Recent Updates

688: Income, Influence, Innovation and Impact: Reach a Wider Audience Using Active Podcasting with Joe Sanok

Joe Sanok is the host of the "Practice of the Practice" podcast, where he shares insights and strategies for growing a successful private practice. As an expert in the field of counseling and business development, Joe has helped countless professionals build thriving practices. Today, Joe talks about the power of podcasting as a tool for business growth.

Actual statistics of Podcasting show that this type of medium communication is the best way of letting your message come to a wider audience.

Statistics of Blog vs Youtube Channel vs Podcast (without Podcast Launch for the last 90 days) and Podcast (with Podcast Launch for the last 90 days)

Blog: minimal audience

YouTube: reaches an average amount of audience

Active Podcasting: reaches a greater amount of audience compared to the other two mediums

5 things to consider about Podcasting

  1. Why you should and Should not Do a podcast

Why you shouldn't start a podcast

- If you're satisfied with how things are going well in your business and don't want to expand your network, starting a podcast is just a waste of time.

- Doing podcast just for fame is not a good idea since it takes a whole lot of work doing a podcast.

Who and Why you should start a podcast

- any businesses who want to attract or reach a larger audience.

- any businesses who want to try new things, areas, or approach

- If you aspire for your company, services & products, offer, and practices to grow

- any businesses who want to expand their network-opening doors for new industries and influencers to bring business together

When you start a podcast consider below factors:

-Stay true to the core of your business 

-What and why your passionate about your business

-Listen to your customers, list all the questions or queries customers come to ask you about- create FAQs (Frequently asked Questions) and do it on podcast

  1. Structures of the Podcast

- How frequent do you launch a Podcast? Regular Podcast or Seasonal Podcast

Regular Podcast- doing it every single day or week.

Seasonal Podcast- launching episodes at once or over a period of time and host will take a break after a series of episodes

Note: Knowing the type of topics and how they are presented (i.e. conversational, ask the expert, Q & A) is very vital in sorting out the structure of your podcast.

  1. Planning the "now what" of your podcast

- call to action: is it email, webinar, e-course? Very important to determine before actually starting a podcast show because it will help you determine how will you

go about the show, for instance- solo shows, who to interview for expert shows, ideal clients/or guests to invite for live consultation

  1. Actual Starting of the Podcast

- Deciding what materials and equipments to use: good quality microphone, podcasting software

- organized schedule of guests to ensure their availability to guest on the podcast

  1. On going marketing of the podcast

Questions to ask?

- How are you going to market your podcast?

- Who should be invited? and where to look for them?

Other businesses' approach is: AUTOMATED EMAIL SEQUENCE

live webinar which leads into an eCourse, which then leads into being able to make more money.

Marketing strategies are vital in realizing the business' full potential and will help you realize how your business will level up in the aspects of: INCOME, INFLUENCE, INNOVATION & IMPACT

Practice of the Practice Podcasting will release an e-course on 2020 called Podcast Launch School. Subsequently, they also have an article covering 27 tips, tricks and strategies, to help launch a podcast 

which is free at podcastlaunchschool.com.

Additional Tips on Podcasting

  1. Block out the time and free yourself from other obligations and just focus on working the podcast( interview, editing, deciding who to invite etc). 

Be organized and stick through the flow of your podcast

  1. Optimize your time- Be resourceful and innovative. For example, a single zoom recording of your podcast can be repurposed and used for different platforms.

A zoom recording can be uploaded as a Youtube video, transcript of the video can be posted on a blog with an embedded link of the recording, or putting it into an email 

sequence. Can also be uploaded on Instagram, facebook, and other social media platforms. In that case, information will reach a larger scale of different types of audiences.

Final takeaway:

Your time is precious. Decide if starting a podcast for your business is WORTH YOUR TIME.

Do as much research as you can, optimize and be resourceful, talk to people who have done podcasting successfully.

When you decide to start a podcast, go to podcastlaunchschool.com for helpful tips and notes.

Quotes

“You probably feel like everyone is doing a podcast and that you're late to the game. The stats just don't support that fear. If you look at the actual statistics regarding podcasts, it is the single best way to get your message out to more people, and it still is not competitive.” - Joe Sanok

“If you want to open doors into new industries and connect with other influencers, then a podcast is absolutely right for you.” - Joe Sanok

“Podcasts can get you to that Mount Everest. But you have to do it right and ensure you're optimizing your time.” - Joe Sanok

Takeaways

00:50 Podcasting has a significantly greater impact than blogging or YouTube, with the potential to reach a much wider audience.

