Recent Updates
292: Get a Copywriter Today, Discover Aggressive Content Marketing, and Scale a Service-As-A-Service with Gabe Arnold
Gabe Arnold from CopywriterToday.net wants to write your emails, blog posts, and press releases, so that you don't have to. Listen in as he tells you how content marketing can help your business, and how he discovered (and grew) this "service-as-a-service" model that provides unlimited content to monthly buyers.
Quotes:
“If you can commoditize your product or service, you can reach the masses. And when you can reach the masses, you have a business that can scale and is far more profitable and stable than doing one-off consulting or project-based work.” – Gabe Arnold
“You have to be able to jump in and do whatever it takes. You need to get your hands dirty and do everything to truly understand what's going on.” – Gabe Arnold
“The people who have been most successful with us came in with the mindset of taking the first few weeks to a month to get everything synced up and get everyone on the same page.” – Gabe Arnold
Takeaways:
07:58 Getting your hands dirty and understanding every detail of your business is crucial for long-term success.
14:31 Launch quickly and simply, then refine based on customer feedback rather than getting stuck in over-complicated planning.
18:57 Create an automated hiring process that filters candidates through practical tests, ensuring only top-tier talent joins your team.
24:50 Build a content service that offers flexibility across different business sizes, from small businesses to large agencies.
27:35 Expect a 90-day learning curve when starting with a new service, focusing on clear communication and feedback.
Resources
- Copywriter Today (In The Referral Field, Answer "Robert Plank")
- Design Pickle (Website)
- The Foundation Podcast: Interview with Dan Norris of WP Curve (Podcast)
- WP Curve's hiring process (Blog Post)
Podcast: Play in new window | Download (Duration: 29:15 — 26.8MB) | Embed
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291: Amazon Done-For-You: The Secret Sauce Behind Profitable FBA Brands with Brad DeGraw
Brad DeGraw from AZDoneForYou.com knows quite a bit about narrowing down the perfect product to sell on Amazon, how to negotiate with suppliers, market products and get reviews and sales. Listen in as he walks us through the process of getting samples, involving an inspection company, getting insurance, researching competitors, and creating images, titles, bullets, a description, and testing pricing. When selling on Amazon, be sure to notice customers' problems, fantasies, and desires to avoid becoming another "me-too" product.
Quotes:
“Find the problem or fantasy desire that exists in the marketplace. It doesn't have to match who you are—it just has to align with a proven model of success.” – Brad DeGraw
“Don't just talk about the product. Don’t make it too technical—talk about the benefits, how it enhances people’s lives, and how it makes them better.” – Brad DeGraw
“If you can save yourself time, money, and—most importantly—stress, do it. You can always get money back, and you always have another day, but minimizing the stress you're building in your life is what we really thrive on.” – Brad DeGraw
Takeaways:
02:14 Amazon is the new Walmart, offering entrepreneurs a chance to change their income level by selling the right product.
08:13 Always aim for a minimum 300% markup when selecting products to sell on Amazon, with 5x markup being ideal.
11:09 Keep initial product orders small to minimize risk and allow quick improvements based on early customer feedback.
14:26 Outsource technical tasks like product listing and graphics creation to experts who can execute them more effectively.
22:58 Success in product creation comes from understanding customer problems, fantasies, and desires through careful review analysis.
Resources
- AZ Done For You (Website)
- Amazon Sherpa (Site)
- Freeeup (Outsourcing For Graphics)
- JungleScout (Website)
Podcast: Play in new window | Download (Duration: 24:27 — 22.4MB) | Embed
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290: Webinar Ninja: Present Live, Automated, Summit, and Hybrid Webinars By Keeping it Simple with Omar Zenhom
Omar Zenhom from Webinar Ninja wants you to use webinars to make your business stand out. You can present a live webinar (on or off camera), automated webinars, summits, and hybrids. Your first webinar could simply be a Q&A session where you answer common questions. Webinars can also serve as a nice bridge for you to become a better public speaker and sell from the stage.
Quotes:
“Trust is the most valuable asset you have in your business, and you want to earn it. The whole point of the webinar is to build trust with your audience.” – Omar Zenhom
“Delivery is really what we're rehearsing here—not the content. The content is something you should already know, because it's what you're talking about.” – Omar Zenhom
“The hardest part of doing a webinar is just doing your first one—so get that out of the way first.” – Omar Zenhom
Takeaways:
00:33 Webinars are powerful lead generation tools that capture email addresses, allowing direct follow-up with interested audiences.
03:02 Trust and transparency are paramount - always clearly communicate whether a webinar is live or automated.
17:39 Your first webinar should be a simple, low-pressure Q&A session to build confidence and understand audience needs.
22:30 Rehearsing webinar delivery is more critical than knowing content, focusing on engaging presentation techniques.
30:31 Webinar platforms should simplify technology so hosts can concentrate on delivering valuable content.
Resources
- Ultimate Webinar Course (Course)
- Webinar Ninja (Webinar)
- 100 Dollar MBA (Website)
Podcast: Play in new window | Download (Duration: 36:20 — 33.3MB) | Embed
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289: Marketing Multipliers: Masterminds, Direct Mail, Membership Sites, Copywriting, Freelancing, Newsletters and Networking with Kevin Donlin
Kevin Donlin from MarketingMultipliers.com has been an online copywriter and direct response master for over 23 years. Copywriting is salesmanship multiplied, and Kevin has tons of amazing advice about how to write copy (and web pages), that get attention and sell. Sell with a credible deadline, don't devalue your offers, and use clear (simple) wording.
Quotes:
“If you never quit, you will succeed. It's as simple as that. The people who quit are the ones who fail.” – Kevin Donlin
“There's no penalty for clarity. If you think so—if that concept offends you—you're going to struggle in your marketing.” – Kevin Donlin
“The cure for writer's block is research. If you run into writer's block, it's because you didn't do your research.” – Kevin Donlin
Takeaways:
07:12 Research and time are critical ingredients in producing high-quality marketing copy and business strategies.
13:26 Simplicity in marketing communication trumps complexity, making your message clear and easy to understand.
37:21 Consistent daily actions and never giving up are the true paths to building a successful business.
40:01 Creating multiple versions of marketing materials, especially headlines, increases the chances of finding truly compelling content.
44:53 Support from peers and accountability groups can significantly accelerate entrepreneurial growth and overcome challenges.
