713: Partnerships, Relationships, Collaboration: Create, Grow and Monetize Your Podcast with Benjamin Shapiro

Benjamin Shapiro is a marketing and podcast growth expert. He started his career in business development at eBay and later transitioned into SEO and content marketing. Benjamin has also run his own startup and worked in the marketing departments of early-stage, VC-backed companies. Today, Benjamin shares his journey from consulting to podcasting, the factors that contributed to his success, and his unique approach to podcast monetization, which includes advertorial content, sponsorship advertising, and content syndication.

In this episode of Marketer of the Day, Benjamin explains the strategies behind growing and monetizing a podcast, emphasizing experimentation, audience understanding, and leveraging multiple traffic channels—organic, viral, paid, and partnerships. He shares methods for optimizing content, such as splitting long interviews into 18–22 minute segments and creating repeatable workflows to outsource production tasks efficiently. Benjamin also outlines his approach to monetization, combining sponsorships, advertorial content, and audience syndication to increase reach and revenue. Entrepreneurs and podcasters can learn more about his consulting services and access podcast insights at benjshap.com and martechpod.com.

Quotes

“Experiment, document, outsource—those are the three most important words for building a content business today.”

“At the end of the day, as a marketer, your job is to understand your customers and keep them happy.”

“If you figure out your process and then outsource the tasks you don’t want to do, you can focus on doing what you do best.”

“Growing a podcast isn’t about magic; it’s about optimizing content, leveraging multiple channels, and building sustainable systems.”

Resources

• Connect with Benjamin Shapiro on LinkedIn
• MarTech Pod: Expert knowledge & insider information from marketing & technology industry leaders
• Benjshap: It's not personal. It's not just business. It's business with personality.

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712: Get Attention From Viral Videos with Adam Lundquist

Adam Lundquist is a Harvard-educated agency owner and former radio shock jock from Santa Barbara radio. When Adam published one of his interviews on a newly-formed platform called YouTube, it became one of the first viral videos, sparking his initial interest in the power of the internet, as well as internet marketing.

Adam has been featured on traditional media like MTV, VH1, and the Best Damn Sports Show. He’s taken his knowledge of traditional media translated it successfully into new media as a featured author in Search Engine Journal, PPC Hero, and WordStream, amongst others. His company Nerds Do it Better consistently delivers paid search campaigns utilizing advanced statistical analysis developed at Harvard. With this method, Adam and his team are able to remove inefficiencies in marketing and generate more customers on a consistent basis in a cost-effective way.

In this episode of Marketer of the Day, Adam shares insights from his agency’s approach to marketing, emphasizing strategy, data-driven funnels, and customer psychology. He explains how quizzes and interactive content can nurture leads through sequential, low-friction steps that build trust and increase conversions, while also stressing the importance of tracking lead quality, not just volume. Adam advises businesses to focus on customer-centric messaging, ethical ad practices, and leveraging automation tools like Zapier to optimize workflows. Entrepreneurs can learn more about his agency and services at nerdsdoitbetter.com.

Quotes

“Having the right strategy makes just the world of difference; everything else is replaceable.”

“The internet isn’t magic—you still have to work at it, think systematically, and close the leads in the real world.”

“A good quiz breaks things into small steps, making it easier for people to engage and for you to find where the bottlenecks are.”

“It should always be about them, not about you—focus your marketing on the customer, not yourself.”

Resources

• Nerds Do It Better: Get more clients, not more clicks
• Connect with Adam Lundquist on LinkedIn

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711: Start With Why and Build Your Interview-Based 7 Hour Book with Nick Raithel

Nick Raithel is the creator of the the 7-Hour Book is a system that allows you to get your own professionally-published book in just 7 hours. With NO work. Things you will learn in this episode:

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1. What is 7-Hour book?
2. How to decide if writing a book is the best tactic in your marketing strategy?
3. Factors considered when deciding that publishing a book is the best marketing channel
4. Determine one marketing strategy in creating a book
5. What does it mean when we are using our book for self defense?
6. How is the seven hour book different and what makes it the best solution among others
7. The 7-Hour book process includes structuring, guided interviews, and book creation

What is the 7-Hour book?

The 7-Hour book is a system that allows any entrepreneur to write their own professionally-published book while spending only 7 hours of their time on it.

It helps entrepreneurs and others in business to share their stories and the ultimate way for them to share their insights is to publish a book. It finally provides
entrepreneurs the recognition they deserve.

How to decide if writing a book is the best tactic in your marketing strategy?

Always start asking yourself the why questions. Consider all the other marketing strategies used by many- podcast, a YouTube channel, or Facebook ads and weigh on them and decide if publishing a book is the best marketing strategy that will work for you. Once you have decided and stirred from the other marketing channels, all the idea will just come to the surface and just believe in yourself that you are unique and has knowledge, insights, and perspectives that others don't have.

Factors considered when deciding that publishing a book is the best marketing channel

Figuring out the "why" of publishing a book. Figuring out the things you want to achieve through the book and will the book be helpful on achieving these things. For example, you want to reach a certain market who is more traditional based in terms of seeking information, then the book is the best tool to educate them with your business.

Determine one marketing strategy in creating a book

Bring in marketing partners to your book and having them provide some of the content, or giving them a shout out in your content. In that way, they will not only provide you with a content, but they also then have an interest in promoting the book and marketing the book when it's out.

What does it mean when we are using our book for self defense?

It means it is safeguarding and defending your time from a situation where a person if you provided them with your book ahead of time, you might have been able to educate them and help them to see for themselves whether or not it made sense to continue talking to you. It helps people get to know more about you, what you do and decide if connecting with you will help them.

How is the seven hour book different and what makes it the best solution among others?

It strips out time as an excuse to not get a book done. It will only require seven one hour sessions from the client which could be scheduled anytime.

It comes from a marketing standpoint. The content of the book and how it is written comes from a business context that will draw your target market to your business.

The 7-Hour book process includes structuring, guided interviews, and book creation

Going over the book and segment each chapter of the book in a call. It is a 100% collaborative approach done in an interview style. Part of it is discussing ideas, asking questions that would essentially yield answers from the client's point of view and our writers take notes from these discussion and create a book from there.

If you are interested in Chatting with Nick Raithel and the team, and want to have your own 7-hour book to promote your business, visit their website at Content Corps and create that change in your business!

In this episode of Marketer of the Day, Nick discusses how the Seven Hour Book operates, using seven one-hour, interview-style sessions to structure, create, and publish content while his team handles production and marketing. He highlights strategies such as incorporating marketing partners, tailoring chapters as keynote speeches, and focusing on the physical book’s tangible impact, or “thud factor.” The method allows clients to reclaim their time while producing books that attract qualified leads, speaking engagements, and business growth. Key takeaways include the importance of identifying the “why” behind a book, aligning content with business objectives, and using a book as both a credibility-building and time-management tool. Entrepreneurs can learn more and start the process at contentcore.net.

Quotes

“Involving partners or experts in your book not only adds value to the content but gives them a vested interest in promoting it.”

“A book can safeguard your time, establish credibility, and serve as a marketing engine for your business—all without consuming years of your life.”

“Each chapter can essentially be a keynote speech, turning your book into a powerful tool for speaking engagements and business growth.”

“We’ve stripped out time as an excuse—just seven one-hour sessions are all it takes for a client to create a professional book with our system.”

Resources

• Content Corps: Get Your Own Book To Promote Your Business In 7 Hours. With NO Work.

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710: Website Redesign & Rebranding: Build Trust Using Hero’s Journey Self-Transformation and Change the World with Chris Yoko

Chris Yoko is the founder of Yokoco, a company that provides full-service web presence management to companies and organizations we consider heroic.