05:45 Determining the right podcast structure and "now what" (call-to-action) is crucial for aligning the content with your business goals.

08:28 Repurposing podcast content across multiple platforms can help maximize its reach and impact.

09:07 Blocking out dedicated time for podcast planning and production is essential for maintaining consistency and quality.

09:56 Understanding the potential return on investment (ROI) of your podcast is key to ensuring it's worth your time and effort.

Resources

Podcast: Play in new window | Download (Duration: 10:31 — 9.8MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Leave Your Comment »

687: How to Build Your Brand Online Using SEO, Podcasting, and Video with eWebResults CEO Matt Bertram

Return guest Matt Bertram, from eWebResults, is back to reveal some of the unknown secrets to internet marketing! SEO (search engine optimization) has become more competitive and that means it's up to you as a business owner to tell your story through video: testimonials, explainers, how-to's, commercials

Matt also updates us on other breaking trends, such as LinkedIn pushing content creation. You can't do "only one thing" with internet marketing anymore... you need to promote yourself on MULTIPLE channels, providing value and high quality content.

What is someone searching for? Are you providing value to that solution? Think about that customer journey, and get your website visitors to take some sort of action: buy, optin, schedule, or download.

Quotes

“If you always keep in mind who you're targeting and what that customer journey is, and if you're adding value along the way, you're going to be 90% there.” - Matt Bertram

“It's the integration of behavioral science, understanding what's going on with the analytics, and coming up with a way to communicate and tell a story to the end user. This way, you have them connect with you, move them along a path, and get them to take action.” - Matt Bertram

“I love connecting with people. I also love trying different things online, seeing what happens, and then sharing that data and connecting with other like-minded people, like your audience, who love to find out.” - Matt Bertram

Takeaways

00:56 Increased competition in the SEO industry requires companies to allocate budgets for online visibility and search rankings.

01:43 Storytelling through video content is an effective way to engage and connect with clients.

02:05 LinkedIn is encouraging content creation on its platform, presenting an opportunity for businesses to build their brand.

06:25 Customized internet marketing strategies that focus on providing value and understanding the customer journey are key to success.

09:19 Integrating behavioral science insights can help improve communication and service delivery for marketing agencies.

Resources

Podcast: Play in new window | Download (Duration: 10:39 — 9.9MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Leave Your Comment »

686: Get Measurable Results from Direct Response Marketing and Combine with Branding with JD Dwyer

Return guest JD Dwyer from TheInstituteOfWow.com is back to tell you how to differentiate, target your ideal audience, and avoid the race to the bottom! He's here with several fun stories, including how he helped a lawn company sell out their entire inventory by including a "Happy Meal" offer.

  1. Identify your most profitable target audience: demographic profile, avatar, age -- then look for more people who look more like them
  2. Create WOW factor to take their eyes off the price -- buy wheelbarrow, we'll add a free shovel -- artificial wow factor, think outside the square -- value-add that takes that customer's eyes off the price
  3. Fix your website: create a sales machine and not an information portal. Clean up your home page. You need a problem/solution headline. Explainer video. Have a menu of all the services you offer. List the three big benefits of someone using you. Video testimonials.
  4. Use the problem-solution (before-and-after) formula: solve a real problem
  5. Collect customer data!

Quotes

“You can use direct response marketing tactics, which are all about getting measurable responses, and combine them with branding at the same time. They shouldn't be mutually exclusive.” - JD Dwyer

“The last person you want to go to for building a website is a website developer. Do they know anything about marketing? They might give you a pretty website, but will it sell?” - JD Dwyer

“You can walk into just about any restaurant or retail store in the US today, and they will not collect your data. They're just letting money slip through their fingers. If you collect data, you can market to them thereafter.” - JD Dwyer

Takeaways

01:27 Identifying the most profitable target audience and finding more people like them is crucial for effective marketing.

02:19 Adding a unique "wow factor" to offers can help small businesses differentiate themselves from larger competitors.

05:33 Using the problem-solution formula in marketing can effectively demonstrate how a product or service solves a customer's problem.

