536: Social Media Strategy and Foundational Marketing: Connect the PR Dots, Define Your Recurring Themes, and Succeed with Ariel Hyatt

Ariel Hyatt has been a fierce entrepreneur for more than 20 years and runs Cyber PR, a dynamic social media & content strategy firm based in New York City. Her agency places clients on blogs & podcasts, establishes their brands, and advises on how to create online influence. She has spoken in 12 countries to over 100,000 creative entrepreneurs and is the author of four bestselling books on social media, marketing, and crowdfunding including Cyber PR for Musicians and Music Success in 9 Weeks. Her latest book Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign went to #1 on Amazon on both the investing and entrepreneurship categories.

Quotes:                                                                                                                                   

“We're big believers in coming up with themes, so choose four or five themes maximum for your social channels, which will help direct you and prevent you from being all over the place.” – Ariel Hyatt

“Social media is already very confronting for people to begin with. What do I post? How do I post it? I want to be clever and do my marketing. But then, it also comes with being personal, which is confronting when you don't understand how to incorporate your personal and your brand.” - Ariel Hyatt

“You market art and music differently than you market a lot of other goods or services or products. So I think there has to be an artistic sense to what type of content artists are creating.” - Ariel Hyatt

Takeaways:

04:40 Social media success hinges on creating clear, consistent themes that tell a compelling brand story across platforms.

05:31 Digital marketing requires a balance between personal authenticity and professional branding, especially for young entrepreneurs.

13:44 Understanding social media's technical rules is crucial, but the long-term narrative you create is equally important.

16:12 Marketing strategies must be tailored to specific industries, with different approaches for musicians, coaches, and other professionals.

21:25 Always amplify and repeatedly share your media mentions, awards, and public recognition across multiple channels.

Resources

Podcast: Play in new window | Download (Duration: 24:15 — 22.3MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Advertising • Archive 3: 2018-2020 • Interview • Podcast • Social Marketing

Comments are closed.

«
»

↑ Back to Top