403: Interview Valet: Reach Your Ideal Audience Using Podcast Interview Marketing

We're talking today about getting traffic by being a guest on interview podcasts, and our guest was Tom Schwab from Interview Valet, but the recording didn't come out, so Tom does not appear in today's episode.

When you appear on other peoples' podcasts as a thought leader expert, you can become the person people sit up and listen to, and you get that "know, like, and trust" factor. Topics covered:

How to get on "the right stage" with podcast guest marketing, and why it's a way better payoff than guest blogging to get a continual flow of leads
Why it makes more sense to use a podcast booking agency instead of doing the research, leg-work, outreach, scheduling, and follow-up yourself
How Tom's team prepares you and tracks your podcast traffic

Quotes:

“Once somebody in a remote place gets online, the first thing they want to do is learn what's out there.”

“Businesses are the same wherever you go. Business owners have the same problems, the same desires, and the same needs.”

“Not being clear in your messaging is the number one problem a lot of companies are facing.”

Takeaways:

05:45 Podcast guest marketing is a powerful way to reach niche audiences who are genuinely interested in your specific expertise.

13:15 Using a podcast booking agency like Interview Valet can save time and provide professional support in getting quality podcast interview opportunities.

16:15 Creating custom landing pages for each podcast appearance helps track visitor engagement and provides multiple ways for interested listeners to connect with you.

24:15 Targeting enthusiast podcasts is more effective than broad media platforms for promoting specialized products or services.

24:30 Tracking interview results through custom links and landing pages allows you to measure the actual impact of your podcast guest appearances.