Resources
- Marketing Multipliers Membership Site (Tell Kevin That "Robert Plank Sent Me" When Joining The Site To Get His Marketing Multipliers Book For Free)
- Marketing Multipliers (Book)
- Marketing Optimizer (Split Testing Platform)
Podcast: Play in new window | Download (Duration: 45:42 — 41.8MB) | Embed
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288: Humanistic Business Management: Find Perspective, Compassion, and Reason in Your Customers and Team Members with Jennifer Hancock
Jennifer Hancock from HumanistLearning.com wants to teach you humanistic business management, which means you integrate ethics and critical thinking when dealing with team members, contractors, or even cranky customers. Stop rewarding bad behavior, and instead, examine how you respond (and what you reinforce), use confident body language, and finally, be calm, measured, and direct.
Jennifer says that angry customers respond in one of three stats: a child state (where you respond that you want to help but need to wait until they calm down), an adult state (where they are calm and professional), or a depressed state (where they "ghost" you).
Quotes:
“Humanistic business management is about being a good person and using your business to do good while also making money.” – Jennifer Hancock
“If you're in business for yourself, obviously you want to make money, but if that's your only reason for being in business, you might make decisions that are unethical.” – Jennifer Hancock
“An adult, compassionate thought is recognizing the other person as fully human and worthy of your compassion.” – Jennifer Hancock
Takeaways:
01:40 Scientific understanding of behavioral psychology can help manage interpersonal dynamics and workplace challenges.
04:10 Personal ethics should be consistent across professional and personal environments.
14:21 When facing difficult interactions, remain calm and avoid rewarding bad behavior to encourage positive change.
22:02 Treat customers and team members with compassion, understanding their emotional state can help resolve conflicts more effectively.
37:34 Workplace culture can shift when a few individuals consistently model professional, ethical behavior.
Podcast: Play in new window | Download (Duration: 44:02 — 40.3MB) | Embed
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287: Empire Flippers: Buy, Sell, and Flip Web Properties (Including Shopify E-Commerce Stores, Amazon FBA and Kindle Businesses) with Justin Cooke
Justin Cooke from Empire Flippers and the Web Equity Show has a marketplace to help you buy or sell a web business. His service has not only sold standalone websites, but also Amazon Associates, Kindle, and FBA businesses. Listen in as he tells you what pitfalls to avoid as both a buyer and seller.
Quotes:
“The truth is, at the smaller end—people are looking at multiples of profit, so your business has to be making money.” – Justin Cooke
“If you get to the point where you've got another business blowing up, sell it off earlier rather than later.” – Justin Cooke
“The money you put into the business isn't necessarily going to add to its value.” – Justin Cooke
Takeaways:
06:30 Online business value is primarily determined by consistent monthly net profits, not development costs or personal investment.
13:05 Marketplace brokers like Empire Flippers provide critical vetting and guidance to reduce risks for buyers and sellers.
19:04 Collaborative investment models allow people with different skills and capital to jointly own and operate online businesses.
22:23 Buying an online business requires practical skills like WordPress management, content creation, and traffic generation.
24:27 Entrepreneurs should plan to sell businesses when they have stable 12-month earnings and are no longer passionate about the project.
Podcast: Play in new window | Download (Duration: 38:16 — 35.0MB) | Embed
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286: How to Build Huge Product Lines on Amazon and Flip FBA Businesses with Sophie Howard
Sophie Howard from Aspiring Entrepreneurs sold one US Amazon account in mid 2016 for over 7-figures USD. She developed the Minimum Viable Brand for physical products to be sold online at premium prices and scale fast. She loves sourcing products from around the world, usually in places where no one else is looking.
Quotes:
“If you're not growing on Amazon, you're actually going backward because everyone else is chasing the people doing well.” – Sophie Howard
“I don't want to run an empire. I don't want an enormous team. I don't want to work 60-hour weeks. I want to pick my kids up from school and play every afternoon.” – Sophie Howard
“I'm really focused on profitability and having a smart, small, scalable system for these brands, then being able to sell them, and keeping my time focused on growing the businesses—not being too busy in the businesses.” – Sophie Howard
Takeaways:
04:05 Building multiple low-volume products across a brand is smarter than banking on a single high-selling product.
06:41 Amazon businesses are most valuable when they're built as scalable assets that can be sold, not just income generators.
18:27 Continuous learning and skill development are critical for staying ahead in the rapidly changing e-commerce landscape.
27:10 Successful e-commerce requires deep understanding of brand psychology, including color choices, packaging, and customer identity.
28:07 Sourcing unique products from less-competitive markets creates stronger brand differentiation and reduces direct competition.
Podcast: Play in new window | Download (Duration: 37:44 — 34.5MB) | Embed
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285: The Wholesale Formula: The Superior Alternative to Retail Arbitrage and Private Labeling on Amazon with Dan Meadors
Dan Meadors from The Wholesale Formula sells products on Amazon. But he wasn't satisfied with retail arbitrage (buying products at discount stores and selling them on Amazon) or private labeling (creating a branded physical product). Instead, Dan works with existing brands to get them more reach on Amazon.
He discusses his thought process (find products that Amazon doesn't sell themselves, sells 50-60 per month, and he'll start with a monthly volume of $500-$600 per month). Many times, Dan find some easy low hanging fruit and improves the product description, adds images and bullet points. He also looks for add-ons that complement that Amazon product.
Quotes:
“We started approaching it from the perspective of serving first, like we wanted to help our brands actually succeed on Amazonl.” – Dan Meadors
“Our value is not necessarily in selling products; our value is in better serving our manufacturers.” – Dan Meadors
“I went from being a person who traditionally had a job and basically had to build my life around that job to being able to do what I want.” – Dan Meadors
Takeaways:
08:14 Creating repeatable systems is more important than simply hiring more people when growing a business.
14:36 Finding untapped product niches on Amazon requires creative thinking and looking beyond mainstream brands.
19:35 Wholesale selling allows entrepreneurs to start with minimal upfront investment and scale systematically.
20:19 Improving product listings can significantly boost sales without massive marketing investments.
30:13 Building strong relationships with smaller brands creates mutual business growth opportunities.
Resources
- Free Report: "The Little Known Business Model We Used To Build a Multi-Million Dollar Company With Only $600" (Guide)
- The Wholesale Formula (Website)
- JungleScout
- SkratchLabs (Nutrition Drink For Bike Riders)
Podcast: Play in new window | Download (Duration: 35:10 — 32.2MB) | Embed
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284: Build a Side Income Using Uber and Lyft with the Rideshare Guy Harry Campbell
Harry Campbell is The Rideshare Guy who is an expert on ridesharing, which is basically peer-to-peer transportation. Anyone (including you) can register to become an Uber (or Lyft) driver using the app, and earn a side income driving your car around. There are also options for things like UberEats (food delivery), Turo (rent your car or rent cars from individuals), and Postmates (peer to peer package delivery). Harry also discusses the Mystro app that combines Uber and Lyft into one app for you. You're in for a real treat with this episode, so be sure to tune in if you haven't already.