14:55 Optimizing a business website to be a sales machine, rather than just an information portal, is essential for driving conversions.

17:38 Implementing a reward program can encourage repeat business and build customer loyalty.

Resources

Podcast: Play in new window | Download (Duration: 20:29 — 18.9MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Leave Your Comment »

685: Flourish to Seven Figures, Set Bigger Goals, and Take Imperfect Action with Facebook Ads Expert Monica Louie

Monica Louie is a Facebook and Instagram ads strategist who loves helping ambitious online entrepreneurs increase their impact -- and profits! -- with high-converting ads. You might have seen her in Forbes, MichaelHyatt.com, or heard her on The Smart Passive Income Podcast.

Monica started by blogging about her family’s journey out of debt. In two years, she and her husband paid off $120,000 of debt on a single middle-class income! Along the way, Monica discovered her passion for creating and teaching Facebook ads. Along with her ads management agency, Team Flourish, Monica manages ads for 6- and 7-figure online business owners, has managed more than $1 million in ad spend, and has taught hundreds to successfully run their own ads through her online training program, Flourish with Facebook Ads.

Quotes

“You've got to have converting landing pages, build relationships on Facebook, and have a great product. Facebook ads can't create a great product for you.” - Monica Louie

“If you've done a great job building that relationship and continuously showing up so you're always top of mind, then when you have the offer at the right time, people will be more likely to take advantage of it.” - Monica Louie

“You need to get out of your own way and take big actions. Don't worry about failure; you're figuring out what works and what doesn't. Just keep going.” - Monica Louie

Takeaways

07:16 Building a comprehensive strategy is crucial when using Facebook ads, as they are just one piece of the puzzle.

11:19 Consistent relationship-building through content, email, and social media is key to long-term success.

26:12 Taking imperfect action and being willing to adjust based on results is more important than seeking perfection.

27:48 Identifying and solving real problems for specific people can lead to growth opportunities.

32:04 Patience and persistence are essential when building a successful online business.

Resources

Podcast: Play in new window | Download (Duration: 35:08 — 32.4MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Leave Your Comment »

684: Relieve Entrepreneurial Stress, Live in the Present, Build Rapport, and Communicate Better with Kathy Gruver

Kathy Gruver, PhD has graced stages on four continents (including 2 TEDx), three cruise ships and a handful of islands. She hosts the TV show based on her first book, The Alternative Medicine Cabinet and has earned her PhD in Natural Health. Dr. Gruver is the twelve-time award-winning author of seven books including, Conquer Your Stress, Workplace Wellness, Conquer your Stress at Work, and Journey of Healing.

She has studied mind/body medicine at the famed Benson-Henry Institute for Mind-Body Medicine at Harvard, and has been featured as an expert in numerous publications including Glamour, Fitness, Time, WebMD, Prevention, Huffington Post and Dr. Oz’s The Good Life, and has appeared on over 250 radio & TV shows including Lifetime, NPR, CBS Radio and SkyNews London. She is also the co-host of the new Fire and Earth Podcast.

Quotes

“I just follow the breadcrumbs, ending up where the universe takes me. I say yes to everything, and now I'm finding myself here.” - Kathy Gruver

“If you know what type of learner a person is, you're going to be more apt to communicate efficiently with them.” - Kathy Gruver

“If you have one foot in the past and one foot in the future, you end up peeing all over the present.” - Kathy Gruver

Takeaways

02:10 Adapting communication methods to different learning styles, such as visual, auditory, and kinesthetic, can improve understanding and rapport.

06:47 Staying present and not dwelling on the past or worrying about the future can help reduce stress and suffering.

14:55 Verifying information and not making assumptions about others' intentions can prevent misunderstandings and conflicts.

19:35 Incorporating improv and body language awareness into communication training can make it more engaging and effective.

24:08 One-on-one coaching can be a valuable tool for personal and professional growth, especially during challenging times.

Resources

Podcast: Play in new window | Download (Duration: 26:37 — 24.6MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Leave Your Comment »

683: Mega Podcasting: Create Content, Get Traffic, and Network to Get Joint Ventures and Affiliates

Growing a podcast isn’t just about hitting record—it’s about consistently reaching the right audience and turning listeners into loyal supporters. Today, Robert Plank talks about the evolution of his podcast, from its early beginnings as a blog to its current state as a successful interview-based show. He shares his strategies for networking and using the podcast as a tool to connect with other industry professionals.

