520: Groundhog Day is an Event, Not a Business Strategy: Embrace Minimalism, Become Goal-Obsessed, Understand Your Customers, and Stand Out from the Crowd with Adam Hommey

Adam Hommey, Founder and Creator of The Business Creators' Institute™, helps you Emancipate the POWER of INFORMATION™ and WIN at the Game of Business and Marketing™ so you spend less time editing and maintaining - and more time educating your audience and monetizing your business. He is the host of the wildly popular Business Creators' Radio Show and have spoken around the country at events including the Dream Business Academy and Advanced Marketing Minds.

For years, Adam has been the "secret weapon" in the arsenal of dozens of internet marketers, executive marketing solution providers, and professional service providers such as attorneys, accountants, medical professionals, and the like.

In November 2016, Adam was a featured contributor in the international Amazon best-seller, Journeys to Success, The Millennial Edition. His much-anticipated new book, Groundhog Day is an Event, Not a Business Strategy, unearths the issues burrowed beneath the surface of your business in six areas - success mindset, converting prospects, team building, customer acquisition, persuasive language, and streamlining your operations, so you, as an entrepreneur and business creator, can grow your business and thrive at the intersection of your brilliance and passion!

Quotes:                                                                                                                                   

“We are the product of our education, background, experiences, and what we've gone through in life. Nobody has had the same combination of those things as we have.” – Adam Hommey

“People don't buy a drill because they want to drill a hole. They buy a drill because they want to build something.” – Adam Hommey

“What's most important is not what people say they want or need; it's what gets them to respond in the way we want them to respond.” – Adam Hommey

Takeaways:

04:40 Small imperfections in business can actually grab customer attention and lead to unexpected success.

20:49 Breaking free from internal fears and conformity helps entrepreneurs stand out and create unique marketing strategies.

33:39 Understanding your customer's deeper motivations matters more than what they say they want.

41:22 Taking action and making direct contact with prospects is crucial for business growth.

46:36 Your unique personality and quirks can be powerful marketing tools when embraced authentically.

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Filed in: Archive 3: 2018-2020 • Business • Interview • Mindset • Podcast • Productivity