, and emphasizes the importance of short, one-minute clips for attracting new audiences. She explains how to edit videos for maximum engagement, optimize headlines, and leverage freelance editors to maintain consistency. She also offers insights into personal growth, overcoming introversion, and the value of authenticity in content creation. Robotto provides practical guidance for entrepreneurs looking to scale their social media presence through her six-week LinkedIn Video Bootcamp, available at shearobotto.com, which covers scripting, editing, outsourcing, and optimizing video strategy for B2B businesses.
Quotes
“The first video is the hardest, but you start to build up confidence over time. Film a video every day for 30 days just to practice, and by the end, you’ll be ready to share it.”
“If you take a break from LinkedIn, it will affect your reach. Consistency is key; the algorithm rewards those who show up regularly.”
“There’s a science behind video editing for social media. You can have a great topic, but if it’s not edited for the feed, it won’t go anywhere.”
“Be yourself. Share the struggles, the hardships, the real human moments. Authenticity attracts attention more than perfection ever will.”
Resources
- Shay Rowbottom: Influencer Marketing - Branding - Spiritual Evolution
- Connect with Shay Rowbottom on LinkedIn
Podcast: Play in new window | Download (Duration: 33:26 — 30.8MB) | Embed
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718: Fanocracy and Newsjacking: Let Go of Your Creation to Create a Massive Following with David Meerman Scott
David Meerman Scott is a renowned marketing strategist and the co-author of the book "Fanocracy: Turning Fans into Customers and Customers into Fans." Today, David discusses the concept of "fan autocracy," where fans have the power to influence and shape businesses. He shares examples of how companies like Haggerty Insurance and Adobe have successfully tapped into existing fandoms to grow their customer base.
In this episode of Marketer of the Day, Scott discusses the principles behind Fanocracy, including how companies can turn existing fan communities into customers and cultivate their own business fanbases. He explains the neuroscience of fan engagement, highlighting concepts like proximity and mirror neurons, and shares examples such as Hagerty Insurance, Adobe, and iRobot, showing how businesses can empower fans to shape the conversation around their products. Scott also emphasizes the importance of letting go of control, allowing fans to take ownership of a creation, which spreads ideas organically. Resources for further learning include his website fanocracy.com and social media handle DM Scott, where entrepreneurs can access PDFs, videos, and book insights.
Quotes
“A fanocracy is when the fans rule. It’s about turning customers into fans and giving them the power to shape the story around your business.”
“It’s not about your product or service; it’s about the people who love it. Provide value to your tribe, and they’ll become your best marketers.”
“The closer people are to one another—physically or virtually—the stronger the emotional connection. Use video, photos, and real proximity to engage fans.”
“Let go of your creations. Fans should be allowed to talk about, interact with, and organize around your products; it spreads the idea far and wide.”
Resources
- Fanocracy: Turning Fans into Customers and Customers into Fans
- Follow David Meerman Scott on Instagram
- Follow David Meerman Scott on X (Twitter)
- Get a copy of Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman & Reiko Scott on Amazon
Podcast: Play in new window | Download (Duration: 33:07 — 30.5MB) | Embed
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717: Digital Storytelling, Blockchain, Cryptocurrency, Smart Contracts and Initial Coin Offerings (ICOs) with Cryptopreneur Dennis Lewis
Dennis Lewis is a seasoned digital storyteller, blockchain marketing specialist, and successful entrepreneur. He has led multiple startups to market and exit. Dennis is the author of the book "Behold the Cryptopreneurs," which aims to educate entrepreneurs about the potential of blockchain technology and how to leverage it in their businesses. Today, Dennis talks about the fundamentals of blockchain, its various applications beyond cryptocurrencies, and the challenges faced by blockchain startups.
In this episode of Marketer of the Day, Dennis explains blockchain technology in accessible terms, highlighting its potential to revolution industries beyond finance, including healthcare, supply chain, and government transparency. He discusses practical applications such as smart contracts, which automate business agreements and reduce administrative friction, and distributed ICOs for fundraising. Dennis also shares insights from his book, Behold the Cryptopreneurs, available on Amazon and through his website cryptopreneurs.club, where readers can access the first four chapters for free. Key takeaways include understanding blockchain’s capabilities, learning from past ICO hype, and positioning your business to leverage emerging technologies safely and strategically.
Quotes
“Blockchain is nothing more than a really fancy bookkeeping system—it’s distributed, secure, and opens doors to business models that weren’t possible before.”
“Smart contracts can automate agreements so money flows exactly as intended, reducing risk, saving time, and improving efficiency.”
“Now is the time to start educating yourself, preparing, and positioning your business ahead of the wave—this is a real tsunami coming.”
“Every entrepreneur needs to be learning about crypto and blockchain; even accepting cryptocurrency as payment is a first step toward future-proofing your business.”
Resources
- Connect with Dennis Lewis on LinkedIn
- Get a copy of "Behold the Cryptopreneurs: How to thrive as a cryptopreneur in the new blockchain economy without feeling like a used car salesman" by Dennis Lewis on Amazon
Podcast: Play in new window | Download (Duration: 24:36 — 22.7MB) | Embed
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716: Gain Visibility to Get Your Audience Listening and Watching: Be Seen in a Big Way with Kathleen Gage
Kathleen Gage is a seasoned entrepreneur who has been running her business for over 25 years. She is the founder of Power Up for Profits, where she helps experts gain massive visibility through the power of podcast interviews. As an expert in this field, Kathleen has a wealth of knowledge to share. Today, Kathleen discusses the importance of visibility for entrepreneurs and how podcast interviews can be a highly effective way to achieve this.
