Marketer of the Day: Internet Marketing Podcast

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762: Build Your 21st Century Brand Legacy to Change the World with Gary B. Wright

Gary B. Wright is a digital marketing expert and brand identity strategist. He is currently in the process of launching his new YouTube channel "21st Century Brand Legacy" where he aims to educate people on the importance of personal branding and digital value in the modern age. Today, Gary talks about the shift from analog to digital marketing, emphasizing the need for individuals to invest in their own personal brand identity rather than relying on other brands.

In this episode of Marketer of the Day, Gary B. Wright discusses building a 21st century brand legacy through digital content creation and personal brand identity. He highlights his current work with digital marketing platforms like ClickFunnels, developing email systems, and creating educational content, including his YouTube series 21st Century Brand Legacy and his ebook Self Investment, Digital Market Brand. His approach integrates B2B and B2C strategies, helping clients define niche markets, create meaningful content, and build communities around their expertise. Key takeaways include prioritizing personal brand before business brand, leveraging digital platforms for global reach, and converting experiences and lessons into products and services with tangible value. Interested individuals are encouraged to reach out via email at BrandThreeMember@gmail.com or explore his ClickFunnels setup at clickfunnels.com/digitalmarketbrand.

Quotes

“The only missing element is that we don’t know how to invest in ourselves, because we are not really aware of the awesomeness of our brand identity in the 21st century to the world.”

“Everything that you learn, everything you’ve been through, you can now turn into content.”

“Each and every individual has a product. The product is in you, but you have to take the responsibility now.”

“Once you have brand identity, you now have a niche specificity… those people who have an investment in what it is that you are branding.”

Resources

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761: Clients and Community: Grow Your Facebook Group with Landon Stewart

Landon Stewart is the co-founder of Clients and Community, a company that helps coaches and experts build thriving Facebook groups. Along with his business partner Chris Stapleton, Landon has worked with seven and eight-figure brands, assisting them in creating successful online communities. Today, Landon discusses the strategies and tactics he and Chris have developed over the past five years to grow and monetize Facebook groups.

In this episode of Marketer of the Day, Landon Stewart shares his current work building thriving Facebook groups designed for client acquisition. His team uses a combination of paid advertising, targeted content, and personalized engagement through messenger and phone to nurture group members into clients. Key strategies include posting 2–3 times weekly, leveraging weekly live streams as pillar content, and promoting posts through email and SMS to boost engagement and algorithmic reach. Their method, called the Undercover Conversion Method, emphasizes guiding members from initial interaction to meaningful conversations rather than overt selling. Stewart highlights the importance of multi-channel engagement, asset building beyond Facebook, and intentional content creation. Listeners are encouraged to explore his Facebook group, Clients and Community, and his methodology via buildyourgroup.com/day.

Quotes

“The end goal of the Facebook group is one thing and one thing only: to generate a conversation with us.”

“Likes don’t pay the bills—you’ve got to get customers.”

“We spend less time creating content than we do promoting the content that we create.”

“Just start. Facebook groups are a great way to build community and culture around your products and services.”

Resources

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760: Be Pathologically Helpful: Content Strategy, Creation and Distribution with Ray Van Hilst

Ray Van Hilst is a marketing expert with over 20 years of experience. He works at Yoko Co, a digital marketing agency, where he helps clients define their web and digital marketing strategies. In this conversation, Ray discusses the importance of continuous website improvement, rather than the common cycle of rebuilding a website every few years.

Ray highlights the importance of content strategy rooted in user needs. He advocates creating user personas to understand your audience and mapping content to their questions and journey—from oblivious to converted. Content should be structured to guide users through that path while being repurposed across multiple formats like blogs, video, and social media. He stresses the value of providing genuinely helpful content, solving real problems, and making the user experience as informative and engaging as possible.

In distribution, Ray recommends repurposing content like a “movie franchise methodology,” using one core piece of content and adapting it across different channels. He also emphasizes the importance of owning your website as primary real estate rather than relying solely on social media, which is rented space.

Quotes

“The website launch is actually at the bottom of the circle—the payback comes on the way back up as you continue innovating and making progressive tweaks.”

“Be helpful. Help your customers out. Be pathologically helpful. They will thank you for it, come back, and buy.”

“Content strategy breaks down into three levels: content your users need, content you want to promote, and the technology you use to deliver it.”

“Think about the questions that brought people to you and solve the real problems—they will guide your content creation.”

Resources

Connect with Ray Van Hilst on LinkedIn
Yoko Co: A digital agency built to help good people make a positive impact
Listen to the Founder of Yoko Co, Chris Yoko (Marketer of The Day 710)

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759: The Secrets to Client Acquisition, Lead Generation, Motivation, Creativity, and Evergreen Traffic with Funnel Driven Entrepreneur Bryce Vance

Bryce Vance is the CEO and founder of Funnel Driven, a lead strategist, and an app development strategist. He is also the author of the upcoming book "How Prolific Mistakes Make Prolific Profits." Today, Bryce discusses the importance of patience and strategic thinking in marketing campaigns, the challenges of implementing an omnipresent marketing strategy, and the significance of embracing failure as a learning opportunity.

