558: Content Creation Strategy: Become an Authority Marketer, Create a Local Podcast, and Become a Blogging Master with Michael Greenberg

Michael Greenberg is the founder of Gentleman Of Technology LLC, a B2B venture creation and strategy consulting firm. Patrick Gusman, entrepreneur and former CIO for the National Urban League, has called him “A positioning guru extraordinaire and is one of those rare young geniuses,” and Alex Nichols referred to him as “A horse whisperer for marketers, business thinkers, business owners, and is a bit of a renaissance man; a jack-of-all-trades, master of many. Whether its emerging tech, community building, short and long-term strategy, or content building, I know that I can trust Michael's research and experience.”

Michael recently launched a new content marketing venture, and has just written a book entitled Authority Marketing Playbook. This recent publication focuses on helping small business owners, consultants, and executive coaches to position themselves with content. The Authority Marketing Playbook helps them find their voice and grow their businesses using a variety of tactics and strategies Michael has developed over his distinguished career.

Michael launched his newest venture under the GOT banner, Call For Content, in January of 2017 after almost two years of market research and process development and currently serves as Chief Strategist and Interviewer. Understanding that his knowledge and content development processes are unparalleled, he provides unique insight into growing businesses of all types. His expert proficiency has propelled both he and his clients by setting a new value standard in content marketing.

Quotes:                                                                                                                                   

“Google wants to understand from what you type in, what you're thinking of, and then put it on the other end. Google's entire update scheme is to push closer and closer to that.” – Michael Greenberg

“As long as they know who I am and what I do, then the referrals will come.” - Michael Greenberg

“If you have one great piece of content and you promote it for six months, you'll get more leads than if you put out a mediocre piece of content every month and don't promote it at all.” - Michael Greenberg

Takeaways:

04:10 A hybrid human-machine approach can streamline content creation efficiently.

06:55 Creating content is more about expertise and intent than keyword tricks.

10:11 Small businesses don't need to compete with massive content producers like TechCrunch.

17:36 Local podcasting is an excellent networking strategy for building business relationships.

22:25 Promoting one great piece of content is better than creating multiple mediocre pieces.

Resources

Podcast: Play in new window | Download (Duration: 27:45 — 25.5MB) | Embed

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Filed in: Archive 3: 2018-2020 • Content Creation • Interview • Podcast

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