Quotes:
“Driving for Uber and Lyft is great for many kinds of people who have side gigs, businesses, or are entrepreneurs because it helps you practice basically all the things you would need as a real business owner.” – Harry Campbell
“Consumers still love the product because they get into the car and connect with the driver; they're not necessarily connecting with the company itself.” – Harry Campbell
“If you can get over that initial fear and apprehension and just go out and try these things, you never really know what will happen.” – Harry Campbell
Takeaways:
09:30 Ridesharing offers a flexible side income opportunity with low entry barriers, requiring only a relatively new car, smartphone, and passing a background check.
19:50 Strategic driving during peak hours like Friday and Saturday nights can significantly boost earnings, with potential to make $30-$40 per hour during busy periods.
28:00 Successful rideshare drivers treat the gig as a small business, understanding nuances like insurance requirements, tax implications, and passenger/driver rating systems.
29:47 Exploring multiple rideshare and delivery platforms can maximize income potential and provide diverse earning opportunities.
32:53 Networking and building relationships with passengers can create long-term advantages, especially in smaller markets.
Podcast: Play in new window | Download (Duration: 38:19 — 35.1MB) | Embed
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283: Generate Income Out of Thin Air By Creating a Business Accelerator with Kickstarter and Indiegogo Crowdfunding Strategist Khierstyn Ross
Khierstyn Ross from CrowdfundingUncut.com is a crowfunding specialist who can make your Kickstarter or Indiegogo online fundraising campaign a huge success. She visits us today to talk about beta launch validation. Get on the phone with the customers on your list, not to sell, just to get feedback. Find out what they're struggling with, and have them give you a reason why they "wouldn't" buy from you to gauge those objections. She also talks to us about the success of her private webinars and 6-week courses.
Quotes:
“Successful crowdfunding comes down to three things: having the right product-market fit, having the right resources to boost your campaign, and having the right team to put it together.” – Khierstyn Ross
“What I thought I knew about my audience was very different. I didn't realize how much money I was leaving on the table by not getting on the phone with people.” – Khierstyn Ross
“It's powerful to be able to talk to your audience as you're growing it and figure out what they want.” – Khierstyn Ross
Takeaways:
04:09 Success in crowdfunding depends on building an audience and generating initial momentum within the first 48 hours of launching a campaign.
12:01 Consultants can scale their business by transitioning from one-on-one services to group coaching or membership models that provide more comprehensive support.
14:45 Direct customer conversations are crucial for developing products that truly meet market needs, even if it means getting on the phone with potential clients.
16:45 Pricing and positioning should be flexible, with a willingness to adapt based on direct feedback from your target audience.
26:23 Transparency and clear expectation setting are critical when conducting customer discovery calls and potential sales conversations.
Podcast: Play in new window | Download (Duration: 31:23 — 28.7MB) | Embed
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282: Get Attention, Traffic, Leads and Sales from Podcasting
Are you familiar with Mr. Jackass? I think you are...
Haven't you ever scrolled past a Facebook video, or maybe a YouTube video, or even listened to a podcast, and thought to yourself...
"THAT jackass (Mr. Jackass) is getting all kinds of popularity and I could do way better than that"
Then this is the most important course you'll ever join today -- price increases at 11:59pm Eastern time TONIGHT:
Join Podcast Crusher: $127 Now, Soon to Be $147
(Seriously, the price increases in just a few hours from $127 to $147, so you are about to lose 20 bucks just because you waited when we both know you should have jumped on this.)
And here's why it's important that you create a podcast (iTunes radio show) even if that means a couple short (5 minute) audio only episodes this year:
First, the Popularity of "Mr. Jackass" Is On the Rise
And you're probably wondering... what can I do to get that sort of attention on my marketing and my websites, if not more?
What can I do to avoid being passed over, lost in the crowd?
Second, You May Have Been Told to "Get Out More"
They tell you to network more, or maybe even land yourself some affiliates or joint venture partners...
This is just my opinion, but in the last few years, offline marketing events have been either too small (just a handful of people so you don't get to meet the people you need to meet) or THOUSANDS of people, and it's such a huge event that you and "that next partner (or client) of yours" never get a chance to meet just because there are so many dang people in attendance!
Also, many of those social groups (cliques) have already been established, so those people who would be a perfect match for your business might not give you the time of day. Heck, even if you find that special someone (business-wise)... what the heck do you say to them? "Here's my URL, mail to my stuff?"
Here's what's always worked for me: I tell the person, "When you get home, email me and we'll record a 20-minute podcast episode talking about you and what you do." (They usually have a business card to give me, so I can follow up if they forget.)
You don't even have to attend offline events if you don't want to. Email marketers you know, and even people who are guests on other podcasts. Good luck sending a "cold email" to get someone to buy from you. But a cold email to land a podcast guest to help THEM promote their business? Easy...
This is what's great about this strategy: if they flake and the interview (over Skype) never happens, that "candidate" just weeded themselves out. If the interview goes great, you have an "in" with them and they now owe you a favor, because you promoted them first. And, if you decide that person was a dud or you're just too busy to partner with them, you have an "out" (to not do business with them) because you already did your part to get your word out about them...
Just imagine, just for fun, if you had landed a young Mark Zuckerberg, Elon Musk, Gary Vee, Tim Ferriss, Pat Flynn, Jeff Bezos or Grant Cardone on your show for a quick 20 minute chat? Before they were famous and while they were still on their way up?
Doesn't it make sense to interview someone now (in 2017) who grows up to be the Ryan Deiss of 2019 or the Armand Morin of 2021?
Here's the best part: are you nervous and awkward on the phone? Great! Me too. With podcasting, YOU are interviewing THEM so THEY are doing all the talking. That guest is 10 times, if not 100 times more nervous than you because THEY are trying to impress YOU (and your listeners with their thoughts, ideas, insights, takeaways, and websites).
We show and tell you what kinds of questions to ask in the Podcast Crusher course, but for the most part, ask about what they do, what makes them different, what valuable lessons would have saved them years of mistakes, and maybe even what mistakes they see happening in the marketplace...
Third, Even If You Don't Want Guests to Create Content For You (For Free)...
I guarantee that you can speak out a podcast episode if you type out three questions your customers might have (no matter what niche) with three sub bullet points for each to guide you along, then talking for 5-10 minutes is easy.
And, once you've recorded that episode, you have a blog post, a podcast episode in the iTunes app, a link from Apple to your site, a new listing in Stitcher Radio and the Google Play store, plus, if someone is SUBSCRIBED to your podcast, that episode will auto-download to their device.
Creating a podcast is free, you can create unlimited podcast shows, publish as little or as often as you want, with short or long episodes, in any niche, talking about any subject, alone or with guests...