Quotes

“The ease of access, having it at our fingertips, is a beautiful thing. Technology evolving to make things easier for the day-to-day person, citizen, business owner, and sales professional is beautiful.” - Bryce Vance

“Luck can be broken down into two things. Luck is opportunity seized and opportunities, possibility and propensity falling on top of each other.” - Bryce Vance

“You were meant for more than why you think you're here. Focus on knowing who you are, and focus on your why. Believe me, believe yourself, believe whatever higher power you think there is—you are made for more than just surviving.” - Bryce Vance

Takeaways

03:06 Patience and strategic thinking are crucial in marketing campaigns, as quick profits often lead to unsustainable results.

09:04 Automating content creation and distribution across multiple platforms can help build an omnipresent online presence.

17:16 Embracing failure and using it as a learning opportunity is key to achieving long-term success.

24:44 Consistency and commitment are essential when implementing a successful marketing strategy.

34:08 Overcoming fear and taking action, even in the face of challenges, is necessary for business growth.

Resources

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758: Stellar SEO: Link Building, Strategic Content Creation, and Guest Blog Posting with Travis Bliffen

Travis Bliffen is the founder of Stellar SEO, a top-rated US link building agency. He is passionate about SEO, link building, and content creation. Today, Travis talks about his competitive nature and how it drives him in the SEO industry. He emphasizes the importance of identifying successful strategies and replicating them for clients. He also shares insights on understanding competitor strategies, building a strategic approach, and the power of organic outreach and content promotion.

Quotes

“The entire perception you have of a company, big or small, good or bad, is really tied to the channel through which you discovered them.” - Travis Bliffen

“Don't compare your chapter one to somebody else's chapter seventeen.” - Travis Bliffen

“The easiest thing to sell is the thing that people want. If there's nobody who wants what you've made, stop making it. Make something different.” - Travis Bliffen

Takeaways

01:11 Identifying successful strategies and replicating them for clients is a key driver for Travis in the competitive SEO industry.

03:57 Understanding the target audience and their needs is crucial when building a content and outreach strategy.

15:33 The "Leapfrog" approach of starting with lower-tier guest posting sites and working up to higher-profile placements can help establish authority.

24:22 Finding the right fit for clients, where they are the ideal customer, leads to long-term, successful relationships.

30:25 Organic outreach and promotion of content that appeals to the target audience are essential for sustainable growth.

Resources

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757: Get Clarity on Your Goals to Build Healthy Productivity and Weight Loss Habits with Business Consultant Ann Hartwig

What keeps you from achieving a well-rounded lifestyle? Whether it’s about your career, health, or goals in life. You know you can’t continue this direction but you are currently stuck and don’t know which area to focus or generally, where to start.

Ann Hartwig is a leader, consultant, mentor, and coach who specializes in health, fitness, and wellness. She is the founder of HealthfulLiving.net, where she provides guidance and support to individuals looking to improve their productivity, build healthy habits, and achieve their weight loss goals. Today, Ann discusses the global pandemic of obesity, highlighting the impact of COVID-19 on physical activity levels and dietary habits.

Quotes

“Health and how you want to live is a lifelong journey, and it's not something that you'll reach a certain destination and be done with. You'll always be on that path to live your best life.” - Ann Hartwig

“Be patient with yourself and understand that, yes, you're going to get there. It is one step at a time.” - Ann Hartwig

“Sometimes navigating our own journeys is difficult because we're just too close to it. So, it helps to have someone to bounce ideas off of or to talk with.” - Ann Hartwig

Takeaways

00:53 Obesity is a global pandemic, with 66% of the country being overweight or obese, and it's a complex issue involving factors like diet, physical activity, and medical conditions.

01:24 The COVID-19 pandemic has exacerbated the problem, as many people have become less active and developed poorer eating habits while working from home.

05:02 Achieving a healthy weight is an ongoing journey, not a one-time goal, and requires a balanced approach of moderation, awareness, and sustainable lifestyle changes.

08:35 Meal prepping, incorporating physical activity into daily routines, and setting realistic, measurable goals can be effective strategies for maintaining a healthy lifestyle.

16:59 Setting specific, measurable, actionable, relevant, and time-bound (SMART) goals is crucial for achieving health and wellness objectives, as it provides a clear roadmap and helps ensure progress is realistic and sustainable.

23:37 Seeking support and guidance from experts can help individuals navigate their health and wellness challenges and develop a positive mindset.

Resources

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756: Communicate, Simplify, and Track Your Personal Finance Budget with Certified Financial Planner John Kennedy

John Kennedy is a certified financial planner with CandorPath Financial. Today, John talks about the importance of budgeting, a topic many people avoid due to discomfort. He emphasizes the need for budgeting at all life stages and introduced his money management course, which focuses on communication, simplification, and tracking expenses to help listeners gain control of their finances.

Quotes

“When we feel like we’re not good at something, we avoid it—and that avoidance only makes us worse. Budgeting is no different.”

“If you want to gain control of your spending, stop using your credit card for 90 days and see how it feels.”

“We don’t need perfection; we need simple, attainable steps that keep us moving forward.”

“Communication, simplicity, and tracking—those three things can transform your entire relationship with money.”