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Things you will learn in this episode:

1. What is Yoko Co?
2. Using the Joseph Campbell's Hero Journey Roadmap?
3. What is the first big step in the Hero Journey concept?
4. How does Yoko Co help organizations?
5. What are the common problems that the organizations are experiencing on their website?
6. How do you decide on what steps to take in helping a business improve their website and web presence?
7. How long does the process start to take effect?
8. Do you have a specific company that stands out in terms results after working with them?
9. Do you recommend for businesses to embody a purpose beyond profit?  

> What is Joseph Campbell's Hero Journey Roadmap and how do you relate it to websites?

- it is patterned from Joseph Campbell's The Hero with a Thousand Faces literary piece about the journey of a hero in world myths. Yoko Co applies this  concept to the journey of their clients as they work to leverage their web presence.

> What is the first big step in the Hero Journey concept?

- Self-Transformation. You start within you. Changing the way you project who you are to the world will change the way people behave towards you. It leads to a greater impact and creates a ripple effect across the world.

> How does Yoko Co help organizations? What makes them stand out among others?

- Yoko Co helps organizations increase the effect that they have with the customers, clients, patients through improving their website presence. Through word of mouth and referrals from the clients that they have worked with, Yoko Co remains to deliver great results and helped a lot of businesses across the world.

> What are the common problems that the organizations are experiencing on their website?

- not getting steady influx of communication or interaction on our websites that it used to have before. It may be from leads, interested parties for partnerships etc. That is the biggest factor to consider as opportunity of a breakthrough to rebrand or rename your website.

> How do you decide on what steps to take in helping a business improve their website and web presence?

Applying the best practices we have to get things started and do the tracking across the whole business

- For most of the Yoko Co clients, they start with a Full Funnel Report that answers questions like:

• What are social, search impressions, and views of the website look like?
• Are they translated into traffic or do they visit the website? 
• Do these people (traffic) engage in the website? Does the traffic convert in any level?
• How do these traffic convert into sales qualified leads? 
• How did they go through the sales process?
• What did the people purchase, or depending on the classification of a clienthow did they become members or engaged partners?

>How long does the process start to take effect?

There is no specific timeline. It varies from one organization to another. There should be enough improvement on traffic and relevant data and interaction to consider a significant level of change. 

> Do you have a specific company that stands out in terms of results after working with them?

- Yoko Co aims to work exclusively with organizations that have a passion or purpose beyond just profit. Recent favorite is Andes Amazon Fund. It conserves the biodiversity, ecosystems, and environmental health of the Andes and Amazon.

> Do you recommend for businesses to embody a purpose beyond profit?  

Yes. There's a big difference between organizations authentically concerned, and wanting to create a big impact in the world and organizations who just do it for marketing. We have worked with organizations who aspire to make some change but don't know exactly know what that is in relation to their mission. There's a lot of opportunities on how to create a big impact and make some change in the world but it should something the organization should authentically believe, support, and embody through their mission and values. It helps that Yoko Co has worked with different types of organizations because in one way or another, we can repurpose and borrow information to help our clients see a bigger picture and help them get into that purpose and at the same time improve their web presence.

If you are interested in Chatting with Chris Yoko and the team, visit their website at Yokoco and make that change or redo things with your business on your website.

In this episode of Marketer of the Day, Chris explains how outdated or poorly designed websites can block word-of-mouth referrals and reduce engagement. He encourages organizations to measure performance across their marketing funnel, from impressions to conversions, and continuously optimize content, design, and user experience. He also highlights the value of authentic mission-driven initiatives—even small, thoughtful actions can differentiate a business and resonate with audiences. Chris advises organizations to embrace fresh perspectives, benchmark performance, and maintain an ongoing process of iteration, while ensuring that branding and messaging remain authentic and aligned with organizational values.

Listeners can explore his services, take assessments, and contact his team at yococo.com to evaluate fit and discuss how to enhance their website and brand impact.

Quotes

"Your web presence is the single biggest lever you have in terms of being able to communicate with the world."

"A website isn’t just a brochure; it’s a tool to amplify referrals, build trust, and extend your impact."

"Even small mission-driven initiatives can differentiate your organization and resonate deeply with your audience."

"Measure everything in your marketing funnel, and let data guide your decisions while keeping your brand authentic."

Resources

• Yoko Co: A digital agency built to help good people make a positive impact
• Connect with Chris Yoko on LinkedIn

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709: Time Control: Perspective, Patience, Mindset and Belief with Sasha Laghonh

Sasha Laghonh of SashaTalks.com is here to tell you about entrepreneurial Tips for people starting up a business and dealing your life journey.

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1) Make sure that you plan your business and your project. 

- You need to decide who are decision makers in the business that you are running. Remember that it is YOUR BUSINESS that you are running and it is you who invested on resources to make your plans come to life. You don't need too many people as decision makers in the business. As the owner of the business, make sure to take lead the team and be the decision maker.

2) NEEDS Vs WANTS

 You need to be able to distinguish needs from wants. Know the difference among needs, resources and wants. Don't pattern your business based on what you see on other people's businesses, trying to keep up with the trends, or just being fancy. Make sure whatever you invest on is something that is useful and purposeful in your business and in that way you will stand out among other businesses.

3) YOUR TIME IS PRECIOUS

- Be mindful of your time that includes deciding who you spend your time with, what you are doing with your time, where you invest your time in. Always consider your priorities for the week or month and set out goals. Be careful who seek you for in terms of guidance and information because they could either make or break you. Do not go into the habit of pleasing everybody because in reality you can never please everyone. "Say no more than yes"

4) GOOD RESULTS TAKE TIME

- Focus and stay committed to your goal. Your strategies and goals should be long term but ensure that you remain the attitude of being flexible in your mindset and decision making process. It is important that you accept that you can't control everything. But remember you are accountable for your own business so you can control the decisions you make with regards to the people that you bring in and engage with and the clients that you entertain. Always be open to learning, be coachable and open to new ideas. Otherwise, you're not gonna last long.

5) RESEARCH

- Take enough time to do your research and digest it. Do not rush on your decisions. Read, talk to people who have done something similar, go to consultations and seminars. Process and digest all the information you have and decide whether to apply, discard, or save them for later.

6) BET ON YOURSELF

- Believe on yourself that you can do it. Initially, do not think so much of the competition but focus more on the opportunities that you could work with to make your business grow. Have a right business mindset but most importantly set your BELIEFS. All your business decisions should be anchored to your BELIEFS. In that way, you will be able to sustain your identity or your own business. Rely on yourself the most because the only person who's going to help you is YOU. You don't need the validation of other people.

7) REMOVE THE NOISES

- Remove people who are taking away your opportunity for your full potential to come full circle. Most of the time they are just noises who dictate your life with their "advices and tips" but in reality they are just distractions to a greater mission. But you also have to maintain the balance and keep those people who really matter in your life. Do not compromise your relationship with your friends and family who have been there with you from the very beginning. These people who truly care about you only want to see you succeed. Do not forget where you came from and how you got there.

8) DON'T TAKE THINGS FOR GRANTED

- Do not be complacent and settle for anything less. You should always strive harder to be better than your best. Your mindset should be- You're only as good as your last big sale or you're only as good as your last successful project. Your biggest competition is yourself. Another point, do not compromise and lose important relationships. Nurture your relationships with people especially those who have helped you to be in the place you are right now. Give importance to people who share the same goal and took part of a greater mission. Lastly, do not take results for granted and be consistent with your goals and mission. And always remain Humble while you are achieving your dreams!