Quotes

“If I had known I would do 682 episodes, I would not have made a podcast. I would have been overwhelmed. Don't plan out the next 10 years. Don't plan out your whole life.” - Robert Plank

“Whenever I would do this thing we always hear is so important—networking and going to live events, conferences, and meetups—the problem is that some people are really introverted, while others have no problem socializing.” - Robert Plank

“Podcasting on its own is not some magic thing. It's creating content, a networking tool, and a way to get traffic.” - Robert Plank

Takeaways

02:12 Starting small and focusing on one podcast episode at a time can help overcome the feeling of being overwhelmed.

11:08 Networking and interviewing others can be an effective way to generate content and build relationships.

21:36 Adopting a "devil's advocate" mindset can help create more relatable and accessible content for listeners.

32:31 Consistently marketing and promoting each podcast episode, across various platforms, is crucial for building an audience.

41:27 Involving guests and leveraging their audiences can be an effective way to scale content creation and grow a podcast.

44:16 Exploring alternative monetization strategies, such as affiliate marketing and creating compilation books, can be more lucrative than relying solely on sponsorships.

45:38 Applying a structured framework can help organize content and make it more accessible to listeners.

Resources

Podcast: Play in new window | Download (Duration: 46:51 — 43.1MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Leave Your Comment »

682: Local Media Assets: Grow a News-and-Events Local Facebook Magazine, Run Contests and Land Recurring Clients with Drew Griffin

Drew Griffin is the Co-Founder of EverLinks, a service that affords anyone the ability to quickly create mobile optimized, quick loaded web pages and 'link in bio' extenders. Delicious Marketing is a marketing agency that leverages emerging technology to deliver results in the form of awareness, engagement and lead generation that convert to customers.

Additionally, Drew is a mobile app developer, author, public speaker and consultant with focus on business growth hacking and lead generation.

He's here to explain his Local Media Assets concept, a way that you can get business owners approaching YOU to use your services as a digital marketer, instead of prospecting and cold calling.

Podcast: Play in new window | Download (Duration: 54:12 — 49.8MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Things you will discover in this episode:

  1. How did Drew Griffin's career transition happen?
  2. How does Drew Griffin differentiate himself from other Internet Marketers or Local Marketing Agencies?
  3. What is Drew Griffin's Local Media Asset approach or concept?
  4. Example of an approach/strategy of Local Media asset concept that illustrated success and yielded positive results to businessess
  5. The concept of the Local Business Films
  6. What do businesses get when they participate and get featured on the Facebook Page?
  7. With this kind of approach, how to overcome the nervousness of asking a local business to be filmed and get featured on your Facebook Page?

How did Drew Griffin's career transition happen?

Drew Griffin spent 25 years in Health Care as a Hyperbaric Wound Care Nurse. With the rising of technology that time, he found an opportunity to
help his diabetic patients in a different way by developing an app that tracks blood sugar of diabetic patients. Seeing the very rapid growth of the downloads of
his app, he decided to leave the clinic and focused more into local marketing leveraging the use of latest technologies in the market.

How does Drew Griffin differentiate himself from other Internet Marketers?

It took Drew Griffin years to transition from the local marketing strategies, going door to door and sell his services to internet marketing such as facebook marketing and advertising, and into finding his own unique framework, developing the concept of local media asset.

What is Drew Griffin's Local Media Asset approach or concept?

Drew Griffin and his business partner created a media company, establishing and making its space and attracting audience by delivering news and events in a local space. They command all the attention and can compete with big and established media companies, televisions, newspapers because they can deliver information much faster than these companies. And once their local social media presence started picking up, their audience started to grow. Their audience becomes their asset into obtaining clients in such a way that clients come to them, and not the other way around.

Their clients come from different types of businesses, offering different sorts of services but one thing they all have in common is they want attention from their local space so they could talk about their services or products. With the help of Drew Griffin's Local Media Asset approach, they bring these companies advance results in the form of attention (views of videos, social media comments, engagement in social media etc). Once the results are showing and they have established relationship with their clients over time, they offer more services in forms of consultations or some other services they provide.