Resources

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755: Overcome Failure, Self-Doubt, Sabotage and Discover Fresh Inspiration with Energy Vitalizer and Mindset Freedom Coach Rhonda Liebig

Rhonda Liebig is an energy revitalizer and mindset freedom coach. She is the host of the Fresh Inspiration Show, a three-layer program where she works with speakers to help them build their business and shine in their talks. Rhonda is also the author of "The FITT Solution: 4 Steps to a Sexy, Successful, Authentic You!" Today, Rhonda discusses her work with the Fresh Inspiration Show, where she has collaborated with 70 speakers over the past three years. She also talks about her experience as a health coach, focusing on virtual retreats and the importance of food as medicine.

In this episode of Marketer of the Day, Liebig shares updates on her two major initiatives: The Fresh Inspiration Show, a multi-layered platform that showcases speakers through a virtual stage, podcast distribution, Roku TV episodes, and professionally edited video assets; and her virtual retreats, where she teaches participants to use food as medicine, restore kidney function, boost energy, and build healthier relationships with their bodies. She continues to expand her impact through Facebook Lives, health education, and mindset coaching, while offering tools like her energy assessment and her book The FIT Solution: 4 Steps to a Sexy, Successful, Authentic You. Her platforms and programs support speakers, entrepreneurs, and wellness seekers in elevating their visibility, vitality, and confidence.

Quotes

“I had to learn that food isn’t good or bad—it’s a relationship, and it changes everything when you see it that way.”

“There is no way to feel spiritually connected to your day if you don’t have the energy and vitality to show up for it.”

“I felt so lost I couldn’t feel the ground under me, but that journey is what taught me how to help others rise.”

“If you’re a speaker ready to grow, I want to help you shine—because when you show up fully, everything in your business expands.”

Resources

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754: Growth Hacking and The Growth Marketer’s Playbook: Grow Your E-Commerce Business or Agency to 7 Figures By Thinking Outside the Box with Jim Huffman

Jim Huffman is the founder of GrowthHit, a growth marketing consultancy, and the author of the #1 best-selling book on Amazon, "The Growth Marketer's Playbook." Today, Jim discusses his unique blend of skills, including finance, writing, and a passion for helping early-stage companies grow. He shares his experience working with direct-to-consumer businesses, particularly in the e-commerce and Shopify spaces, and his preference for targeting niche markets that are underserved.

In this episode of Marketer of the Day, Huffman explains how GrowthHit helps brands scale by running structured experiments, tightening conversion funnels, and uncovering opportunities hidden inside customer data. He shares frameworks for validating ideas, achieving positive unit economics, and creating incentives that drive immediate action—such as strategic giveaways, early-access offers, and referral-driven campaigns. His book, The Growth Marketer’s Playbook, outlines these systems and offers a practical guide for founders and marketers who want to break through plateaus. Key takeaways include embracing rapid experimentation, focusing on persona-driven messaging, and prioritizing action over endless planning.

Quotes

“The worst thing that could happen is nobody knows you exist—I’d rather fail because we sold too many products than because we did nothing.”

“Have a bias toward action and learning. The more you test, the more you learn, and that knowledge compounds.”

“Before you scale, prove positive unit economics. Once you know what a customer is worth, the budget becomes almost limitless.”

“Great products win when you know your persona so well that your message speaks directly to them.”

Resources

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753: Coaches, Consultants, Healers: Create Scarcity and Urgency to Help More People with Christian Mickelsen

Christian Mickelsen is a renowned coach, consultant, and author. In his book "Get Clients Today," Mickelsen shares his proven strategies for coaches, consultants, and healers to attract more clients. Today, Christian discusses the concept of creating scarcity in coaching and consulting services. He explains how a pricing ladder, with different tiers of pricing, can generate a sense of urgency and compel potential clients to sign up.

In this episode of Marketer of the Day, Mickelsen explains how coaches can use tiered pricing, “sign-up-now” incentives, and a vacuum-based enrollment conversation to increase conversions and build a strong client roster. He highlights the importance of clear pricing, offering meaningful bonuses, and using scarcity in an ethical way that motivates action. Mickelsen also directs listeners to his free book, Get Clients Today, which includes templates and his full client-getting framework. His message encourages coaches to refine their systems so they can help more people and grow their businesses with confidence.

Quotes

“You only need a pricing ladder to create real scarcity—even when you have room for many clients.”

“Instead of putting pressure on someone to buy, create a vacuum that pulls them in.”

“Ask for permission every step of the way. When people say yes, they’re far more open to hearing what you have to offer.”

“People need our help—let’s get people coached.”

Resources

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752: Hook, Repel, Educate: Fill Your Funnel and Get Consistent Traffic from YouTube Ads with Aleric Heck

Aleric Heck is the founder of AdOutreach, a digital marketing agency that specializes in YouTube advertising. He is known for his expertise in helping coaches, consultants, and course creators effectively leverage YouTube ads to grow their businesses. Today, Aleric discusses the key components of a successful YouTube ad campaign, including crafting a compelling hook, providing valuable education, and seamlessly transitioning to a strong call to action.

In this episode, Robert Plank talks with David Calafiore about leveraging Facebook groups to grow a business. They dive into the challenges of engagement, algorithm changes, and Facebook's gradual reduction in organic reach. David introduces Group X, a tool that captures member information from Facebook group join requests and integrates it with email lists, SMS, and other marketing platforms. Listeners learn how to build contingency plans, automate member onboarding, segment audiences, and turn group interactions into valuable leads. The conversation also touches on practical examples, including political campaigns and online courses, and explores David’s broader work with local marketing tools like Everlinks.io.