9) KEEP LEARNING

- Make sure your team is teachable. Each individual on your team has their own expertise but make sure that they are also open to learn from others and embrace working interdepently with every one else. This will allow your team to increase their skills and interests.

10) ADHERE TO YOUR PRINCIPLES

- Adhere to your principles throughout your business journey. Don't end up compromising your principles and beliefs just for a short term benefit. Do not make money as your only goal. Money is only a material thing.

"You want to be known as the entrepreneur that on a good day or bad day, whether it is your critic or your ally or your advocate, when they think of you, no matter how they feel, they will still speak well of you because they know that you don't compromise your principles"

"And when people look you in the eye, you want to be known for your character.And when people know you for your character, they can also assess how you do business."

In this episode of Marketer of the Day, Sasha discusses practical strategies for sustaining business growth and personal development. She advises limiting unnecessary input from others, saying no more than yes, conducting thorough research, and continuously learning from both successes and setbacks. She stresses betting on yourself, removing distractions, maintaining consistency, and adhering to personal principles in business decisions. Sasha also emphasizes valuing every contributor, nurturing relationships, and understanding that money is a tool rather than the ultimate goal. Listeners can explore her insights and connect with her via sashatalks.com for resources on mindset, entrepreneurship, and project execution.

Quotes

"Adhere to your principles; long-term respect and reputation matter more than short-term gains or convenience."

"Make sure that when you start off you have clarity on who is taking the decision—you don’t want too many people at the table with equal importance who aren’t investing their own resources."

"Say no more than yes; be selective about where you spend your time and energy, because trying to be everything to everyone will cost you."

"Bet on yourself—without belief, no amount of action or investment can sustain your business or identity."

Resources

• SASHA TALKS: It's Showtime! | Business. Education. Entertainment.
• Connect with Sasha Laghonh on LinkedIn

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708: Build Your Learning Management System Course Using WordPress or Kajabi with WP-Tonic Podcast Host Jonathan Denwood

Jonathan Denwood is a leading influencer in the WordPress space (with his own leading podcast in the eLearning entrepreneurship WordPress area) and a champion of the eLearning Entrepreneur who wants to build a substantial online business.

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In this episode, you will learn the following:

1. What you need to know when you start creating a website?
2. Does the type of platform in hosting a course matters?
3. Can you share great functions, plug-ins, features of WordPress that are not present on other platforms?
4. What is Learning Manage System (LMS) and what are the fun things you can do with it?
5. What are the considerations when you decide to build a course using WordPress?
6. What is Caching?

What you need to know when you start creating a website? When starting a website, you need to decide and know your foundations. Start asking questions like:

1. Is the content I am creating in demand, useful, and purposeful?
2. Will this content solve a real-life problem?
3. Will I earn money from creating this content?

Does the type of platform in hosting a course matter?

If you intend to build a real business, it is best to build that on WordPress. WordPress is easy and intuitive to use. Managing content compared to other SAS Platforms is easier and simpler. It is also extremely customizable. On the otherhand, other SAS Platforms that you subscribe monthly are also great to use and they tend to market themselves as the "easy solution" but in reality they are much more complicated and complex than the WordPress. You are spending much more money on these platforms but functionalities and features are very limited depending on your package, and it's not easy to migrate out from these systems.

Can you share great functions, plug-ins, features of WordPress that are not present on other platforms?

There are two areas where WordPress excels: First, the development of page builders such as Gutenberg, Elementor, and Beaver Builder with drag and drop feature.
Second, Learning management system which gives you a lot of new features like having badges, take quizzes, tracking student's progress etc.

What is Learning Manage System (LMS) and what are the fun things you can do with it?

LMS increases the features and functions of a simple course. It helps you to generate good income. You can download extra materials like pdfs, quizzes, games, certificates, badges, etc.

What are the considerations when you decide to build a course using WordPress?

Do not buy cheap hosting mobile for your initial hosting package. Buying from hosting provider like blue host for $3 a month will not help you start-up your business on building content on wordpress. It will give you a terrible experience. Initially, you need to invest on choosing your hosting mobile and look into getting those around $20, $30, $35 for your initial hosting package on your membership site. Reliable providers like WP- Tonic and WP-Engine among many others will help your website run fast, it can handle the traffic, and allows multiple members to use the website at the same time.

What is Caching?

It is a layer that allows to store up data so that future requests for that data are served up faster than is possible by accessing the data’s primary storage location.

To learn more about WordPress, go to WP-Tonic and listen to our podcast about WordPress, latest features, plug-ins, page builders, learning management systems that you can get. Other services include: e-learning materials like blogs and training videos for entrepreneurs who want to build substantial online businesses, providing hosting and all the software included that starts at $35 a month, semi-custom and full-custom build-outs, they also ensure that your plug-ins up-to-date and your websites are secured.

In this episode of Marketer of the Day, Jonathan explains why WordPress is a superior long-term solution for course creators compared to many SaaS platforms. He highlights features such as page builders (Gutenberg, Elementor, Beaver Builder), learning management systems (LifterLMS and LearnDash), and the ability to add interactive elements like quizzes, gamification, certificates, and downloadable materials. He stresses the importance of reliable hosting to ensure smooth student experiences and offers WP Tonic services that include hosting, pre-installed software, development time, and support. Resources include WP-Tonic.com for podcasts, articles, tutorials, and hosting packages, all aimed at simplifying the WordPress experience for entrepreneurs building e-learning businesses.

Quotes

"Learning management systems like LearnDash and LifterLMS offer the features students expect, from quizzes to certificates, and the competition between them benefits course creators."

"If your foundations are rubbish, the rest of your course can be fantastic, but the house is probably going to fall down."

"WordPress is like owning your property; you control it, move hosts, or change developers without losing your business."

"Cheap hosting will ruin your students’ experience—invest in reliable hosting to give your course the performance it deserves."

Resources

• WP-Tonic: Build Your WordPress Membership Website The Easy Peasy Way!
• WP Engine: WordPress hosting for growing businesses. Build the future of the web today.
• Beaver Builder: Discover The Powerful Website Builder That Makes Struggling To Build WordPress Sites A Thing Of The Past.
• Learn Dash: The leading LMS for WordPress. Where great courses begin.
• LifterLMS: WP LMS for eLearning, Online Courses, & Quizzes
• Connect with Jonathan Denwood on LinkedIn

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707: Omni Channel Marketing: E-Commerce Marketing Automation with Rytis Lauris

Rytis Lauris is Co-Founder and CEO of Omnisend which is a powerful marketing automation platform focused on moving e-commerce marketers beyond those outdated general email marketing tools.

In this episode we are going to learn about:

• What is Omni Channel Marketing?
• What are the advantages of having different channels in one platform? 
• What are the relative results of companies using Omni Channel Marketing?
• What are your best practices in terms of customer segmentation?
• Fun ideas of marketing strategies or practices for Omni Channel Marketing? 
• What is the process of deciding what product to upsell to customers?
• What are the resources that can help customers when they sign up and begin using the platform?
• What are the additional features of the tool that we will watch out for?
• What are the secret to success tips that you can share to the listeners?

What is Omni Channel Marketing?

It is an ecommerce marketing automation built for growing ecommerce businesses. Through Omni Channel Marketing, customers can reach out in the way they prefer. They can choose email , SMS messages, web push notifications, Facebook messenger, Whatsapp or combine them into the workflow.

What are the advantages of different channels in one platform?

First, The main advantage is having a single, centralized, and synchronized customer profile. It prevents customers receiving irrelevant and repetitive messages in different platforms because it is synchronized. With this tool, it follows a sequence/flow when communicating with customers.

For example: we start communicating with through an email.

