189: Live With Purpose, Overcome Limiting Beliefs and Focus on One Thing with Author, Entrepreneur, and Speaker Joe Apfelbaum

Joe Apfelbaum is the CEO and co-founder of Ajax Union, a digital marketing agency based in Brooklyn. He is a public speaker, certified Google trainer, and a published business author. Joe also hosts the CEO Mojo podcast and runs a weekly video show called GrowTime.tv. He is currently working on his book, "Average Joe to CEO."

Joe Apfelbaum, CEO of Ajax Union, has had quite an entrepreneurial journey and wants you to live a life of purpose, on purpose. Topics covered:

  • how to get past the rough years, discover your reason, develop an abundance mindset
  • the difference between being "satisfied" (a temporary solution to hunger which is a slow painful death) and being fulfilled (self aware and successful with perspective)
  • how to focus on one thing: how Joe went from being spread too thin with seven side businesses, to making a lot of income in a short amount of time (less is more)

Quotes:                                                                                                                                   

“Don't just have a purpose—live with purpose. Even when you breathe, do it with intention. Take a deep breath, fill your lungs completely, and breathe with purpose.” – Joe Apfelbaum

“Success looks different for everyone. Most people don’t actually know what success means for them because they’re too busy measuring it against someone else’s.” – Joe Apfelbaum

“People will either love you or hate you, but most are just stuck in mediocrity.” – Joe Apfelbaum

Takeaways:

00:58 Being passionate about your business is important for long-term success.

03:07 If you want to make money, focus on adding real value to others.

06:39 The people you spend time with can affect your mindset and success.

12:31 It’s good to feel fulfilled, but you should always keep your hunger to grow.

15:31 You need to find a balance between working hard and enjoying the moment.

Resources

https://www.youtube.com/watch?v=lvpQzKaHSXI
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Podcast: Play in new window | Download (Duration: 36:20 — 33.3MB) | Embed

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Filed in: Archive 1: 2012-2016 • Entrepreneurship • Interview • Mindset • Podcast

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