Quotes:

“You want to capture the right people, but push away the wrong people, because you only pay for the people that are interested.”

“A lot of people just do 32-second or 62-second ads—I recommend doing two to five-minute ads that actually provide value.”

“Video marketing and actually connecting face to face with ideal prospects is the best way to grow your business right now.”

“We are in the golden era of YouTube ads… the best time to plant a tree and get started is now.”

Resources:

AdOutreach: The #1 Authority For Attracting Clients Through YouTube Ads & Video Marketing

Aleric's $200M+ YouTube Ads Strategy for Free!

Schedule Strategy Session with AdOutreach

Connect with Aleric Heck on LinkedIn

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751: GroupX: Facebook Group Growth Secrets with David Calafiore

David Calafiore is the co-founder of GroupX and Delicious Marketing. He is an expert in local marketing and Facebook group growth strategies. David has created several software tools to help businesses and marketers, including GroupX, a Chrome extension that allows Facebook group owners to capture leads from new members. Today, David discusses the challenges of growing Facebook groups and the importance of having a contingency plan to maintain engagement with your community, even if Facebook's algorithm changes.

In this episode of Marketer of the Day, Calafiore highlights his current work with Group X, a software tool that captures Facebook group member data, automates onboarding, and integrates with email marketing, CRMs, and course platforms. He also discusses Everlinks, a mobile web page builder, and their Facebook community Delicious Marketing Hacks, which supports local marketers. Key takeaways include the importance of building contingency plans outside social media, leveraging automation to create personalized experiences, and segmenting audiences for targeted engagement. He emphasizes that even small groups or leads can be monetized effectively and that technology should serve business goals efficiently.

Quotes

“The key is, before you approve somebody, capture that data and send it somewhere safe.”

“Build the list—the money’s in the list.”

“If you’ve spent a lot of time building a group, and Facebook shuts it down, do you have a contingency plan to reach your audience?”

“Group X allows you to create an amazing first impression and stay top of mind by automating a welcome process.”

Resources

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750: Give Yourself a Pay Raise: Break Your Income Ceiling and Get Others to Run Your Business For You with Lance Tamashiro

Lance Tomashiro is a business strategist and co-founder of Thomashiro Marketing. He helps entrepreneurs scale their businesses, increase efficiency, and break income ceilings. Lance focuses on building systems that let business owners delegate effectively while maintaining control. His mission: help you work smarter, grow faster, and become the CEO of your own life.

In this episode, Lance explains why many business owners hit invisible ceilings and how ego, fear, and habit stop growth. He shares strategies for hiring employees to handle profit-generating tasks, using short training videos, and turning simple ideas into standalone business units. He shows how freeing even a few hours a day can create space for experimentation, growth, and scaling without burning out.

Quotes:

“Raising that ceiling is a very simple process. As far as increasing bandwidth, increasing those tasks, and freeing us to do things that we've always thought about but have never done, it's simply a matter of adding employees.”

“It's whatever you're comfortable using, especially with your first employee. Make them fit into what you currently have, and you'll find better tools or better ways, but the tool is not important.”

“Believe in yourself enough to know that this could literally change your life.”

Resources

Tamashiro Marketing: SEO & Marketing

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749: Outsource, Delegate, Manage: Embrace Change and Build a Business That Runs Itself with Robert Plank

Do you feel like you run out of time in the day? Does your business seem like a bit of a rollercoaster and you wish you had stability, organization, and PEOPLE running your business for you? Listen to this episode to find out how to think of ANY business in terms of "List, Traffic & Offers" and pursue SMART goals (Specific, Measurable, Actionable, Relevant, and Time-Bound) to enjoy consistent results.

Quotes:

“Hire someone to do a task, and hire more people to do more tasks. If that becomes too crazy, then hire a person to manage those other people.” - Robert Plank

“There's always a bigger fish and there's always some amount of money that makes it worthwhile.” - Robert Plank

“You should not be the worker. You should be the person that thinks about the strategy, the big picture, solves the problems, and then assigns the small tasks to people to do that.” - Robert Plank

Takeaways:

00:59 Hiring employees can be a game-changer for growing a business, but it's important to overcome the initial resistance and focus on tasks that generate revenue.

04:13 Starting small with hiring and gradually scaling up, while delegating revenue-generating tasks, can be more effective than taking on overwhelming administrative work.

06:55 Building a successful business requires a clear strategy around lists, traffic, and offers, and experimenting with different approaches to find what works best.

16:17 Employees may not necessarily leave to start their own competing business, as they often value the consistent paycheck and stability over the stress and uncertainty of entrepreneurship.

28:08 Setting SMART (Specific, Measurable, Actionable, Relevant, Time-bound) goals and taking consistent action, even in small steps, can help achieve long-term business success.

36:01 Thinking like a CEO and focusing on the big picture, while delegating tasks to employees, can free up time for strategic decision-making and growth.

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748: Live Longer, Happier and Healthier By Improving Your Posture with Tana Hope

Tana Hope is a posture expert, wellness advocate, and author of The Body Operator User’s Guide and the upcoming Remedies for Desk Potato Syndrome. After years of ignoring how she used her body, a chance encounter with a posture master changed her perspective forever. Today, she teaches people how to realign with gravity, move with awareness, and prevent pain through simple daily corrections. Her mission: help you live longer, feel better, and perform at your peak by mastering the body you live in.