BUT! Creating a Podcast is "Hard" If You're "Just Fumbling Around"
There are a few technical steps, and like most technical things, there are about 1,000 different people giving you conflicting advice about how to do it...
And I want to give you the fast, fun, easy, inexpensive way using Podcast Crusher:
Claim Your Access to Podcast Crusher
P.S. But again, click through to that link NOW because the price goes to $147 in just hours from now.
Quotes:
“With podcasting, you are the host, so no one really cares how you sound. You are interviewing them, so the guest is doing all the talking—and that guest, I guarantee you, is 10 times, if not 100 times, more nervous than you.” – Robert Plank
“Creating a podcast is free. You can create unlimited podcast shows and publish every day, five times a day, once a month, or once a year—as little or as often as you want.” – Robert Plank
“There is no shortage on the internet of people taking something simple and making it complicated.” – Robert Plank
Takeaways:
00:10 Starting a podcast is simple and doesn't require perfect audio quality - just create content that matters.
02:38 Podcast interviews are an effective networking strategy that can help you connect with potential business partners without attending expensive offline events.
05:27 Interviewing rising stars or up-and-coming professionals can create valuable future connections and opportunities.
07:32 A single podcast episode can generate multiple content formats, including blog posts and listings on various podcast platforms.
10:18 Podcasting allows for flexible content creation, with no limits on episode frequency, length, or topic.
Podcast: Play in new window | Download (Duration: 13:27 — 12.3MB) | Embed
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281: Use Zapier to Connect Web Apps (WordPress, Google, Facebook, Twitter, Aweber and More) for Increased Productivity, Traffic, and Marketing with Danny Schreiber
You are in for a treat in today's episode. Danny Schreiber is the marketing director at Zapier, an app automation tool that helps professionals get more done. Zapier is a service that connects your web apps together to automate the tedious parts of your job or business. For example:
- when someone registers for a GoToWebinar session of yours, trigger a new lead in Aweber or your CRM
- monitor tweets about you in a Google Sheet
- get email notifications, push notifications, or SMS messages if someone mentions you on Reddit or fills in a WuFoo form
- replicate your blog posts across WordPress blogs or social media
- auto-blog (aggregate) your favorite YouTube videos and WordPress posts on one site
And so much more. Zapier integrates almost any website together, including Twilio, Slack, Evernote, Facebook Lead Ads, Dropbox, MailChimp, Trello, HubSpot, InfusionSoft, and Instagram, just to name a handful.
Quotes:
“When we market Zapier, what we really try to do is talk about the different apps and integrations you can connect to, because that resonates with people.” – Danny Schreiber
“We want to make it really simple. We have a good percentage of the user base with complex or customized needs.” – Danny Schreiber
“If you're a young company, it's good to remember: don't be afraid to ask people to pay for it.” – Danny Schreiber
Takeaways:
06:15 Marketing complex tools works best by focusing on specific app integrations rather than broad personas.
11:53 User forums are goldmines for discovering real product needs and solving specific customer problems.
16:57 Horizontal tools like Zapier can solve complex workflow challenges across multiple industries and job roles.
24:55 Growing a tech product requires listening to user feedback and continuously expanding integration options.
20:24 Small businesses can create powerful automation systems with minimal technical skills and budget.
Resources
- Zapier (Website)
- AirTable (Site)
- Big List of Zapier hacks for marketers (Site)
Podcast: Play in new window | Download (Duration: 31:02 — 28.4MB) | Embed
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280: Growth By Referrals: Land Speaking Gigs and Avoid Business Failure with Stacey Randall
Stacey Brown Randall from Growth by Referrals had learned three secrets from previous business failures: you need to "touch" your business every day, protect your mindset, and have conversations about how to scale. Listen in as she discusses how to identify who refers you (1-on-1 and face-to-face), find those experiences and touch points where you connect with them (hosting/attending events), automate that relationship (gifts, cards, emails), and track your results. Don't cold call. Instead, reach out to those connectors who refer clients to you.
Quotes:
“When you ask for a referral, you do two things: you commoditize the relationship and make it about work. You're now asking the other person to do something for you, and you're trying to manufacture something that doesn't exist—pain.” – Stacey Randall
“Nine times out of ten, it comes down to their mindset. Because this information—what I always tell folks—is not new, it is not a silver bullet, and it is not rocket science. It's actually pretty simple.” – Stacey Randall
“When you're on that roller coaster where your stress goes up as your pocketbook goes down, you start to pay attention.” – Stacey Randall
Takeaways:
05:58 Creating a systematic touch point strategy helps keep potential referral sources engaged without feeling pressured.
10:22 Business failures can be stepping stones to future success when you learn from your mistakes and maintain a positive mindset.
11:53 Consistent business development requires a strategic approach that goes beyond traditional cold calling or networking.
19:10 Speaking at local events and understanding your ideal client's pain points can dramatically improve business growth.
23:06 Generating referrals works best when you build genuine relationships instead of directly asking for leads.
Podcast: Play in new window | Download (Duration: 30:14 — 27.7MB) | Embed
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279: Plan to Profit: Daily Rewards, the 90-Day Launch Sequence and 5-Day Challenge with Stacy Tuschl
Stacy Tuschl from ShesBuildingHerEmpire.com has advice for you today about making money AND having freedom, scheduling vacations, daily rewards, batching, and having that freedom to change. She's had huge success selling do-it-yourself online courses, group coaching, and masterminds. She explains her launch strategy with a 90-day launch plan and 5-day challenge, as well as how she uses Facebook ads for traffic to those launches.
Quotes:
“When we're constantly growing and stretching ourselves, of course we're going to fall into some patterns that make us a little uncomfortable, or we get stuck in a rut because we don't know what to do next.” – Stacy Tuschl
“There are ups and downs to being an entrepreneur. It's not something that goes away. If you're in the newer stages and thinking, ‘Okay, yes, it gets better,’ know that it's part of the journey.” – Stacy Tuschl
“Don't be the smartest person in the room—get out of your comfort zone. Yes, it might feel scary, and yes, it's not the place we naturally want to go, but we need to surround ourselves with incredible people who can push us.” – Stacy Tuschl
Takeaways:
03:18 Scheduling rewards before completing a project can boost motivation and help entrepreneurs push through challenging tasks.
09:30 Batching similar work activities into concentrated time blocks increases productivity and efficiency.
11:59 Intentionally leaving buffer time between appointments prevents burnout and allows for mental and physical breaks.
14:19 Five-day challenges are powerful marketing tools that can grow email lists, create high engagement, and convert participants into paying customers.
24:30 Preparing for a product launch requires at least 30 days of strategic planning and team coordination.
