226: Retail Arbitrage, Online Arbitrage, Private Labeling and E-Commerce with The Amazing Seller Scott Voelker

Scott Voelker's (TheAmazingSeller.com) journey is an amazing Amazon and e-commerce success story. Beginning with retail arbitrage (buying local items and selling them on Amazon), then online arbitrage (buying physical items online and re-selling them on Amazon), private labeling (get a product sourced), and finally, e-commerce (setup a storefront outside of Amazon), Scott has not only generated a huge income scaling his business, he also teaches others how to do it. Topics covered:

  • how Scott narrows down the perfect product to sell, every time
  • Scott's "open brand" strategy that allows him to experiment with new physical products
  • how to deal with copycats and the price wars
  • how to build a list and get lots of reviews quickly (and remain compliant) using contests

Quotes:                                                                                                                                   

“Everything that I've learned up to this point has taught me and got me to where I am today. And without those experiences, I wouldn't be where I am today.” – Scott Voelker

“I'm not suggesting you build your business on Amazon, but rather use Amazon as a channel to quickly validate a product.” – Scott Voelker

“Loopholes are temporary, as seen with Google. The rules will inevitably change, and you must adapt while ensuring you establish your own platform.” – Scott Voelker

Takeaways:

03:03 Use Amazon as a testing ground for products, not your sole business platform.

10:14 Focus on products people need, not just trendy items, and aim for consistent daily sales.

18:09 Build an email list through targeted contests to create a sustainable marketing asset.

27:19 Prioritize genuine customer service over manipulating review systems.

34:00 Always prepare to expand beyond a single sales channel to protect your business.

Resources

Podcast: Play in new window | Download (Duration: 37:57 — 34.7MB) | Embed

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Filed in: Archive 1: 2012-2016 • Interview • Podcast

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