535: Invest and Test Your Facebook Ads with Monica Louie

Monica Louie is a Facebook ads strategist who helps ambitious online entrepreneurs grow their impact and profits by harnessing the power of Facebook ads. She's also the creator of Flourish with Facebook Ads, a step-by-step Facebook ad system to help bloggers, coaches, and online experts create campaigns that convert!

Quotes:                                                                                                                                   

“With Facebook ads, one of the things I see missing a lot when people get frustrated is a lack of a clear strategy.” – Monica Louie

“Anytime you're investing money in your business, you want to have a clear strategy. What is that money going to help you do? What is the end goal?” - Monica Louie

“You don't need to put a lot of money upfront, but it does take some investment so you can test these different things.” - Monica Louie

Takeaways:

01:50 Don't click the Boost Post Button without a clear strategy for your Facebook ads.

12:23 Use Facebook pixel to create audiences and track website visitors for future targeted advertising.

18:49 Let Facebook's algorithm work by giving ads 2-3 days before making significant changes.

22:00 Start with a small budget of $5-$10 per day to test different ad variations and audiences.

26:31 Facebook ads can help grow your business by reaching over 2 billion monthly users.

Resources

Podcast: Play in new window | Download (Duration: 27:07 — 24.9MB) | Embed

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Filed in: Advertising • Archive 3: 2018-2020 • Interview • Podcast

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