260: Multi-Channel Marketing: Website Retargeting, Email Analytics, Social Media Traffic, and Postcard Marketing with Neil Berman

Neil Berman has a lot to say about multi-channel marketing (site, blog, social, SMS, postcard) and his service Delivra.com can help you stand out from the blizzard of emails with some smart marketing.

He dives into many different scenarios and case studies showing how you can use analytics to draw conclusions about your visitors, send alerts to your staff to directly contact your visitors, and segment your list into three groups (those that don't respond, those that are always active, and your true fans). Neil also shares the best advice he ever received about starting a business: creating a solution that is faster, better, AND cheaper than what's out there.

Quotes:                                                                                                                                   

“Multichannel marketing, all connected through a single database, is really the next phase of making it on the internet.” – Neil Berman

“The challenge in sales and marketing is the timing or urgency of the sales opportunity.” – Neil Berman

“You can't just set it and forget it. You have to go back in, see what's working, see what's not working, and adjust accordingly.” – Neil Berman

Takeaways:

01:57 Multi-channel marketing connects different communication platforms to boost customer engagement and sales opportunities.

07:41 Personalized, timely follow-ups significantly increase conversion potential.

08:58 Successful marketing requires constant analytics review and customer behavior understanding.

14:19 Small businesses can now access advanced marketing technologies at affordable prices.

18:13 Email remains a critical communication infrastructure, despite claims of its decline.

Podcast: Play in new window | Download (Duration: 22:02 — 20.2MB) | Embed

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Filed in: Archive 2: 2017 • Interview • Podcast