In this episode of Marketer of the Day, Kathleen shares actionable strategies for leveraging podcast interviews to expand reach and authority. She emphasizes defining your target audience, actively listening to shows before pitching, and using an expert pitch sheet with bio, headshot, and book covers to present yourself professionally. Kathleen also highlights the importance of a well-organized media room on your website to provide hosts with social proof and contact details. Her advice underscores that visibility requires both preparation and persistence, with consistent interviews building credibility and generating new opportunities. Resources and guidance are available on her website, powerupforprofits.com, where listeners can learn more about scaling their podcast appearances effectively.
Quotes
“If you're an expert and you want to gain visibility, one of the best things you can do is put it in your promotions plan, your business plan, your PR plan—to be seen in a big way from the comfort of your home.”
“The more podcast interviews you do, the more opportunities you’re going to have—other hosts are listening, and they will reach out when you perform well.”
“Come to terms with the fact that the microphone in the telephone is your best friend—used properly, it can get you in front of thousands, tens of thousands, even millions of people with your message.”
“When you give your web address slowly and twice, you make it easy for people to remember and take action—it’s one simple way to maximize the impact of every interview.”
Resources
- Vegan Visibility: Living on purpose… with purpose!
- Connect with Kathleen Gage on LinkedIn
- Get a copy of Power Up for Profits: The Smart Woman's Guide to Online Marketing by Kathleen Gage on Amazon
Podcast: Play in new window | Download (Duration: 11:08 — 10.4MB) | Embed
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715: Do Your Happy and Get the Spark Back to Make Better Decisions: Recover Passion, Re-Ignite Creativity, and Have Fun with Vernon Brown
From cover model to CEO, Vernon Brown is driven and uses his intuition to find a customized regimen that works for his clients that expand the nation. Vernon has been featured most recently on Entrepreneurial Grind, Cracking the Entrepreneur Code and the National Speaker Association (NSA) and Speaking Driven Business Podcast.
Vernon Brown’s work has touched the lives of thousands of Executives to increase employee engagement. As well as, Entrepreneurs who have doubled their business beyond six figures and has helped save countless personal relationships in the process.
While helping clients find and sustain their happiness, his biggest achievement is instilling these life lessons on his young son, Logan. Vernon strives to create change and fulfillment from within that can truly be spread generationally.
In this episode of Marketer of the Day, Vernon shares his current focus on workshops, particularly for healthcare professionals, aiming to help those on the frontlines regain energy, creativity, and personal fulfillment. He emphasizes creating space for fun, tapping into curiosity, and rediscovering one’s “inner kid” to break cycles of stress and negativity. Vernon encourages practical steps like auditing schedules, limiting unnecessary tasks, and identifying activities that spark joy. He actively shares tips and insights through his website whatsyourhappy.com and LinkedIn, offering resources for both individuals and organizations seeking to improve engagement, well-being, and professional effectiveness.
Quotes
“Fun is underrated. When things get tough, fun is the first thing to go, but it needs to be the first thing that stays.”
“You can’t pour from an empty cup. Take a break, create space, and rediscover your spark.”
“Your happy is unique to you. If you haven’t figured it out, get curious and experiment with what makes you feel alive.”
“Being curious like a kid, embracing wonder and play, can reignite creativity and energy in your adult life.”
Resources
- Whats Your Happi?: Happiness. Success. Coaching. Speaking.
- Connect with Vernon Brown on LinkedIn
- Follow Vernon Brown on Facebook
- Previous Appearance:
Podcast: Play in new window | Download (Duration: 24:52 — 23.0MB) | Embed
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714: Create Short, Informative, Entertaining Videos to Get Traffic, Grow Your List, Build Trust, and Sell with Colin Hogan
Colin Hogan is the Managing Director at Demo Duck, a video production agency. He has extensive experience in creating engaging and effective video content for businesses of all sizes. Today, Colin Hogan discusses educational and transparent video marketing. He emphasizes the need to create videos that not only promote products or services but also provide valuable information to customers.
In this episode of Marketer of the Day, Colin shares practical advice for businesses looking to leverage video marketing effectively. He highlights strategies like crafting compelling hooks in the first few seconds, keeping videos short (30–90 seconds for social, 18–22 minutes for instructional content), and repurposing content for different platforms. He also discusses using analytics tools like Google Trends, Google Analytics, and Moz to identify opportunities for targeted video content. Colin explains how Demoduck supports clients at every stage, from ideation to production, optimizing videos for engagement and conversion. For businesses ready to elevate their video marketing, Demoduck offers consultation and production services at demoduck.com.
Quotes
“The first few seconds of a video have to really catch someone—through visuals, script, or sound—to make it worth their time.”
“Even little things, like a brighter color palette, can significantly impact engagement when you make more videos and gather data.”
“Start making videos sooner rather than later; progress toward perfection comes from doing more and experimenting.”
“If you’re not doing any video, at least put some up there—it can even be yourself talking about a topic in your industry and it’s a great way to engage.”
Resources
Podcast: Play in new window | Download (Duration: 22:54 — 21.2MB) | Embed
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