If Robert does ignore our email then we maybe send that Facebook Messenger message then maybe we send a push notification and finally send text message. Second, providing customers with options to choose what channel they are  most comfortable using.

What are the results of relative results of companies using Omni Channel Marketing?

- With Omni Channel Marketing, companies begin to have 90% customer retention. Customers are coming back to check the website twice as often because it was convenient for them to choose the type of channel they want to be communicated. Another great thing is the conversion of customers from a different channel to using Omni Channel. It has greatly increased by 250%.

What are your best practices in terms of customer segmentation?

1. VIP list- they are treated the best customers. They get the best deals and offers, and organize offline events for them.
2. New Prospected customers- As marketers, we maintain a list of those who are subscribers but have not purchased anything on the website yet. We are aggressive in using different channels in retargeting campaigns. For example, we send customers welcome back campaigns through email like offer discount or special offers for specific customer or groups.
3. Subscribers who used to be buyers but are no longer active for 12 months or so- they are removed from the subscribers list. Not worth marketing anymore. They may have been back with a new email or phone number.

Fun ideas of marketing strategies or practices?

1. Creating personal videos for customers
2. Postcards or personal replies
3. Loyalty Programs
4. Customer Support
5. Upselling Videos- When a customer purchases an item, you send an automated campaign of another product that is relevant to what the customer is purchasing. For example, if a customer purchases a phone, before the order is dispatched, the customer receives an automated campaign of a wireless charger. Mention discounts and all other perks of having them ordered in one cart.

What is the process of deciding what product to upsell to customers?

• Products that fit the best with the item purchased by the customer
• Automated recommendations of what product sold the most

What are the resources that can help customers when they sign up and begin using the platform?

 Tutorial videos, webinars, 24/7 online customer support, Account managers who facilitate the on-boarding of new clients, help them set-up and navigate through the tool

What are the additional features of the tool that we will watch out for?

• time optimizations
• improvements in automation
• comprehensive business analytics

What are the secret to success tips that you can share to the listeners?

For beginners, start gradually. Instead of trying to set up properly, just gradually improve and start to utilize one feature after another. For those who have experiences with a lot of other tools, the best recommendation is to segment your customers and broaden the channel options. Don't stop improving and experiment on the new features that are always coming out. It helps you get ahead of the competition.

To check the Omnisend tool- visit www.omnisend.com. Start immediately with a 14 day trial by yourself or book a demo with the team to help you navigating the tool.

In this episode of Marketer of the Day, Rytis explains how omni-channel marketing increases customer retention, conversion, and overall engagement. He highlights best practices such as segmentation, VIP lists, new customer onboarding campaigns, and reactivation strategies for lapsed buyers. He also covers advanced tactics like automated upsells and personalized videos, as well as integrations with platforms like Zapier and loyalty programs. Rytis advises businesses to start gradually, testing multiple channels and continually improving campaigns to maximize results. Resources include omnisend.com, where listeners can sign up for a 14-day trial or book a personal demo to explore the platform’s capabilities.

Quotes

"Don’t stop improving—SaaS tools constantly evolve, and leveraging new features keeps your business ahead of the competition."

"When customers choose which channels they prefer, you avoid bombarding them and create a more personalized, effective experience."

"Start with at least three channels at once—this is where real impact kicks in and the omni-channel approach truly works."

"Segmentation is key; treating your VIPs differently and re-engaging lapsed customers can significantly boost retention and conversions."

Resources

• Omnisend: Email & SMS marketing so good, it’s boring
• Connect with Rytis Lauris on LinkedIn

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706: Money Ripples: Implement an Intentional Mindset to Become Financially Free with Cash Flow Expert Chris Miles

Chris Miles is a cash flow expert. He is a leading authority on how to quickly create cash flow and lasting wealth for thousands of clients mostly entrepreneurs globally. 

In this episode you will learn about:

• What works better, follow a to-do-list or or you just go with the flow everyday?
• What does Chris Miles focus on working?
• What is Money Ripples?
• What makes Money Ripples a success?
• How does Chris Miles stay mindful in making decisions?
• What are money mindset/handling strategies Chris Miles can share to the listeners?

Do you follow a to-do-list or or you just go with the flow everyday?

No special system. Just follow the intuition and gut. For example, for media appearances invites, Chris Miles always thinks of the value he will be bringing to the audience. Otherwise he won't do it. Be more intentional with what you do

What does Chris Miles focus on working?

- Chris Miles focuses on core things and what he is best at. He does podcasting and consultation for clients to help them strategize on how to double back their investment money. Only spends 20 to 30 hours a week on the business and the rest is spent on his personal life.

What is Money Ripples?

Money Ripples is a financial advisor and money mentor. Chris Miles teaches business owners how to achieve money prosperity by spending time on what they love doing the most.

What makes Money Ripples a success?

Expect success. Set yourself an expectation that there's not doubt, it will be successful. Just keep going until success happens to you. Don't think of the amount of work to be done instead just start the first step and keep going. Your little decisions will add up and lead to bigger results.

How does Chris Miles stay mindful in making decisions?

Be present in the moment. Take a step back, listen to yourself and analyze the situation. If you only keep working without a strategy, it will eventually lead to burn-out. Always work smarter and not harder. 

What are money mindset/handling strategies Chris Miles can share to the listeners?

It boils down to scarcity or abundance. If you have a scarcity mindset, there will never be enough. Just trust and have faith and and move forward confidently. The key is to stop thinking of trying to make a lot of money but focus on serving and creating value to people and money will eventually follow. Be grateful for what you have. Whatever you appreciate, it grows.

To learn more from the money expert, check out the following:

• Chris Miles Money Show- you can access on iTunes or any available podcast app.
• Visit the website http://moneyripples.com/
• Purchase his books- Beyond Rice & Beans and 7 Secrets to Free Up Cash Today

Key Quotes:

"Life's battles don't always go to the stronger or faster man. Sooner or later the person who wins is the one who thinks he can"

"Stop trying to make money instead focus on serving people creating value"

"To be financially free has nothing to do with your bank account. It has everything to do with your state of being and state of mind"

In this episode of Marketer of the Day, Chris explores the mindset and strategies needed for financial abundance. He contrasts scarcity versus abundance thinking, emphasizing gratitude and intentionality in managing money. Chris advises focusing on value creation rather than forcing results, letting income streams develop organically, and trusting the process. He also shares practical tools for financial improvement, including his podcast Money Ripples, his website moneyripples.com, and his book Beyond Rice and Beans: Seven Secrets to Free Up Cash Today, which offers strategies to uncover extra income. His key message is that financial freedom is as much about state of mind as it is about numbers, and that consistent, intentional actions lead to sustainable wealth.

Quotes

"The key is to keep moving forward, even in small steps; momentum compounds over time, just like in a marathon."

"If you just trust and have faith, and move forward confidently, you'll realize that money is not a hard thing."

"Whatever you appreciate appreciates—focus on gratitude and abundance, not scarcity and fear."

"Life’s battles don’t always go to the stronger or faster person; sooner or later, the person who wins is the one who thinks they can."

Resources

• Connect with Chris Miles on LinkedIn
• Money Ripples: Become Work Optional. Work because you want to, not because you have to.

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705: Relax, Refresh, Re-Energize: Overcome Stress, Anxiety, and Fears with Personal Development Coach Peggy Sealfon

Peggy Sealfon is an internationally recognized Personal Development Coach, a speaker and author. She shows you ways on how to start a happier and healthier lifestyle with regards to dealing with stress, anxiety, fears that stop you realizing your dreams. She helps you deal with these blocks that are preventing you to live a life you deserve. She has wide training in Western and Eastern Traditions blend into special approaches to overcome challenges.

