217: Facebook Ads: The Secrets to Image Ads, Retargeting, Video Engagement, and Live Streaming with Emily Hirsh

Emily Hirsh is a leading Facebook ad manager and sales funnel strategist who has grown her virtual assistant business and consultancy to a multi six-figure enterprise. Starting initially as a virtual assistant, she transitioned into marketing and now runs a business dedicated to helping entrepreneurs streamline their online marketing strategies. She has over five years of experience in the online business world and has successfully launched an online fitness business with her husband. Emily also created a Virtual Assistant Academy and manages a Facebook group with around 600 members.

Emily Hirsh (click to book a free consultation) is a master when it comes to cutting edge Facebook ad techniques. Here's what's working very well for her lately:

1. provide free training on Facebook: post a stock photo with no text on the graphic
2. retarget people on your Facebook page
3. run ads audience engagements on ads or posts (your warm audience)

Emily has also had great success with Facebook live streaming for 15-20 minutes, usually 10 minutes of teaching and 5-10 minutes of a pitch or Q&A. She recommends that you be consistent with your live streaming and stream at the same time of day for five days in a row. Encourage people to share the stream while live, post an announcement about the live stream one hour prior, post to your personal page and even run ads to a lookalike audience based on people who watched your videos.

Quotes:                                                                                                                                   

“If people love seeing you on video and you delivering good content, they're much more likely to then opt in and see what else you have.” – Emily Hirsh

“Your funnel and Facebook ads are the backbone of your business. They form the core of your marketing strategy and are a powerful way to attract clients and generate leads.” – Emily Hirsh

“Somebody has to see something at least seven times before they really take action and buy.” – Emily Hirsh

Takeaways:

07:45 When testing Facebook ads, create separate ad sets for different audiences and images, and allow ads to run for 2-3 days before making changes to let Facebook optimize performance.

11:26 Facebook Live videos work best when they're longer (15-20 minutes), delivering value upfront and then engaging with audience questions.

13:25 Consistency in content delivery - like weekly live streams at the same time - helps build audience expectation and engagement.

19:48 Facebook ad strategies now focus on building warm audiences through video engagement, retargeting, and creating look-alike audiences based on video viewers.

28:12 Successful Facebook ads require a holistic approach that connects ad strategy with the entire sales funnel, not just isolated ad campaigns.

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Filed in: Archive 1: 2012-2016 • Interview • Podcast