Jim Kukral is an experienced internet marketing professional with nearly 20 years of expertise helping small and large businesses grow online. He has worked with major companies like FedEx, Sherwin Williams, and Progressive Auto Insurance. Jim is an author who has published over 10 books, including a traditionally published book with Wiley and Sons. He runs Author Marketing Club, a website that provides tools and training for book authors looking to market their work effectively.
Publisher Jim Kukral from Author Marketing Club wants you to create a non-fiction book to solve a problem, or a fiction book to entertain. Jim lays out a scenario where he targeted a big group to solve a problem with a clear title, as in, “Social Media Marketing for Real Estate Agents.” In the book, he explained what business owners should do, and provided a free 15-minute phone consultation in the back of the book to close clients.
Quotes:
“There are two main reasons people use the internet: first, to solve a problem, and second, to be entertained.” – Jim Kukral
“The greatest thing about Amazon and selling books online is that the market is controlled by the readers.” – Jim Kukral
“People prefer to hire individuals they feel comfortable with—those they know, like, and trust. A book helps establish and strengthen that trust.” – Jim Kukral
Takeaways:
02:39 People use the internet for two core reasons: to solve problems or be entertained, which directly maps to nonfiction and fiction book purposes.
05:45 Writing a book with a clear, direct title that describes exactly what it does can help attract the right audience and build credibility.
12:23 Revealing all your professional secrets in a book won’t hurt your business – most people still want someone else to do the work for them.
18:52 Success in book publishing requires writing in a genre with a large market and creating multiple books to build a sustainable income stream.
20:50 Digital publishing allows authors to update and improve their books based on reader feedback, making the writing process more dynamic.
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