Podcast: Play in new window | Download (Duration: 29:36 — 27.1MB) | Embed
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278: Make More Money PLUS Get Your Life Back… Using WordPress & WP Import?
Everyone is guilty of this at one time or another, even me sometimes...
- Getting too carried away and biting off more than you can chew...
- Filling up the "to-do list" (yuck) with way too much "stuff"
- Then, it's a huge distraction and that big long list becomes a thing you're scared to look at, or maybe even you feel bad when you do...
I can also relate to my mindset ten years ago when even five minutes of money-making activities per day seemed like "too much work" for me...
Send a quick email in the morning? I can't do that every day...
People tell me to blog or post a daily video? How will I have time for anything else?
"Forget about a daily podcast..."
I expected myself to post once a day for maybe 4-5 days and then quit!
Sound familiar? Of course it does... don't pretend it doesn't!
So what changed? This...
Insight #1: Exterminate "Not-Invented-Here" Syndrome and Used the Right Tools
Don't invent from scratch if you can help it.
In this day and age, you don't need to know HTML, CSS, how to edit graphics and upload files. Just use WordPress, grab whatever beautiful theme you want to use for your design (most look like you paid thousands of dollars), and you can grab whatever plugins you want to add pop-ups, social share links, and so on.
Just grab what gets it done now instead of delaying yourself months or even years for no reason...
Insight #2: Stop Switching Gears and "Chunk" Instead
Speaking of WordPress, use its scheduling feature. Scheduling is one of the few hidden "Easter eggs" hidden in WordPress and I'm constantly amazed at how few people know that this is a thing...
Here's how it works: let's say you create a WordPress blog and you decide that once per day, you want to post a new video reviewing the latest iPhone or Android app...
That's a huge time commitment. Literally every day, you're going to have to login and research that latest app. There's no guarantee that you'll find something good. Maybe you won't be motivated that day. Maybe you'll have something better to do or a huge emergency will come up and stop you...
And then... you might miss a day, two days, a week, and then think to yourself... it's been three months since I posted a video about the latest app. It wasn't a priority then, so why should it be a priority now?
Posting one or two videos didn't seem to get me much traction, and maybe if I'd posted 50 to 100 videos I'd see real results, but who has that sort of patience?
Solution: Schedule several posts every time. With WordPress, you can add a new "post" (journal entry) and Publish it, or set it to go live instantly. Or, you can change the date to go live tomorrow, in a week, or two weeks.
WordPress has built-in drip content (just set the date and time of your posts into the future) without any special plugins.
Just imagine, on a Monday, grabbing five YouTube videos from various sources reviewing the latest apps (with your link at the bottom) and you'll set those posts to go live on Tuesday morning, Wednesday, Thursday, Friday.
Or, how about this: on April 1st, schedule two weekly posts in advance. That means that on April 1st, you just scheduled posts on your blog for April 1st and April 8th...
Then, on April 8th, you already had that day scheduled. You schedule your two videos to go live on April 15th and April 22nd...
Keep this up for 10 weeks (three to five minutes per day) and by June 3rd, you're already scheduled ahead to mid-August. And by August, you're scheduled ahead until the following year.
Just by posting more than what you need, the website (WordPress) will work on autopilot for you, even after you've put it out of your mind. Constantly switching gears and putting out fires is a MASSIVE time waster. Avoid it by chunking up your tasks and scheduling things out on autopilot for many weeks to come.
Insight #3: Imagine a Clear CONCRETE Vision of What the Future LOOKS Like
It sounds super hokey, but most self-help (Napoleon Hill type of stuff) revolves around you using your imagination to imagine a clear picture of your goals...
That way, not only will you know you're headed in the right direction, but you'll also get that perspective to deal with life's small setbacks, and you'll have the motivation (and enthusiasm) you need to complete consistent daily actions every single day.
As they say:
"Whether you believe you can or believe you can't, you're right!" -- Henry Ford
"Don't wait. The time will never be just right." -- Napoleon Hill
"Successful people look for problems to resolve, whereas unsuccessful people make every attempt to avoid them." -- Grant Cardone
"A pessimist is one who makes difficulties of his opportunities, and an optimist is one who makes opportunities of his difficulties." -- Harry Truman
Again, as cheesy as it sounds, it's important that you let in a consistent flow of self-help information. That means that even if all you can manage is a 10 minute morning walk every day...
- Search YouTube, iTunes and Audible for anything relating to: self-help, self-improvement, productivity, motivation, Napoleon Hill, Tony Robbins, Chet Holmes, Wayne Dyer, Les Brown and listen to just a few minutes every day
- Speaking of Audible (Amazon's audio book marketplace), install the app on your phone so that you can listen while driving or taking walks, even just a few minutes a day (just 5 minutes a day is 30 hours per year)
- If you're really stuck, search YouTube for things like "guided meditation focus" or "NLP anxiety" or even "negative self talk" or "procrastination" to solve whatever mental problem you're working through (and we're all working through things... if you're not, then you should be)
- Take a few minutes to write down (or speak out) your thoughts and feelings to reduce your raw uncontrollable emotions into words that you can work through (we offer the Four Daily Tasks bullet journal for this)
Just imagine if you scheduled 20, 100, or even 200 daily or weekly blog posts into the future. That not only frees up time for you to focus on more important things, but it'll also encourage you with the progress you've made AND it'll toughen you up and build that "productivity muscle" so that the effort that it used to take you to schedule a quick blog post (find a YouTube video online and schedule it)... could now be applied to:
- you hiring a writer on Fiverr to crank out a pack of ten articles... schedule them
- you could write up your own articles, dictate your own podcast episodes or record your own YouTube videos to post to your blog
- scheduling ahead of time as far as you want
I used to think that posting to a site even THREE times a week (Monday, Wednesday, Friday) was work. But think about it. There are "roughly" four weeks in every month. Three times per week is only 12 pieces of content -- grab a couple interesting YouTube videos, news items or blog posts to report about...
Insight #4: Consistent Daily Action & Small Wins
Let me sneak in one more of those dreadful "motivational" quotes: "People often say that motivation doesn't last. Neither does bathing. That's why we recommend it daily." -- Zig Ziglar
- Here's an analogy for you: let's say you've been exercising and dieting diligently, and one day, you decide to eat two extra-large pepperoni pizzas in the space of 10 minutes. Will you instantly gain weight and become a huge fat slob? Of course not.
- Let's say you've been eating fast food five times a day and ballooned up to 300 pounds or more. If you suddenly ate a salad for one single meal and went back to fast food, it wouldn't make much difference, would it?
- Moving back to entrepreneurship and making money: what if you spent every day caught in that typical pattern of "work-TV-sleep?" And maybe once a month, you "dabbled" in internet marketing, just a little bit? No progress...
