Archive for July, 2016

104: Be a Baller, Be Bold, and Transform Into Your Best Self with Melissa Krivachek

July 29, 2016

melissa

Melissa Krivachek talks to us today and shares how to get anything we want in life (better relationships, money, clarity, focus, less stress, and more abundance) by focusing on just one area at a time. Attain peak performance whether you're an introvert or extrovert, even if you "think" you can't do it or you "think" you aren't creative enough.

103: Money Mindset: Locate Money Leaks, Create Prosperity and Freedom with Chris Miles

July 28, 2016

chrismiles

Chris Miles from MoneyRipples.com tells us how to get our financial situation in order. We cover everything from an easy tool (and app) you can use to track your in and out (plus business AND personal) expenses called Mint.com. He also tells us what to do whether you're a spender, saver, or steward of your money. And a whole lot more!

102: Generate Prolific Passive Income on uDemy with Alex Genadinik

July 27, 2016

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Alex Genadinik, whose AndroidĀ app is ranked #1 in the Google Play store for the term "business"Ā hasĀ 87 courses on uDemy and has sold to over 66,000 students. He's going to tell us howĀ he sells on a high traffic platform called uDemy (which is as "hot" asĀ the iTunes app store was years ago), how he comes up with ideas and gets traffic to his video courses.

Resources

101: Fine Tune Your Greatness and Optimize Your Branding with Business Advisor, Speaker and Author Loren Weisman

July 26, 2016

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Loren Weisman from LorenWeisman.com, Leveraging Smart, and the "Wait What Really Ok Podcast" tells how to dial in your message with the hot, warm and cold members of your tribe...

100: Crack the Traffic Code with Lance Tamashiro

July 25, 2016

lance

My business partner for the past 7 1/2 years, Lance Tamashiro, is going to share with us how he "cracks the free traffic" code on Twitter, Fiverr, iTunes, Amazon... using just a few simple rules:

  1. Model what already exists so you can reverse engineer for an easy starting point
  2. Know where you're at -- check out your existing rankings, clicks, etc.
  3. Login to that "platform" or marketplace once a day so they see you're active and checking
  4. Send external traffic whenever possible -- for example, send Twitter traffic to Fiverr or Amazon
  5. Know which variable you want to improve and watchĀ that number improving with small tweaks and tests (once per week)
  6. Use relevant keywords to give users of that platform a better experience and to "please" the owners of that platform

Resources

099: Content Creation: 15 Quick Writing Hacks for Blog Posts and More

July 16, 2016

Today's Sponsors: Income Machine, Podcast Crusher and Make a Product

"You are rewarded in public for the things you practice in private." -- Tony Robbins

Catchphrase of the Week: Content Piggy Bank: What Would It Take For You to Record Just One Quick Video Per Day?
Resource of Week: X-Mirage to mirror iphone/ipad and record it on your computer
Quote of the Week: "If you cannot do great things, do small things in a great way." -- Napoleon Hill
Quote of the Week #2: "Success is the sum of small efforts, repeated day-in and day-out." -- Robert Collier
Quote of the Week #3: "Don't wish it was easier. Wish you were better." -- Jim Rohn
Become Better: 30 minutes to say something that could be said in 1 minute?

System & Routine

1. Small goals: 10-minute spurts or 500-word days. Create a sense of urgency to avoid Parkinson's Law (and possibly run a countdown timer)
2. Update an editorial calendar so you know what you're writing each day (Seinfeld productivity where you want to "avoid the broken chain of events")
3. Use writer's block to perform more research
4. Wake up an hour earlier (Elmore Leonard)

Tools & Mechanics

5. Delegate transcription and speak it out instead (MakeAProduct.com)
6. Use Google image search to find relevant images (don't forget to source them)
7. Grab a YouTube video and explain your reaction to it (before or against)
8. Break down pages into paragraphs, into talking points + time

Mind Hacks

9. Read a lot
10. Unplug distractions
11. Write your chapter/article titles as questions and paragraphs as questions, then delete the questions later (record yourself and send questions and answers to yourself via instant messenger)
12. Use a daily prompt
13. Break up your monotonous routine: go for a drive, walk, swim, run
14. Combine a task you don't like to do with one you do like to do, i.e. Write a quick blog post by the pool
15. Set a fake meeting schedule on your calendar and use the time for yourself