In this episode you will learn:

• What is Be Well in Paradise?
• When is the 2nd Annual Paradise Coast Wellness Experience?
• What is Paradise Coast Wellness Experience?
• How do your mind and thoughts affect your well-being?
• Experience helping and working with a person who almost lost in touch of his/her system?
• In what ways did you help your client?
• What is Yoga Nidra?
• How do you relax, refresh and re-energized yourself during the downtime?
• What happens to our body when we don't rest or take a break?
• How do you deal with your personal challenges and struggles in life?
• What is the first step into wellness especially for busy entrepreneurs?
• What is the book, Escape from Anxiety all about?

What is Be Well in Paradise?

- Be Well in Paradise was launched by Peggy Sealfon two years ago. It is a hub for health and wellness with collaboration and coordination of different venues in the area she lives, Southwest Florida or what they call Paradise Coast.

When is the 2nd Annual Paradise Coast Wellness Experience?

- It takes place on 10-12th of January 2020

What is Paradise Coast Wellness Experience?

- It is a 3 day of Wellness for body, mind & soul. You will be learning new things and experience new activities that will help you reach 100% potential of happiness and well being. (Note: you can visit this site: https://bewellinparadise.club/ for more info!)

How do your mind and thoughts affect your well-being?

- Mind has a powerful connection with our body. We can even heal ourselves with our mind. What we think we become. Our thoughts and dreams are manifested in our actions and state of being.

Experience helping and working with a person who almost lost in touch of his/her system?

- A businessman whose business is on the verge of falling. He was panicking and experiencing insomnia thinking about losing his business, his wife, and his lifestyle. He was starting to get obese which could have lead to stroke or heart attack.

In what ways did you help your client?

Helped to stay present in the moment. Gave him technique called Yoga Nidra- it is a yoga sleep for 20 minutes that is equivalent to 3 to 4 hours deep restorative sleep.  Made him recordings and he would listen to them every single night and that will help him to sleep. He would wake up the next morning feeling better to function well enough addressing his daily activities. He was able to save his business and started to expand and he's doing very well.

What is Yoga Nidra?

- It is an ancient Yoga Practice. A state of consciousness between waking and sleeping, induced by a guided meditation. It is a state of orchestrated approach to taking you into deep levels of relaxation.

How do you relax, refresh, and re-energized yourself during the downtime?

- Listen to your body and know when to take a break.

- Another way, listening to three minute to distress audio to use a little break and it is downloadable in threeminutetodistress.com/3minutetodistress.com

What happens to our body when we don't rest or take a break?

- We get stress and it weakens our immune system

- It undermines our ability to think clearly and remember things

How do you deal with your own personal challenges and struggles in life?

- Don't allow your mind to control everything and not letting your emotions to take over. Take a pause and see how you react on things and see the reality as it is and not be so much guided with preconditioning reactions that are accumulated throughout your experiences in life. Always be present in the moment.

What is the first step into wellness especially for busy entrepreneurs?

- There are a lot of ways. These are called processes or practice interrupters that will interrupt your pattern. It takes 21 to 90 days to create new patterns. My book called Escape from Anxiety has over 100 strategies that can interrupt those patterns. One simplest way but actually not found in the book is to do a 10 count breathing exercise. This exercise will allow you to change your focus, interrupt the feeling and the whole sensory reactions that you're having at the moment.

What is the book, Escape from Anxiety all about?

It has bite sized strategies that people can use and there's over 100 of them in the book that can supercharged your life. The second part of the book helps you develop your own kind of strategic protocol that is sustainable and works for you because we're all a little different in terms of what we respond to.

To get to know more about Peggy Sealfon and her work, see the following below

Escape from Anxiety- It's available on Amazon and Barnes and Noble. Also visit her website  for free material that will help into wellness! 

Life Coaching Program by Peggy Sealfon- can be found in https://www.peggysealfon.com/Integrated_Life_Training.php

Free coaching session- https://www.peggysealfon.com/Escape_From_Anxiety.php. You can also find 10 things that will help interrupt stress and anxiety which you can download for free.

Key Quotes:

"Happiness is an inside job. 

And I think too often we're looking for happiness outside of ourselves or looking for love from someone else instead of cultivating it within ourselves.

If you want love be more loving.

If you want respect be more respectful.

I believe that we can manifest whatever we want but it starts within us and it's cultivating that."

In this episode of Marketer of the Day, Peggy shares her strategies for reducing stress and boosting energy through simple, actionable practices like guided yoga nidra, breathing exercises, and mindfulness. She highlights the importance of balance, being present, and cultivating emotional awareness to prevent chronic stress from depleting one’s energy. Peggy also references her books Escape from Anxiety and Embodying the Power of the Zero Stress Zone, as well as her websites peggysealfon.com and integratedlifeplan.com for free resources and coaching programs. Her teachings emphasize that happiness and resilience are cultivated from within, and she provides practical tools for integrating these principles into daily life.

Quotes

"Interrupting negative patterns, even with something as simple as a 10-count breathing exercise, can restore energy and reset your nervous system."

"Happiness is an inside job; if you want love, be more loving. If you want respect, be more respectful."

"Anything that isn’t working in one’s life can be changed; it just takes awareness, vigilance, and the right tools."

"Balance is key—when you realize you’re tired, that’s the time to take a break, not pour more gasoline on the fire."

Resources

• Connect with Peggy Sealfon on LinkedIn
• Peggy Sealfon: Overcome Self-Limiting Beliefs and Your Authentic Self

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703: Speak to Your Emotions to Make a Social Connection: Empathy, Understanding, and Curiosity with Laura Long

What happens when connection becomes the missing link in modern marketing? In a world flooded with data, algorithms, and endless ads, audiences no longer respond to logic alone—they respond to emotion. The problem isn’t the message, it’s the lack of heart behind it. People don’t want more information; they want to feel understood. Yet most brands still lead with features instead of feelings, facts instead of empathy. In this episode, listeners confront a truth every marketer must face: without emotional connection, even the most polished strategy falls flat.

In this episode of Marketer of the Day, emotional intelligence coach and heart-centered strategist Laura Long reveals how to transform marketing through empathy, curiosity, and authenticity. Drawing from her work in emotional awareness and insights from the HeartMath Institute, Laura explains how tapping into the “wisdom of the heart” can turn shallow interactions into meaningful relationships. She breaks down how leaders and marketers can align their head and heart, slow down, and communicate with congruence. Through practical exercises and emotional mastery, Laura teaches how to connect deeply, inspire trust, and build loyal communities that feel seen, heard, and valued.

Quotes:

"We have an emotional reaction before we take action."
"Most people don’t want to know how you do what you do—they want to know why you do it."
"Your clients won’t say they need connection, but they’ll show it through their engagement."
"The heart is the keeper of our emotions, filtering every message we receive."
"True marketing starts when you speak to the emotions that move people to act."

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701: Awareness, Actions, Vulnerabilities, Engagements: Communicate Effectively and Design Your Mind to Be Kind with Elizabeth Barry

Elizabeth Barry is an experienced speaker, author, and entrepreneur. She has curated 17 TEDx talks and coached numerous speakers. As an author, Elizabeth has published books on vulnerability and effective communication. Her upcoming book, "Design Your Mind to Be Kind," focuses on three habits of effective communicators and seven personalities. Today, Elizabeth discusses the importance of lifelong learning in communication, listening, and speaking one's truth kindly.

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We all need to be a life long learner when it comes to communicating, listening, speaking out truth, saying what we mean and meaning what we say. 

It's all about being brave and courageous to live in our moment of truth but to speak it kindly.