In this episode of Marketer of the Day, Hope shares her work through her series of books, including Remedies for Desk Potato Syndrome, and her website tanachope.com. She teaches practical techniques for maintaining posture, improving sleep, and maximizing daily bodily function, particularly for people working long hours at desks. Key takeaways include understanding how gravity affects the body, maintaining a straight head and neck alignment to optimize blood and oxygen flow, and performing simple exercises throughout the day to prevent wear and tear. Hope emphasizes that awareness and consistency in daily movement and posture are essential for optimal performance, longevity, and overall well-being.

Quotes:

“What we do the most affects us the most. Breathing, standing, walking, sitting, sleeping—those basic body functions we do every day need to be done properly to perform at our best.”

“If we correct our abuse of the body now, we can spare so much pain and cost later in life.”

“Our body is like a car: if you abuse it, it will break down and you won’t experience optimal performance.”

“Even small habitual adjustments in posture and movement can dramatically improve your performance and health over time.”

Resources:

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747: Mission, Ownership, Competence: Remove Yourself from Your Business and Create a High-Performance Organization with Peter Montoya

Peter Montoya is a thought leader, skilled orator, and leadership strategist with real-world experience that informs his insights and ideas. He previously owned a software company that he sold in 2018 and now focuses on working with business leaders to transform their organizations into high-performance machines. Today, Peter shares his journey from an authoritative leadership style to an empowerment-based approach, emphasizing the importance of instilling a sense of mission, responsibility, and competence in his team.

In this episode of Marketer of the Day, Montoya shares his approach to creating high-performance organizations through his Empowerment Formula, emphasizing mission, ownership, and competence. He highlights the importance of social connectivity, describing it as essential to personal well-being and effective leadership, and advocates for multi-factor leadership that balances profit with purpose, responsibility to employees, clients, and the environment. Montoya currently mentors business leaders through thehighperformanceorganization.co and petermontoya.com, guiding them to build systems that operate independently of the owner while fostering engagement, accountability, and growth. Key takeaways include the transformation from authoritarian management to coaching, the necessity of social engagement, and leading with purpose to achieve both ethical and business outcomes.

Quotes:

“The number one goal of a business leader is leadership development.”

“Mission, ownership, and competence—instill these, and you turn people into leaders.”

“Loneliness is the new cancer. Social connection is as essential as diet, exercise, and sleep.”

“Single-factor leaders focus only on themselves. Multi-factor leaders care for people and the planet, and they perform better.”

Resources:

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746: Email Marketing, Copywriting & Conversion with Alchemist of Persuasion Adil Amarsi

Adil Amarsi is a renowned sales copywriter who has been writing professionally since 2007. He has developed a reputation for the effectiveness of his copy, breaking countless records and achieving impressive results for his clients. Adil is known as the "Alchemist of Persuasion" in the marketing world. Today, Adil discusses his expertise in reactivating dead email lists and the importance of extracting clients' personal stories to craft compelling marketing campaigns.

In this episode, Adil reveals the psychology behind persuasion, how to extract your real story, and why laughter and vulnerability convert better than hype. He also breaks down the three biggest mistakes in marketing today — and how removing fear from both your writing and your customer’s journey creates unstoppable sales momentum.

Quotes:

“Your emails are all your little jabs, and the sales letters are the right hook.”

“Stop using the word ‘learn.’ It’s a dumb word that triggers school associations.”

“Remove as much fear as possible from the buying process—tell people what happens next.

“Some clients think their story is theirs, but it’s not. You have to uncover the real story that drives conversion.”

Resources:

Connect with Adil Amarsi on LinkedIn

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745: Transformation vs. Solution: Proven Marketing Principles for Cashflow Podcasting with Ben Krueger

Ben Krueger is the founder and CEO of Cashflow Podcasting, a company dedicated to helping industry experts start, launch, and grow world-class podcasts. With over a decade of experience in the podcasting industry, Ben has collaborated on hundreds of podcasts since 2012. He has applied his proven podcast principles and service systems to help his clients easily host shows that make a profound impact and reach millions of listeners. Today, Ben shares his insights on the importance of having a clear objective and target audience when starting a podcast.

In this episode of Marketer of the Day, Krueger outlines his proven podcasting principles, emphasizing the need to define clear objectives, identify a highly specific audience, and prioritize transformation over simple solutions. He explains how podcasts work best when they create ongoing value and learning for listeners, using examples such as dental practice owners building wealth or busy professionals addressing personal growth challenges. Krueger advises starting with a focused framework, avoiding analysis paralysis, and committing to podcasting consistently over months or years. Resources, guides, and his book can be accessed at podcastprinciples.com for listeners ready to launch or refine their shows.

Quotes:

“Podcasting is strongest as an audience nurture tool—it builds trust, relationships, and a community around your brand.”

“Focus on transformation, not just solutions…people want to continually learn and grow, not just check off one problem.”

“Start with a crystal clear objective and a specific audience; everything else flows from that North Star.”

“Don’t optimize from the very beginning—get started, learn as you go, and improve over time.”