- What if you woke up just one hour earlier and dedicated that one hour to: creating a product, writing sales copy, building a list, running ads, and sending emails? HUGE results added up over time...
Unfortunately, way too many internet marketers and work-at-home entrepreneurs have the wrong mindset. They think that if they just "put in the time" or "wait out their problem" then eventually... someone will see it their way... not gonna happen.
- Imagine if Apple had stopped innovating with the Macintosh and there was no iPhone, iPad, iTunes, Apple Watch, MacBook, or iMac. Just Macintosh version 10.0 with a "faster" processor and floppy disk drive... BORING!
- What if Amazon only sold books? What if you couldn't buy almost any item online from them? What if they didn't sell groceries? What if they never created services like S3 which power Netflix and Dropbox?
- What if Google never experimented with AdWords (their main money maker) and stayed with organic search only? They would have gone the way of Yahoo!, Excite, Altavista, Dogpile, DMOZ, and the rest
- Do you remember when MySpace was "the" top website people logged into? Maybe Facebook would have followed suit if they hadn't bought Instagram, adopted "sharing" and absorbed the live streaming stuff from Periscope and SnapChat?
Now look -- I think we both know that looking at Apple, Amazon, Google, and Facebook give you EXTREME examples of what to do and what not to do:
- Banish "not-invented-here" syndrome and use what already exists. If you want to reinvent a website from scratch, you're basically starting over at the beginning of the internet (the 1990's, and you remember how those websites looked) -- why not start at 2017 with tools like WordPress?
- Chunk your tasks to avoid switching gears: instead of psyching yourself up to write a single blog post (or record a podcast, film a vlog, post to Facebook, email your list), why not use that same time to crank or two or three, or even ten? So that you have a machine that continues to produce money for you weeks from now on automatic pilot, even when you're not thinking about it?
- Use your imagination for good instead of for evil. The average person gravitates to what "could" go wrong if you took a risk and moved outside of your comfort zone. It's easy, and it only takes a moment, to think -- What if I'd created that product? Contacted some affiliates? Finished that sales letter and added a buy button? It's hard to do in real life, but EASY to imagine "if" you'd tried it and failed... then you could say, it's a good thing I didn't play with that internet marketing thing. It's a good thing I didn't listen to any self-help stuff. What a waste "that" would have been. Be better. Instead of worrying about what COULD go wrong, ask yourself, what COULD go right?
- Keep up the process daily!
That doesn't mean you should just phone in it, wait your turn, put in the hours, or "hold out" until your idea makes money. Self-awareness and course-correction are HUGE in our line of work (being in business for yourself).
Even if you're pressed for time with a day job, being old and dealing with health issues, dealing with family, divorce, kids... you're not the first human being in history to deal with such things. I honestly believe that no matter what your situation, you can carve out an hour (maybe two) per day to grow your internet business.
"If you really want to do something you'll find a way. If not, you'll find an excuse." -- Jim Rohn
Start with our WP Import plugin. With it, you'll be able to schedule out a bunch of blog posts in advance: buy private label rights articles, hire a freelance writer on Fiverr, or write them yourself.
Grab any of the 28,000 articles we include as a bonus to our plugin. Or find 10-20 YouTube videos and use our bulk post feature to schedule all that content on one page:
Claim the "WP Import" Plugin: Just $7
Quotes:
“Constantly switching gears and putting out fires day after day is a massive time waster.” – Robert Plank
“Instead of worrying about what could go wrong, ask yourself what could go right and keep up the process daily.” – Robert Plank
“Even if you're pressed for time with a day job, or you're old and dealing with health issues, family, or divorced kids, you're not the first human being in history to deal with such things.” – Robert Plank
Takeaways:
04:40 WordPress scheduling allows you to create content weeks or months in advance without daily manual work.
06:15 Self-help and motivational content can reshape your mindset and drive entrepreneurial success.
07:20 Using existing tools and platforms saves time compared to building everything from scratch.
08:10 Dedicating just one hour daily to your business can create substantial long-term results.
15:30 Small, consistent daily actions compound into significant progress over time.
Podcast: Play in new window | Download (Duration: 16:23 — 15.0MB) | Embed
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277: Try New Things, Get Clients, and Build a Business That Thrives with Holistic Health Expert Nick Zyrowski
Nick Zyrowski from NuVisionExcel.com created one of the earliest online stores providing health advice, supplements, and lab testing to allow people to put themselves in the driver's seat of their own health.
Listen in as he discusses his struggles of coming in "too early" (before online health became mainstream), his strategy of getting clients one at a time, his progress of getting his offers to "catch on" and his entrepreneurial attitude of trying new things.
Quotes:
“Pain is your body saying, ‘Hey, we have an issue. Please pay attention to this.” – Nick Zyrowski
“Most people think that many of the conditions they face are irreversible and that they have to live with them forever—that they have to stay on medication for life. But for those people, there's a lot of hope out there, because we've reversed many conditions all day long here.” – Nick Zyrowski
“Start your business with nothing—with the leftover money that you have—and start working on it. See what comes out of it, and then go from there.” – Nick Zyrowski
Takeaways:
00:35 Online health services can provide personalized, convenient care that traditional medical settings often fail to deliver.
02:02 Identifying the root cause of health issues through advanced testing is more effective than simply treating symptoms.
11:40 Starting a business with limited resources requires creativity, persistence, and a willingness to do everything yourself.
22:43 Proactive health management is crucial; waiting until symptoms become severe can lead to more complex and costly treatments.
28:43 Continuous innovation in health services, such as cellular detoxification, can help prevent chronic diseases.
Resources
- NuVisionExcel (Blog)
- NuVisionExcel (Podcast)
- Cellular detoxification program (Website)
- NuVision Health Center (Store)
Podcast: Play in new window | Download (Duration: 31:56 — 29.2MB) | Embed
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276: Embrace Change, Break out of Your Shell (and Comfort Zone), and Find Freedom from Self-Doubt with Resilience Champion Zaheen Nanji
Are you ever afraid of the unknown? Do you sometimes doubt your capabilitity, are you worried about sounding stupid, and are you struggling to break out of your shell?
Zaheen Nanji from ZaheenNanji.com wants to help you face your fear, be okay with falling down, course correct, have self-awareness, get help from a coach, make progress with baby steps, get your mindset right, and so much more.
Quotes:
“The reason we don't like change is, first, because we're scared of the unknown—what's on the other side of change. And second, we're scared of change because we doubt our own capability to handle it.” – Zaheen Nanji
“You can learn a new habit, but it takes practice and effort. If it doesn't become part of your subconscious, it's never going to work.” – Zaheen Nanji
“Falling down is okay. But if I stutter one day—hey, you know what? It's not the end of the world. I can dust myself off and bounce back.” – Zaheen Nanji
Takeaways:
01:07 Change is inevitable, and the real challenge is not the change itself, but our fear of the unknown and doubting our own capabilities.