• Its all about designing your mind to be kind through  our COMMUNIICATION HABITS.
• Its based in nature,there are macrophotographies and photographies of wildlife like birds and insects credit to @wildjerseycity instagram account.
• It features more on nature of birds which is related to the 3 habits of effective communicators.

The 3 habits of effective communicators

To follow the catch - first method

• Catching our selves are really difficult especially if our relationship and communication breaks down.
• We need to learn to catch our selves, our words, our phrase eetc
• The idea of this catch is it comes to AWARENESS and ACTIONS

AWARENESS - can help us to understand we don't have to say things in the meaning ways, in the way that we wish to and take it back to the real time.

ACTION - Awareness is nothing without action. You apologize in real time or holding our words in especially hurting people

To fly above yourself - just like the birds wings

• touching your weaknesses humility and vulnerabilities 
• it happens when you are in the moment of stress, obstacles,  challenges of communication breakdown see how you react
• real time practical tip: fly above your self meaning think of your greatest mentor

Use your words wisely- like birds singing nicely

• tips to lessen our speaking, listening and taking care to our selves
• gaining real time engagement
• in a conversation, thinking how worthy are you in corporate or in entrepreneur

These habits will help to reflect oneself to become better person and communicator. Transformation is not just sharing quotes, memes and articles through social media. It needs WORK.

In this episode of Marketer of the Day, Barry shares insights from her upcoming book, Design Your Mind to Be Kind, which outlines three habits of effective communicators and seven personalities to cultivate kindness in communication. She introduces actionable strategies: catching oneself before reacting, flying above oneself to observe behavior objectively, and using words with intention and care, inspired by nature and bird behavior. Barry’s methods aim to improve both self-talk and interpersonal interactions, fostering self-awareness, emotional intelligence, and professional effectiveness. Listeners gain practical tools for reflection, relationship-building, and personal development, emphasizing vulnerability, integrity, and lifelong learning.

Quotes

“The first habit of effective communicators is to catch yourself—catch your words, your phrases, your reactions—before they leave your lips.”

“Flying above yourself in any moment of stress or challenge gives you the chance to see how you really show up and how you can do better next time.”

“Use your words wisely, like a bird song, so that every word you speak becomes a moment of grace, character, and integrity.”

“The work of transformation doesn’t happen from reading or sharing quotes—it happens in the practice, in reflecting every day on how you can be a better communicator and a better person.”

Resources

• Get a copy of The Kind Communicator: Kindness, Compassion and Wisdom for all Business Leaders by Elizabeth Barry on Amazon
• Elizabeth Barry Consulting Official
• Connect with Elizabeth Barry on LinkedIn

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700: Fresh Inspiration: Live Your Best Life and Learn to Trust Yourself Using The Three Pillars: Workout, Food, and Mindset with Rhonda Liebig

Rhonda Liebig is a health and wellness expert with over 20 years of experience in the industry. She is known as the "Energy Revitalized and Mindset Mentor," helping clients achieve freedom in their bodies and cash flow. Rhonda has her own website, RhondaLiebig.com, where she shares her expertise. Today, Rhonda talks about her journey of overcoming hyperthyroidism and getting off medication. She shares her signature "Three Energy Revitalized Pillars" - workout, food, and mindset - which have helped her and her clients make significant changes.

In this episode of Marketer of the Day, Rhonda shares her current work as an energy revitalized and mindset mentor, guiding clients through her holistic approach to health and personal growth. She hosts the Fresh Inspiration Show and Fresh Inspiration Ranch, offering retreats, group programs, and one-on-one coaching to help individuals cultivate better habits, trust themselves, and achieve balance in their lives. Key takeaways include the importance of starting small, celebrating progress, and integrating movement, nutrition, and mindset to sustain long-term change. Listeners are encouraged to explore her resources at RhondaLiebig.com and the Fresh Inspiration Show website for practical tools to enhance wellness and mindset transformation.

Quotes

“If you do everything the way you're doing it right now, you're going to expect the same results that you've been getting.”

“Trust yourself, listen to your body, and start small. Tiptoe in, celebrate wins, and build momentum.”

“Workout, food, and mindset, when you balance these three, you create a foundation for lifelong health and vitality.”

“When you invest in your health, you also unlock clarity and flow in your business and personal life.”

Resources

• Rhonda Liebig: Holistic Health Coach
• The Fresh Inspiration Show on Facebook
• Rhonda Liebig on YouTube
• Rhonda Liebig on LinkedIn

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699: Get Comfortable Being Uncomfortable, Understand Your Numbers, Calculate Your Hourly Rate, and Implement a Winner’s Mindset with John Kennedy

John Kennedy is a certified financial planner who focuses on helping business owners scale their companies. He co-founded Candor Path Financial, a firm that provides fractional CFO services to entrepreneurs. Today, John discusses the benefits of working with a fractional CFO, highlighting how it can help business owners manage their finances, understand key performance indicators, and make informed decisions.

Quotes

“We oftentimes prioritize urgency over importance. And I thought, 'Man, oh man, that's so true,’ and that just defines all of what we're talking about here.” - John Kennedy

“For the clients we work with, if we invest in technology and automation correctly, there are no geographical boundaries. You can travel and spend time with your family, kids, and grandkids, without being confined to a nine-to-five office schedule.” - John Kennedy

“We really enjoy having one-on-one conversations with individuals and business owners. So, at the very least, let's have a conversation. We're absolutely open to it.” - John Kennedy

Takeaways

02:06 Fractional CFO services can provide valuable financial guidance and accountability for small business owners who may not be able to afford a full-time CFO.

04:14 Outsourcing and leveraging technology can help business owners focus on their core competencies and improve efficiency.

07:25 Understanding your hourly rate and identifying tasks that can be outsourced at a lower cost can lead to significant financial benefits.

16:09 Retirement planning for business owners is evolving, with many continuing to work in some capacity even after selling their businesses.

19:57 Passion and finding work that aligns with your interests can be a key driver of success and fulfillment in both business and life.

Resources

• CandorPath: Our Guidance. Your Journey. An Ensemble Approach to Financial Planning
• Connect with John Kennedy on LinkedIn

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698: Sales and Marketing Funnels: Build Trust and Credibility with Mark Mersman

Mark Mersman is the chief marketing officer at USA Financial. Prior to joining the firm in 2004, he entered the world of financial planning by launching his own firm at the age of 22.

He was the host of a nationally syndicated radio show for 6 years and now focuses much of his time on developing outbound and inbound marketing systems for independent financial professionals. He is the author of a wide range of content from marketing to investment management that have been published in industry publications like the Wall Street Journal, Barrons, Financial Advisor Magazine and Investopedia. Mark is also the host of a podcast about marketing for financial advisors titled “16 Ways From Sunday.” 

Quotes

“We really have to focus on getting the steps in the sales and marketing funnel in place, and ultimately ensure that we're establishing trust, building credibility, and maintaining interest through nurture campaigns.” - Mark Mersman

“A lot of professionals in our industry just give up. They don't have nurture campaigns that continually put out their thought leadership and keep them in front of their audience.” - Mark Mersman

“Our industry has always had a problem with the perception that it's purely a sales industry. While it's true that we're all selling something, it's really about how you're positioning what it is that you're selling.” - Mark Mersman

Takeaways

01:14 Building trust and credibility is crucial in the financial services industry, as clients are often hesitant to hand over large sums of money.

06:34 Offering paid services, such as financial planning, can help establish commitment from potential clients and increase the likelihood of closing larger deals.

14:50 Targeting life events and triggering moments can create a sense of urgency and encourage prospects to take action.

20:53 Consistently providing valuable content and thought leadership can help nurture leads and build trust over time.