Resources:

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744: Semi-Automated LinkedIn Marketing: Find Prospects and Convert Them Into Buyers with Gessie Schechinger

Gessie Schechinger is the laziest salesman in America as well as Vice President of Sales for the OnCourse Sales Engagement Platform. Gessie is passionate about leveraging technology and automation to surpass revenue targets so he can help protect golf and bar time for the salespeople of the world.

In this episode of Marketer of the Day, Schechinger shares how OnCourse enables semi-automated LinkedIn outreach, multi-channel sales sequences, and streamlined task management for small to medium-sized businesses. He stresses the importance of persistence, personalization, and properly structured automation to maximize engagement without spamming prospects. Schechinger also highlights common pitfalls, such as mixing manual steps with automation and underutilizing platform features, while emphasizing his company’s hands-on onboarding and training approach. Businesses can explore the platform, request a demo, and access full support at tryoncourse.com to improve sales efficiency and results.

Quotes

“I call myself the laziest sales guy because I hate burning calories on dumb stuff…automation lets me focus on what really matters.”

“Persistence is always the winner…you have to get through those first six touches before people engage.”

“Don’t ever create a grand plan with automation that has a manual step in the middle…otherwise tasks will stack up and fail.”

“Software is supposed to help you, not make your day worse…make sure it brings value to your business.”

Resources

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743: Apply the Book Formula Process to Write an Easy Book in Record Time and Get Clients

Robert Plank shares amazing insights of his Book Formula Workshop on how creating a book can help local marketing agencies connect with local businesses in their community, leveraging this as a social proof to get out there, be recognized, connect with people, and in result exponentially grow their own businesses.

You don’t need to be an expert to write a book. For local marketing agencies who have a Local Marketing Asset you can have your book talk about what the LMA can do for your local agency. Or talk about how to set up a Local Media Asset. First is to create a Facebook page, add a website. And then later on, add some contact information or a handful of ideas for some of these local businesses to maybe think about some things outside the box. For the content maybe talk about the type of posts you put out there on your page to get engagement including the MEMES, interesting stories, local news & events, and basically case studies.

Take a step-by-step process on creating a book. Do it incrementally so you’ll never get stuck. Set up a good enough book at first then just add some cool ideas and fun things as you get better at doing it. With that you’ll never get a half-finished book.

Having a book can be leveraged to connect to people and eventually increase your business. It is an amazing marketing tool and makes you stand out especially when you are out there prospecting and networking.

The thing business owners should keep in mind especially when they speak in a local summit or big events is to ensure that they can reuse the content and not let it die in a span of 12 months. You can create a book by recording the talk, get it transcribed, edit, and put it into a book and sell out to those people who participated in the summit.

There are many ideas when creating a book. You can make the mock up book, you can make the quick book that is your actual business card and kind of goes more into detail about the things that you do have a menu of your services have links to your own products or your own other books or you know, any an easy thing that anyone can do is make a list of your favorite tools in whatever in whatever capacity you run your business.

Book on its own is not enough or not a magic button. It should be coupled with the followup and have a local media asset page. It gives you one more step ahead of some of these other people that don’t even have a book.

Utilizing your podcast show where you have the opportunity to sit down and interview somebody in depth. You’re extracting the information from those interviews, having them transcribed and then put them into a book in different chapters is an amazing excuse to be able to walk back into that business and hand that business owner a book with their image on it. It is a cool way to connect to this local business owner.

A blank book can work as a business card because you have your contact details in there. You have bio, you have your web address at the bottom, maybe you put your phone number on it.

You could have a book with no pages and say place to take notes and line my mind. You could have a thing to say take notes, but the footer of every page had your, your name, your website, your phone number.

You could get the mock up made and then while you're still scrambling to finish the inside of the book, start putting out videos or send those reaching out videos to local businesses and just be like “My name's Drew Griffin and I have an upcoming book called local media assets”.They don't have to know that there's nothing written yet and it's still in process.

Simpler can be better. You should not put your entire life knowledge into a book because no one will care about it. Except for you. It'll be too weird. Think in terms of where people are stuck, how can you help them? What are some easy tools or what are some easy tasks that you could do for them, but if they don't want you, they're free to go ahead and try it on their own.

Book Formula Course

Figuring out books hook, concept, cover & mock up. Title, Picture, Author Name, (Front) Picture, Bio, Website (Back)
1st module: figure out idea and have the mock-up business card book
2nd module: Doodle & Present Method- draw a doodle or a diagram or graphic presentation to outline your book content.
3rd Module: Transcribe, edit it yourself,
Bonuses include... How to use your book to get on podcasts and sell more copies of it
How to make an audio book format. You can give away promo codes where someone can take a special code, go to audible.com, get your audiobook for free. If someone gets an audiobook for free, that boosts your sales for the print book on Amazon. Plus you can follow-up and get them to review the audio book.
The audiobook contains Compilation book
How to make a website based on your book
Get interviewed about your book on Marketer of the Day Podcast

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742: Facebook Campaigns and Retargeting: Discover Profitable Paid Social Ads with Naira Perez

Naira Perez has been in marketing for almost 20 years and has been able to work with several industries and some Fortune 500 brands. She got her start in direct response advertising, building brands on TV before digital was even a thing; she received daily reports of calls and orders from clients, and through that data, modified paid media plans and placements as needed to better serve clients.