Example of an approach/strategy of Local Media asset concept that illustrated success and yielded positive results to businessess

The strategy of running contest on Facebook. For example, Drew Griffin ran a contest on facebook to guess the final result of Philadelphia Eagles (an NFL Team) and whoever they might be playing. He leverage the fact that in their local community in Philadelphia, a lot of people are very passionate about the Philadelphia Eagles, so that only means he could get a lot of audience/engagement/participants in this contest. Whoever wins the contest gets to have a free $50 or $100 dollar gift to a local restaurant. A messenger bot pops us and these participants walk through an automation process on Facebook Messenger, and in the backend, this messenger is designed to grab their email addresses. From Facebook Messenger Bot List this can be used as an email list as leads for the company that Drew Griffin is working with in this case, the local restaurant. Networking with other businesses or services is possible in this kind of strategy too.

The concept of the Local Business Films

It is the strategy of creating a local business spotlight video that only runs around 5 to 10 mins. Reaching out to local businesses through an email or telephone call and offering them to be featured on their Facebook Page which has thousands of audience. These audiences are from the local area and they may have tried the services of the local business or are interested to put up the same business as the featured local business.

The contents of the video/film are basically, the type of business they have, services and products they offer, best seller/must try products, location and where to contact (telephone number/address/website).

What do businesses get when they participate and get featured on the Facebook Page?
They get attention from the audiences that the Facebook page already has. These audiences translate into video views, people who comment they love the product/services, etc. And the people who viewed the videos and engaged either on comments or by mere liking/reacting on the post became part a list of potential clients/leads of the business. Once the list is established, this is a great tool to tap more similar clients and land to more local businesses who are into same service or sell the same products and, make business with them, show them results of previous clients who have worked on the same leads and eventually provide them the list.

How to overcome the nervousness of asking a local business to be filmed and get featured on your Facebook Page?

Asking a local business to be filmed and be featured in the local Facebook Page is a make or break of the business. In this kind of approach or system, Drew Griffin's LMA build up the audience first which is something that local businessess want.Mentioning their local media agency/local media asset gave them an instant authority and these local businesses recognize them. Nervousness is there at first but because they recognize you, it gives you that badge, sense of credibility and authority that diminishes whatever nervousness you feel asking a local business to be filmed. When you have something valuable to provide you can leverage them to your advantage.

To know more about smart prospecting & sales strategies for Local Marketing Agencies, join their Facebook page. Also, watch the replay of their Local Media Assets course!

Quotes

“If you've got the attention and something truly amazing, you've provided the results in advance that they're already looking for. This leads to likely reactions, comments, shares, and all that good stuff.” - Drew Griffin

“If you can serve it in a unique way, delivering that type of benefit through owning a local media asset, you could achieve some very interesting things.” - Drew Griffin

“It's awesome when people can truly cross that bridge from chasing clients to having clients come to them in a fruitful relationship. That's what it's about.” - Drew Griffin

Takeaways

04:43 Building your own "local media asset" can help you stand out from the competition and provide real value to local businesses.

10:32 Focusing on local news, events, and community engagement can be a more effective way to attract and serve local clients compared to traditional marketing tactics.

23:07 Providing results and building relationships with local businesses is more important than just trying to make a sale.

33:10 Overcoming the fear of approaching local businesses can be done by building credibility and authority through a local media asset, and taking small, simple actions following a proven template.

47:20 Taking small, simple actions and following a proven template can help overcome the fear of approaching local businesses.

52:27 Being part of a supportive community of fellow local marketers can help you learn, share ideas, and achieve success.

Resources

Podcast: Play in new window | Download (Duration: 54:12 — 49.8MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Leave Your Comment »

681: Avoid Outsourcing: Build a Team of Profitable Full-Time Employees with Lance Tamashiro

Lance Tamashiro is a successful entrepreneur and business partner of Robert Plank. He has built a thriving online business and shares his expertise through his website, LanceTamashiro.com, and his marketing podcast, Tamashiro Marketing. Today, Lance discusses the importance of building a team of profitable, full-time employees to grow a business beyond its current limits.