26:49 Focusing on existing clients and teaching them to make personal introductions can lead to higher closing rates and lower acquisition costs.

Resources

• USA Financial: Solutions For Advisors and Their Clients
• Connect with Mark Mersman on LinkedIn

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697: Frame of Mind Coaching: Journal Your Way to Better Focus, Clarity, Thinking and Success with Kim Ades

Kim Ades is the President and Founder of Frame of Mind Coaching™ and JournalEngine™ Software. Author, speaker, entrepreneur, coach, and mom of five, Kim has 15 years of experience coaching many of North America’s most respected leaders. Recognized as an expert in the area of thought mastery, Kim uses her unique philosophy and quirky coaching style to help her clients deal with core issues and shift their thinking in order to yield extraordinary results.

Quotes

“Journaling allows us to dream and have a vision.” - Kim Ades

“I understand how people work. I understand how people think, and I can see very quickly how their thinking is either supporting them or hurting them.” - Kim Ades

“One of the most important questions I constantly have to ask myself is, 'What is the key value that I can bring to the world that is unique? What’s that unique thing I bring to the world that isn't so easily replicable?” - Kim Ades

Takeaways

06:36 The Journal Engine software provides users with flexibility to choose how they want to engage with the journaling process, whether privately, with a community, or with a qualified responder, allowing for a personalized experience.

11:53 Identifying and focusing on one's unique value proposition is crucial in a crowded market.

16:08 Journaling can reveal hidden beliefs and patterns that may be holding someone back from achieving their goals.

18:53 Having a qualified person provide feedback and guidance on one's journal entries can help drive personal growth and transformation.

19:40 Seeking feedback from trusted advisors and being open to pivoting one's business strategy can lead to valuable insights and new opportunities.

20:24 Maintaining a consistent journaling habit can be challenging, but software like Journal Engine can help sustain the practice by providing a responsive and interactive experience.

Resources

• Frame of Mind Coaching®: Delivers Intimate, Intense and Powerful Executive-level Coaching to Highly Driven Leaders, Executives and Entrepreneurs.
• JournalEngine™: Become The Impactful Coach You Were Meant To Be
• Connect with Kim Ades on LinkedIn

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696: Followers, Doers, and Experts: Delegate to Build the Right Team of Outsourced Employees with Freeeup Co-Founder Nathan Hirsch

Nathan Hirsch is an entrepreneur and the co-founder and CEO of FreeUp.com, an online marketplace that connects businesses with pre-vetted freelancers in e-commerce and digital marketing. Nathan has sold over $30 million online and regularly appears on leading business podcasts. Today, Nathan discusses the importance of hiring and delegating tasks to free up time and focus on being the figurehead and boss.

Quotes

“If you don't hire, you just hit a ceiling that you can't get past. There are also people out there who are not only better than you at certain things but also enjoy them more than you do.” - Nathan Hirsch

“If you're constantly throwing stuff out there, that's when things start to stick.” - Nathan Hirsch

“Don't give up. No one has a 100% hiring record. There will be failures along the way, but focus on what you can control—your systems, your processes—and that's how you improve that hiring percentage.” - Nathan Hirsch

Takeaways

02:37 Hiring the right people can help entrepreneurs avoid hitting a ceiling and focus on tasks they enjoy.

05:38 Trying different marketing strategies and ideas through a trial-and-error process can lead to successful business growth.

11:15 Clearly communicating expectations and providing detailed instructions is crucial when delegating tasks to freelancers.

16:29 Categorizing freelancers into followers, doers, and experts can help entrepreneurs hire the right type of worker for specific tasks.

27:09 Maintaining a long-term mindset and focusing on what can be controlled are key to successful hiring and delegation.

Resources

• FreeUp: Get more done faster. Hire pre-vetted freelancers.
• OutSource School: Go From Zero Help to Hiring & Scaling With Virtual Assistants
• Connect with Nathan Hirsch on LinkedIn

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695: Generate Sales Calls Every Day, Achieve Household Name Status, Increase Your Monthly Recurring Revenue Using Authority Marketing with Josh Elledge

Josh Elledge is U.S. Navy veteran and launched UpMyInfluence.com to help entrepreneurs attract the perfect audiences and grow their brands without the crazy costs associated with traditional PR companies.

UpMyInfluence’s purpose is to DEMOCRATIZE access to influence. Josh believes he has a moral imperative to help entrepreneurs serve the world with their collective messages while growing their revenue!

UpMyInfluence was the natural outgrowth of his first startup, SavingsAngel.com which has grossed more than $6 million in sales with less than $500 in advertising. He did it all through building authority and serving audiences in the media.

Josh is a weekly TV consumer expert in Orlando, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2000 times.

Quotes

“Humans will discriminate in terms of whether they should take a call with a person, click on an ad, or engage in some way. So, you have to gain their trust.” - Josh Elledge

“Everybody has a message that could positively impact the world. And if you have influence, you can truly make that impact. What is in your heart is probably amazing.” - Josh Elledge

“If you want to get through to people who jealously guard their time, you have to lead with just presenting an offer. That's a no-brainer.” - Josh Elledge

Takeaways

02:02 Building personal authority through online profiles, social media, and content creation is crucial for gaining trust and influence with potential clients.

08:14 Providing value and building relationships through a "go-giver" approach, such as hosting a podcast, can be more effective than traditional sales tactics in attracting and converting clients.

09:47 Carefully vetting and selecting guests for a podcast can help ensure they are a good fit for the target audience and potential client base.

17:09 Leveraging video and follow-up communication to maintain engagement and provide additional value can help nurture leads and increase conversion rates.

20:26 Focusing on providing a high-quality product or service and understanding the target market's needs are essential for building a successful and sustainable business.

23:05 Facing challenges in hiring enough staff to meet the growing demand for the company's services is a positive sign of the system's effectiveness.

Resources

• Up My Influence: A B2B sales consulting agency that drives guaranteed results like no one before
• Connect with Josh Elledge on LinkedIn

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694: From Impossible to Inevitable: Apply the Winning Mindset to Locate Your Ideal Customer, Solve Problems, and Generate Predictable Revenue with Aaron Ross

Aaron Ross is the co-CEO of Predictable Revenue and the author of the book "From Impossible to Inevitable." Today, Aaron discusses finding your ideal customer and speaking their language, as well as the need to be comfortable with being uncomfortable when trying to reach new audiences. He shares his own experiences of growing his income and business, as well as the challenges of balancing a large family with his entrepreneurial pursuits.

Quotes

“Comfort is the enemy of growth and success. It's okay to be uncomfortable. You can't grow without feeling that way.” - Aaron Ross

“I can't afford to wait to win. I have the time, the energy, the ideas, and the money to do something, to start a business. I just had to do things.” - Aaron Ross

“We all have different ways that we self-sabotage or show weaknesses. It's just the human condition. No one's perfect.” - Aaron Ross

Takeaways

04:22 The most common reason people struggle to grow revenue is not having a clear, defined niche.

05:56 As a business grows, the attention span of new potential customers becomes increasingly shorter, requiring different messaging and targeting.

08:34 Embracing discomfort and being willing to reach out to new audiences that may not know you is key to continued growth.

11:46 Developing financial confidence and resilience is more valuable than just having financial savings.

17:09 Utilizing "forcing functions" like public deadlines and commitments can help overcome procrastination and lack of motivation.

23:03 Understanding your own strengths, weaknesses, and tendencies to self-sabotage is key to overcoming obstacles and making progress, as everyone struggles with these issues to some degree.