07:08 Facing your fears directly is the first step to overcoming personal limitations and building confidence.
15:37 Treat personal and professional growth like a daily habit, similar to brushing your teeth - something you do consistently without overthinking.
18:14 Always seek feedback and practice your presentations or important conversations with a trusted person before the actual event.
23:24 Start with small, repeated steps when trying to break out of your comfort zone, practicing each new skill multiple times until it becomes comfortable.
Podcast: Play in new window | Download (Duration: 25:07 — 23.0MB) | Embed
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275: Instagram Ads: Use the Right Social Media Branding and Advertising to Get Instant Scroll Recognition and a Maximum Return-on-Investment with Christina Baldassarre
Christina Baldassarre creates successful brands. In her last year of college, she started Zebra Advertisement, a digital marketing agency, and the company grew to manage over $1 billion in advertising budget in just five years. During her journey, she became a leading brand strategist, successful entrepreneur and sought-after speaker. Zebra Advertisement has been named as one of the most entrepreneurial companies in America today by Entrepreneur Magazine.
Their clients include Microsoft, Bing, Facebook, Google, Yellow Pages, Thomson Reuters, StateFarm, and over 21,000 other businesses from over 20 countries.
Quotes:
“All branding is perception management. So if you get those specific layouts right and use them again and again with different content in the same layout, people will start recognizing your brand—and that's really important.” – Christina Baldassarre
“People click on an ad because of the image, even if they do not understand the text.” – Christina Baldassarre
“The color red triggers something subconsciously in your brain. It appeals to the really ancient part of your brain and triggers a sense of urgency.” – Christina Baldassarre
Takeaways:
07:24 Consistent visual branding helps people recognize your brand even without seeing your logo or face.
12:30 The image in an ad makes 70% difference in click-through rate and 16% difference in sales.
17:50 Small businesses should be patient and let ad campaigns run for at least 1,000 impressions before making changes.
20:42 Different business sizes face unique marketing challenges that require tailored strategies.
23:01 Large businesses need comprehensive proposals to streamline their complex approval processes.
Resources
- Zebra Advertisement (Website)
- Christina Baldassarre's (Blog)
- Christina (Twitter)
- Christina Baldassarre (Facebook)
Podcast: Play in new window | Download (Duration: 29:33 — 27.0MB) | Embed
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274: Discover Your Ideal Market, Focus on Creativity, Create the Right Team and Systems with the King of Podcasting Jonathan Rivera
Jonathan Rivera comes from a blue collar background. He left the rat race to pursue real estate. He runs a successful rental business in only 4 hours per week. Today, his main focus is running The Podcast Factory (podcast network and production company) where he is surrounded by some of the world's most respected direct response marketers.
Quotes:
“If you're just trying, you might as well not bother—because podcasting is a long-term venture. You have to have an investor mindset. You have to put in your time.” – Jonathan Rivera
“The big mistake I see is thinking that a podcast is the business, or that a podcast is going to save a business. That is not how it's going to work.” – Jonathan Rivera
“My goal is to make it almost brain-dead simple—like the way people envision podcasting: ‘Oh, you just hit record and it's done.’” – Jonathan Rivera
Takeaways:
01:11 Having mentors and investing in personal growth can dramatically accelerate business success.
11:35 When starting a podcast, commit long-term and avoid the "trying" mindset.
16:55 Understanding your customer deeply is crucial for creating content that attracts more of the right people.
25:39 Building a successful business requires creating systems that run with minimal daily input.
28:10 A podcast isn't a business by itself, but a powerful tool to boost an existing business.
Resources
- The Podcast Factory (Website)
- BaseCamp team management tool (Management Tool)
- Doberman Dan (Podcast)
- Kyle Newell (Podcast)
Podcast: Play in new window | Download (Duration: 30:10 — 27.6MB) | Embed
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273: The Work Anywhere Life: Enjoy New Experiences, Get More Freedom, and Achieve Location Independence with Ben Pyle
After scaling a 7-figure online business, Ben Pyle and his wife Caitlyn Pyle founded The Work Anywhere Life where they help people start their first online business using an online course model. They also help people upgrade their mindsets to achieve their goals with Mindset University.
In our call today, Ben talks to us about his and Caitlyn's failures and successes in business. Mistakes are part of entrepreneurship! Ben also shares some of his ah-ha moments when it came to finding new customers for his business.
Quotes:
“Entrepreneurship is a completely 100% experientially learned skill. You can read books, watch videos, or take courses—and those aren't bad; you can and should do them. But to really get it, you just have to be in your business, do something, and take action.” – Ben Pyle
“Anytime you break out of your typical routine and do something new—whether it's traveling to a new country, visiting a new state, or even starting something like a yoga class—I think it's always really healthy for the brain.” – Ben Pyle
“Mistakes are part of entrepreneurship, so you just gotta accept it.’” – Ben Pyle
Takeaways:
07:23 Personal freedom and flexible work are often more important motivators than traditional business success.
13:19 Entrepreneurship is learned through direct experience, not just reading books or watching videos.
15:57 Identifying the right target market might differ from your initial assumptions about potential customers.
17:18 Traveling and experiencing new environments can expand creativity and make time feel like it's moving slower.
20:17 Pre-selling a product validates your business idea and ensures customer commitment before full development.
Resources
- The Work Anywhere Life: (Free Strategy Guide)
- The Work Anywhere Life (Website)
- Proofread Anywhere (Website)
Podcast: Play in new window | Download (Duration: 28:55 — 26.5MB) | Embed
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272: Grow Your Web Design Business (or Digital Agency) and Get That Consistent Stream of New Leads with Joe Kashurba
Joe Kashurba from KashurbaWebDesign.com grew the freelance web design business that he started in high school into a digital agency with a virtual team and clients around the world. He went from building $300 websites to building $30,000 websites and managing 6-figure digital advertising budgets for some of the largest manufacturing and construction companies. Joe now advises and mentors other freelance web designers and digital agency owners on how to develop and scale their businesses.
He talks to us about his favorite traffic methods (cold emails, direct mail, and AdWords), as well as how he lands new clients by asking them about their needs and wants (for example, a member's area or employee training site).
Quotes:
“The start of all marketing is who, what, and why. Who are you actually marketing to? What are you actually going to offer them? And then why—what are their needs, what are their problems?” – Joe Kashurba
“The only thing you need is one solid way to get leads—then you can scale up.” – Joe Kashurba
“Sometimes people try to do a million things, when just having one thing that works would be enough to set them up.’” – Joe Kashurba
Takeaways:
02:34 Target less competitive industries with high-value services for easier digital marketing success.