Naira founded SpringHill Digital in 2016 specializing in paid media, developing digital marketing strategies and optimizing ROI through generating qualified leads. From paid media, integrated campaign design, and audience patterns to new platform initiatives — she does it all.

In this episode of Marketer of the Day, Perez shares her approach to building profitable paid social campaigns, including her philosophy of “give before you receive,” using content to educate and nurture potential customers before asking for a sale. She explains how retargeting and layered campaign strategies can maximize results, particularly in niche markets. Perez also discusses common mistakes, such as “set it and forget it” campaigns and failing to optimize ads consistently, and provides guidance on budgeting and identifying ideal candidates for paid social campaigns. Her insights underscore the value of strategic planning, ongoing optimization, and leveraging data to drive conversions. Interested businesses can learn more or contact her team at SpringhillDigital.com.

Quotes

“The general thought is, you have to give to the audience before you can receive…address their pain points before you actually ask them to buy.”

“If a campaign doesn’t work, listen to the comments, educate the audience, target the right people, and keep up with the algorithms.”

“Set it and forget it is the one I see all the time, and it hurts your campaign performance…you have to continually optimize and adapt.”

“We partner with influencers because they know their audience best, and together we create content that engages and converts.”

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741: Book Formula: Solve Problems and Make Money

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Continue to Book Formula

Robert Plank shares his expertise in Computer Programming, Podcasting, and Internet Marketing among a wide variety of skills and leverages these skills coupled with passion to solve problems of people and at the same earn a living. He also imparts his secret recipe and shortcuts on how to brainstorm and write a book in 12 hrs, even if you hate writing.

It is vital that we are very much connected to our core and we know what we really are good at and what we can bring to the table. If you want to break the chains of your corporate job, figure out the things that you are good at and at the same time what you enjoy doing, establish the value and significance it can bring to people, solve the problems of people, and leverage these things to earn a living.

Stay on top of your game by being aware of your competitors. Looking at your competitors is not necessarily copying their ideas, products, or services, but it helps you to think of ways to be better than them and alienate yourself and differentiate yourself to stand out among a pool of competitors.

When you start to think of starting a business or service you can provide to people, choose something that you are really good at and have an actual background of doing it. This will help establish your credibility and earn people’s trust. Plus, it makes the whole conceptualization much easier because you know the nitty gritty and the step-by-step process of doing it and the actual value and significance it can provide to people. You can more likely assess the feedback and response you will receive from your audience.

Nothing is perfect. "Waiting" for the timing to be just right is only an excuse not to take action, never get things done, remain stuck, and procrastinate. This irrelevant and nonexistent fear keeps you from "just doing it."

How to Create Your Book

First, name the chapters of your book as questions which can always be renamed later on. This kind of strategy is important because it allows you to create a list of questions that possibly helps your readers. Create a list of questions, name the chapters as questions, in between the questions you answer them, then later on remove the questions and finally rename your chapters.

List 10 questions, the first 4 questions may be the simplest that you can think of -- the basics. "Middle" questions that you think of in sequence 5-7 are probably pointless, futile questions. The 8th through 10th questions are (magically) well thought and smart questions.

From 10 questions, reduce them down to seven. Cross out the three weakest ones.
Rearrange and figure out what’s a logical order to rearrange the questions
You are left with 7 questions- 4 questions are usually the simple and basic ones, the remaining 3 questions are more advanced and present case studies or scenarios.
To narrow down your chapters, use the formula WWHW, Why, What, How-To, What-If to create sub-question on each chapter. Answer each sub-question in two minutes and you end up 8 mins in one chapter. This will ensure a nice transition and flow in your chapter/s

Run spell-check, throw in some graphics, create a book cover on Canva which is for free or get one from freelance sites for $5 to $10, name the title of the book, the author, and a quick blurb on what the book is all about. And that’s how you create a book in 12 hours.

Quotes

“Nothing is perfect, and so many times that idea of perfectionism, procrastination, it’s based out of fear…The biggest disservice you can do to yourself is believing perfectionism is necessary.”

“If you have a template, a structure, and you don’t waste a lot of time, you can publish a book in a day and always improve it later.”

“Look at the competition…then figure out how you can do something better in a number of ways; sometimes the value is in making things simpler and more accessible.”

“Build a fence around your idea…spend a little time explaining what it isn’t and who it’s bad for, so the people it is good for will really match up.”

Continue to Book Formula

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740: Use Your Book to Land Local Clients, Build a Local Media Asset, Consistently Post on Social Media and Create a Delegated Business

Robert Plank shares an amazing story on how he started and grew, and tells us his forefront tips, techniques, and ventures on how he keeps his businesses on top of their games but still living his best life. He also talks about how he manages his own Local Media Asset and leverages posting of Memes to attract attention and engagement in his local media facebook page.

Robert Plank is a former computer programmer and he started doing Freelance computer programming and eventually explored creating information products, PDFs, and videos on how to become a computer programmer. From all these products, he navigated into building a list of people and asking them their specific interests- things like website templates, sales letter templates, membership plugins, backup plugins he went out there to network and market his products on podcast shows and in return inviting these hosts to his own podcast.

He is a book author. He leverages his books as a marketing tool and proof of concept to land some clients he wants to go after, when he has an existing business/project that he has to promote, or he just wants to get his name out there and his business to be known.