Quotes

“I really wish that 10 years ago, when we started, we were given the advice to have control of things and be at the center of our business. We followed that path and took it on.” - Lance Tamashiro

“I'd love to sit at the beach and work on my business, thinking about the big picture. But I can't get there because if I'm not working in my business, nothing happens and the money stops.” - Lance Tamashiro

“The bottom line is this: no matter what you think about your online business, you cannot scale to the level you desire. You'll hit your ceiling and wonder why you can't break through.” - Lance Tamashiro

Takeaways

07:10 Hiring full-time employees, rather than relying on outsourcing platforms, can help entrepreneurs break through growth ceilings in their businesses.

17:15 Investing in employee training and providing them with the tools and resources to succeed can lead to more efficient and profitable implementation of business strategies.

22:52 Using existing course materials and having employees implement them can be a cost-effective way to expand a business's capabilities.

32:10 Gradually increasing employee responsibilities and access, while maintaining control over sensitive information, can help overcome fears and concerns about outsourcing.

34:17 Building trust with employees through regular communication, feedback, and appreciation can create a positive and productive work environment.

Resources

Podcast: Play in new window | Download (Duration: 40:34 — 37.3MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Leave Your Comment »

680: Content Marketing for Local Search with Ken Tucker

Ken Tucker is a content marketing and local search expert. He is the co-author of the book "Content Marketing for Local Search: Create Content that Google Loves and Prospects Devour." Today, Ken discusses search engine optimization (SEO) for local businesses, particularly in outperforming larger franchises. He also talks about the strategies and tips outlined in his book, including the value of creating 12-month social media campaigns, understanding customer language and problems, and repurposing existing content to improve local SEO.

Quotes

“Content continues to be the most important. You know the old adage, 'Content is king,' which may feel a little tired, but it still holds true.” - Ken Tucker

“Don't fall into the trap of using business jargon. Avoid the gobbledygook.” - Ken Tucker

“Pay attention to the questions your customers are asking, whether it's via email, in person, or over the phone. Use this information to create frequently asked questions (FAQs) and 'how to' content.” - Ken Tucker

Takeaways

02:01 Content is the biggest driver for both search engine optimization and customer engagement.

07:02 Local SEO is crucial for small businesses to outperform larger franchises by targeting specific geographic search phrases.

10:03 Ongoing SEO efforts are necessary to keep up with changes in search algorithms and competitor actions.

11:24 Promoting content through social media campaigns can effectively drive traffic to a business's website.

18:38 Businesses should repurpose existing content from service calls, proposals, and customer inquiries to create new blog posts and web content.

Resources

Podcast: Play in new window | Download (Duration: 24:02 — 22.2MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Leave Your Comment »

679: Scale Your Company, Outsource to Virtual Assistants, Grow Your Brand Recognition, and Master Your Freelance Life with Laura Pennington Briggs

Laura Pennington Briggs is a successful freelance writer and entrepreneur. She has transitioned her freelance writing business into coaching and training other freelancers on how to scale their companies, outsource to virtual assistants, and grow their brand recognition. Laura is the author of the book "How to Start Your Own Freelance Writing Business" and has also delivered two TEDx talks, "The Future is Freelancing" and "Flip the Script: Empowering the Freelance Generation." Today, Laura shares her journey, including publishing a book, working on her PhD dissertation, and helping companies and freelancers navigate the changing landscape of work.

Quotes

“So many changes, many of them good and exciting, and big steps forward. I'm so excited to be able to come back and provide an update to you all, and hopefully provide a little bit of inspiration.” - Laura Pennington Briggs

“Never give up on any of the goals you have. You never know where your business or dreams will take you.” - Laura Pennington Briggs

“Your business sometimes evolves. Sometimes you figure out a skill, you figure out what you need to do to pay the bills, and then you realize you could help other people do the same things that you've just done.” - Laura Pennington Briggs

Takeaways

00:35 Freelancing is becoming the dominant form of work, with freelancers expected to make up the majority of professionals by 2027.

02:57 Successful freelancers must focus on scaling their businesses, outsourcing to virtual assistants, and growing their brand recognition.

06:12 Effective marketing and promotion are crucial for the success of a book or other creative endeavor.

06:52 Pursuing multiple projects, such as writing books and completing a PhD, can help freelancers diversify their income and achieve their goals.

08:24 Persistence and a willingness to adapt are key to navigating the changing landscape of work and achieving one's dreams.

Resources

Podcast: Play in new window | Download (Duration: 10:54 — 10.2MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Leave Your Comment »

« Previous Page — Next Page »

↑ Back to Top