251: Launch Copywriting: Be Personable, Develop a Buzz Around Your Product, and Succeed with Sarah Grear
Sarah Grear from SarahGrear.com/robertrules is a copywriter who enjoys creating the “launch stack”… creating a website with landing pages, marketing emails, funnel, opt-in pages, Facebook ads, and more.
She explains her copywriting process to us, common mistakes people make when launching their products, and the things you need to know to make your upcoming product launch a huge success.
Quotes:
“People really respect and admire you for bringing extra value without necessarily saying it and just surprising them.” – Sarah Grear
“One thing that I see people do is they assume they know what their customer wants without getting the exact language that their customer would use.” – Sarah Grear
“As a copywriter, part of what I do is look at the surveys, ask for the surveys, and find out why people aren’t buying their product or why they did buy the product.” – Sarah Grear
Takeaways:
01:46 Showing up on camera and being visible can unexpectedly open up professional opportunities.
05:18 Offering additional value beyond your core service can make you stand out in a competitive market.
14:48 Breaking down complex launch campaigns into manageable, time-boxed stages helps maintain clarity and efficiency.
16:29 Batching work and having dedicated production days can significantly improve productivity and client satisfaction.
26:29 Understanding customer language through surveys and direct conversations is crucial for creating compelling marketing copy.
Resources:
Podcast: Play in new window | Download (Duration: 31:06 — 28.5MB) | Embed
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Filed in: Archive 2: 2017 • Interview • Podcast
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