11:49 Focus on understanding client needs deeply rather than pushing technical website features.
17:57 Create a clear, structured project process that limits endless client revisions.
20:39 Develop a consistent lead generation system to maintain business flexibility and pricing power.
23:43 Prioritize one solid marketing strategy over spreading efforts across multiple channels.
Resources
- KashurbaWebDesign.com: (Done-For-You Service)
- JoeKashurba.com: (Freelancer Advice Blog)
Podcast: Play in new window | Download (Duration: 26:00 — 23.8MB) | Embed
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271: From Near-Fatal Car Accident to App Empire: The Evergreen Formula to Achieving Personal Wealth, Creating the Day You Want and Escaping the 9-5 Rat Race with Chad Mureta
Chad Mureta from App Empire was making money but was working too hard at his real estate business when his car hit a deer and he was hospitalized. During that time, he cracked the code to app creating and built a thriving business (his Emoji app has had 150 million downloads).
Listen in to hear about his advice on life, entrepreneurship, and becoming your best self.
Quotes:
“Wealth is health, balance, and alignment—doing what you want to do, showing up, and creating the day you want.” – Chad Mureta
“Consciousness comes from conflict. For me, I was really able to see and understand that. Until that point, I wasn't truly able to give back to people and to this world.” – Chad Mureta
“Typically in life, there are messages for all of us that we are either open to seeing or not open to seeing.” – Chad Mureta
Takeaways:
04:41 Personal setbacks can be turning points that push you toward unexpected opportunities.
14:49 Creating successful apps requires understanding consumer needs and global market dynamics.
16:07 Marketing an app is as crucial as the app's functionality, especially with keywords and screenshots.
19:21 Building a lifestyle business means prioritizing personal happiness over constant work.
25:26 Developing apps around your personal interests increases the chances of success.
Resources
- App Empire (Book)
- Chad's top resources (Website)
- App Empire blog (Blog)
Podcast: Play in new window | Download (Duration: 27:16 — 25.0MB) | Embed
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270: Boost Your Marketing: Use Outgrow to Create Calculators and Viral Quizzes with Randy Rayess
Randy Rayess is the cofounder of Outgrow.co, a growth marketing platform where any marketer can build highly converting calculators & viral quizzes to increase customer engagement and boost demand generation. He is passionate about growth hacking, content marketing and personalized marketing.
He talks to us today about how we need to create interactive content to stay ahead of the game. That can be something as simple as a quiz (that requires an opt-in to get the results, or that redirects someone to a location based on their score -- or even alerts your sales team). You can use quizzes to complement long pieces of content, or even run a sweepstakes.
Quotes:
“The future of marketing is going to be more personalized and more interactive, and that's going to be a fundamental component to how everything works.” – Randy Rayess
“As a user, what you care about is the ability to get your answer that's relevant to you as quickly as possible.” – Randy Rayess
“If you start off with a very invasive question—like asking for a home address—that's not going to work, because you haven't built trust with the user.” – Randy Rayess
Takeaways:
03:37 Interactive marketing tools like quizzes can help businesses quickly answer customer questions and provide personalized recommendations.
17:46 When creating quizzes, limit market research questions to 1-3 to keep users engaged and prevent them from abandoning the quiz.
19:51 Segmenting leads through interactive quizzes allows businesses to focus efforts on the most promising potential customers.
22:55 Advanced quiz features can create dynamic, personalized experiences by showing different questions based on previous user answers.
25:32 Start with a simple, useful quiz that complements existing content to improve lead generation and user engagement.
Podcast: Play in new window | Download (Duration: 29:11 — 26.7MB) | Embed
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269: Be Resourceful: Find the Hidden Profits in Your Business, Get More Clients and Cash, and Sell with Confidence with Business Optimizer Coach Stacey Hylen
Stacey Hylen is an internationally recognized business growth strategist and coach and was named International Coach of the Year in 2016. Stacey helps 6-7 figure entrepreneurs with powerful marketing and sales strategies to get more clients.
Quotes:
“People who have come to the United States with $0 in their pocket, who don't speak English, don't know anybody, haven't gone to Harvard, aren't as smart or well-spoken as you are, have been more successful because they've been more resourceful.” – Stacey Hylen
“Tony Robbins says it's 80% mindset and 20% strategy. What I see is that people have challenges around their money mindset. They struggle with their value and owning that value.” – Stacey Hylen
“Stop going after all these different things. Look at what you have in the business right now.” – Stacey Hylen
Resources
- Connect with Stacey Hylen on Facebook
- Follow Stacey Hylen on Twitter
- Scale your business, boost revenue, and gain freedom with a proven, hustle-free strategy. with Stacey Hylen
- Grab your free gift and discover how to get More Clients & Cash fast, without spending extra on marketing or advertising
Podcast: Play in new window | Download (Duration: 27:36 — 25.3MB) | Embed
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268: Stand Out from the Crowd for Better Visibility, Credibility, and Results with Peter Mehit
Peter Mehit is a veteran of both the Fortune 500 and tech startups. He worked worldwide as a business process troubleshooter and outsourcing deal leader for Computer Sciences Corporation. He has also participated in internet and consumer product start-ups and has started four of his own companies.
Today, Peter talks to us about why it's important to have a clear business plan. He also explains how important it is to know who you're selling to (demographically, psychographically, and physically). You also need to know what you're selling (and What's In It For Me). People want quick end results and they buy based on emotion, so know what problem you're solving and visualize what that is.
Quotes:
“Sit down and figure out specifically who you're selling to and why they're buying from you. Because if you're selling to anybody or everybody, you're selling to nobody.” – Peter Mehit
“People don't care about you; they care about themselves. They care about their problems and the things they want to solve.” – Peter Mehit
“Writing a business plan is your rehearsal and practice to succeed in your business.” – Peter Mehit
Takeaways:
03:33 Designing a business plan is like practicing for success, similar to how athletes and artists rehearse before performing.
07:43 Investors now want more than just an idea - they want proof of concept and a clear understanding of the market.
10:49 Identifying your specific customer and their pain points is more important than showcasing product features.
18:12 People make emotional decisions first and then use rational thinking to justify those choices.
22:39 Visualization and meditation can help entrepreneurs create clear business strategies and goals.
Resources
- Killer Business Plan: Why You Need It, How To Write It (eBook)
- CustomBPS.com (Website)
- Peter Mehit (YouTube)
- phone number: 800-741-8444
- Napoleon Hill's Master Key to Riches (Book)
Podcast: Play in new window | Download (Duration: 25:03 — 22.9MB) | Embed
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