How the heck do you get a business partner motivated?
There is this guy, Steven Schwartzman. I have been working on internet marketing stuff for years… but… he can’t freaking get a product launched to save his life!
My first contact with him was in 2003. I spent a week writing a PHP script for him, he paid me $650 for the job, it was all done and ready to sell. I even thought up a cool name for it. (HyperSplitter.)
We both made money, right? Wrong. In 2004… I get a message from him saying he needed some bug fixes. He waited so long to launch the product that some of PHP’s changes broke the script.
I made the changes… then in 2005, I get a call from someone else saying, “Check out this web site… Hypersplitter.com. The script isn’t for sale but I want you to look at the features on that site and clone the script. I would have bought resale rights but he isn’t offering those either.” I’m not even making that up… I really did get that phone call from Jaime Ojeda!
I think Steven eventually launched it but it only made a few hundred dollars. No big deal except it took him YEARS to launch it. Come on, Steven!!!
The guy is a great copywriter and he comes up with really great ideas for products. But he can’t follow through! Everything he makes is half finished.
When I visited him last August he was working on a membership site. The last thing I said to him in person before getting on a plane and flying 3,000 miles back home was, “Promise me you’ll have that product launched by the time I get back.” It still hasn’t been launched!
He does great when he’s working for other people (writing copy and headlines) but for his OWN stuff… he just can’t do it. He was supposed to write a report and registered a GREAT domain for it, but waited so long… that the domain expired… and copywriting legend HARLAN KILSTEIN snatched it up!
It was for that reason that I mentioned in Fast Food Copywriting about Mark Joyner’s policy to never use the word “wait.” You shouldn’t be “waiting” on anything… ever.
Do everything you can right now. Focus on one thing and get it launched.
Steven had to study to take the LSATs for law school, he was sick for a while, he took a family trip to India and another to Portugal… okay, that’s all behind you, it’s time to get to work. Steven, can you launch just ONE product by the end of the week?
Come on dude. You come up with the BEST ideas I have even seen. If you just put products out consistently, you could be more popular than Brausch.
I’m sorry if I seem like a jerk here, or too nosy, but I want you to do well. All you need to do is keep posting special offers, keep building a list, and only work on things that will make you money. Not spending days helping someone else put up a web site for free.
Looking at my launch calendar over the past several years, I noticed that in 2006 I was lucky to even post one WSO. These days I feel guilty for going more than 5 days without posting one or sending a mailing out to my list.
Can you do one thing every day?
Please, give Steven some advice on staying motivated.
He NEEDS to get his ass in gear.