His Local Media Asset Facebook Page is called Local Turlock. He followed the step-by-step process of LMA and created a Facebook Page as a news and events site and post to it everyday about interesting news and events happening in Turlock.

In between these serious news & links, and significant events, there are these things called Memes which are comedic graphics or funny phrases with pictures, or screen grabs from movies paired with catchphrases that are spread in the internet. This normally catches the attention of readers and they end up engaging by liking or commenting on your post.

If a Facebook page gets a lot of engagement and responses, Facebook shows more content of the page to people especially those top fans who actively likes, comments, or engages to the page’s posts.

Robert Plank offers a social content posting service, DFY LMA which stands for Done For you Local Media Assets wherein his team updates your Local Media Asset Pages (Facebook, Website, Instagram) every weekday. His team will be granted guest access to the LMA Pages (Facebook, Instagram, or Website) and post to the page everyday to keep the page updated and running to allow you to focus on more important and money-making tasks. The link to go is DFYLMA.COM

His tips to get his business on top of the game is to find out what you want to accomplish in your business and get into the mindset of getting excited to do it. He also invests on outsourcing people to get certain tasks done for him that he doesn’t like doing or has no time doing and in result he could focus more on much more important things. He also makes sure to go out there and be on podcast shows and also these people be in his own podcast. This way, he could advertise his products, services, and businesses on the line.

When it comes to his personal life, he makes sure to be living his best life. He engages in his hobbies, he gets quality sleep, he allows himself to unplug from work and just go out for a walk or exercise, and he teams with his wife running the house, and taking care of their new-born. Doing all these things while running his businesses.

Quotes

“At some point you have to get yourself out there, even though it's awkward, you have to create the YouTube videos, make the blog posts, do the live streams, get on the webinars, get on the podcast.”

“You can even create a book with nothing on the inside; a short book can still open doors and establish credibility.”

“Sometimes you have to figure out a way to generate excitement on demand, even for a few minutes, to get important work done.”

“Hiring someone who makes you money is the best way to overcome hesitation; even a break-even employee is building your business for free.”

Resources

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739: Solve, Systematize, Scale: Build an Online Business, Monetize Your Existing Skills, and Master Time Management with Dr. Mike Woo-Ming

Dr. Mike Woo-Ming is a physician strategist, online health influencer, and medical practice owner. He has built multiple successful businesses, including an information product business during his medical residency and his current medical clinic and med spa. Today, Dr. Mike talks about his entrepreneurial career, sharing insights on balancing multiple income streams, building a team, and overcoming the common mistakes he sees doctors make when starting their own businesses. He also talks about his upcoming book, "The Positioned Physician," and his chapter in the book "Level Up."

In this episode of Marketer of the Day, Dr. Woo-Ming shares strategies for managing multiple businesses, scaling operations, and building passive income streams while maintaining productivity and focus. He emphasizes the importance of assembling talented teams, delegating tasks, and knowing the financial metrics of each venture. He advises entrepreneurs—especially physicians—against inaction and micromanagement, advocating for experimentation, outsourcing expertise, and taking calculated risks. Key resources mentioned include his consulting and courses at BootstrapMD.com, his contribution to the book Level Up, and his forthcoming book The Physician Physician, which provide deeper insights into entrepreneurship for healthcare professionals and beyond.

Quotes

“I realized that I’m unemployable, and that led me to figure out how to take my knowledge and get paid for it on my own time without substituting time for money.”

“Most doctors say they don’t have time, but if you really want it, you’ll make the time. Motivation is everything.”

“The biggest mistakes I see are inaction and trying to do everything yourself. Put your ego aside and let experts handle what they do best.”

“Find great talent, empower them to be independent, and focus your control on the big picture and the numbers—this is how you scale and grow.”

Resources

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738: Get Consistent on Content Creation, Break Through the Confusion, and Create a Digital Marketing Plan with Marty McDonald

Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa. Since 2002, Marty has consulted with small businesses and startups to help them succeed online.

Bad Rhino is a full-service social media marketing and digital agency that was founded in 2011. Today, services clients locally, nationally, and globally. One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients’ businesses.

Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers.

In this episode of Marketer of the Day, McDonald discusses his approach to helping businesses navigate content creation and digital marketing, particularly during the disruptions caused by the COVID-19 pandemic. He highlights the importance of auditing existing content, starting with fundamentals, and creating actionable strategies that align with client goals. McDonald explains how his agency supports clients with services including social media management, paid ads, SEO, web design, video, and graphic design. He stresses the value of flexibility, empathy, and revisiting past work for inspiration or reuse. Notable projects and resources mentioned include revamping client campaigns, adapting marketing strategies during quarantine, and the long-term practice of documenting marketing ideas for future use.

Quotes

“The confusion comes from having all these tools at your fingertips, but not knowing where to start. Start with a strategy and an audit, then peel back what you have and make it work for you.”

“You don’t have to start from scratch. Even content from two years ago—or 12 years ago—can be updated, revised, and made relevant today.”

“Most clients don’t have the time to do it themselves. Our job is to take the overwhelm off their plate and build actionable strategies that get results.”

“Don’t wait until a crisis hits to check your processes, insurance, and team health. Being proactive makes you more resilient when the unexpected happens.”

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