Resources

• From Impossible To Inevitable: ORDER YOUR COPY TODAY!
• Predictable Revenue: Humans + AI: Outbound that actually works.
• Get a copy of Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com on Amazon
• Get a copy of From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue on Amazon
• Connect with Aaron Ross on LinkedIn

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693: Get Paid to Build Your Skills and Increase Your Hourly Rate: Master the Freelancer and Career Game with Nissar Ahamed

Nissar Ahamed is the founder and CEO of CareerMetis.com, a one-stop destination for job seekers and freelancers. He is also the host of the Career Insider Podcast and the co-host of the C.A.R.E. podcast. Today, Nissar discusses the significant shift in the freelancing and gig economy, noting that it has become a mainstream career choice.

Quotes

“If you're not making money in the long term, and you have all the resources, it's on you. There's no excuses. Others have done it. You can do it as well.” - Nissar Ahamed

“Initially, you have to find clients. Then you become so successful that they come to you.” - Nissar Ahamed

“No matter what you want to do, follow your path. I think you'll get to a point where, no matter what age you are, you'll find your path. Don't do it for someone else.” - Nissar Ahamed

Takeaways

00:47 Freelancing has become a mainstream career choice, with 30-50 million Americans engaged in freelance work, a number that is growing due to technology and the gig economy.

02:59 Starting a side hustle in a desired field can help build a portfolio and skills that can lead to a full-time job or the pursuit of a passion project.

08:43 Persistence and hustle are crucial in the initial stages of freelancing, as building a strong reputation and client base takes time and effort.

15:06 Successful freelancers don't just rely on one platform. They market themselves across multiple channels.

21:33 Joining online communities, such as Facebook groups and Slack channels, can be valuable for finding clients and support in the freelancing journey.

26:07 Balancing a full-time job with freelancing can help reduce risk and build a stable income, while gradually transitioning to a full-time freelance career.

Resources

• Jobscan: ATS Resume Checker and Job Search Tools
• Connect with Nissar Ahamed on LinkedIn

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692: Guest Expert Profits: Build Relationships and Enjoy Consistent Podcasting Traffic with Jessica Rhodes

Jessica Rhodes is the founder and co-owner of Interview Connections, a leading podcast booking agency. She has been a guest on numerous podcasts, sharing her expertise on leveraging podcast interviews for business growth. Today, Jessica discusses the power of podcasting for building relationships and driving consistent traffic to businesses.

Resources

• Interview Connections: We Will Help You Become the Leading Expert In Your Industry With the Power of Podcast Guesting!
• Connect with Jessica Rhodes on LinkedIn

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691: Multiply Yourself by Hiring Smart Virtual Assistants with Anne and Mark Lackey

Anne and Mark Lackey are the owners of Hire Smart Virtual Assistants, a company that helps businesses scale by providing top-notch virtual employees. Anne and Mark have coached and trained hundreds of investors and business owners across the US and Canada. They are also authors, having written the book "Multiply Yourself." Today, Anne and Mark discusses their unique approach to hiring virtual assistants. They explain how their rigorous testing and certification process helps match the right candidates to the right roles, addressing the challenges of hiring in a low unemployment market.

Quotes

“We've really honed our testing and profiling to make sure that we get the right kinds of people in the right types of roles.” - Anne Lackey

“I don't care whether you use us or hire locally, it doesn't really matter. But we're all about empowering entrepreneurs to be their best self.” - Anne Lackey

“Whatever it is, get it off your plate so that you can fulfill your highest potential and do the great things in this role that you were intended to do.” - Anne Lackey

Takeaways

01:35 Hiring the right virtual assistant can significantly reduce business owners' workload and allow them to focus on their core responsibilities.

02:55 Thorough testing and certification of virtual assistants helps ensure a good fit and long-term success, addressing the challenges of traditional hiring.

06:41 Virtual assistants can handle a wide range of tasks, from customer service to specialized roles, and can even provide extended hours coverage to give businesses a competitive edge.

19:39 Maintaining a personal touch with customers, even in a virtual setting, can be a powerful way to build relationships and drive business growth.

28:35 Outsourcing tasks that business owners don't enjoy can free up time and energy to focus on their highest potential and fulfill their intended role.

Resources

• Hire Smart Virtual Employees: Your Trusted Remote Staffing Agency for Quality Virtual Employees
• Follow HireSmart VAs Education on Facebook
• Subscribe to Anne Lackey on YouTube
• Connect with Anne Lackey on LinkedIn
• Multiply: Double Your Productivity & 10X Your Profits Using Virtual Assistants by Anne Lackey and Mark Lackey on Amazon

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690: Deep Knowledge and Learning: Automate, Delegate and Grow with E-Commerce Agency Owner Darwin Liu

Darwin Liu is an e-commerce expert and the founder of X Agency, a digital marketing agency focused on helping businesses sell more products online. With over 12 years of experience in the industry, Darwin has managed over $50 million in advertising for his clients. Today, Darwin talks about his approach to building successful e-commerce brands. He shares insights on common mistakes businesses make with their online marketing, the importance of understanding the fundamentals, and the role of automation in e-commerce.

Quotes

“I'm a professional failure. I’ve just been failing and learning along the way.” - Darwin Liu

“As long as you believe that any idea, service, or product you have can work, you just have to keep going. So that's what makes me special. Really, I'm just too dumb to quit.” - Darwin Liu

“If you can consistently do this every single day, I can almost guarantee you your brand will grow.” - Darwin Liu

Takeaways

00:45 Persistence and a willingness to learn from mistakes are key to success in entrepreneurship.

01:42 Fixing fundamental issues with marketing account settings can significantly improve performance and revenue.

09:38 Automation in marketing should be approached with caution, as understanding the underlying processes is crucial.

18:26 Building personal relationships and having a unique personality can help businesses stand out and connect with clients.

20:44 Exploring new business opportunities, like creating your own brand, can provide valuable learning experiences.

23:41 For up-and-coming e-commerce brands with limited budgets, leveraging micro-influencers can be an effective and cost-efficient way to grow the brand.

Resources

• X Agency: Drive Transformational Revenue Growth, Turning Mediocrity into Excellence and Underwhelming Results into Overwhelming Success
• Connect with Darwin Liu on LinkedIn

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689: Become a Thought Leader by Identifying and Solving a Customer Point of Pain with Global Credibility Expert Mitchell Levy

Global Credibility Expert Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://AHAthat.com), he helps to extract the genius from your head in a two hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months

He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for twenty-nine years and regularly spends four weeks in Europe with family and friends.

Quotes

“If you find what you love doing and can demonstrate clear and articulated value, the more you narrow your focus, the higher prices you can charge, and the more people will walk in the door.” - Mitchell Levy

“When you love what you do and do it all the time, it no longer feels like work. And if you're making money from it, that's even better.” - Mitchell Levy

“30% of people come to meetings late. If you're going to come to a meeting to try to sell me something, and you're late, you will not close the deal.” - Mitchell Levy

Takeaways

01:19 Maintaining a consistent online presence and sharing regular updates can help build trust and connection with your audience, even if they are not ready to buy.

03:26 Crafting a short, compelling pitch that clearly communicates your customer's point of pain and the value you provide is crucial for making a strong first impression.

06:52 Narrowing your focus and specializing in a specific area can lead to higher prices and more clients.

10:49 Being prepared and punctual for meetings and interviews is essential for establishing credibility and professionalism.

17:04 Establishing a structured process for interviews and content creation, with clear inputs and expected outputs, can help ensure a positive experience for both the host and the guest.

27:44 Embracing the journey and being open to unexpected opportunities can lead to valuable aha moments and positive outcomes.

Resources

• AHAthat: The Voices Of Thought Leaders Worldwide
• Connect with Mitchell Levy on LinkedIn

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