Bonus: Toughen Up That Writing

  • Avoid "ing"... say "set" instead of "setting"
  • Repetitions: remove "click here" every 2 sentences. "Please" every 2 sentences.
  • Words to stop using: Try, start -- Trick, loophole, hacked -> secret -- Work, learn -> discover, uncover
  • Tone down these words: Money-back/refund
  • Words to use: System, formula, roadmap, blueprint, Machine, Push button, Secret weapon, Magic bullet

098: Content Ideas: How to Never Run Out of Ideas for WordPress Blog Posts and iTunes Podcast Episodes Ever Again

July 8, 2016

Today's Sponsor: Make a Product

Quote of the Day: "You cannot be both young and wise. Young people who pretend to be wise to the ways of the world are mostly just cynics. Cynicism masquerades as wisdom, but it is the farthest thing from it. Because cynics donā€™t learn anything. Because cynicism is a self-imposed blindness, a rejection of the world because we are afraid it will hurt us or disappoint us. Cynics always say no. But saying ā€œyesā€ begins things. Saying ā€œyesā€ is how things grow. Saying ā€œyesā€ leads to knowledge. ā€œYesā€ is for young people. So for as long as you have the strength to, say ā€œyes'." -- Stephen Colbert

Thought of the Day: Is internet marketing a scam? Yes, if you believe that going in. Classic fear of success, self sabotage, self-fulfulling prophecy

Nine Rules of Content Creation

  1. Questions Must Be Answered: so if you're stuck, answer a series of questions (asked TO you by one single imaginary person) that lead to the end
  2. Solution: Fix a real problem that the marketplace is asking about, and lead to a call-to-action if possible
  3. WWHW: Why, What, How-To, What-If (the basis for any start-to-finish piece of content)
  4. One-Take Content: write (or talk in video) the way you would in everyday conversation (no "fancy talk")
  5. Mindmap: rearrange to figure out the categories, hierarchy, and sequence of what you're explaining
  6. Notes: Have bullet points in front of you to keep yourself on track, don't leave things out, and unpack in the correct order, but don't script anything
  7. Content Muscle: the more you put out blog posts, podcasts, webinars, and videos... the easier they become
  8. Content Piggy Bank: instead of living paycheck-to-paycheck, record more than you need and schedule it out
  9. Demo or Magic Trick: show what you're building towards, explain what you're about to show, show that thing, and show it again

Be sure to grab our Make a Product course to up your game with content creation and self-publish your own book (on Kindle and CreateSpace) in just 56 minutes.

097: Buy Now Buttons & Low Hanging Fruit: Increase Online Sales Using Launch Scarcity in Your Digital Offers, Landing Pages, and Sales Letters (with Real Case Studies)

July 2, 2016

Question of the Day: Why is offering a 50% discount a really bad idea with your online business?

Today's Sponsors: Income Machine (setup your website today) and Podcast Crusher (setup your podcast today)

Quote of the Day: "The fears we don't face become our limits." -- Robin Sharma
Thought of the Day: Don't have "just" a traffic or AdSense or guitar course.

  1. add a buy button even if you don't have time for anything else
  2. offer: create a package or solution, not just a "product" (4 modules + 3 bonuses, what else can you throw in to make it complete?)
  3. hook: what's the one thing that tells people, I need it now? (that takes 10 seconds to explain)
  4. basic copywriting: benefits (what you can do with it) instead of "just" features (what it is), Attention-Interest-Desire-Action ordering
  5. deadline: close the offer (take a risk)
  6. countdown clock
  7. explain reasons not to wait
  8. followup: send multiple emails or make multiple posts explaining why they should buy now
  9. waiting list: don't "just" close an offer, add an optin form so they can sign up for updates when you re-open
  10. multiple levels of urgency: bump the price, remove a bonus, remove the payment plan
  11. price training: stick to your guns with the deadline. Train your customers to take your deadlines seriously.
  12. evergreen content: re-market your pitch webinars, podcast episodes, PDF reports and blog posts for re-launching later

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