526: The World Needs Your Book: Build a Funnel, Run a Book Launch, and Tap into New Amazon Publishing Resources with Monica Leonelle

Monica Leonelle started the Get Your Book Selling course to help authors develop their evergreen marketing plans. Evergreen marketing = evergreen sales. It works!

After spending years as a marketing director at various start-ups, Monica helps people and companies tell their stories, establish themselves as thought leaders, and fill out the content on their websites. In the past, she’s worked with Inc. 100 companies like Hansen’s Natural, Trading Technologies, and Braintree. She specializes in copywriting, editing, and digital marketing.

Quotes:                                                                                                                                   

“The initial sale is of the smallest value because it's just one sale. However, if you get the sale, then get that person to read the book, and they love it, they can do a review. The value you can get from that one sale is huge in the back end.” – Monica Leonelle

“Your book, especially if you're writing non-fiction, should lead to something much bigger. I don't want someone to just buy my book; I want them to read it, love it, and want to work with me more.” - Monica Leonelle

“The book is an amazing customer acquisition tool. Amazon is the third biggest search engine in the entire world.” - Monica Leonelle

Takeaways:

03:47 Authors should view book publishing as a burst-driven process, focusing on intense periods of productivity rather than maintaining a rigid daily writing schedule.

09:04 Books are powerful customer acquisition tools that should be integrated into a broader business strategy, not treated as isolated products.

15:15 Pre-order platforms offer authors strategic opportunities to build anticipation and momentum for book launches across multiple publishing channels.

19:10 Creating a detailed customer experience funnel is crucial for transforming book readers from strangers to loyal customers who might purchase higher-ticket offerings.

23:24 Amazon is the third-largest search engine, making book publishing a critical marketing strategy for gaining visibility and reaching new audiences.

Resources

Podcast: Play in new window | Download (Duration: 27:42 — 25.4MB) | Embed

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Filed in: Archive 3: 2018-2020 • Book Marketing • Interview • Podcast • Writing

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